Building Enduring Success with the Financial Review’s About Time Watch Weekend

Building Enduring Success

In the realm of luxury, where exclusivity and experience reign supreme, creating an event that resonates with both brands and consumers is an art form. The Australian Financial Review's About Time Watch Weekend has emerged as a shining example, a unique and enduring industry-first event that connects luxury watch brands with highly engaged and affluent AFR subscribers and readers.

Nine Publishing's Luxury Client Partnerships team and the AFR Magazine teams together identified a opportunity: to establish an internationally comparable prestige watch event within Australia which, despite being a priority market globally, did not have such a fair. The vision for the About Time Watch Weekend was to provide a valuable platform for luxury watch brands to cultivate quality consumer engagement.

We spoke with Chloe Moo, Client Director of Luxury at Nine and the About Time Watch Weekend about this best-in-class brand experience.

The Evolving Landscape of Luxury Engagement

The appreciation for fine timepieces in Australia is not a fleeting trend; it signifies a deepening appreciation of craftsmanship, heritage and enduring value.

Explaining this nuanced evolution, Chloe Moo says:

“The growth in the luxury watch sector in Australia reflects a sophisticated appreciation of the artistry and desire for tangible investments. In creating the About Time Watch Weekend event, we sought to provide a platform that honours the appreciation for luxury and watches amongst our Financial Review readership by creating an immersive event for luxury brands to not only showcase products but speak to their heritage and craftsmanship behind their timepieces. A bespoke booking platform, built by Nine's Powered Studios, further elevated the experience by seamlessly connecting consumers with the brands on show."

Girard-Perregaux-AFR-ABOUT-TIME-MEL-0707-1-scaled_resized

The Art of Connection: Experience in Engagement

The innovative format defied the conventional style of a large-venue fair. Instead, AFR went for a series of intimately curated brand experiences hosted within the elegant settings of partner boutiques. This approach allowed attendees to rotate through pre-booked time slots, selected by participants based on editorial coverage and a bespoke custom booking platform, ensuring a highly personalised journey.

Our approach to luxury engagement balances experience and exposure. Luxury audiences seek more than a transaction; they crave understanding, connection with the brands and pieces they invest in."

"The About Time Watch Weekend, crafts deep engagement and caters to our readers and subscribers who love watches, Chloe Moo said. "It's an event that leverages the AFR's pioneering authority in watch journalism to create intimate brand encounters within partner boutiques. This allows attendees to connect directly with the brands, their heritage and craftsmanship, complimenting traditional advertising partnerships with the title."

Panerai-AFR-ABOUT-TIME-MEL-1065_resized2

Immersive Environments, Meaningful Dialogue

The results of the About Time Watch Weekend are a testament to the luxury expertise of Nine Publishing, the Financial Review, and the excellence of our partners. The event has garnered significant acclaim, attracting 970+ high-value attendees, with 98% of attendees rating their experience as excellent, 94% saying others in their network would have found the experience valuable, and 80% declaring they would attend again.

Though not a KPI of the event, the commercial impact was clear: nearly 1 in 2 attendees said they were likely to purchase a watch they saw at the event, and 17% had already made a purchase. The 2024 event also welcomed a 15% uplift in female attendance, reinforcing its growing appeal across a broader audience of luxury consumers.

Source: Nine Insights October, 2024

Looking ahead, the success of engaging with the luxury market hinges on the ability to forge genuine connections. At Nine, we understand this implicitly. Through platforms like the AFR Watch Weekend, we are not just showcasing products – we are cultivating relationships, fostering understanding, and building lasting desire.

Looking to put your brand at the heart of the AFR's Watch Fair in 2025? We'd love to hear from you.

Consumer Pulse May 2025

WHAT'S HOT AND WHAT'S NOT

May 2025

The national mood is recovering; Clothing and Home tech drive EOFY shopping plans; Most plan to spend $101–$500 for EOFY; Credit cards lead EOFY purchases payment, debit cards popular among younger and female audiences are all fuelling opinions and conversations this month.

A female customer and a young Asian female clerk making cashless mobile payment at a restaurant

2-5 May, 2025

Inside this month’s Consumer Pulse dip

Grandmother and granddaughter hugging in kitchen in kitchen at home

Mood of the Nation >

A young family goes shopping for household appliances in a large warehouse store. Part of a series.

CONVERSATION STARTERS >

Mood of the Nation

The national mood

The national mood has recovered after a continuous decline since November 2024, peaking in April 2025, although net negative sentiment remains slightly higher. Overall, net negative emotions are ahead of net positive emotions, with the negative mood driven by Australians feeling anxious, stressed and frustrated.

NOTE: For the best viewing experience on mobile, please view landscape.

Dominant mood indicators

The top 10 dominant moods are a mix of positive and negative emotions. The top 2 feelings are positive, with calm and hopeful topping the list this month. The remaining top 5 emotions are mixed, with anxious, optimistic and relaxed the next dominant moods.

NOTE: For the best viewing experience on mobile, please view landscape.

Conversation Starters

EOFY shopping plans

plan to make purchases during the EOFY sales

Clothing and home tech drive EOFY shopping plans

Among Nine’s audience, more than 1 in 2 (52%) plan to make purchases during the EOFY sale. Clothing is the top category, with 27% intending to buy, rising to 35% among younger audiences under 45.

Home tech is the second most popular category at 15%, with male audiences more likely to purchase at 19%.

Woman tries on hat in shop, while friend looks on.

BRAND CONSIDERATION

Clothing is the most sought-after category, especially among under-45s. Brands should focus on style refreshes, limited-time offers and trending winter wardrobes.

EOFY Spending Habits

plan to spend $101-500 in the upcoming EOFY sale

Most plan to spend $101-$500 for EOFY

Among Nine’s audience, nearly 3 in 10 plan to spend $101–$500 in the upcoming EOFY sale, with younger audiences under 45 and female audiences more likely to spend within this range (33%).

Male audiences show a greater tendency to spend larger amounts of money, with a higher percentage of them intending to spend between $501 - $1,000 (23%) and also between $1,000 - $5,000 (22%) when compared to female, where the proportions planning to spend in those ranges are 14% and 12% respectively.

BRAND CONSIDERATION

With male audiences more likely to spend larger amounts this EOFY, brands should tailor their messaging to match the decision-making mindset - rational, informed and outcome-focused.

Owner of antique shop talking with customer in his store

Preferred Payment Methods

plan to use personal credit cards for their EOFY purchases

Credit cards lead EOFY purchase payment, debit cards popular among younger and female audiences

Among Nine’s audience, nearly half (45%) plan to use personal credit cards for their EOFY purchases.

Younger audiences under 45 are more likely to use personal debit cards than those over 45 (46% vs. 27%), while females also have a higher usage rate than males (37% vs. 24%).

Cash payments are more popular among male audiences (44%) than female audiences (33%).

BRAND CONSIDERATION

With nearly half of Nine's audiences planning to use personal credit cards, brands should ensure frictionless checkout with trusted card gateways, offer bonus points, cashback offers, or loyalty perks for credit card users.

Happy young adult blonde woman holding credit card while shopping online using mobile phone app at home. E-commerce and delivery service concept.

April Data

Explore Hub

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Consumer Pulse April 2025

WHAT'S HOT AND WHAT'S NOT

April 2025

The national mood is on the decline; Australians are valuing health and family security; consumption of podcasts and audiobooks is increasing; 4 in 5 of Nine’s audience are making investments/savings are all fuelling opinions and conversations this month.

Informal meeting with mortgage advisor, discussion, paperwork, agreement

4-7 April, 2025

Inside this month’s Consumer Pulse dip

Deutschland,Baden-Württemberg,mannheim,business,lifestyle

Mood of the Nation >

CONVERSATION STARTERS >

Mood of the Nation

The national mood

The national mood has declined further, reaching the lowest levels since August 2021, with a higher net negative mood. Australians are feeling more pessimistic, skeptical and annoyed. Overall, net negative emotions are ahead of positive emotions, a trend that has continued for the past four tracked months.

NOTE: For the best viewing experience on mobile, please view landscape.

Dominant mood indicators

The top 10 dominant moods are a mix of positive and negative emotions. The top 3 feelings are positive, with calm, relaxed and hopeful topping the list this month. Feelings of being anxious, frustrated and stressed are the 4th, 5th and 6th most dominant moods.

NOTE: For the best viewing experience on mobile, please view landscape.

Australian Values

Core values remain strong

Nine audiences value their health primarily. The top three values continue to be led by health, family security and enjoying life when compared to six months ago. Wishes for loyalty and wealth saw increases compared to 6 months ago, while there were drops in Nine’s audience looking for true friendship, pleasure and variation in life.

NOTE: For the best viewing experience on mobile, please view landscape.

Conversation Starters

Podcast and Audiobook habits

reported increased podcast and audiobook listening over the past 12 months

Among Nine’s audience who use each audio format, 30% noted an increase in listening to podcasts and audiobooks over the past 12 months, while less than 10% of podcast listeners noted a drop in listening.
AM/FM radio programs retained audience, with 4 in 5 respondents noting their listening was unchanged over the past 12 months.

Mature businessman examining documents at desk in office

BRAND CONSIDERATION

With podcast and audiobook consumption on the rise - and traditional radio holding strong - there's a clear opportunity for brands to tap into audio environments that offer both growth and consistency.

Investments & savings

are making investments or savings as part of their investment portfolio

Nearly 1 in 2 of Nine’s audience invest in Australian shares and 1 in 5 invest in international shares.

Younger members of Nine’s audience show a higher likelihood to invest in ETFs and crypto, while the 45+ audience is investing more in superannuation and international shares.

BRAND CONSIDERATION

Nine's audience is already highly engaged with financial planning. Consider content partnerships or thought leadership aligned to trending investment themes (e.g. ETFs for beginners or diversifying into international markets).

Young Asian mother with baby daughter working on her laptop from home while holding her baby girl in her arm. Young working parent doing her home finances in the daytime at the living room.

Trust in News

trust in online news websites as a major source for big events

Online news is the main trusted source for big events

Among Nine’s audience 3 in 4 note trust in online news websites as a major source for big events, with TV news programs the second most trusted source.

The under-45s show a higher likelihood to trust social feeds (particularly Facebook/Instagram), however this is still well below the level of trust placed on online news websites.

BRAND CONSIDERATION

With majority of Nine's audience turning to online news for major events, this is a prime environment to position your brand alongside trusted content. Consider premium placements during key news moments or custom integration within online news hubs to capitalise on credibility and context.

March Data

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Nine’s Q1 Ratings 2025

Record audiences with strong growth across primetime programs

Television viewing on the 9Network in 2025 has soared to new heights, cementing Nine as the undisputed leader in Australian entertainment.

More Australians than ever are tuning into our powerhouse programs, while BVOD audiences are smashing records at an unprecedented pace.

This unstoppable momentum has propelled the 9Network to its strongest start to a year yet, dominating across all key demographics and Total People.

Nine is home to the biggest shows
in Australia

Australia’s biggest show keeps getting bigger, with Married at First Sight growing its audience by +14.9% year-on-year to record a Total TV audience of 2.5 million per episode. Meanwhile, its BVOD audience on 9Now has soared to over 1 million viewers per episode, marking a +24.9% increase on last year. National Cumulative Reach now stands at an extraordinary 15.1 million viewers across the series.

Last night’s MAFS finale was the No. 1 program of the night with Total People and all key demos across Australia and in all metro capitals. It secured a National Total TV Reach of 2.899 million and a Total TV National Audience of 1.829 million - up 5.1% year-on-year and the highest rating finale since 2022. On 9Now, it achieved a BVOD audience of 457,000 - up 32.5% year-on-year.

Tipping Point continues to take the 5pm timeslot by storm, delivering remarkable year-on-year growth of +15.4% and captivating a National Total TV audience of 670,000 per episode. With a National Cumulative Reach of 9.6 million, it has firmly established itself as Australia’s must-watch afternoon game show.

That momentum has carried into our national news audiences, with 9News achieving significant year-on-year growth in all five metro capitals and winning its timeslot across the 5 City Metro and in Sydney, Melbourne and Brisbane. More Australians are tuning in, with +11.1% more viewers year-on-year (National Total TV audience 1.1 million) and a 53.8% increase in BVOD viewership on 9Now (National BVOD audience 105,000 per episode).

Australia’s most-watched nightly public affairs program, A Current Affair, continues to dominate, with viewership growing by +9.2% year-on-year to reach a National Total TV audience of 1 million each night.

60 Minutes continues to deliver powerful investigative journalism that resonates with Australians, achieving strong year-on-year growth of +12.1%. For the year-to-date, the iconic current affairs program boasts a National Total TV audience of 909,000, reinforcing its position as a must-watch on Sunday nights.

Meanwhile, Today has posted strong audience gains, growing by +1.4% year-on-year and attracting a National Total TV audience of 319,000 each morning.

The Australian Open once again proved to be a ratings juggernaut, with 12.4 million viewers tuning in to Nine’s world-class coverage of the Grand Slam. The 2025 Australian Open was the highest rating since Ash Barty’s sensational run in 2022.

Our NRL coverage has also seen impressive year-on-year growth (up 10.4% year-on-year), with more fans tuning in across broadcast (up 7.2%) and BVOD (up 34.1%) to watch the game’s biggest stars in action. It’s the strongest start to the NRL season in VOZ history.

As the home of the biggest sporting moments, Nine continues to dominate live sport, delivering thrilling action to millions of Australians.

And this is just the beginning - Nine’s powerhouse sporting lineup will keep fans on the edge of their seats throughout the year, with the NRL, State of Origin and the Melbourne Cup Carnival all set to deliver blockbuster audiences.

200722_Nine_Executives_Michael_Healy_0736

“These outstanding results highlight the strength and breadth of Nine’s programming slate and the deep connection Australians have with our content. Married at First Sight continues to set the benchmark, capturing the nation’s attention like no other show on television. We’re thrilled with the phenomenal success of Tipping Point, which has re-energised the 5pm timeslot, and the continued growth across 9News, 60 Minutes, A Current Affair and Today is incredibly encouraging. The Australian Open once again delivered blockbuster audiences and our NRL coverage is going from strength to strength.

“It’s also pleasing to see commercial free-to-air television as a whole experiencing renewed growth, with audiences up 4.9% year-on-year - the best result since 2022. It’s clear that free-to-air television is not just surviving - it’s thriving.”

MARRIED AT FIRST SIGHT

National Total TV Audience of 2.6 million per episode (up 14.9% year-on-year)
National Broadcast TV Audience of 1.5 million per episode (up 10.0% year-on-year)
National BVOD Audience of 1 million per episode (up 24.9% year-on-year)
National Cumulative Reach of 15 million

9NEWS (Mon to Fri)

National Total TV Audience of 1.1 million per episode (up 11.1% year-on-year)
National Broadcast TV Audience of 1 million per episode (up 8.1% year-on-year)
National BVOD Audience of 105,000 per episode (up 53.8% year-on-year)
National Cumulative Reach of 13.2 million

A CURRENT AFFAIR

National Total TV Audience of 1 million viewers per episode (up 9.2% year-on-year)
National Broadcast TV Audience of 920,000 per episode (up +6.3% year-on-year)
National BVOD Audience of 101,000 per episode (up 45.2% year-on-year)
National Cumulative Reach of 11.4 million

60 MINUTES

National Total TV Audience of 909,000 per episode (up 12.1% year-on-year)
National Broadcast TV Audience of 789,000 per episode (up +8.7% year-on-year)
National BVOD Audience of 121,000 per episode (up 40.5% year-on-year)
National Cumulative Reach of 7.1 million

TODAY

National Total TV Audience of 319,000 viewers per episode (up 1.4% year-on-year)
National BVOD Audience of 40,000 per episode (up 31.0% year-on-year)
National Cumulative Reach of 7.2 million

TIPPING POINT AUSTRALIA

National Total TV Audience of 670,000 viewers per episode (up 15.4% year-on-year)
National Broadcast TV Audience of 616,000 per episode (up 12.7% year-on-year)
National BVOD Audience of 54,000 per episode (up 59.6% year-on-year)
National Cumulative Reach 9.6 million

BIG MIRACLES

National Total TV Audience of 736,000 viewers per episode (up 14.2% year-on-year)
National Broadcast TV Audience of 558,000 per episode (up 9.1% year-on-year)
National BVOD Audience of 178,000 per episode (up 33.6% year-on-year)
National Cumulative Reach of 4.6 million

UNBREAKABLE: THE JELENA DOKIC STORY

National Total TV Audience of 1.302 million
National Broadcast TV Audience of 1.022 million
National BVOD Audience of 279,000

DANGEROUS LIES - UNMASKING BELLE GIBSON

National Total TV Audience of 1.187 million
National Broadcast TV Audience of 929,000
National BVOD Audience of 258,000

Broadcast Television – Free-to-air network shares 6pm to midnight - 2025 Q1


	Network	Network	Network	Network	Network
25-54	37.5%	26.2%	18.0%	12.6%	6.0%
16-39	40.7%	25.1%	16.6%	13.2%	4.4%
GS 18+	32.1%	28.1%	14.0%	17.6%	8.2%
Total People	32.0%	28.1%	14.2%	17.8%	7.9%

Source: OzTAM VOZ 5.0 Data, When Watched, 01/01/2025-31/03/2025, Audience, 1800-MN, 5 City Metro, Broadcast TV only (excluding spill)

BVOD commercial shares - 2025 Q1


25-54	52.7%	33.4%	13.9%
16-39	57.1%	30.4%	12.5%
GS + Ch	49.9%	35.4%	14.7%
Total People	50.1%	35.6%	14.3%

Source: OzTAM VOZ 5.0 Data, When Watched, 01/01/25-31/03/24, Comm Share, 0200-2600, National, BVOD only (including spill)

Program Aud Source: TVMAP VOZ Program Analyser, OzTAM VOZ Data, 1/1/2025 - 31/03/2025 v STLY, Overnight, 9News M-F, A Current Affair, 60 MInutes, Today, Tipping Point Australia, Australian Open; NRL Season to date, Overnight, 2/03/2025 - X/X/2025 v STLY; Consolidated 28 as at X Married at First Sight, Big Miracles, 27/01/2025 - x/x/2025 v STLY, National, Average Audience, Cume Reach (C28 Big Miracles, When Watched MAFS, AO, Overnight all other programming), Total TV.

For more information

Terry Stuart
Senior Communications Manager
tstuart@nine.com.au

Adrian Motte
Senior Communications Manager
amotte@nine.com.au

Contact us for more information on how your brand can leverage the power of premium content on Nine to deliver real business outcomes.

Nine Publishing – Responsible Journalism

In a world overwhelmed by misinformation, audiences are searching for trusted, independent journalism. At Nine, we don’t just chase clicks. We champion truth, depth, and integrity, creating a premium environment to connect with engaged, high-value audiences in moments that matter.

For advertisers, responsible journalism isn’t just an ethical choice, it’s a business advantage. Our premium news platforms provide a trusted context that enhances effectiveness, with audiences more receptive to messaging when it’s delivered within credible content.

A NOTE FROM //

Tory Maguire

Managing Director, Publishing - Nine

Our unwavering commitment to truth, accuracy and integrity ensures we deliver balanced, trustworthy journalism that holds the powerful to account. We prioritise stories that matter over those that simply drive traffic, delivering commercial outcomes with integrity. Journalism is both our responsibility and our privilege - one that earns the trust of our audiences every day.

AT THE HEART OF EVERYTHING WE DO //

Nine’s commitment to responsible journalism is built on 3 core pillars that set us apart

Independence

We are committed to fearless independent journalism that upholds accuracy, fairness and balance across print and digital.

Stories that matter

Australians turn to us for trusted news, sharp analysis and expert opinion – cutting through the noise in moments that truly matter.

Commercial with integrity

Our integrity ensures a trusted environment for both audiences and advertisers. We prioritise credibility over commercial influence, fostering meaningful brand connections that resonate with engaged readers.

A legacy of trust

Proven impact

An audience that matters

Marketing with integrity

Ads within news content are 60% more trusted and deliver 2x the engagement of social platforms

Source: AdTrust 2019, News MediaWorks and NewsWorks Trust Report 2023, Future of News Report, Stagwell 2024.

EFFECTIVENESS //

Our multi-platform approach amplifies effectiveness

High impact placements in The Sydney Morning Herald, The Age and The Australian Financial Review provide a premium attention-driven experience with deep audience trust.

Digital

Our online platforms drive scale and precision, from immersive native storytelling to high-impact digital takeovers, ensuring maximum visibility and engagement.

CASE STUDIES //

Responsible journalism in action

At Nine, responsible journalism creates the perfect foundation for responsible advertising – a space where brands can engage, persuade, and drive action with confidence.

A help company

Let's stop it at the start

FINANCIAL FITNESS

Capturing the Ultra-Luxury Traveller

Monique Farmer
Managing Editor – The SMH & Age

"Responsible journalism means presenting all sides of a story, providing context, and allowing our readers to form their own opinions. We’re not here to dictate, but to inform and facilitate meaningful dialogue."

Julia Feder
Managing Editor - The AFR

"Our journalists are driven by a genuine desire to serve the public interest. We’re committed to delivering news that matters, not just news that generates clicks. This distinction is paramount."

Patrick Elligett
Editor - The Age

"In a digital age where information spreads rapidly, our commitment to public interest and investigative reporting is more necessary than ever. Journalism with impact is what separates us from the pack."

Melissa Stevens
Head of Life - The Sydney Morning Herald and The Age

"Our commitment to rigorous journalism is underpinned by our commitment to upholding the trust placed in us by our readers and delivering the depth they expect from our reporting. That trust is our most valuable asset."

Kerri Elstub
Director - nine.com.au

"We reach half of all online Australians. They come to us for reliable, trusted information and light-hearted entertainment. At nine.com.au, I believe we've got the best of both worlds."

Ben Glover
Editor -wwos.com.au

"To cut through a fragmented audience, trust and authenticity are key. Wide World of Sports delivers accurate coverage and expert storytelling from legends who've been on the biggest stages - informing first, followed by deep analysis."

Marc Dodd
Editor - nine.com.au

"News has never been more important, but how audiences consume it is evolving. We stay trusted and accurate while adapting to every platform - grounded in facts, not speculation - always asking "Why does this story matter to our readers?'

Say hello

Let's talk about how Nine's premium publishing ecosystem can elevate your brand's impact.

READY TO CREATE? //

Print Ad Specs

Digital Ad Specs

CONTACT //

Nine ad enquiries

Consumer Pulse March 2025

WHAT'S HOT AND WHAT'S NOT

March 2025

The national mood has weakened as feelings of being unsure rise; cost of living has impacted expenditure on food-related expenses, while cost of living tops the list of issues facing Australians coming in to the Federal Election are all fuelling opinions and conversations this month.

Thoughtful woman contemplating with her hand resting on her chin while standing in a cozy living room, lost in introspection and reflecting on life's uncertainties

7-10 March, 2025

Inside this month’s Consumer Pulse dip

Eigenheim, Familie, Glück, Muenchen, Bayern, Deutschland

Mood of the Nation >

CONVERSATION STARTERS >

Mood of the Nation

The national mood

The national mood has declined further reaching the lowest levels since September 2021, with a higher net negative mood. Australians are feeling more pessimistic, fearful and unsure. Overall, net negative emotions are ahead of positive emotions, a trend that has continued for the past three tracked months.

NOTE: For the best viewing experience on mobile, please view landscape.

Dominant mood indicators

The top 10 dominant moods are a mix of positive and negative emotions. Two of the top five feelings are positive, with calm and relaxed being 2nd and 3rd on the list this month. Feelings of being anxious, stressed and frustrated hold the 1st, 4th and 5th positions. There is also an increase in people feeling unsure and fearful this month.

NOTE: For the best viewing experience on mobile, please view landscape.

Cost of Living

Australian still feeling the pinch

Fewer than half of Nine’s audience are feeling financially comfortable at the moment, which mirrors a consistent sentiment over the past year. One in three Australians feel like they are “just managing”, and one in five are “feeling the pressure” when it comes to their personal finances.

Most are being affected by the rising cost of groceries (78%), utilities (68%) and insurance premiums (68%). The rise in petrol prices (43%) is having less impact than this time last year (down 12 percentage points).

NOTE: For the best viewing experience on mobile, please view landscape.

Conversation Starters

Voter concerns ahead of the Federal Election

agree that cost of living is one of the top three issues in the lead up to the Federal Election

Australians believe cost of living, housing and health are the top 3 issues facing the nation in the lead up to the Federal Election

Among Nine’s audience, nearly 3 in 4 agree that cost of living is one of the top three issues in the lead up to the Federal Election, a sentiment particularly felt by the 35-44 age group.

Females are more likely to select housing and health as top issues while males are more likely to select energy and immigration.

Looking by age group, the-under-45s show a higher likelihood to select cost of living and housing, while the over-45’s are more likely to select youth crime, energy, immigration and handling an ageing population.

A group of young Muslim friends spending leisure time together in a stylish modern living room. One person is playing a ukulele, another is watching TV while lounging on a bean bag, and another is preparing food in the kitchen. The atmosphere is relaxed and cozy, with a mix of activities such as music, entertainment, and casual conversation.

BRAND CONSIDERATION

The divide in issue priorities present an opportunity for brands to refine their messaging approach. Campaigns can tailor messaging based on demographic, age etc.

Consumer spender confidence

plan to hold off on major purchases until after the Federal Election results are known

Australians are not planning to hold off on major purchases as a result of the Federal Election

In positive news for brands, only 1 in 5 of Nine’s audience plan to hold off on major purchases until after the Federal Election results are known.

Under-45’s are the least likely to hold off on major purchases, while the 45-54 age group is more likely, although this is only 25% of the 45-54 audience.

BRAND CONSIDERATION

With the vast majority of Aussies not delaying major purchases due to the Federal Election, brands can continue driving demand and engagement without disruption. Campaigns that lead into confidence and immediacy will resonate.

Medium shot of tailor measuring clients shoulders for custom suit in workshop

February Data

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Contact your Nine representative directly, or fill out the form and we'll be in touch.

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Consumer Pulse February 2025

WHAT'S HOT AND WHAT'S NOT

February 2025

The national mood is on the decline; travel and clothing top purchase considerations; Australians recognise the importance of female representation; Recognising the importance of financial independence for women are all fuelling opinions and conversations this month.

13-17 February, 2025

Inside this month’s Consumer Pulse dip

Japanese man with hand on his mouth thinking about his troubles

Mood of the Nation >

Real life Aussie mum friends finish up their skateboarding session together

CONVERSATION STARTERS >

Mood of the Nation

The national mood

The national mood declined considerably in February 2025 with a higher net negative mood. Australians are currently feeling more anxious and frustrated. Overall, net positive emotions have risen to their highest levels since April 2022.

NOTE: For the best viewing experience on mobile, please view landscape.

Dominant mood indicators

The top 10 dominant moods are a mix of positive and negative emotions. The top 2 feelings are negative, with feelings of being anxious and frustrated topping the list this month. Despite this the 3rd, 4th and 5th dominant moods are positive with feelings of being calm, hopeful and relaxed.

NOTE: For the best viewing experience on mobile, please view landscape.

Purchase Consideration

Travel, fashion & home top of purchase consideration

An international holiday is the top purchase consideration for the month (26%), followed by clothing (25%), a domestic holiday (22%), gardening (20%) and health-related items (18%).

Gym or fitness memberships had the largest increase since November 2024, while the largest increases since February last year came from clothing, international holidaying, gardening and major home improvements. Overall, purchase consideration across all major purchasing categories is up 4 percentage point from the same point last year.

NOTE: For the best viewing experience on mobile, please view landscape.

Conversation Starters

Female representation

agree that female representation is important in shaping a fair and equitable society

Nine’s audience recognise the importance of female representation

Among Nine’s audience nearly 3 in 4 agree that female representation is important in shaping a fair and equitable society, and that the media plays an important role in shaping public perceptions of women.

There is low agreement among Nine’s audience that there is an adequate number of visible female role models, particularly among the female audience where only 1 in 4 agree with this statement.

A team of professional women interacting and demonstrating teamwork in a modern office environment, emphasizing collaboration, communication, and group productivity.

BRAND CONSIDERATION

Ensure women are not only visible but authentically represented across brand campaigns, sponsorships, and storytelling. Brands should consider featuring women of different ages, backgrounds, and experiences in ways that reflect real life, reinforcing their contributions across all aspects of society.

financial independence for women

agree that women should be encouraged to build wealth and make their own financial choices on their own

Nine’s audience recognise the importance of financial independence for women

Among Nine’s audience there is general agreement (3 in 4) among both males and females that women should be encouraged to build wealth and make financial choices on their own, and that financial independence is essential for women to achieve true financial freedom.

BRAND CONSIDERATION

Brands can highlight women who have achieved financial independence across different industries, demonstrating pathways to success and inspiring others to take control of their financial futures.

Gay couple sitting at the table in the kitchen and looking at the laptop. They are paying bills and making financial plans.

Female empowerment

chose 'Equality' as a word to define female empowerment

Female empowerment means many things to Australians

When asked for up to three words that define female empowerment, many among Nine's audience mentioned equality, equal opportunity, choice, safety and respect. Equality in particular was mentioned by over 2 in 5 of Nine’s audience.

Among the females in Nine’s audience specifically the terms of choice, safety, respect, freedom, strength and independence are also mentioned highly.

BRAND CONSIDERATION

If female empowerment aligns with your brand values, go beyond surface-level representation by investing in programs, sponsorships, and content that drives real impact. This can include mentorship programs, equal pay advocacy, or workplace policies that promote gender equality.

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December Data

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Serving Brands Without Disrupting the Action: How Nine Aced Sponsorship Integration at the Australian Open

Serving Brands Without Disrupting The Action: How Nine Aced Sponsorship Integration at the Australian Open

In the competitive world of live sports broadcasting, striking the perfect balance between commercial integration and audience experience is an art form. Nine’s coverage of the 2025 Australian Open exemplifies this balance, weaving sponsorship messages seamlessly into the broadcast without disrupting viewer engagement.

Anne Gruber, Director of Content Partnerships – Sport, Olympic, and Paralympic Games at Nine, gave B&T an inside scoop into how Nine achieves this, the innovations driving sponsor visibility, and the broader impact of sponsorship on brand perception.

The Art of Seamless Sponsorship Integration

Sponsorship within live sporting events often risks being intrusive, but Nine’s approach prioritises synergy between branding and editorial content. “All of the sponsored moments across the broadcast are designed to work hand in hand with editorial segments,” Gruber explained. “A brand should always complement the broadcast in a really intuitive way so that we can add value to the audience, but also add value to the customers of that brand”.

To ensure a natural fit, Nine carefully considers branding, taglines, and campaign messaging when pairing sponsors with in-program segments or talent associations. This strategy ensures that sponsorship is not merely an add-on but an integral part of the broadcast storytelling.

Nine doesn’t just integrate sponsors; it ensures their investment yields tangible results. The network conducts an extensive effectiveness study post-tournament, analysing key metrics such as brand recall, sponsorship awareness, and brand consideration.

“Our 2024 campaign showed that AO viewers are three times more likely to consider sponsor brands that appear in the broadcast exclusively, compared to brands that just run standard TV spots,” Gruber shared. Additionally, returning Australian Open sponsors saw a 75% increase in brand consideration, underscoring the long-term impact of deep sponsorship integration.

The Australian Open is not just a television event. It is a multi-platform experience. Nine extends sponsorship visibility beyond linear broadcast through digital and social channels. “The digital and social channel mix provides incremental reach for the broadcast content, both on-network and off-network,” Gruber explained.

This approach allows brands to personalise and target digital content to key demographics, measuring engagement across multiple touchpoints. Some brands, like ANZ, successfully leveraged Nine’s digital platforms to enhance their tournament presence.

Data-Driven Storytelling: Enhancing Sponsor Value

A key component of Nine’s integration strategy involves leveraging player statistics and match analysis to reinforce sponsor narratives. “The storytelling around the athletes and what happens on court is super important,” said Gruber. “The tennis is the biggest marketing platform to kick off the year, and using the players and their performance as a narrative platform is something really powerful”.

Nine collaborates closely with Tennis Australia to utilise advanced broadcast technologies, such as ball tracking, shot percentages, and real-time player statistics. “We use things like head-to-head stats, ball tracking technology, shot percentages, and point percentages to provide the audience with a deeper understanding of player performance,” she said.

This data-driven storytelling benefits sponsors by integrating their brands into highly engaging, analytical moments of the match.

On-Ground Activations and Colour Reports

Many Australian Open broadcast sponsors also maintain an on-ground presence at Melbourne Park, and Nine ensures their activations receive prime coverage. “One of the things we do is create colour reports to amplify and reinforce that these brands have a direct event association,” said Gruber.

Nine’s Wide World of Sports colour reporters roam the tournament grounds, spotlighting sponsor activations, products, and fan experiences. “They talk to the location of those activations, the products, and the experiences, weaving in editorial messaging to create the hook back to the tennis,” she added.

This strategy ensures sponsors receive visibility in a way that aligns naturally with the overall event narrative.

Augmented Reality: Elevating Sponsor Visibility

One of the most innovative aspects of this year’s coverage was the use of augmented reality (AR) to integrate sponsors into the broadcast.

In addition to these on-court elements, Nine introduced a new AR feature in its on-ground studio, Court Nine.” Court Nine is another impactful way to weave in sponsor branding,” said Gruber. “We rotate this between all of our sponsors across every day of coverage, where you will see a logo rising from the court directly and spinning like a hologram”.

The introduction of this technology was inspired by Nine’s learnings from its Paris Olympics broadcast. “The brand effectiveness results from our Olympics coverage were absolutely outstanding,” she explained, “Making the decision to implement similar technology at the Australian Open a natural progression”.

Striking the Right Balance

While maximising sponsor visibility is crucial, maintaining the integrity of the broadcast is paramount. “The editorial integrity of our tennis coverage and all of our sporting coverage is absolutely crucial,” said Gruber. “That’s where you get the lean-in from audiences at home, and that also has an effect on brand results for those sponsors”.

To achieve this balance, Nine’s partnership team works closely with the World Wide Sports production team, even co-locating during the tournament. “For the duration of the tournament, every minute we’re on the air, our partnerships team sits directly with the producers,” she revealed. “They select the right moments in the broadcast to deliver sponsor activations in a way that’s authentic and non-disruptive”.

Nine’s sponsorship strategy is not just about meeting expectations; it is about setting new industry standards. “We believe we have already set a benchmark,” said Gruber. “Our Wide World of Sports team is world-renowned for the way they tell stories across live sporting moments”.

Looking ahead, Nine remains committed to evolving its sponsorship strategy. “We continuously take feedback from our partners, reviewing it internally with our content and technology teams,” Gruber said.

Key areas of focus include content evolution, new broadcast technologies, audience engagement tools, and enhanced brand measurement. “Our mantra is to offer a world-leading platform for brands to engage audiences, in line with our broader business strategy,” she concluded.

With an ever-expanding set of digital and technological tools at its disposal, Nine is redefining the way sponsorship is integrated into live sports, setting a new standard for both brand impact and audience experience.

This article was first published by Aimee Edwards, B&T.

Looking to put your brand at the heart of The Australian Open in 2026? We'd love to hear from you.

Consumer Pulse December 2024

WHAT'S HOT AND WHAT'S NOT

December 2024

The national mood has weakened as feelings of frustration rise; cost of living has impacted expenditure on food-related expenses, while digital subscriptions to news, music and video services are holding firm as ‘must-have’ items are all fuelling opinions and conversations this month.

attractive middle aged woman working in the office

29 November - 2 December, 2024

Inside this month’s Consumer Pulse dip

Shot of a young man looking stressed out at home

Mood of the Nation >

Woman Reviewing bills and checks at Festive Home Workspace. Preparing to Christmas Holidays

CONVERSATION STARTERS >

Mood of the Nation

The national mood

The national mood has declined to the levels of May 2024, with a higher net negative mood. Australians are feeling more frustrated and unsure in the current times. Overall, net negative emotions are ahead of positive emotions, following a more positive outlook last month.

NOTE: For the best viewing experience on mobile, please view landscape.

Dominant mood indicators

The top 10 dominant moods are a mix of positive and negative emotions. The top 3 feelings are positive, with relaxed, calm and hopeful topping the list this month. Feelings of being frustrated, anxious and stressed are the 4th, 5th and 6th most dominant moods, with a relatively large increase in the proportion of Australians feeling frustrated as we move into the tail end of the year.

NOTE: For the best viewing experience on mobile, please view landscape.

Cost of Living

Australians still feeling the pinch

Fewer than half of Nine’s audience are feeling financially comfortable at the moment, although this figure has shown small improvements in the past six months. One in three Australians feel like they are “just managing”, and one in five are “feeling the pressure” when it comes to their personal finances.

Most are being affected by the rising cost of groceries (77%), utilities (68%) and insurance premiums (68%). The rise in petrol prices (43%) is having less impact than this time last year, with 18 fewer Australians saying they are affected (down 18 percentage points).

NOTE: For the best viewing experience on mobile, please view landscape.

Conversation Starters

'MUST HAVE' Expenses

Digital subscriptions to news, music and video services.

Australians cut back on food-related expenses while digital subscriptions hold firm

The top three categories where people have already cut back are dining out/takeaway/deliveries (56%), followed by apparel and accessories (53%) and grocery items (45%).

In contrast, the top three categories deemed as “must-have items” where expenditure reductions are unlikely are internet/telecommunications (66%), utilities, being energy/gas (59%) and petrol/transport (59%).

Despite cost-of-living pressures, digital subscriptions to news, music and video services remain stable in the proportion of Australians regarding them as a “must-have”.

Unrecognised young ordering subscription boxes via laptop. Online shopping and e-commerce.

BRAND CONSIDERATION

While subscriptions remain stable, brands should monitor for early signs of churn or downgrades. Use proactive retention strategies, such as targeted campaigns for at-risk users or flexibility in subscription tiers to mitigate cancellations.

Summer habits

Of Nine's audience under-45s will browse the web over the summer.

Over the summer, Nine’s audience will be spending time watching free-to-air TV (including free streaming), browsing the web and listening to radio

Digital is strong among under-45s (browsing web (81%), accessing social media (68%) and streaming music (63%)) while watching FTA TV will be strong throughout summer for all age groups.

BRAND CONSIDERATION

With audiences consuming free-to-air TV, digital and audio, ensure your campaigns are tailored to maximise cross-platform reach. Use cohesive messaging to create a unified and memorable brand presence.

November Data

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Nine’s End of Year Ratings 2024

The 9Network has cemented its position as the No. 1 metro network in 2024 year-to-date, leading across all key demographics and Total People.

The 9Network’s audience went from strength to strength this year, seeing year-on-year audience growth across all screens and for all key demographics and Total People.

9Now continues to hold its spot as the top CFTA BVOD platform nationwide, dominating with all key audience segments and Total People.

Nine is home to the biggest shows
in Australia

No.1 reality television series - Married at First Sight

No.2 reality television series -The Block

No.1 light entertainment series - Travel Guides

No.1 metro M-F News - 9News

No.1 daily current affairs program - A Current Affair

No.1 weekly commercial free-to-air current affairs program - 60 Minutes

No.1 afternoon game show- Tipping Point Australia

Source: TVMAP VOZ Analyser, VOZ Data 5.9 © OzTAM Pty Limited [2023], NATIONAL, Nine Content, Seven Content, 10 Content, SBS Content, ABC Content, Foxtel Content, 01/01/2024 - 16/11/2024, Average Audience, Reality Television, Light Entertainment, News/Current Affairs, Total People,Total TV, Consolidated 28; Metro 5 city (excl Spill) 9News & Seven News M-F, 1/01/2024 - 26/11/2024, overnight

For the sixth consecutive year, the 9Network has reaffirmed its status as the top-rated network with People 25-54, 16-39 and Grocery Shopper + Child in the five major capital cities, capturing the audience segments most valuable to advertisers.

Furthermore, the 9Network can also lay claim to being No. 1 with Total People across the 5 City Metro for calendar year 2024.

This exceptional performance highlights the 9Network’s dedication to providing unparalleled entertainment, news and sports content that resonates with audiences across Australia.

Michael Healy, Nine's Director of Television, said: “Nine is incredibly proud to have once again delivered Australia’s most engaging content. The Paris 2024 Olympics and Paralympics were pivotal to our success, showcasing 9Nework’s ability to bring Australians together for some of the most culturally significant moments of the year. With exceptional, multi-platform coverage, our broadcast set a new benchmark for immersive sports storytelling, creating unforgettable experiences for viewers across the country."

The 9Network’s news and current affairs remains a foundation of our success. 9News, A Current Affair, 60 Minutes and Today have been vital in driving viewer engagement. 9News has become the most watched 6pm bulletin in 2024 across the Metro markets for the first time since 2015. Nine’s flagship news and current affairs programs lead the conversation on crucial issues facing our communities, reinforcing our commitment to independent and trusted journalism.

This year also marked the launch of our exciting new game show, Tipping Point, which has significantly grown viewers and dominated its timeslot throughout the year with its engaging format.

In 2024, our sports coverage also achieved remarkable success, with massive national audiences tuning in for the State of Origin Series, the NRL Grand Final and the Australian Open. These events solidified the 9Network’s reputation as the home of Australia’s most-watched live sport, delivering exhilarating moments that captured the passion of sports fans nationwide.

Through quality, diversity, and innovation, we deliver the stories and moments that unite Australians, cementing our place at the heart of the nation’s media landscape.

Broadcast Television – Network commercial shares 6pm to midnight - 2024 calendar year (Jan 1 - Nov 26)

	Network	Network	Network
25-54	42.5%	33.5%	24.0%
16-39	44.4%	32.2%	23.4%
GS+CH	43.5%	33.7%	22.8%
Total People	41.1%	38.8%	20.1%

Broadcast Television – Network commercial shares 6pm to midnight - 2024 calendar year (Jan 1 - Nov 26) Excluding Olympics (Jul 27 - Aug 12)

	Network	Network	Network
25-54	40.6%	34.5%	24.8%
16-39	42.0%	33.5%	24.5%
GS+CH	41.5%	34.8%	23.7%
Total People	39.6%	39.7%	20.6%

Source: OzTAM VOZ © 2023, TVMAP VOZ Analyzer, 2024 Calendar YTD (up to 26/11) excluding Olympics 27/07 - 12/08, S-S 1800-2400, Metro 5 City (excl. Spill), Broadcast TV Total, When Watched, Commercial Share %

Broadcast Television – Network commercial shares 6am to midnight - 2024 calendar year (Jan 1 - Nov 26)

	Network	Network	Network
25-54	43.0%	36.0%	21.0%
16-39	45.8%	33.2%	21.0%
GS+CH	44.0%	35.6%	20.4%
Total People	42.3%	39.1%	18.6%

Broadcast Television – Network commercial shares 6am to midnight - 2024 calendar year (Jan 1 - Nov 26) Excluding Olympics (Jul 27 - Aug 12)

	Network	Network	Network
25-54	41.0%	37.2%	21.8%
16-39	43.5%	34.6%	21.9%
GS+CH	41.9%	36.9%	21.92%
Total People	40.8%	40.1%	19.1%

Source: OzTAM VOZ © 2023, TVMAP VOZ Analyzer, 2024 Calendar YTD (up to 26/11) excluding Olympics 27/07 - 12/08, S-S 0600-2400, Metro 5 City (excl. Spill), Broadcast TV Total, When Watched, Commercial Share %

Our outstanding performance extends into the Broadcast Video On Demand (BVOD) space, where 9Now continues to lead as Australia’s No. 1 platform across all key demographics and Total People. This year, 9Now has seen phenomenal year-on-year growth, reflecting Australians’ increasing preference to engage with our content on their own terms — whenever, wherever, and on whichever device they choose.

200722_Nine_Executives_Michael_Stephenson_0054

Michael Stephenson, Nine’s Chief Sales Officer, said: “The future of television is Total TV, combining broadcast, live streaming, and on-demand. At Nine, we meticulously license, produce and schedule content to optimise viewership across these platforms, ensuring audiences have seamless access to our content in real time or on their schedule. The impressive growth of 9Now is essential to our advertising partners and demonstrates the evolving habits of viewers who are shifting towards more flexible, on-demand viewing options.”

As Australians embrace the freedom to consume content on their own terms, 9Now remains at the forefront, offering a viewing experience that aligns with the diverse needs of modern audiences. With its strength in BVOD, 9Now not only enhances audience reach but also solidifies its position as the choice for advertisers looking to connect with engaged, on-demand viewers.

Broadcast Video on Demand commercial shares
2024 calendar year (Jan 1- Nov 26)


25-54	50.6%	34.2%	15.2%
16-39	53.3%	32.2%	14.5%
0-39	53.0%	32.2%	14.9%
0-54	50.9%	34.0%	15.1%
Total People	48.9%	35.9%	15.2%

Broadcast Video on Demand commercial shares
2024 calendar year (Jan 1- Nov 26) Excluding Olympics (Jul 27 - Aug 12)


25-54	46.5%	37.0%	16.5%
16-39	49.1%	35.0%	15.9%
0-39	48.6%	35.1%	16.3%
0-54	46.8%	36.8%	16.4%
Total People	45.0%	38.6%	16.4%

Nine’s highest rating program of the year was the 2024 State of Origin Series decider which recorded a Total TV audience of 3.6 million. It secured a streaming audience of 864,000 on 9Now - the largest for a rugby league game in history.

Our next highest rating program of the year was Game 1 of the 2024 State of Origin Series, which recorded a Total TV audience of 3.4 million (including 760,000 on 9Now). Game 2 was the network’s fourth highest rating program of the year with a Total TV audience of 3.2 million (including 739,000 on 9Now). This year’s State of Origin Series recorded an average Total TV audience of 3.4 million and enjoyed year-on-year growth of 50% in BVOD and 14% in Total TV.

The 2024 Women’s State of Origin was the most successful to date. The decider saw the highest result for a Women’s Rugby League match with a Total TV Audience of 1.1 million (including 181,000 on 9Now). The 2024 series recorded significant year-on-year growth across all screens: 58% on Broadcast, 160% on BVOD and 69% on Total TV.

The NRL Grand Final between the Melbourne Storm and Pentrith Panthers was the 9Network’s third highest rating program of the year with a Total TV audience of 3.4 million (including 762,000 on 9Now). This year’s NRL season boasted year-on-year growth of 29% in BVOD and 2% in Total TV.

The Vegas Opener of the 2024 NRL season was a major success, recording a Total TV audience of 806,000 with growth of 22% in BVOD and 6% in Total TV.

The Australian Open Men’s Final recorded a Total TV average audience of 2.1 million, with a BVOD Audience of 327,000. The Men’s Final saw year-on-year growth across BVOD of 34% and 6% in Total TV.

The Block - Winner Announced is the highest rating overnight commercial non-sports program of the year and recorded a Total TV audience of 2.1 million.

Enjoying a remarkable 20th season, The Block achieved a Total TV average audience of 1.5 million per episode. An average of 336,000 viewers watched each episode on 9Now. This year’s series of The Block recorded year-on-year growth of 13% in BVOD and 3% in Total TV.

Married at First Sight continues to be the highest rating entertainment show of the year, achieving a Total TV average audience of 2.2 million per episode. An average of 814,000 viewers watched each episode on 9Now. This year’s series of MAFS recorded year-on-year growth of 22% in BVOD and 8% in Total TV.

Tipping Point Australia dominates as Australia’s #1 afternoon game show, recording a Total TV Audience of 888,000, and growing the timeslot 42% year-on-year. The program has seen a BVOD Audience of 64,000 up 126%.

Nine’s drama series Human Error saw a Total TV Audience of 713,000, with a BVOD Audience of 129,000.

Lego Masters achieved a Total TV average audience of 1.1 million per episode. An average of 163,000 viewers watched each episode on 9Now.

Travel Guides achieved a Total TV average audience of 1.5 million per episode. An average of 212,000 viewers watched each episode on 9Now. In 2024, Travel Guides achieved year-on-year growth of 15% in BVOD and 16% in Total TV.

The Summit achieved a Total TV average audience of 695,000 per episode. An average of 129,000 viewers watched each episode on 9Now.

Big Miracles secured a Total TV average audience of 644,000 per episode. An average of 133,000 viewers watched each episode on 9Now.

Love Island Australia is once again a smash hit on 9Now, averaging over 350,000 viewers per episode on the BVOD platform. Season 6 of the series has seen significant year-on-year growth of 27%. The launch of the season has recorded the highest ever BVOD audience for the program, with 452,000 people tuning in.

9News is the No. 1 Total TV Metro weekday news, and the No. 1 National weekly BVOD News. 9News (M-F) has seen a Metro Total TV Audience of 815,000 (up 10% year-on-year). In the BVOD space, 9News has dominated its opposition, winning every single week of the year. Each night, an average of 84,000 viewers stream 9News via 9Now, compared to 54,000 streaming 7News on 7Plus. 9News on BVOD has grown 73% year-on-year.

Today has also completely dominated its breakfast opposition in the BVOD space. Each morning, an average of 34,000 viewers stream Today via 9Now, compared to 28,000 streaming Sunrise on 7Plus. Today on BVOD saw year-on-year growth of 41%.

Source: TVMAP VOZ Analyser, VOZ Data 5.9 © OzTAM Pty Limited [2023], NATIONAL, Nine Content, 01/01/2024 - 26/11/2024 v 01/01/2023 - 28/11/2023, Average Audience, Married at First Sight, The Block, Lego Masters, Tipping Point Australia, Human Error, Big Miracles, The Summit, Travel Guides, Total TV, Love Island Australia, Total BVOD, Consolidated 28 as at 26/11/2024; 9News M-F (Metro 5 City), Australian Open, State of Origin, NRL, Women’s State of Origin, 9News, Today (BVOD Live) 1/01/2024 - 26/11/2024 v 1/01/2023 - 28/11/2023, Total TV, overnight.

For more information

Terry Stuart
Senior Communications Manager
tstuart@nine.com.au

Adrian Motte
Senior Communications Manager
amotte@nine.com.au

Contact us for more information on how your brand can leverage the power of premium content on Nine to deliver real business outcomes.