Nine Publishing
Independence | stories that matter | commercial with integrity
In a world overwhelmed by misinformation, audiences are searching for trusted, independent journalism. At Nine, we don’t just chase clicks. We champion truth, depth, and integrity, creating a premium environment to connect with engaged, high-value audiences in moments that matter.
For advertisers, responsible journalism isn’t just an ethical choice, it’s a business advantage. Our premium news platforms provide a trusted context that enhances effectiveness, with audiences more receptive to messaging when it’s delivered within credible content.
Hear from our experts
AT THE HEART OF EVERYTHING WE DO //
Nine’s commitment to responsible journalism is built on 3 core pillars that set us apart
Independence
We are committed to fearless independent journalism that upholds accuracy, fairness and balance across print and digital.
Stories that matter
Australians turn to us for trusted news, sharp analysis and expert opinion – cutting through the noise in moments that truly matter.
Commercial with integrity
Our integrity ensures a trusted environment for both audiences and advertisers. We prioritise credibility over commercial influence, fostering meaningful brand connections that resonate with engaged readers.
A legacy of trust
Proven impact
An audience that matters
Marketing with integrity
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EXPLORE OUR LATEST EDITIONS BELOW//
CASE STUDY //
Responsible journalism empowers Australia
Challenge
NRMA Insurance was undergoing a complete brand relaunch, repositioning as ‘A Help Company’ dedicated to building more resilient communities. As part of this transformation, their broadcast partnership played a critical role in reinforcing the new brand identity. To support this shift, they needed a trusted content partnership with a leading brand that could educate Australians on local weather risks and preparedness while empowering them to take action.
Solution & Execution
The Sun-Herald featured an eight-page mini-magazine, Beyond, brought to you by NRMA Insurance. Beyond explored how extreme weather is reshaping life in Australia, covering topics such as conscious travel, resilient housing and climate preparedness. It also featured real-life stories on the devastating impact of the Black Summer fires of 2019. As part of the partnership, NRMA Insurance had the opportunity to integrate branded content and an op-ed from CEO Julie Batch, reinforcing their key brand messaging and thought leadership in helping Australians navigate the changing climate.
Role of Channel
The Sun-Herald enabled NRMA Insurance to reach a relevant audience at scale with educational content helping readers to make informed decisions in their everyday lives. The creation of a mini-magazine enabled NRMA Insurance to create brand association with a credible and trusted news brand in both print and Sydney Morning Herald digital channels.
Testimonial
“NRMA Insurance has been helping Australians for almost 100 years. In launching our new positioning as A Help Company, we partnered with The Sydney Morning Herald to create a mini-magazine that enabled us to engage a mass audience at scale about how extreme weather is changing the way we live. Through storytelling and brand association with a credible and trusted news provider, we demonstrated how we are helping Australians understand their local risks and prepare for extreme weather. Importantly, the content was educational news you can use, providing helpful advice and insights to empower readers to take action to be better prepared.”
IAG Chief Customer and Marketing Officer, Michelle Klein
CASE STUDY //
Responsible journalism inspires action
Challenge
Stop it at the Start is a primary prevention campaign that aims to help break the cycle of violence against women by encouraging adults to reflect on their attitudes, understand how their actions may contribute to the cycle of violence, and have conversations about respect with young people.
Solution
To cut through and prompt conversation, we stopped our content at the start across the Nine ecosystem with an important and unmissable message about domestic violence. We utilised trusted faces and voices to deliver an impactful and emotive message to all Australians.
Execution
With full talent support, we created a talent-led public service announcement that spoke meaningfully through the voices Australians look up to. This PSA was placed strategically in high attention environments across the entire Nine network. In a media first, we paused all regular programming across our radio network to spark a national conversation on domestic violence, with our trusted super hosts leading the discussion. This powerful disruption extended into high-impact full-page wraps and compelling storytelling across our masthead publications.
Role of Channel
This campaign used a multi-channel approach, and trusted environments, to maximise impact at every stage of the awareness journey. TV, digital video and radio ensured the message reached Australians and local communities in moments of high attention. Print and digital publishing played a critical role in reinforcing reflection and engagement, using full-page wraps and in-depth storytelling to drive deeper consideration. The integrated approach ensured the campaign didn’t just capture attention –
it spurred action, encouraging respect and conversations.
CASE STUDY //
Providing accessible and relatable content about money to all Australians
Challenge
CommBank wanted to help increase financial literacy, by helping Aussies change their relationship with money. To do this they wanted to share a number of valuable money lessons through interactive, bite-sized, self-serve content delivered in a unique and
engaging way.
Solution & Execution
A 3-month integrated campaign leveraged Nine’s ecosystem to reach Australians across their daily touchpoints. Together with CommBank’s personal finance expert, Jess Irvine, The CommBank Financial Fitness Hub provided educational resources, complemented by engaging content anchored in digital and print, plus TV and audio.
Role of Channel
Nine’s multi-platform strategy ensured mass reach, education and action. Publishing (The SMH, AFR, Life & Leisure and 9Honey) provided trusted financial lessons and insights, building credibility. Digital and Social (nine.com.au and 9Now) amplified the campaign with interactive content and high-impact ads. Audio (Money News integrated segments with Deb Knight and Jess Irvine, plus live reads and vignettes) strengthened engagement through trusted voices, while one-to-one connections reinforced key lessons in finance. TV (sponsorship of the Today Show) included in-show segment integration, billboards and various advertising spots (30” commercial, Pause Ads and Engage Now Ads). This full funnel approach maximised impact, building awareness, trust and action toward financial fitness.
Reach
105K+
Page views on The CommBank Financial Fitness Hub
1.7M+
Radio listeners engaging with financial lessons
105K+
Digital impressions delivered
Source: Nine Campaign Analysis 2025
CASE STUDY //
Capturing the Ultra-Luxury Traveller
Challenge
Scenic Luxury Cruises & Tours needed to create mass awareness for the historic arrival of Scenic Eclipse II in Sydney, engaging high-net-worth individuals and positioning itself as the pinnacle of ultra-luxury cruising.
Execution
A multi-phase campaign spanned 12 months, leveraging premium publishing assets (AFR, SMH, Traveller, Life & Leisure), broadcast (Today Show, 2GB), and digital takeovers. The campaign culminated in a high-profile onboard event with AFR subscribers, directly engaging C-suite executives and influencers.
Results
- 86.8% Sign up Rate: The 2GB activity reached over 507,000 people and the cruise giveaway received strong engagement with over 86% opt-in rate, with the Total Audio campaign delivering +321% ROI against paid media.
- Up to 0.24% CTR: Across high impact Digital executions, total impressions over delivered by more than 1 million+ reaching a CTR of up to 0.24%.
- Top 5 Consumer Promotion: The TODAY competition generated over 42,000 entries and delivered within the top five most successful consumer promotions in the program’s history.
- +$700K Added Value: The Broadcast coverage on TODAY reached a daily national audience of 214,000 and delivered over $700,000AUD of incidental broadcast exposure as added value.
Source: 2GB and Today Campaign Analytics 2024
Last week, we unveiled the next chapter of State of the Nation, reinforcing our stance on responsible journalism. Through a series of insightful sessions, Nine’s leading editors and top industry minds came together for a dynamic discussion unpacking key trends, emerging challenges, and shaping the future for agencies, brands, and marketers.
If you missed it, we want to bring you into the conversation.
In a world overwhelmed by misinformation, audiences are searching for trusted news. At Nine, we don’t just chase clicks. We have an unwavering commitment to accuracy, ensuring we deliver balanced journalism that holds the powerful to account. We prioritise stories that matter over those that simply drive traffic, delivering commercial outcomes with integrity. Responsible journalism is both our responsibility and our privilege.
For advertisers, responsible journalism isn’t just an ethical choice, it’s a business advantage. Our news platforms provide a trusted context that enhances effectiveness, with audiences more receptive to messaging when it’s delivered within credible content. We know our audience of 16 million every month* are smart enough to make up their own mind, and they trust us to provide them with factual, enriching content.
Each month you’ll hear directly from Nine’s editorial team on shaping the news agenda. We’ll showcase how brands are leveraging news environments to drive real results, upcoming product launches, and smarter ways to connect with our audiences. Stay ahead of the conversation: the next State of the Nation edition will be with you soon.
Navigating a dynamic landscape shaped by global events, from the unfolding election narratives and reverberations of Trump's influence to Albanese's domestic agenda, Nine's mastheads have been at the forefront, delivering clarity and context.
Over the past month, The Australian Financial Review has dissected market shifts, The Sydney Morning Herald has fearlessly investigated key policy debates, The Age has provided in-depth analysis of social and political currents, while Brisbane Times and WAToday have kept their fingers firmly on the pulse of state-specific developments.
The federal election had me hooked – it's democracy in full swing, and there's nothing more thrilling than helping Australians make sense of it all. What drives us at Nine is simple: journalism with integrity. We don't take sides, we focus on what matters to our readers, and that's why our stories resonate.
Looking to the future, I'm excited by how data is transforming journalism. We're now able to produce stories where our readers can search interactives about how their local polling booth voted, or how their local school has performed or even which suburbs are more affordable.
It's journalism that's more insightful, personal and powerful than ever.
April saw a 14% increase in subscriber views and 5.3% in non-subscriber views, driven by a sizeable appetite for federal politics, which surged 144% for subscribers and 186% for non-subscribers. Major stories, like the ASX reaction to Trump’s tariffs and coverage of the Pope’s death, attracted hundreds of thousands of engaged readers.
Our audiences – the business leaders, professionals and high-net-worth individuals shaping Australia's future, alongside active and discerning consumers of finance, luxury and other lifestyle interests – engage deeply with our content because it is fact-checked, balanced, and authoritative.
By aligning your message with high-impact content, you can tap into valuable and informed decision-makers during moments of intense focus.
One hundred days after his historic election win, Donald J. Trump has an approval rating lower than any incumbent at this stage of his presidency since Dwight D. Eisenhower in the 1950s.
Take a look at five of the biggest bombshells from Trump's wild return to the White House.
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From the fierce rivalries heating up the winter codes to pivotal international clashes, Nine’s extensive publishing network has been at the forefront, delivering unparalleled access to the nation’s most passionate sporting fans.
Over the past month we have observed how deeply Australians are engaging with the raw emotion, tactical brilliance and human drama that runs true with fandom. Across The Sydney Morning Herald and The Age, the business of sport and major game analyses has delivered more traffic combined than any other topic, whilst nine.com.au and Wide World of Sports have been the ultimate destination for live updates, comprehensive results and behind-the-scenes stories.
This unified passion demonstrates that sport is more than just a game, it’s a powerful cultural touchstone.
In the world of elite sport, what truly captivates us, what keeps us talking long after the final whistle, are the human stories that unfold within it.
Beyond the stats and tactics, people connect with the raw emotion – the moments of triumph, the struggles, even the 'stuff-ups' we all relate to. It's about peeling back the layers to give readers something they wouldn't otherwise know, tapping into that universal human experience that transcends the pitch.
At The Sydney Morning Herald, our role in shaping this national conversation is built on a foundation of trust and accuracy. In an era of 'fast-food' journalism, we pride ourselves on breaking legitimate news, adding genuine insight, and providing the full story from all angles. Readers know and trust The Herald for this depth, whether it's sport, politics, or business. This reputation ensures that when we cover a major event, our audience isn't just looking for a click-bait headline; they're seeking trusted insight and analysis, bringing them back time and again.
Time spent with quality sports journalism is significant, in comparison to platforms where users might only skim headlines or watch short highlights. Our rugby stories generate an average engagement time of 1:38, with the upcoming Lions tour expected to soar. That means higher-quality attention for your brand message, during moments of peak interest around major games, controversy or season build-up.
Our sports journalism is fact-checked, balanced and authoritative – a safe space for brands to appear alongside stories of triumph, challenge and fair play. A study by AAP and The Attention Council found that ads in quality journalism hold attention for five times longer than those on social feeds or programmatic display, due to the inherent focus and interest of the reader.
Time spent with quality sports journalism is significant, in comparison to platforms where users might only skim headlines or watch short highlights. Our rugby stories generate an average engagement time of 1:38, with the upcoming Lions tour expected to soar. That means higher-quality attention for your brand message, during moments of peak interest around major games, controversy or season build-up.
At Nine Publishing, our audiences are increasingly seeking meaning, inspiration and authentic experiences. From exclusive insights into the finest craftsmanship to journeys that redefine adventure, our publications are at the forefront, shaped by unparalleled style and insatiable wanderlust.
We have a clear responsibility in the Luxury space: to connect the world’s most discerning brands with Australia’s most affluent and influential audiences – through the platforms they trust, at the moments they seek meaning, indulgence, and inspiration.
Our strength lies in genuine partnership, tailored solutions that balance reach with refinement, data with editorial instinct, and brand alignment with real audience engagement. That’s the Nine Luxury difference.
When measured by online readership, The AFR Magazine is in the top quartile of all the articles published on afr.com. The AFR Magazine has achieved its success by dissecting the content subscribers most value, using that insight to help inform what we cover next.
That's why we now have issues of the magazine devoted to the stories of entrepreneurs on our Rich List and Young Rich List. Discerning audiences are demanding. To influence them, to inspire them, you need to know exactly what makes them click.
The big opportunity for brands is to work closer with publishers like Nine who focus on the habits of their subscribers.
Our audiences value authority, originality and edge, expecting access only we can offer – knowledge, taste and experiences they can’t find elsewhere. Whether it’s the monthly indulgence of AFR Magazine, the immersive storytelling in Good Weekend, the ultimate lifestyle of Sunday Life or the visual richness and aspiration of Fin Magazine, our platforms meet readers at their most engaged and receptive.
We expertly use data to understand what drives our audiences, while our editors use instinct and insight to shape what inspires them. This connection has led to a string of successful brand innovations, from the About Time Watch Weekend, Fin Dining & Wine Guide, High Flyer Magazine, to the Good Weekend Style Edit and themed editions of Life & Leisure.
The momentum continues: In August, AFR Magazine celebrates 30 years with an anniversary ‘Visionaries’ themed issue. In September, the Financial Review About Time Watch Weekend, Australia’s prestige watch fair, returns to Sydney and Melbourne for its third year. November brings the Financial Review’s Month of Jewel, spotlighting the finest in local and international jewellery. In Spring and Summer, visually sumptuous Fin Magazine will continue to dive into the finer things in life.
This all culminates in a powerful festive season where every Nine Publishing brand will celebrate lifestyle, leisure and luxury, precisely when our audiences are primed and ready to spend.
Season after season, Nine Publishing remains at the forefront of fashion, delivering a spectrum of content that captures every facet of style. From high-impact editorial showcasing global designers to inspiring and accessible trends, our brands define the agenda.
As the industry evolves with creative expression, new innovations, and shifting consumer priorities, we connect brands with an audience primed for indulgence. With upcoming moments such as Good Weekend's 'Spring Racing Style Guide', Sunday Life's 'Father's Day' edit, Fin Magazine's 'Summer' edition and many more, our readers can seamlessly explore the way to transform aspirational looks into tangible wardrobes.
Whether it's fast fashion in the face of economic challenges, the rise of accessible quality labels, or a growing interest in resale platforms, fashion intersects with everyone's daily life through a layered consumer experience.
In a crowded media landscape, at The Sydney Morning Herald and The Age, our goal is to be a trusted source. We enrich our readers' experience through stories, videos and social media while maintaining the integrity of our mastheads. Our readers confidence in our perspective is everything, especially when we say belts are big this season or that a red dress will get you through summer.
At Nine Publishing, we have a distinctive edge in connecting brands with an audience that actively seeks inspiration and readily embraces new products. Woolnough highlights how, “when deciding to profile a brand, designer, or showcase a trend, it is because we know it is of interest to our highly engaged readership." This ability to tailor content ensures true resonance on the diverse fashion journeys of our audience.
As e-commerce continues its rapid growth, the need for brands to enhance their visibility is paramount. At Nine Publishing, we facilitate seamless retail and commerce experiences for our readers through shoppable video and captivating display advertising.
We empower brands to move customers from awareness to conversion with the touch of a button, placing your story at the centre of an effortless consumer journey.
With a unique audience of over 10 million monthly, our digital publishing sites enable brands to reach an extensive, high-spending audience within contextually relevant environments through our affiliate marketing offering. Contact your Nine representative to learn how today.
With travel becoming a more purposeful pursuit, Australians are rediscovering their own backyard, seeking out sustainable, authentic experiences and lusting over luxurious aviation and accommodation – all with a true passion for exploration.
Navigating the evolving landscape of travel requires both insight and authority. At Nine Publishing, we don't just observe the market, we shape the narrative. We're leveraging our deep understanding of these trends, our loyal readers and subscribers to connect brands with an engaged community of travellers, who are actively looking for their next adventure. Our unique portfolio allows us to go the extra mile to ensure your message doesn't just reach an audience, but inspires them.
The future of travel is incredibly dynamic. While print remains core, the shift towards data-driven insights will continue to play a crucial role. We’ve harnessed this to personalise campaigns and shape our content, as seen with the launch of the highly successful AFR Magazine's ‘Highflyer’ franchise – and there is more launching this year.
We're driven by a simple mission: to go beyond the obvious and provide genuine value that inspires our readers. Our expert writers combine deep research and on-the-ground experience to navigate key industry shifts such as sustainable travel and overtourism. We believe in the power of authentic experiences, whether that's uncovering a little-known destination or critiquing a new high-end hotel.
In the age of technological innovation, we know AI is a powerful tool for planning, but it can't replicate the trusted human voice. Our content stands apart because our writers bring the personal insight and factual accuracy that truly connect with readers, making us an indispensable resource for their next adventure.
In a thriving travel industry, standing out from the crowd requires a clear competitive edge. The path to success for brands lies in being adaptable, forward-thinking, embracing innovation and valuing the strength of established media channels as a first-class ticket to success.
Nine’s extensive suite of travel publications provides a wealth of upcoming opportunities to engage with audiences on the hunt for their next adventure. From 9Travel's popular 'Destination' guides to Traveller's essential 'Cruise' specials, and the highly anticipated '52 Weekends Away' in Good Weekend and Life & Leisure's comprehensive 'Travel in 2026: Top 50 Hotlist' edition, we are focused on crafting strategies that leverage our reach and expertise to ensure your message resonates.
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Anchored in Nine Publishing’s core mission to deliver responsible journalism, The Sydney Morning Herald and The Age have recently unveiled a new brand and subscriber campaign: Here’s to Reason. This is a powerful statement on the value of delivering balanced content to empower our readers.
Built on a legacy of trust, our readers turn to Nine Publishing for informed debate, diverse perspectives and nuanced reporting. Here’s to Reason is grounded in deep reader insights and behavioral data, a response to our audience's desire to be guided in navigating a complex and polarising world.
We know from our data and our research that audiences are hungry for news they can rely on, and we have an important role to play in a world that’s increasingly dominated by extremes. This campaign celebrates Sydneysiders and Melburnians who look to The Herald and The Age for intelligent, responsible reporting. It’s a campaign built with both our readers and our newsrooms at the heart of it.
Now more than ever, our journalism needs to be courageous, deeply reported and always suspicious of government and corporate influence. This campaign reflects The Age and The Herald’s commitment to give readers the full picture – not just a shrill headline or an inflammatory position for clicks.
Our integrity ensures a trusted environment for both audiences and advertisers. Across all categories, we offer unique spaces for brands to engage with readers in contextually relevant environments.
Own the conversation. Nine Publishing's suite of brands offer extensive opportunities to influence and connect. From our notable six-part ‘Succession’ series across our mastheads that recognises the $3.5 trillion in generational asset transfers that will occur by 2025, to timely occasions like Black Friday and Christmas across our upcoming special issues, your brand will be in prime position to make an impact in print and digital.
Sport in Australia is the unifying force that influences culture and shapes the very fabric of our identity. As the country heats up for the festival of summer, the Australian Open stage is set to deliver world-class tennis, serving up the first Grand Slam tournament of the year and capturing fans wherever they choose to engage. Nine Publishing is there for every moment, from the first serve to the championship point, ensuring audiences are connected to the stories on and off the court, with comprehensive coverage across print and digital, accessible anywhere, anytime.
As a commentator for Nine, my role is to go beyond the baseline and uncover the “why” behind every moment, to find the turning point in a match or the story behind an athlete’s journey. For a brand, the opportunity isn't just to be seen right across Nine’s ecosystem. It's becoming part of a story the entire country is emotionally invested in. That's a connection you cannot force, and that's where the magic is.
The Wide World of Sports website extends the Australian Open broadcast experience by delivering compelling content at speed, with a highly visual approach. Complementing the natural drama of the tournament, this technique provides high-quality, short-form video, photos, graphics and loopers, while using expert commentators to bring out the emotion and context of every moment.
We have a strong sense of who our audience is, and what they want from us. With a tournament like the AO, there is no script, so it is down to our team’s extensive skill set to get the big talking points and storylines to our audience within minutes. Giving fans the “what” immediately, then the “how” and “why”, drilling as deeply as each story warrants.
The Australian Open is a proven brand builder with weeks of consistent, premium reach at scale. Returning for its fourth year, the highly anticipated Good Weekend ‘Tennis’ special gives brands an opportunity to be part of the story within a highly engaged environment, among top performing content.
On Wide World of Sports, ‘The Morning Serve’ and ‘Tennis’ sections drive all-day engagement, with the most up-to-date content keeping the action alive throughout the tournament. Across social, behind-the-scenes coverage and expert analysis give fans unrivalled access to all the Grand Slam action.
With an abundance of premium print and digital opportunities, we are here to help your brand leverage moments of impact and tell your story where it truly hits different.
Nine Publishing remains the definitive pulse of the Australian lifestyle, crafting stories that define how we live, think and dream. We go beyond the surface. From the deep, soul-searching long-form of Good Weekend, the vibrant inspiration of Sunday Life, the always-on home for the Australian woman at 9Honey, to the sophisticated pursuit of leisure in Fin Magazine, our brands set the cultural agenda.
As we charge into the new year, the Australian lifestyle is continuing to evolve. With growing interest in health and wellness, sustainable living, intentional design, cultural connections, and experimental dining, we connect brands with a loyal and affluent audience of +5.6 million every month.
Good Weekend is long-form journalism at its best, delivering content with detail and depth to an audience who turn to us for the definitive pieces about the people or issues which are part of the national conversation. In 2026, Good Weekend has debuted a new format with all the crowd favourites returning, plus a brand-new column, Life Lessons, giving sharp and smart solutions to some of the nation’s daily dilemmas.
Here at Fin, we create trends, we have influence, and we lead the pack. We think of Fin like a fabulous dinner party, where every guest brings something bold, cool and different to the table. We can’t wait to unpack how your brands can connect with our affluent and influential audiences through the luxury bible pages of Fin magazine this year.
We’ve put together a comprehensive view of some major moments upcoming across our magazines. Download now, and talk to your Nine representative today to secure your place among the prestige storytelling.
Across Nine's Total Publishing lifestyle brands, we have a diverse audience. We're engaging all demographics, who are passionate about their interests.
When information is abundant, but clarity is rare, The Australian Financial Review remains the definitive compass for the nation’s most discerning investors. Our story is one of constant evolution; as we reach 3.5 million readers every month – driven by a 9% surge in digital – we continue to bridge the gap between complex market intelligence and actionable vision. From the intricacies of wealth management to the frontiers of workplace productivity, the AFR does more than report the news of business – it inspires Australia's most influential to grow, protect and carry their legacies forward with confidence.
Join Editor Cosima Marriner and Wealth Reporter Lucy Dean as they analyse the forces shaping 2026. From the "Australian Dream" being redefined by a $3.5 trillion wealth transfer to the impact of AI on national productivity, Cosima and Lucy provide a roadmap for decision-makers. Plus, all will be revealed about a pivotal story the AFR is watching this year – one that will define the "State of the Nation."
With wealth content outperforming standard news by 8% in engagement time, the appetite for financial clarity has never been higher.
This year brings new opportunities to align your brand with content that resonates; from The Great Wealth Transfer series in The Australian Financial Review to the cultural resonance of Succession in The Sydney Morning Herald and The Age, don't miss being central to the conversations that define how Australia manages its future.
Sunday morning remains a bastion of the “deep read". It is the window where the noise of the work week fades and our readers – affluent, engaged, and intentional – settle into the curated world of Sunday Life. It’s a space where a recommendation carries the weight of a trusted friend and luxury is considered.
This Mother’s Day, audiences will take a rare moment of collective pause dedicated to the women who shape our lives. With 46% of our metro audience looking for the perfect gesture a month before, and 27% the week before, Sunday Life is the trusted curator for our readers, offering a sophisticated lens on luxury, style and the art of giving.
As we approach this year’s double-issue, we invite your brand to join a conversation that reaches far beyond the page.
A NOTE FROM
Genevieve Quigley
Editor, Sunday Life
“Our mission is simple: to elevate our readers’ day. We do that through a curated blend of style and substance. Whether our readers are diving in over a morning coffee or winding down on Sunday night with a glass of wine, Sunday Life is their ultimate passport to ‘me-time’. We don’t just report on lifestyle, we define it.”
SUGAR, SPICE & EVERYTHING NICE
Up Next: Good Food's Essential Cafes & Bakeries Guide 2026
Issue Date: Friday, June 5
Booking Deadline: Friday, May 15
If Sunday Life is the soul of the weekend, Good Food is the pulse. In June we return with the Essential Cafes & Bakeries guide, the definitive roadmap for the winter feasting period. Hear more from our 2025 partner, T2 Tea, on how their multi-layered campaign successfully blended the tangible nature of print with rich digital storytelling to deliver exceptional results.
REACH THE ELUSIVE
Nine Publishing has tapped into the hard-to-reach audiences, expanding readers’ profiles beyond the echo-chamber in both Sunday Life and Good Food.
+23%
YOY growth for P14-24
+12%
YOY growth among Total Men
+21%
YOY growth in P65+
3%
YOY growth for P14-24
1.4M
of Australians P14+ reached
every month
EFFECTIVENESS //
Our multi-platform approach amplifies effectiveness
High impact placements in The Sydney Morning Herald, The Age and The Australian Financial Review provide a premium attention-driven experience with deep audience trust.
Digital
Our online platforms drive scale and precision, from immersive native storytelling to high-impact digital takeovers, ensuring maximum visibility and engagement.
Our brands are 2x more trusted than competitors
Source: Nine Consumer Pulse 2024.
15.7M
De-duplicated Total News Audience
Nine leads the Total News landscape with a monthly de-duplicated audience of 15.7 million across print and digital platforms, figures released by Roy Morgan reveal.
7.6M
Australia's Most Read Masthead
The Sydney Morning Herald
The Sydney Morning Herald remains as Australia’s most read news brand with a cross-platform readership of 7.6 million, with one in three Australian readers choosing the Herald to stay informed.
5.3M
Australia's Second Most Read Masthead
The Age
The Age has is Australia's second most read masthead, with a cross-platform readership of 5.3 million, with 3.2 million Australians soley reading The Age and not The Herald Sun.
3.5M
Australia's Most Read Premium Business Masthead
The Australian Financial Review
The Australian Financial Review is Australia’s most read premium business masthead with a cross-platform readership of 3.5 million. 95% of AFR readers engage with the publication online.
Source: Roy Morgan Single Source, P14+, Roy Morgan iris, 12 months rolling average January 2025 to December 2025. Total Nine Publishing includes: nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin! Print Platforms include: SMH Print, The Age Print, AFR Print, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin! Metro Mastheads + AFR = SMH, The Age, AFR
CASE STUDIES //
Responsible journalism in action
At Nine, responsible journalism creates the perfect foundation for responsible advertising – a space where brands can engage, persuade, and drive action with confidence.
A help company
Let's stop it at the start
FINANCIAL FITNESS
Capturing the Ultra-Luxury Traveller
Monique Farmer
Managing Editor – The SMH & Age
"Responsible journalism means presenting all sides of a story, providing context, and allowing our readers to form their own opinions. We’re not here to dictate, but to inform and facilitate meaningful dialogue."
Julia Feder
Managing Editor - The AFR
"Our journalists are driven by a genuine desire to serve the public interest. We’re committed to delivering news that matters, not just news that generates clicks. This distinction is paramount."
Patrick Elligett
Editor - The Age
"In a digital age where information spreads rapidly, our commitment to public interest and investigative reporting is more necessary than ever. Journalism with impact is what separates us from the pack."
Melissa Stevens
Editor - Good Weekend
"Our commitment to rigorous journalism is underpinned by our commitment to upholding the trust placed in us by our readers and delivering the depth they expect from our reporting. That trust is our most valuable asset."
Ben Glover
Editor -wwos.com.au
"To cut through a fragmented audience, trust and authenticity are key. Wide World of Sports delivers accurate coverage and expert storytelling from legends who've been on the biggest stages - informing first, followed by deep analysis."
Marc Dodd
Editor - nine.com.au
"News has never been more important, but how audiences consume it is evolving. We stay trusted and accurate while adapting to every platform - grounded in facts, not speculation - always asking "Why does this story matter to our readers?'
Say hello
Let's talk about how Nine's premium publishing ecosystem can elevate your brand's impact.
READY TO CREATE? //
Nine ad enquiries
