Nine in 2027 - Nine for Brands

One Door In, a World of Possibility

At Nine, we move to the rhythm of Australian life. As the nation’s fully integrated media powerhouse, we bring together market-leading broadcast, streaming, publishing, and digital out of home.

By eliminating platform friction and connecting deep emotional trust with trackable performance data, we give brands a continuous, zero-wastage canvas to follow consumers seamlessly throughout their entire day - from the sofa, to the street, and straight to the store.

Shape Culture

As we continue our evolution, we deeply understand the impact we have on Australia. It’s our privilege, and our responsibility, to spark the moments that define this country.

Move People

We can now move your customers from the biggest screen in the home, to the screen in their hand, to the journalism they trust and the physical environments through which they travel, work, shop and socialise.

Create Growth

Nine is much more than a media company. We’re a catalyst for progress, a platform for possibility and a partner for growth. No one connects Australians, culture and commerce like we do.

Buy Australian, Build Australia

At Nine, we are passionate about local media and protecting the future of Australian journalism, content creation and the jobs that power our industry.
When asked how your business supports Australian media, the answer is simple: go all in with Nine. Demand real accountability, drive better results for your business and ensure more of your investment stays in local media.

Global platforms rent space in Australian culture. We build it, own it and invite you to be a part of it – from sofa to street to store.

Did you miss the 2027 Nine Upfront?

Recap on the full presentation.

"While others are talking about what a connected media ecosystem might look like, we’re already doing it. We’ve built a one door in proposition – faster to buy, smarter in how we find audiences, and accountable from the content people choose to the point of purchase. That is how we create growth."

Matt James
Chief Sales Officer

"Our superpower is simple - we create surround-sound brand experiences that get all of Australia talking. We embed your brand into the cultural conversation - from the screen in their pocket or home, to the billboard on their commute."

Lisa Day
Director of Powered

"Over the last few years, we’ve built a single, unified data platform across our publishing portfolio, streaming assets, and 22 million verified users. Now, we’re taking Nine’s capabilities into the real world.

No other media network in Australia can connect screens to streets like Nine."

Nick Young
Executive Director, Advanced Trading & Digital Commercialisation

"Our integration into the broader Nine ecosystem provides us an unprecedented ability to amplify your campaigns. With the addition of OOH, there is simply no other ad market in the world today that offers agencies and brands the multi-screen amplification opportunity that Nine can truly deliver."

Tim Murphy
Chief of Sales, QMS

"When we set about transforming our business we saw a clear opportunity to build a digital-first network that meets audiences wherever they are. A media powerhouse that is a catalyst for progress, a platform for possibility, and a partner for growth."

Matt Stanton
Chief Executive Officer