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9Honey is home for the Australian woman. It’s the place where they come to be entertained, informed and feel supported.

It’s a judgement free zone. A place of trust, inclusivity and inspiration.

We share the stories that matter, the ones that will make you laugh, and strive to make you feel like you’ve had some “me time” in your day.

We know what women want and we connect with them every minute of every day.

Shauna Anderson, 9Honey Editor

Why do women come to 9Honey?

Exclusive Content

Access to the Stars

Support Network

The 9Honey Team

Editorial Expertise

Audience in Numbers

Our audience spend more time with us than anyone else

monthly audience reach

on site

Page views

Source: Ipsos iris Online Audience Measurement Service January 2024, Age 14+, PC/laptop/smartphone/tablet, Text only, Brand Group, Lifestyle (news only) Tier 2 Category, Audience (000s), Audience %, Avg Mins PP, Page Views (000s). Please note, the category rankings exclude weather and aggregators.

Woman

9Honey Verticals

Escapsim, nostalgia, relationships, advice, showbiz, life hacks, consumer tips and of course, the royals!

We have a highly engaged network of women who come to 9Honey to access content across multiple pillars and passion points.

9Honey is the lifestyle environment that provides a supportive network of women, editorial expertise by our trusted and well known talent, exclusive content, daily dose of entertainment and access to the stars.

 

9Honey Latest
Brings you the latest lifestyle news, from Australia and around the world.

9Honey Kitchen
Budget friendly but delicious family dinners, hacks and the latest Tiktok trends.

9Honey Coach
All about wellness for your mind and body.

9Honey Style
Covers dressing well on a budget and how to spoil yourself with the latest skincare must haves.

9Honey Travel
Plan for your next holiday, as well as advice on how to save on accommodation, packing space and time.

9Honey You
Is all about self betterment in relationships and working life, too.

9Honey Celebrity
Including celeb news, nostalgia pieces and the big award show galleries.

9Honey Parenting
Houses the latest news, advice and hacks in the world of parenting.

9Honey Living
Come for all home living inspiration.

9Honey Pets
Helpful advice and tips for our audience on caring for their furry friends.

9Honey Money
Helping our readers save money across all facets of life

Our Team

Why advertisers partner with 9Honey

Myer

Bespoke Content Hub

Challenge

How can we cut through the Christmas clutter and position Myer as the perfect place for all of your Christmas gifting needs?

Solution

A bespoke content hub housing a range of talent-led native articles and gift guides, showcasing the abundance of Christmas gifts and ideas that Myer has to offer.

Results

%

Average CTR across supporting display delivered 166% against the standard RON CTR (0.05%).

M

Delivered 23.7 million impressions.

%

Delivered 117% on guaranteed page views

x

Average dwell time was almost 3 times the industry standard

PerfectionFresh

Perfection Fresh

Editorial Integration

Challenge

How can we hero broccolini as a healthy, versatile addition to elevate family meals?

Solution

Client sponsored 9Honey’s much loved Everyday Kitchen series, hosted by Jane De Graff.

Results

%

Delivered 135% on guaranteed page views.

%

Average CTR across supporting display delivered 126% against the industry benchmark of 0.05%.

x

Average dwell time was almost 3 times the industry standard.

Fitbit

Bespoke Branded Content

Challenge

How can we demonstrate the benefits of Fitbit as a holistic health companion?

Solution

A premium branded content campaign including talent-led native video, immersive, branded content and social to increase consideration of the Fitbit product

Results

%

CTR across supporting display was 130% delivery against the industry benchmark of 0.05%

%

Delivered 136% on guaranteed page views and 184% on guaranteed video views

x

Average dwell time was over 2 times the industry standard

To find out what your brand can achieve with a 9Honey partnership, request a tailored response to help realise your marketing objectives.

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