Consumer Pulse Sport February 2024

WHAT'S HOT AND WHAT'S NOT

February 2024

Consumer Pulse – Sport surveys around 2,000 national respondents spanning Nine’s TV, digital, print and talk radio audiences.

The monthly survey covers attitudes and behaviours towards sports viewing and the influence of sport on Australian culture.

Explore the hub

16-19 February, 2024

Inside this month’s Consumer Pulse - Sport dip

Shot of two women walking along the coastimage806443.jpg

Consumer Insights >

A young group of friends meeting together at a barbecue are chatting and smiling as they greet each other.

CONVERSATION STARTERS >

16-19 February, 2024

Consumer Insights

Unprompted awareness of major sporting events in the next 12 months

When we asked our Nine audiences if they are aware of any sporting events taking place in 2024, the Paris 2024 Olympic Games received significantly more mentions than any other event. Overall, 3 in 5 spontaneously recalled the Olympic Games, consistently high across all age groups and significantly higher among women.

Sport or sporting event Nine audiences are most excited for in 2024

Along with widespread awareness, 2 in 5 of Nine’s audiences spontaneously mentioned that they are most excited about the Paris 2024 Olympic Games, making it the most anticipated sporting event of 2024. Its popularity extends across all age groups and is significantly higher among women (47%).

Interest in watching sports or sporting events

With five months to go before the Olympic Games begin, 8 in 10 of Nine’s audiences are already showing interest in viewing the Paris Olympics (1 in 2 saying they are “very interested” in watching). Viewing intention is consistently high with both men and women.

PERTH, AUSTRALIA - OCTOBER 26: Ellie Carpenter of the Matildas celebrates her goal during the AFC Women's Asian Olympic Qualifier match between Australia Matildas and IR Iran at HBF Park on October 26, 2023 in Perth, Australia. (Photo by James Worsfold/Getty Images)

Top 5 sporting teams Nine audiences are currently interested in or following

Top 5 Sporting Teams	Rank
Matildas	1
Australian Cricket Team	2
Sydney Swans	3
Australian Olympic Team	4
Collingwood	5

Top 10 sports personalities/ athletes Nine audiences are currently interested in or following

Top 10 Athletes	Rank
Sam Kerr	1
Pat Cummins	2
Alex De Minaur	3
Daniel Ricardo	4
Steve Smith	5
Oscar Piastri	6
Alyssa Healy	7
Minjee Lee	8
Jannik Sinner	9
Emma McKeon	10

PERTH, AUSTRALIA - OCTOBER 26: Sam Kerr of the Matildas attempts to intercept the ball during the AFC Women's Asian Olympic Qualifier match between Australia Matildas and IR Iran at HBF Park on October 26, 2023 in Perth, Australia. (Photo by James Worsfold/Getty Images)

Conversation Starters

Consumption Trends

The most common way to consume local sports content is to watch live and on free-to-air TV

Among those who follow any Australian sport or sporting event, 7 in 10 normally watch live and via free-to-air TV, because it is free, convenient and easy. Men are more likely to be consuming sports across a wide range of free and paid platforms, although free-to-air TV is the most common.

Watch live and via free-to-air TV

NOTE: For the best viewing experience on mobile, please view landscape.

Consumer Considerations

‘No cost, convenient, easy.’
– Male, 48

‘Easy access and costs nothing.’
– Male, 65

‘I like watching it live. Free-to-air is the quickest and easiest to access.’
– Male, 45

'I'm not interested in watching catch-up if I already know the result.’
– Female, 48

WATCHING LIVE

Watch international sport content 'live'

Six in 10 tune-in to watch international sports content ‘live’

Among Nine audiences who watch any international sports or sporting events, a significant 6 in 10 tune-in to watch live, even to watch sport not in our time zone (higher among men and people under the age of 45).

CONSUMER CONSIDERATIONS

‘So you can experience the emotion and thrill live’
– Male, 39

‘To get the full substance and excitement’
– Male, 42

‘Exciting to watch things live and not know what's happening.’
– Female, 38

Couple laughing at footage on laptop at breakfast

Source: Nine’s Consumer Pulse - Sports Edition, February 2024 (n=4,042)

Find out more

GET IN TOUCH

Want to know more?

Contact your Nine representative directly, or fill out the form and we'll be in touch.

Consumer Pulse February 2024

WHAT'S HOT AND WHAT'S NOT

February 2024

The national mood is improving, as Australians look to travel both domestically and internationally, and the rise in popularity of short-term trips are all fuelling opinions and conversations this month.

sky with sunset from the airplane window

2-5 February, 2024

Inside this month’s Consumer Pulse dip

Mood of the Nation >

Senior adult female worried while looking at receipt from grocery store. Rise in price of products concept. Buying consumer goods during inflation. Facing economic downturn. Kitchen unit and paper bag on background, horizontal. closeup

PURCHASE CONSIDERATION >

CONVERSATION STARTERS >

Mood of the Nation

The national mood

Has improved this month following two months of negative emotions being more prominent. This positive rise in emotions comes with increased feelings of being optimistic, as well as relaxed, calm and hopeful being the top three emotions this month.

This month has also seen significant drops in feelings of being stressed, overwhelmed and unsure.

NOTE: For the best viewing experience on mobile, please view landscape.

Dominant mood indicators

The top ten dominant moods are a mix of positive and negative emotions. With the higher net positive emotions, the top four emotions are positive, with feelings of relaxation, calm, hope and optimism topping the list this month. Feelings of being anxious, frustrated and stressed decreased, however these remained the fifth, sixth and seventh most prominent emotions this month.

NOTE: For the best viewing experience on mobile, please view landscape.

Purchase consideration

An international holiday

Is the top purchase consideration for the month (24%), followed by a domestic holiday (23%), clothing (21%) and gardening (17%). Domestic travel saw the largest increase since November 2023 among the purchasing categories. Overall, purchase consideration across all major categories is down four percentage points from last quarter, but this is similar to the levels of consideration seen in August 2023.

NOTE: For the best viewing experience on mobile, please view landscape.

Conversation starters

TRAVEL INTENTIONS

Australians are planning to travel in the next 12 months

73% of Nine’s audiences are planning to travel in the next 12 months; 89% are planning a domestic trip while 65% are planning an international trip.

Of those travelling domestically, 65% are planning two or more trips within the next 12 months.

She looks for directions on cellphone, while walking through Italian village

BRAND CONSIDERATION

With consumers growing desire to travel, as they search for inspiration ensure you have a strong brand presence on relevant platforms.

TRUST IN WEBSITES

People trust online reviews and

for holiday information

Over half of Nine’s audience noted trust in travel websites for information when planning/booking a holiday.

Other trusted sources included family and friends (63%), word of mouth (52%) and online reviews (43%). More than one in three of Nine’s audience under the age of 45 also noted trusting social media as a source for holiday planning information.

BRAND CONSIDERATION

Maximising platforms with highly engaged travel readers will benefit your brand as a source of truth for travel experiences.

Explore Traveller

The popularity of short-term trips

of Nine’s audience said their next trip will be less than two weeks

Shorter trips were especially popular among the female audience, with 34% saying their next trip would be less than seven days (in comparison to 27% for the male audience).

Those who take shorter trips are also likely to travel more often. People who noted their next trip being under a week are planning on average 2.9 trips in the next 12 months, compared to 2.2 for those who plan their next trip to be more than a week.

BRAND CONSIDERATION

If your brand lives in the travel space, offering unique and engaging experiences tailored to short-term trips will help to entice travellers and reap rewards for your brand.

GET IN TOUCH

Want to know more?

Contact your Nine representative directly, or fill out the form and we'll be in touch.

December Data

Powered Predicts 2024

Discover the big trends driving big ideas

Powered Predicts is a culmination of an extensive body of research that seeks to underpin the emerging trends in media, marketing and advertising, designed to give your brand a crystal ball into the year ahead.

Now in its 4th year, Powered Predicts is designed to be a leading source of insight into the ever-changing face of marketing, providing a roadmap for our advertising partners to help them navigate the year ahead.

To inform these predictions, the team draws on consumer research and category shifts, creative effectiveness studies, cultural forecasting and the business objectives driving advertisers’ media briefs. This means that our “top 9” list is eclectic, but it reflects the diverse range of sources and analysis that shaped it. From simplifying a complex world to the crisis commerce, Powered Predicts offers brands an intriguing and invaluable glimpse into the year ahead.

Toby Boon

Director of Strategy and Insights, Powered

To explore the future together, and delve deeper into these trends, please request a tailored presentation by completing this form.

Tipping Point Australia

A game show phenomenon with a NEW Aussie twist

Off the back of the breakout success of Tipping Point UK, Nine has created our very own supercharged version for Aussie fans.

For the first time, filmed in front of a live audience, this high-stakes game show will go to air at 5.00pm on week nights, leading into the 9News 6.00pm bulletin in 2024.

Our local version has our own format twists – from the introduction of Temptation Jackpot to a brand-new studio and upgraded Machine, which will excite Tipping Point tragics and a new breed of fans alike.

Don’t miss out on your chance to invest with low-risk and maximum reward.

Led by Nine's super host Todd Woodbridge

In 2024, fresh from his Australian Open commentating duties, Todd Woodbridge takes on his latest challenge as host of Nine’s Tipping Point.

He is one of the network’s pre-eminent hosts, having been a part of Nine’s Ashes coverage, the Australian PGA golf tournaments and Postcards. He will also feature in Nine’s coverage of the 2024 Olympic Games in Paris.

Tipping Point Australia is what viewers have been waiting for

It’s not often that a new format comes along that is a proven global sensation and is easily accessible for brands. Tipping Point has already amassed a cult following in Australia through the UK version, attracting a game show-loving audience in this timeslot for over 20 years.

Connecting with game-show lovers at 5pm for over 20 years

We know who they are & how to engage them

55% Female

45% Male

Average Audience per episode

Average Weekly Reach

Aged 25 - 32

Are the grocery shopper

Source: OzTAM Metro (5CM) and Regional Combined Panel, Week 7-34 2023, Mon - Fri, 17:00 - 17:59, Channel 9, Avg Aud, Avg Weekly Reach, Total People (demo attributes by sex & age group) Consolidated 7. TV MAP VOZ Analyser, VOZ Data 4.0 © OzTAM Pty Limited [2023], 12/2/23 - 26/8/23, Nine Content, 17:00-18:00, Average Audience, Mon - Friday, National, Linear TV. TV MAP VOZ Analyser, VOZ Data 4.0 © OzTAM Pty Limited [2023], 12/2/23 - 26/8/23, Nine Content, 17:00-18:00, Total Grocery Shopper, Average Audience, Mon - Friday, National, Linear TV.

The Tipping Point Trifecta

There are plenty of playful opportunities for your brand to interact with this audience

The Tipping Point for your brand

Temptation Jackpot

Viewer At Home Trivia

Mystery Prize Provider

Own The Last Break

To find out what your brand can achieve with Tipping Point Australia, request a tailored response to help realise your marketing objectives.

Request more information - GENERIC

NRL on Nine 2024

NRL ON NINE IS
IN A LEAGUE OF ITS OWN

The NRL on Nine is a mega-marketing platform where brands can connect seamlessly and contextually across a unified platform ecosystem. The result? Reaching highly engaged, passionate super fans across moments of unrivalled impact.

To find out what your brand can achieve with an NRL partnership, request a tailored response to help realise your marketing objectives.

Request presentation

CHECK OUT WHAT'S
IN STORE IN 2024

NRL on Nine is the greatest game of all, uniting people regardless of their background as they barrack for their team. And for over 30 years, Nine's Wide World of Sports has been a very proud part of it. This season, a new history awaits.

tHE BEST NRL COVERAGE, EVERY WEEK
broadcasting australia's biggest games in footy

The best NRL content delivered to our audiences on demand wherever and whenever they want. From the All Stars fixtures in February, right through to the internationals in November, and everything in between. The NRL offers 32 weeks of continuous content, spread across key competitions and underpinned by Nine's 24/7 conversation, providing opportunities to create bespoke campaigns around calendar moments. Weekly news and magazine shows support and drive the stories, providing opportunities for your brand to always be part of the conversation.

Download NRL 2024 Schedule

Download NRLW 2024 Schedule

AUSTRALIA'S MOST EXCITING SPORT
UNLEASHED IN LAS VEGAS

For the first time ever, the NRL Telstra Premiership season kicked off on American soil. The 2024 season opening double-header made history on Saturday, March 2, at the world’s greatest arena, Allegiant Stadium. 1.7M Aussies tuned in across Total TV, with spectacular growth of +32% on the first Sunday match of 2023.

Source: TVMAP VOZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], NATIONAL, Nine Content, 3/03/2024 v 2/03/2023 & 5/03/2023, Average Audience, Cume Reach, NRL Match Only, Total People, People 18-39, Total TV, Total BVOD, Overnight.

FEBRUARY 11
SINGLE MATCH

MARCH 2
TO OCTOBER 1

JUNE 5
TO JULY 17

MAY 16
TO JUNE 27

JULY 25
TO OCTOBER 6

SEPTEMBER 13
TO OCTOBER 6

FEBRUARY 11
SINGLE MATCH

MARCH 2 TO
OCTOBER 1

JUNE 5 TO JULY 17

MAY 16 TO JUNE 27

JULY 25 TO
OCTOBER 6

SEPTEMBER 13
TO OCTOBER 6

NINE’S TOTAL MEDIA POWERHOUSE

REACHING AUSSIES NO MATTER WHERE THEY ENGAGE

Rugby league on Nine is powered by an unrivalled cross-platform. With total television coverage including live-in-play simulcast, high-definition Broadcast Video on Demand, our vast publishing environment, and highly engaging audio products. And the reality is that a sport is only as big as its fans, and the NRL has a fanbase that’s in a league of its own.

Nine is the only place that covers every moment and every story, whenever and wherever NRL fans choose to engage.

BROADCASTING +750 HOURS OF
LIVE NRL MATCHES

total tv

Reaching 15.7 million in 2023, we offer not just the linear experience on Channel 9 but also Australia’s leading on-demand and streaming platform 9Now, creating new ways for brands to tell their story.

AIRING +800 HOURS OF
NRL RADIO CONTENT

TOTAL AUDIO

Reaching 2 million across radio in 2023, we are a direct line to the footy fans of the nation. We serve up the biggest and best footy Australia has to offer, with world-class analysis of all the action on and off the field across talk radio, streaming and podcast.

PUBLISHING +30,000
NRL ARTICLES

TOTAL PUBLISHING

Reaching 16.3 million in 2023, we are first with the agenda-setting stories. But we don’t just tell our readers what happened, we tell them how and why it happened. It’s that unique insight that sets us apart. Amplified by our digital offering, from bite sized digital magazine shows on Wide World of Sports to highlights and expert editorial opinion.

Source: GfK Radio360 Ratings, SMBP Survey 6 2023, Mon-Sun 5.30am-12MN, Cume (000s), Nine Radio - 2GB, 3AW, 4BC, 6PR, AP10+.Roy Morgan Research; People 14+ for the 12 months ending September 2023
Total Nine Publishing includes: nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin!VOZ Data 5.0 © OzTAM Pty Limited [2023]. TVMAP VOZ ANALYSER, NATIONAL, CYTD 2023, S-S 0200-2559, Network Nine & Affiliates, Total TV, TV, BVOD, Cumulative Reach, based on Matching "Primary Description records = contains FRIDAY NIGHT NRL GOLDEN, KNOCK OFF, ANZAC DAY FOOTY, NRL LIVE, NRL GRAND FINAL, RUGBY LEAGUE FINAL SERIES, Total People, When Watched Basis

NINE'S NRL FANS CAN'T GET ENOUGH
OF THE SPORT THEY LOVE MOST

The men’s NRL premiership competition is stacked with world-class talent: the electric Reece Walsh, dynamic David Fifita, wily Shaun Johnson and rampaging Reuben Cotter. Other-worldly athleticism combines with brute force. Tough carries blend with acrobatic finishes, pace with flair, physicality with sportsmanship.

EXPANDED IN 2023, THE 11 WEEK NRLW SEASON HAS BROUGHT IN NEW FANS & AUDIENCES

THE COMPETITION STANDS TO GAIN FROM THE GROWING POPULARITY OF WOMEN'S SPORT

Breaking records in 2024

State of Origin needs no introduction. It’s the most talked about series in Australian sport, and it returned again in 2024 exclusive to Channel 9 and 9Now. The men’s and women’s State of Origin series ignite unparalleled excitement among fans as they eagerly anticipate the clash between rival states. These match-ups showcase the pinnacle of rugby league skill and determination with state pride, creating an electric atmosphere that resonates with fans across the nation.

Plus, in 2024 there were three State of Origin women’s games, a first for the groundbreaking series.

AUSSIES REACHED MENS & WOMENS

Women's Origin match in history

year-on-year
BVOD audience game 3 men's origin

Source: VOZ 5.0 National Total TV. Total TV includes Nat. Broadcast TV (including ‘spill’*) and Nat. BVOD.

if it matters to fans
nine will deliver

Sports marketing is a powerful tool that many brands have leveraged to deliver real success. Best of all, it’s a genre that works across virtually every industry. Why does it have such power? Because it has the ability to connect brands with fans.

And Nine's unrivalled cross-media NRL offering does just that. It connects with millions of Aussie fans, year after year. Footy fans who are passionate, highly engaged, have money to spend, and immerse themselves in premium footy content week after week across the full NRL season.

The reigning premier
of creativity and results

Big ideas make brands famous.
As does the power of premium sporting content.

And with the help of Powered by Nine, we have a big idea for every budget, underpinned by Australia’s best NRL content spanning television, digital, print and radio. From the main game to the experts and the entertainers, we provide brands with an unrivalled platform to tell their story.

Explore Powered Studios

CREATING A NEVER-BEFORE-ACCESSED OPPORTUNITY,
WESTPAC OWNED THE 20 METERS UP TO THE TRY LINE

Challenge: Westpac wanted to deepen their connection with everyday Australians in emotionally fuelled moments. Seeking a way to amplify their brand around the game Australians love.

Solution: Through Gemba’s platform The Westpac Red Zone, fans were connected to every unmissable moment in Nine’s exclusive coverage of every NRL Friday, Finals and NRLW match.

Execution: The Red Zone Analyser was supported by the expert commentary team who would unpack the action from the main playmakers in game-defining moments.

Recall of Westpac Red Zone

Above broadcast integration benchmark

Uplift in positive awareness from pre-wave viewers

Source: Gemba NRL Interim Report 2023

nrl on nine
your partner in business

A powerful Nine ecosystem across TV, Digital, Audio and Publishing with several ways to connect with footy fans at scale across Australia.

Our commitment to brand partners is that our framework provides flexibility and adaptability to deliver customised solutions.

Request a tailored response to help realise your marketing objectives.

Request more information - GENERIC

The Block 2024

The Block hit an incredible milestone in 2024

Headed into a huge 20th season

The Block, Australia’s favourite renovation show, celebrated 20 seasons this year in picturesque Phillip Island, on Channel 9 and 9Now.

Australia’s favourite home renovation show headed to the stunning coastal location of Phillip Island, a cruisy two-hour drive from Melbourne and home to the world famous Australian MotoGP and Penguin Parade.

In the new season of The Block, five couples from around Australia made the move to Phillip Island to build a new home that could change their lives forever come auction day.

The Blockheads renovated five luxury family holiday homes – once again designed by longtime Block architect Julian Brenchley – from an abandoned resort just a few minutes’ drive from the town of Cowes.

Host Scott Cam was back for an incredible 18th season and was be joined by trusty co-host Shelley Craft for her 17th season on the show.

The 20th season of The Block was also celebrated with a number of fan favourites returning to the show to lend a helping hand for this monster build.

Request a tailored response to help realise your marketing objectives

A Proven Performer In 2023

Timeslot Winner
All key demos

Over 1.3 Million
Viewers per episode

+305K
National BVOD
audience LIVE + VOD

+1 Billion
Total minutes
(LIVE + Catch-up)

1.041M

OVERNIGHT & TIMESHIFT TO 7

91K

LIVE VPM

214K

VOD VPM

Source: OzTAM Metro & Regional TAM 06/8/23 - 05/11/23, Total People, Nine + Nine Content Affiliates, Overnight, Timeshift to 7, The Block. OzTAM LIVE + VOD VPM, Rolling 7, The Block, 06/08/2023 - 12/11/2022, includes co-viewing on connected TV devices.

Captivating Regional Australia

Over 3 Million
Regional viewers
reached in 2023

121K
People 25-54

308K
Regional viewers
per episode

538K

OVERNIGHT

17K

7 DAY TIMESHIFT

42K

ENCORE

26%
of minutes were viewed by Regional Australia in 2023

263 Million
total minutes viewed by Regional Australia in 2023

Source: OzTam (5 City Metro + Regional Combined Panel) Nine Primary, 06/08/2023 - 12/11/2023, The Block, Average Audience, Reach, Total People, Overnight, Timeshift to 7, Consolidated 7. OzTAM LIVE + VOD VPM, Rolling 7, The Block, 06/08/2023 - 12/11/2022, includes co-viewing on connected TV devices.

Creative Execution Examples

Challenge:

How do we drive new downloads of the domain app each week to explore the exclusive property listings?

2021 saw a record year for the property market and Domain understands that for those in the process of buying and selling property, it is one of life's most stressful decisions.

Domain wanted a single-minded approach to this year's The Block partnership, where all integrations focused on delivering a consistent brand message driving app downloads and listing views.

Solution:

A partnership between Australia’s home of property, Domain and Nine’s No.1 rating renovation program, The Block, was the ideal way to showcase all the ways the Domain app can help property owners and seekers buy, rent, or sell their home, feeling confident in the process.

Execution:

Domain’s in-program integration was celebrated across the entire block journey.

With help of Nine, Domain built an integrated partnership using the full suite of Nine’s ecosystem. A multi-channel approach, involving the digital integration of each party’s channels, enabled Domain to present bold, engaging integrations for all key property moments throughout The Block’s season.

Nine contributed to this seamless integration, building Domain’s app features which were proven to help contestants and allow them to create their own exclusive listings. Domain talent was also present throughout the series to bring an approachable expertise to important property moments.

To further enhance the integration, Nine also created bespoke and exclusive content which was housed on Domain’s own channels to engage both fans of the show and consumers in the property journey. The ongoing collaboration at all levels allowed for successful integration within The Block.

Results:

The campaign was a huge success, achieving record goals year-on-year:

A highly engaged audience across The Block content on Domain

118%
increase in listing views

594%
increase in total app views

60%
increase in article page views

Domain are committed to working on more innovative ways to integrate their sponsorship for years to come.

Source: Domain Internal Data 2021

Opportunities For Brands

Integrated Challenges

Viewer
Polls

Product
Placement

Talent
Alignment

Integrated
TVC'S

Consumer
Promotion

What to expect!

Television’s toughest building challenge heads to Phillip Island, with host Scott Cam, welcoming a new batch of eager Blockheads to build five holiday homes.

An abudance of integrated solutions that will meet your brand objectives and are guaranteed to deliver truly incredible results for your business.

Connect with audiences at scale across Metro and Regional, with a proven ratings phenomenon across the demographics you want to reach most.

Don't miss out on building your brand through a premium content partnership with the block in 2025

To find out what your brand can achieve with the power of a sponsorship with The Block, request a tailored response to help realise your marketing objectives.

Rugby on Nine 2024

UNLEASH THE POWER OF WORLD CLASS RUGBY
WITH PROUD HERITAGE AND A HUGE FAN BASE

Nine is the home of Rugby Union and 2024 will see the dawn of a new era of the next generation of emerging young players, marking the beginning of an exciting new chapter as the future stars of the game take centre stage. A major global sport and a truly multicultural game, that connects Australia with the rest of the world on an international stage.

To find out what your brand can achieve with a Rugby Union partnership, request a tailored response to help realise your marketing objectives.

Request Presentation

THE GREATEST LINE UP
ALL IN ONE PLACE

From the rugby purist to the casual viewer, Nine covers all the action year-round - with broadcasts of Wallabies and Wallaroos test matches, plus a Super Rugby Pacific match every Saturday night live on 9Gem throughout the season. And with Nine's WIN network partnership, it really is a sport that touches all corners of the community.

RUGBY 2024 FIXTURES
YEAR ROUND COVERAGE

CAPTIVATING 7.1 MILLION HIGHLY ENGAGED FANS

METRO, REGIONAL + BVOD
Super Rugby Pacific and International
Season 2023

METRO + REGIONAL
Average total audience growth – 2023 Rugby Championships

METRO + REGIONAL
Total people tuned in to the 2023 Bledisloe Cup

INCREMENTAL AUDIENCE
9Now on Linear TV for Total People

Source: TV: OzTAM (5 City Metro) + Regional TAM (Combined Agg Mkts), 1 Jan – 05 Sept 2022, Sub Genre: Rugby Union, Reach, Total People, consolidated 7. OzTam Metro Data, 5 City Metro, Nine Network, ‘The Rugby Championships,’ 2022 v 2023, 07/08/2022 – 24/09/2022 v 15/07/2023, Various Demos, Average Audience, Consolidated 7 OzTam Metro + Regional Data, 5 City Metro + Combined Agg Markets, Nine Network, 25/02/2023 – 05/08/2023, ‘Super Rugby Pacific 2023,’ ‘The Rugby Championship 2023 –Wallabies v Argentina,’ & ‘Bledisloe Cup 2023,’ Games 1 and 2, Various Demos, Average Audience, Consolidated 7. TV MAP VOZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], 25/02/2023 – 05/08/2023, ‘Super Rugby Pacific 2023,’ ‘The Rugby Championship 2023 –Wallabies v Argentina,’ & ‘Bledisloe Cup 2023,’ Games 1 and 2, Various Demos, Nine Content, National, BVOD & Linear, Cumulative Reach (000s), Total People, Consolidated 7.

ACCESS TO A UNIFIED
CROSS MEDIA AUDIENCE
WITH EXTENSIVE SCALE
AND CONTEXTUALTY

Rugby on Nine will have fans feasting on an unrivalled commitment to premium content spread across our Television, Radio, Digital and Print offering. The best of Rugby, offering reach and scale no one else can. The result? A compelling platform for brands, offering authenticity, excitement and connection with millions of highly engaged fans as they explore the game's legacy and experience it's future.

Network amplification across Today Show and Nine's News and Current Affairs. 7.1M metro, BVOD, Regional viewers in 2023

RADIO

Weekly code updates from Nine's Rugby commentary team. 134k listeners each week 2GB & 4BC wwos 2023

PUBLISHING

The Sydney Morning Herald and The Age Rugby reached 11.5M people across Print & Digital

WWOS.COM.AU

With dedicated columnists and reporters

SOCIAL

Stan Sports Rugby page with over 31M video views and 1.3M engagements across Facebook, Instagram and Twitter. wwos pages generated 9.7M video views and over 717K engagement across Rugby content

Source: OzTAM (5 City Metro) + Regional TAM (Combined Agg Mkts), 1 Jan – 05 Sept 2022, Sub Genre: Rugby Union, Reach, Total People, consolidated 7 Source: GfK Radio Ratings, 2GB Sydney & Brisbane Survey 5 2022, Mon-Thurs 6-7pm, Cume Audience (000s), 2GB & 4BC, All People 10+. Roy Morgan Research; People 14+ for the 12 months ending June 2022. AGE, SMH, WWOS = SMH + AGE (Print + Digital) or nine.com.au Wide World of Sports VOZ Data 4.0 © OzTAM Pty Limited [2022]. NATIONAL, Network Nine & Affiliates + 9Now, Total People, P25-54, P18-39, M25-54, Distinct Count of VOZ ID, 15 consecutive sec viewing qualifier BVOD events, R Flag = 0 for TV Events, based on Matching "Primary Description records = contains "WALLABIES V ENGLAND: 2022" 02/07/2022 - 16/07/2022,- Numbers show below are from Nine datawarehouse, When Watched Basis, NOT OzTAM Gold Standard Accredited. VOZ Data 4.0 © OzTAM Pty Limited [2022]. NATIONAL & Non-Metro, Network Nine & Affiliates + 9Now, Total People, P25-54, P18-39, M25-54, Distinct Count of VOZ ID, 15 consecutive sec viewing qualifier BVOD events, R Flag = 0 for TV Events, based on Matching "Primary Description records = contains "SUPER RUGBY PACIFIC 2022", 18/02/2022 - 19/06/2022, Numbers show below are from Nine datawarehouse, When Watched Basis, NOT OzTAM Gold Standard Accredited. Brandwatch Measure Data, November 2023

SPORTS MARKETING IS A POWERFUL TOOL FOR BRANDS TO LEVERAGE

The best thing about sports marketing is that it's a genre that works across virtually every industry. Why does it have such power? Because it has the ability to create deep connections between brands and fans.

REALISING BIG IDEAS
TO MAKE YOUR BRAND FAMOUS

With the help of Powered by Nine, we have a big idea for every budget, underpinned by Australia's best Rugby Union content. From the main game to the experts and the entertainers, we provide brands with an unrivalled to tell their story.

Explore Powered Studios

ISUZU LEVERAGED A RUGBY PARTNERSHIP TO
DRIVE HIGH IMPACT MARKETING MOMENTS

CHALLENGE: At the heart of every Isuzu lies a tried and tested DNA of a refined combination of power, efficiency and reliability. In 2022, Isuzu wanted to bring this to life through the launch of the latest Isuzu D-MAX and MU-X, and to ultimately connect their product with a male audience.

SOLUTION: Rugby on Nine was identified as the perfect sporting vehicle to support Isuzu, over the Super Rugby Pacific and Wallabies Season, through compelling storytelling across our Total TV offering—including Channel 9, 9Now and Stan Sport, alongside radio integrations and Sports Sunday extension.

RESULTS: Utilising Nine's Rugby Union coverage, Isuzu put their brand message at the heart of the action—with a campaign consisting of an integrated Half-Time key moment with verbal introduction, Live Break TVC, Billboards, Radio Integration and a Key Rugby Moment extension across Sports Sunday during the Wallabies season.

"From an IUA perspective, we engaged in a 2022 Rugby Partnership with Nine to deliver multiple messages over an extended period, and so 33 weeks of rugby with multiple spots and integration allowed us to run a variety of creative at high frequency to an engaged male audience."

Tanya Hawson
Senior Marketing Manager
Isuzu Australia Pty Ltd

PUT YOUR BRAND AT THE HEART OF THE ACTION WITH RUGBY UNION ON NINE

To find out more about what your brand can achieve with a Rugby Union partnership, request a tailored response to help realise your marketing objectives.

Nine’s plan for 2024: Adload overhaul, FAST TV push, personalisation play and more

Nine’s plan for 2024: Adload overhaul, FAST TV push, personalisation play and bankable measurement amid risky numbers game

Liana Dubois
Chief Marketing Officer, Nine

Michael Stephenson
Chief Sales Officer & Managing Director - Local Markets, Nine

Geoff Dyer
Director of Network Scheduling, Nine

Australia’s booming TV and digital video market is worth $7 billion in advertising, but increasing competition for that prize risks fuelling misinformation and marketer confusion. Nine’s CMO Liana Dubois, CSO & Managing Director of Local Markets Michael Stephenson, and Director of Network Scheduling Geoff Dyer unpack the bankable growth opportunities, new formats, channels, tech – and advertiser watch-outs – for 2024.

Nine Podcasts · Nine & Mi3 - Market Voice

A numbers game

Combined with television in all its forms, the Australian digital video market annually attracts seven billion in advertising dollars. It’s increasingly complex, with streamers now launching ad tiers, global video platforms pushing hard for a larger share of the spoils, and a long tail of social players staking their own claims for marketer budgets.

But the fundamentals of size, scale and measurement remain intact – and few if any can compete with total TV across those fundamentals, says Nine sales chief Michael Stephenson.

Of the $7 billion video pie, “the total television component – the combination of metro and regional television and BVOD – is about $3.5 billion,” says Stephenson. “You’ve then got YouTube, which is about $3 billion.” After that comes the “lower value” social players and the emerging ad-funded streaming players.

This increasingly competitive landscape, and its inherent cross-channel measurement challenges, is leading to some confusion in market, and some misinformation. Which is why marketers and media buyers require robust, reliable numbers on which to base their investments: $7 billion is a lot to misallocate.

Best data wins

Australia’s independent gold-measurement service, VOZ, set to launch as a total TV measurement currency in early 2024, vastly reduces the risk of misallocation.

“For me, VOZ really is the game changer,” says Stephenson.

“The ability to measure reach and frequency across the total video ecosystem that total television dominates will be a game changer and will allow brands to really measure the return on investment that they’re getting from their video campaigns.”

VOZ’s launch will also vastly reduce the complexity of TV planning and buying for advertisers, with “one source of measurement across traditional formats, live linear TV, live streaming and on demand,” across Seven, Nine and Ten, says Stephenson.

“It allows advertisers to bring together the best of broadcast with the best of digital in one media buy, allowing you to access all parts of the marketing funnel in a way that you simply can’t do anywhere else – because no one else can measure this stuff,” he adds. “Nowhere in the world has a country been able to do this.”

Amid talk of breakaway currencies, Stephenson thinks more complexity is the last thing marketers need – and reiterates calls for other networks and streaming platforms to lean in to the new measurement system.

“It is not an exclusive club. The opportunity for other video providers to be a part of it has always existed and exists today.”

BVOD: advertisers playing catch-up?

Either way, BVOD’s audience growth is powering. Geoff Dyer, Director of Network Scheduling, predicts that trend to accelerate in 2024.

“Married at First Sight had over two million viewers per episode this year, and 700,000 of them were on BVOD alone. Some episodes of Love Island Australia have an audience over 300,000 on BVOD,” says Dyer, who sees those numbers continuing to climb. “It’s incredible, it’s changing so fast.”

As such, Stephenson thinks advertisers may need to reweight budgets.

“The challenge for brands, advertisers and agencies is not so much understanding the landscape but understanding the balance between allocation of audiences or revenue from a media buying perspective,” he says.

“When 25 to 30 per cent of our audience in some instances is being delivered via either live stream or on-demand viewing, it would make sense that 25 or 30 per cent of your total television budget should also be transitioned there as well.

“The market broadly is behind that curve. So I think there’s going to be a really interesting theme that you see into 2024 about brands working on getting that mix right.”

Personalisation, playback, FAST TV boom

Two closely linked TV themes for 2024 are personalisation and viewer experience. 9Now’s new live home page is just the start, says Geoff Dyer. “There are a lot of things on the roadmap that haven’t been mentioned yet, but it all boils down to what do you want 9Now to be for you?”

Core to the plan is “how do we create 9Now and have personalisation to bring content that’s relevant to you on top [of the live home page]?” adds Dyer. In a world almost paralysed by choice, people “want that to be simplified for them a little bit”.

Which is where free ad-supported TV – or FAST – comes into play. That is, curated channels based on themes and genres that effectively work like a linear channel: all the shows that appeal to fans and specific audiences in one place. Pedestrian Television was the first of the network’s FAST channels out of the blocks, but Nine has a lot more coming, says Dyer.

“There'll be fast channels for everyone. Whether you’re a reality junkie, a crime buff, maybe you want to watch season after season of Love Island, we will create these premium curated channels where everyone feels like there’s something for them on 9Now, where they don’t have to make ten choices every night as to what they are watching.”

Nine CMO Liana Dubois thinks FAST channels mark a “tipping point and transition moment” for total TV, bringing genuine addressability to a mass medium.

“The restrictions [that apply] in a broadcast world start to get broken down, and rather than being this sort of one to many medium, which is still incredibly powerful today, we can get much more personalised and be one-to-one, but still at scale, and still deliver that reach and that impact.”

Adloads, adtech, add more

Adloads are a key aspect of viewer experience – and Nine is now actively working on ad break architecture, says Michael Stephenson, looking at ad break lengths and formats across BVOD and FAST channels to work out the best balance for user engagement and attention.

Meanwhile, adtech investments mean more advertisers can take advantage of highly targeted ads – down to postcode level. Nine Ad Manager, launched at Nine’s recent Upfront presentation, will even create the ad for brands in minutes via a self-serve platform using AI. Stephenson suggests it gives small to medium firms a far more compelling, premium, brand-safe and privacy-compliant alternative to social video.

Given Nine has “almost 50 per cent share of the BVOD market”, Stephenson thinks marketers will see plenty of upside in 2024.

“Interactive advertising, the ability to engage with ads as you're seeing them live utilising your remote control, sending information directly to your mobile device – that really takes interactivity to the next level,” he says.

“Dynamic creative optimisation, the ability to deliver up to 10,000 different creative executions off the back of one piece of video – there is a truckload of stuff happening.”

Here’s to an Olympic-sized 2024.

Source: OzTam (5 City Metro & Regional Combined Panel) Nine Network, Nine Content Affiliates, MARRIED AT FIRST SIGHT, Excluding Encore, Average Audience, Total People, Consolidated 28; OzTAM Live + VOD VPM, 9Now Only, Con28, Married at First Sight (30/01/2023 - 3/04/2023), includes coviewing on connected tv devices. OzTAM LIVE + VOD VPM, Love Island Australia, 30/10/2023 - 29/11/2023 v 31/10/2022 - 30/11/2022, includes co-viewing on connected TV devices. OzTAM Live + VOD VPM, 1 January 2023 – 30 November 2023. Metric: CFTA Minutes, duration 0+, includes coviewing on Connected TV.

Nine’s End of Year Ratings 2023

The 9Network has ended the year as No.1 in all key demographics in the five major capital cities.

For the fifth year in a row, 9Network has once again asserted its dominance as the most watched network in the five major capital cities with the demographics that matter most to advertisers.

Across the calendar year, the 9Network has swept to an emphatic victory as the outright No. 1 in all of the key demographics with People 25-54, 16-39 and Grocery Shopper + Child. Furthermore, the 9Network recorded the highest ever commercial shares of any network with People 25-54 and 16-39.

The biggest Total Television audiences
are right here on Nine

200722_Nine_Executives_Michael_Healy_0736

Michael Healy, Nine's Director of Television, said: “Nine is proud to have delivered Australia’s best content yet again to engage our audiences. As a dominant force with all key demographics, we have increased our lead over our competitors. Our continued success is a testament to a consistent programming slate featuring the biggest moments on television, including the nation’s most talked about programs in Married at First Sight and The Block. Our sports broadcasts wield immense cultural impact as evidenced by this year’s Ashes series and thrilling NRL Grand Final. Our news and current affairs output is world-class, underscored by our remarkable achievements at this year’s Walkley Awards. We are also proudly home to the country’s No. 1 BVOD player, with 9Now boasting almost half of the commercial share.”

200722_Nine_Executives_Michael_Stephenson_0054

Michael Stephenson, Nine’s Chief Sales Officer, said: “The future of TV is Total TV - a combination of terrestrial, live streaming and on-demand. We license, create and curate our content schedule to maximise audiences across live, live streaming and on-demand. The growth of 9Now is critical to advertisers and reflective of changes in consumer behaviour.”

The network’s continued dominance in the key demographics is underpinned by an unrivalled content slate that began in January with the Australian Open and continued throughout the year with hit after hit - Married At First Sight, LegoMasters, Parental Guidance, The Summit, The Block, Love Island Australia, Travel Guides and The Hundred with 9News, A Current Affair and 60 Minutes, as well as sporting blockbusters State of Origin, the NRL and NRLW, The Ashes, and the ICC World Cup.

When Australians unite around content, they turn to the 9Network, which is the home of the highest rating entertainment program of the year (The Block - Winner Announced), the No. 1 reality series (Married at First Sight), No. 1 new reality series (The Summit), No. 1 metro light entertainment series (Travel Guides), No. 1 daily current affairs program (A Current Affair) and the No. 1 weekly commercial free-to-air current affairs program (60 Minutes).

Linear Television – Network commercial shares
6pm to midnight - 2023 calendar year (Jan 1 - Nov 30)
All key demographics

18:00-MN	Network	Network	Network
25-54	39.2%	34.6%	26.1%
16-39	39.5%	35.1%	25.4%
GS + CH	41.4%	34.3%	24.3%
Total People	39.0%	39.7%	21.4%

Source: OzTAM Metro 5 City, 1 January 2023 – 30 November 2023, 18:00 – 23:59, Network Nine, Network Seven, Network 10, Key Demos + Total People, Commercial Share, Consolidated 28 as at 30 November 2023.

Linear Television – Network commercial shares
6am to midnight - 2023 calendar year (Jan 1 - Nov 30)
All key demographics

06:00-MN	Network	Network	Network
25-54	39.6%	36.7%	23.7%
16-39	40.6%	36.1%	23.3%
GS + CH	42.7%	35.2%	22.1%
Total People	39.98%	39.97%	20.05%

Source: OzTAM Metro 5 City, 1 January 2023 – 30 November 2023, 6:00 – 23:59, Network Nine, Network Seven, Network 10, Key Demos + Total People, Commercial Share, Consolidated 28 as at 30 November 2023.

With an unparalleled slate of engaging content, from gripping dramas and reality shows to award-winning news coverage and live sports events, the 9Network has consistently outperformed its rivals with the audiences so eagerly sought by advertisers and marketers.

The strength of 9Network’s entertainment franchises including Married At First Sight and The Block has the ability to deliver valuable under 50 audiences, with 9Network able to lay claim to being the ‘Under 50 Network’, with a greater share of this lucrative metro audience than any of its competitors.

Linear Television - Network commercial shares
6pm to midnight - 2023 calendar year (Jan 1 - Nov 30)
Under 50s

18:00-MN	Network	Network	Network
0-49	38.8%	35.2%	26.1%

Source: OzTAM Metro 5 City, 1 January 2023 – 30 November 2023, 18:00 – 23:59, Network Nine, Network Seven, Network 10,0-49, Commercial Share, Consolidated 28 as at 30 November 2023.

Australia's No.1
Broadcast Video on Demand Platform
All Key Demos & Total People

Broadcast Video on Demand commercial shares
2023 calendar year (Jan 1- Nov 30)


25-54	48.7%	35.8%	15.6%
18-39	51.3%	34.3%	14.4%
0-39	50.7%	34.4%	15.0%
0-54	49.3%	35.4%	15.3%
Total People	48.0%	36.6%	15.4%

Source: OzTAM Live + VOD VPM, 1 January 2023 – 30 November 2023. Metric: CFTA Minutes, duration 0+, includes coviewing on Connected TV.

In 2023, 9Now has reached more Australians than any other commercial free-to-air BVOD platform. On average, 4 million Australians tune into 9Now every month - 17% more than 2022. An astonishing 18.7 billion minutes of content has been streamed on 9Now in 2023 - a year-on-year increase of 16%.

Nine is home to the biggest shows in Australia

No.1 reality television series - Married at First Sight

No.2 reality television series -The Block

No.1 metro light entertainment series - Travel Guides

No.1 daily current affairs program - A Current Affair

No.1 weekly commercial free-to-air current affairs program - 60 Minutes

Source: OzTAM Metro (5 City Metro) + Regional TAM Regional (Combined Agg Mkts), 1 Jan - 29 Nov 2023, excludes "ENCORE" "RPT" "R", Programs grouped based on primary description and by genre (L1 / L2 where applicable / L3 where applicable), FTA primary + multi channels, Total People, AUD (ranked on Metro + Regional), consolidated 28 data (at 30 Nov 23).

Nine’s highest rating program of the year was the thrilling NRL Premiership decider between the Penrith Panthers and Brisbane Broncos which recorded a Total TV audience of 3.6 million. It secured a streaming audience of 605,000 on 9Now - the largest for a rugby league game in history. This year’s NRL season boasted year-on-year growth of 36.2% in BVOD and 1.7% in Total TV.

Our next three highest rating programs of the year were the 2023 State of Origin Series, which recorded Total TV audiences of 3.4 million (Match 1), 3.2 million (Match 2) and 2.6 million (Match 3). This year’s State of Origin Series enjoyed year-on-year growth of 22.6% in BVOD and 2.8% in Total TV.

The Australian Open Men’s Final was Nine’s fifth highest rating program of the year with a Total TV audience of 2 million.

The Block - Winner Announced is the highest rating non-sports program of the year and recorded a Total TV audience of 2.4 million.

In its incredible 19th series, The Block achieved a Total TV average audience of 1.4 million per episode - an increase of 43% on its overnight audience. An average of 294,000 viewers watched each episode on 9Now.

Married at First Sight achieved a Total TV average audience of 2 million per episode - an increase of 71% on its overnight audience. An average of 669,000 viewers watched each episode on 9Now. This year’s series of MAFS recorded year-on-year growth of 22.3% in BVOD and 1.2% in Total TV.

Lego Masters achieved a Total TV average audience of 1.1 million per episode - an increase of 53% on its overnight audience. An average of 166,000 viewers watched each episode on 9Now.

Travel Guides achieved a Total TV average audience of 1.2 million per episode - an increase of 41% on its overnight audience. An average of 184,000 viewers watched each episode on 9Now. In 2023, Travel Guides achieved year-on-year growth of 31.4% in BVOD and 3.6% in Total TV.

The Summit achieved a Total TV average audience of 766,000 per episode - an increase of 33% on its overnight audience. An average of 147,000 viewers watched each episode on 9Now.

My Mum Your Dad has achieved a Total TV average audience of 610,000 per episode - an increase of 48% on its overnight audience. An average of 157,000 viewers are watching each episode on 9Now.

Love Island Australia is once again a smash hit on 9Now, averaging 293,000 viewers per episode on the BVOD platform.

9News has completely dominated its opposition in the BVOD space, winning every single week of the year. Each night, an average of 47,000 viewers stream 9News via 9Now, compared to 35,000 streaming 7News on 7Plus.

Today has also completely dominated its breakfast opposition in the BVOD space, winning every single week of the year. Each morning, an average of 24,000 viewers stream Today via 9Now, compared to 19,000 streaming Sunrise on 7Plus.

Header Source: OzTAM Metro 5 City, 2019 - 2023 Survey Years as at 30/11/2023 (excluding 23/07/21-08/08/21), 18:00 – 23:59, Network Nine, Network Seven, Network 10, Key Demos, Commercial Share, Consolidated 28 as at 30 November 2023. Strongest Share Source: Source: OzTAM Metro 5 City, 2001 - 2023 to 28/11/2023, 18:00 – 23:59, Network Nine, Network Seven, Network 10, P 25-54, P 16-39, Commercial Share, Consolidated 28 as at 29 November 2023. Program Source: OzTam (5 City Metro & Regional Combined Panel) Nine Network, Nine Content Affiliates, Excluding Encore, Average Audience, Total People, Consolidated 28; OzTAM Live VPM, NRL Grand Final (1/10/2023), State of Origin Games 1-3 (31/5/2023 - 12/07/2023 v 8/06/2022 - 13/07/2022), NRL Premiership -Matches Only (2/03/2023 - 1/10/2023 v 10/03/2022 - 2/10/022), Australian Open Men's Final (29/01/2023), Nine News Hour Sunday - Saturday (1/1/2023 - 9/11/2023. 29/11 based on pre-logs), Today (2/1/2023 - 9/11/2023. 29/11 based on pre-logs), includes coviewing on connected tv devices; The Block Winner Announced (5/11/2023), based on pre log; OzTAM Live + VOD VPM, 9Now Only, Con28, The Block (6/8/2023 - 5/11/2023), Married at First Sight (30/01/2023 - 3/04/2023 v 31/01/2022 - 4/04/2022), Lego Masters (10/04/2023 - 8/05/2023), Travel Guides (19/04/2023 - 14/06/2023 v 30/03/2022 - 18/05/2022), The Summit (14/05/2023 - 4/06/2023), My Mum, Your Dad (31/10/2023 - 20/11/2023); OzTAM Live + VOD VPM, Rolling Cume, Love Island Australia (30/10/2023 - 29/11/2023), includes coviewing on connected tv devices. *The Block and My Mum, Your Dad consolidated 28 as at 29/11/2023.

For more information

Terry Stuart
Senior Communications Manager
tstuart@nine.com.au

Adrian Motte
Senior Communications Manager
amotte@nine.com.au

Contact us for more information on how your brand can leverage the power of premium content on Nine to deliver real business outcomes.

9Network: The one for your brand

NO.1 NETWORK ALL KEY DEMOS
THE ONE FOR YOUR BRAND

With its wide reach and impactful storytelling, television across all screens allows brands to connect, inspire and leave a lasting impact on audiences. And there’s no place like the 9Network to do just that.

To tell your brand story to millions of highly engaged Aussies, drive impact and see real return on investment, total television on Nine is the ultimate solution.

Capturing the hearts and minds of Aussies no matter where they choose to engage

When Australians unite around content, they turn to Nine. We are home to the best in entertainment, the most trustworthy news and a whole wide world of sport.

For the fifth year in a row, the 9Network has once again asserted its dominance as the most watched network in the five major capital cities with the demographics of choice for advertisers.

With both locally produced premium content and the best in binge-worthy international franchises, 9Now is a streaming experience like no other. And our audiences are only getting bigger.

Linear Television Network
All Key Demos
5 Major Cap Cities

+

CFTA BVOD Comm Share
Total People, People 25-54,
People 18-39

+

Minutes of
Content Streamed
Year-to-Date

Comm Share
for any Network Against
All Key Demos

Aussies Tune in to
9Now Every Month
_

+

Minutes Growth
Year-on-Year

Source: OzTAM Metro 5 City, 1 January 2023 – 29 November 2023, 18:00 – 23:59, Network Nine, Network Seven, Network 10, Key Demos + Total People, Commercial Share, Consolidated 28 as at 30 November 2023. OzTAM Metro 5 City, 1 January 2023 – 29 November 2023, 6:00 – 23:59, Network Nine, Network Seven, Network 10, Key Demos + Total People, Commercial Share, Consolidated 28 as at 30 November 2023. OzTAM Live + VOD VPM, 1 January 2023 – 29 November 2023. Metric: CFTA Minutes, duration 0+, includes coviewing on Connected TV.

The most recognised content
and biggest live events

Total TV Audience
NRL Grand Final
Panthers v Broncos

+

Streaming Audience
the Largest for a
Rugby League Game
in History

+

Total TV Reach
State of Origin
Games 1-3

+

Streaming Audience
Year-on-Year Growth
State of Origin
Games 1-3

+

Total TV Reach
Australian Open
Weeks 1-2

+

Incremental
BVOD Reach
in Total People

+

Total TV Reach
Married At First Sight
Season 10

+

Average
Streaming Audience
Each Episode

+

Streaming Audience
Year-on-Year Growth

In News
Viewing via BVOD
Every Week of the Year

In Breakfast
Viewing via BVOD
Every Week of the Year

Source: OzTam (5 City Metro & Regional Combined Panel) Nine Network, Nine Content Affiliates, Excluding Encore, Average Audience, Total People, Consolidated 28; OzTAM Live VPM, NRL Grand Final (1/10/2023), State of Origin Games 1-3 (31/5/2023 - 12/07/2023 v 8/06/2022 - 13/07/2022), NRL Premiership -Matches Only (2/03/2023 - 1/10/2023 v 10/03/2022 - 2/10/022), Australian Open Men's Final (29/01/2023), Nine News Hour Sunday - Saturday (1/1/2023 - 9/11/2023. 29/11 based on pre-logs), Today (2/1/2023 - 9/11/2023. 29/11 based on pre-logs), includes coviewing on connected tv devices; The Block Winner Announced (5/11/2023), based on pre log; OzTAM Live + VOD VPM, 9Now Only, Con28, The Block (6/8/2023 - 5/11/2023), Married at First Sight (30/01/2023 - 3/04/2023 v 31/01/2022 - 4/04/2022), Lego Masters (10/04/2023 - 8/05/2023), Travel Guides (19/04/2023 - 14/06/2023 v 30/03/2022 - 18/05/2022), The Summit (14/05/2023 - 4/06/2023), My Mum, Your Dad (31/10/2023 - 20/11/2023); OzTAM Live + VOD VPM, Rolling Cume, Love Island Australia (30/10/2023 - 29/11/2023), includes coviewing on connected tv devices. *The Block and My Mum, Your Dad consolidated 28 as at 29/11/2023.

Total TV Audience
NRL Grand Final
Panthers v Broncos

+

Streaming Audience
the Largest for a Rugby League Game
in History

+

Total TV Reach
State of Origin Series
Games 1-3

+

Streaming Audience
State of Origin Series
Year-on-Year Growth

+

Total TV Reach
Australian Open Tournament
Weeks 1-2

+

Incremental
BVOD Reach
in Total People

+

Total TV Reach
Season 10

+

Average
Streaming Audience
Each Episode

+

Streaming Audience
Year-on-Year Growth

In News Viewing
via Broadcast Video on Demand
Every Week of
the Year

In Breakfast Viewing
via Broadcast Video on Demand
Every Week of
the Year

Create deep connections with the
audiences you need to reach most

Television is a powerful medium with a unique ability to captivate audiences, creating shared experiences that truly bring people together. And with Nine’s leading total television offering, we can extend your message beyond traditional TV screens to connected devices, reaching viewers wherever they are.

Best of all? Through the power of our dynamic targeting capabilities, we can help tell your story to the demographics you need to reach most. A true elevation of your message, with the ability to measure your campaign’s effectiveness in real time.

Unlock the power of impactful
marketing moments still to come

In news, from setting the agenda at breakfast on the TODAY Show, to keeping Australians informed at the 9News hour, and investigating the stories that matter most in A Current Affair, our esteemed journalists have their finger on the pulse and the trust of the nation.

In entertainment, sexy singles continue to flirt up a storm in the Love Island Australia Mallorcan villa, everyday Aussies are embarking on journeys to the most exhilarating places on the planet in Travel Guides and the Christmas spirit is fast approaching, with Australian music icon Paul Kelly making his debut at Vision Australia’s Carols by Candlelight this holiday season. All this, in the lead up to the much anticipated Married at First Sight next year.

In sport, the 2024 Australian Open will start on Sunday, January 14, next year – a 15-day event guaranteed to bring the action like never before. Plus, audiences are gearing up for another blockbuster season of NRL and NRLW, followed by Australia’s greatest sporting rivalry, the Ampol State of Origin series.

All eyes and ears will be on Paris next year, as Nine’s Wide World of Sports will bring every captivating moment, across a plethora of events, at the historic Olympic and Paralympic Games.