In today’s fragmented world, capturing audience attention is harder than ever. But at Nine, we understand a fundamental truth: great advertising goes hand in hand with great content.
Nine sponsorships open the door to an audience already deeply invested in what they’re watching.
This isn’t just about eyeballs; it’s about authentic engagement where viewers are genuinely invested in the story unfolding before them.
Discover winning strategies with our TV sponsorship playbook.
Nobody reads advertising. People read what interests them, and sometimes it's an ad.
– Howard Gossage
Nobody reads advertising. People read what interests them, and sometimes it's an ad.
– Howard Gossage
Uncovering what makes a
successful Nine sponsorship
For three years we’ve gone deep into our archives, meticulously analysing Nine’s top performing sponsorships. We reviewed dozens of brands, over 70 campaigns, and more than 200 assets to understand what truly drives impact.
The result?
A powerful playbook revealing 9 Principles that unlock unparalleled effectiveness for your brand.
Tailored TVCs are worth the investment
Be distinctive and interesting
Dismiss billboards at your peril
Context is currency
Logo badging isn’t all bad
Longevity pays off
Viewers enjoy product integrations
Build a sponsorship ecosystem
Reality is the unsung hero of sponsorship
Uncovering what makes a
successful Nine sponsorship
For three years we’ve gone deep into our archives, meticulously analysing Nine’s top performing sponsorships. We reviewed dozens of brands, over 70 campaigns, and more than 200 assets to understand what truly drives impact.
The result?
A powerful playbook revealing 9 Principles that unlock unparalleled effectiveness for your brand.
Hover over the images to see more details.
Cross channel campaigns
results that resonate
The opportunities for brands to connect with consumers through sponsorships on Nine are undeniable.
Our analysis of hundreds of campaigns proves that our strategies deliver:
Tailored TVCs generate
8%
more emotion
In-show integrations lead to an average of
31%
more brand consideration
Cross-channel campaigns are
1.4x
more attention grabbing
Source: Versus Untailored TVC, Gemba, Gemba Nine Data 2023-2024, The Trade Desk intelligence and PA Consulting, The Untapped opportunity of Omnichannel, October 2024
TV that grips more Aussies than ever before
Experience the unparalleled power of TV to connect, engage, and grow your brand. See why nothing captures attention and builds connection like television on Nine.
Don't miss a moment
Check out our sizzling hot line up still to come.
An opportunity you
can't afford to miss
When thinking about sponsorships ask yourself these five questions:
1
Are you fully leveraging the power of tailored content?
2
Are you being distinctive in your creative and media choices?
3
Have you tapped into the asset multiplier effect?
4
Are you aligning your brand with cultural movements?
5
Are you building a robust sponsorship ecosystem?
Contact us to discuss how you can measure the effectiveness of your TV sponsorship investments, with confidence.
