Nine Ad Manager Launches NAM Create to Turn Websites into TV Ads
Todd Fisher
Director, Nine Ad Manager
20th October, 2026
Historically, it wasn’t media spend holding small-to-medium sized businesses back from the big screen, it was the cost and timeline of video creative production. Enter NAM Create: an AI-powered creative tool integrated into Nine Ad Manager, designed to solve that video bottleneck in minutes.
While Nine Ad Manager already gives local businesses direct access to target local audiences across sites like 9Now, The Age and Nine.com.au, NAM Create enhances the offering by AI generating TV-ready 15 and 30-second TV campaigns using nothing more than a company’s website URL.
As Todd Fisher, Director of Nine Ad Manager, points out, while the desire to advertise on TV has always been there for local businesses, the barrier was always execution. “Small businesses know the power and halo effect of being on the big screen, but production costs and creative friction have held them back,” says Fisher.
“NAM Create completely removes those friction points. By converting an existing website into high-quality video creative in minutes, we’re giving SMBs the tools to reach audiences on the big screen without the price tag.”
Why It Matters for B2B & SMB Marketers
- Zero Asset Friction: No additional costs or production crews needed. If you have a website URL, you have a TV ad.
- Full Brand Safety & Control: Built-in review gates ensure businesses approve every script line, frame and logo before going live.
- Easy Scaling with Free Creative: NAM Create provides free video ad creation, allowing businesses to quickly test, learn and launch localised campaigns on Australia’s favourite TV shows.
How NAM Create Works in 3 Simple Steps:
Step 1 - Building the Brand Kit: Enter a website URL. In seconds, NAM Create scans the site to extract logos, brand colours and images, while AI analyses core messaging and target audiences to build a custom brand kit.
Step 2 - Vision & Style Selection: Advertisers review and approve their extracted brand assets. From there you select your preferred visual style, creative vibe, voiceover voice and overall audio tone.
Step 3 - Storyboard Editing & Final Approvals: The AI generates a multi-scene, fully editable storyboard. Fine-tune the voiceover script, adjust pacing or swap scenes, before exporting a TV-ready 15 or 30-second video ad. The generated video is user-editable, allowing brands creative control over the final cut.
Grace McLachlan, Product Manager at Nine Ad Manager, emphasises that transparency and user control were top priorities during development.
“When building NAM Create, our core focus was control and simplicity. AI should not feel like a black box where you push a button and hope for the best. Advertisers can easily create TV ready ads without losing creative ownership over their brand."
