Nine.com.au Media Kit - Nine for Brands

NINE.COM.AU //

Own the moment

This is the new Nine.com.au. A redefined direction for one of the country's biggest digital news platforms. Moving away from individual brands, with a new, unified website that stands for something clear: fast, free, focused.   In a world of digital noise, we are the trusted free site for all of Australia. We deliver clear cut content, aimed to inform, entertain, and engage readers, while embedding ourselves into their busy lives. Our tone is intentionally relatable. We speak the audience's language, whether breaking down a complex economic update or sharing the latest from the NRL or Married at First Sight.

A NOTE FROM //

Katie Davies, Executive Editor

We aren't just telling stories. We are building a destination that Australians feel comfortable in and trust. We look forward to bring you along as we shape the next chapter of digital media – while having some fun along the way. More.

EXPERT INSIGHTS //

Latest news and opinions from the Nine Publishing team

Katie Davies & Ashleigh Thomas: Amid the chaos, brand success still starts with trusted journalism

Katie Davies: A new chapter

Media Release: Nine unveils new era for nine.com.au

NINE.COM.AU AUDIENCE //

Connecting with millions every month

The nine.com.au audience come to be informed, and stay to be entertained. They are highly engaged across all verticals, from sport to lifestyle.

9.7M

Monthly audience

118M

Page views

12m 38s

Average time spent on page

GENDER

Male48%

Female52%

AUDIENCE DEMOGRAPHIC

Source: Ipsos iris Online Audience Measurement Service April 2026 Age 14+, PC/laptop/smartphone/tablet, Text only, Brand Group, News Tier 1 Category, Audience (000s), Audience %, Avg Mins PP, Page Views (000s), Gender, Age.

NINE.COM.AU//

Sections

News

Led by some of the best digital journalists in the country, nine.com.au news delivers the biggest stories of the day, while delving deeper into issues that affect all Australians. Our news content is speaks the language of our audience - whether we’re breaking down a complex finance question or covering a live breaking event. Our world coverage provides an overview of the big international stories of the day and how they affect us on home soil. The news pillar is also the home to the Today Show, 60 Minutes, 9News and A Current Affair.

Sport

Wide World of Sports (WWOS) is the home of Nine sport, offering unrivalled access to the best video and expert commentary

We are more than just a sports team – we own the moments that matter to fans. We provide a place to go to understand the big moments of the big games and have a conversation after a fixture they have just watched

Our specialist writers are the heartbeat of all sports and their content sparks conversations around the country.

Lifestyle

In lifestyle, we cover the topics that spark conversations around the kitchen table.

Our team of expert writers covers everything from personal finance, health and wellness, style, beauty and home life to relationships and real-life stories.

Whether we are trying out the latest fitness trend or giving an honest opinion on a new beauty product, our columnists keep our readers at the forefront of every story they write.

Entertainment

Our entertainment section is the go-to destination for all things celebrity, screen and Nine. The vertical features breaking celebrity news, red carpets, interviews, and deep dives into the biggest TV shows, movies, and music.

Our content is designed to be highly engaging and shareable. It will carry dedicated hubs for Nine's biggest shows, including Married at First Sight, The Block, LEGO Masters, Tipping Point and Travel Guides.

Travel