9Honey is home for the Australian woman. It’s the place where they come to be entertained, informed and feel supported.
It’s a judgement free zone. A place of trust, inclusivity and inspiration.
We share the stories that matter, the ones that will make you laugh, and strive to make you feel like you’ve had some “me time” in your day.
We know what women want and we connect with them every minute of every day.
Shauna Anderson, 9Honey Editor
Why do women come to 9Honey?
Exclusive Content
Access to the Stars
Support Network
The 9Honey Team
Editorial Expertise
Audience in Numbers
Our audience spend more time with us than anyone else
monthly audience reach
on site
Page views (higher than 7 News lifestyle and news.com.au lifestyle)
Source: Ipsos iris Online Audience Measurement Service October 2023, Age 14+, PC/laptop/smartphone/tablet, Text only, Brand Group, Lifestyle (news only) Tier 2 Category, Audience (000s), Audience %, Avg Mins PP, Page Views (000s). Please note, the category rankings exclude weather and aggregators.
9Honey Verticals
Escapsim, nostalgia, relationships, advice, showbiz, life hacks, consumer tips and of course, the royals!
We have a highly engaged network of women who come to 9Honey to access content across multiple pillars and passion points.
9Honey is the lifestyle environment that provides a supportive network of women, editorial expertise by our trusted and well known talent, exclusive content, daily dose of entertainment and access to the stars.
9Honey Latest
Brings you the latest lifestyle news, from Australia and around the world.
9Honey Kitchen
Budget friendly but delicious family dinners, hacks and the latest Tiktok trends.
9Honey Coach
All about wellness for your mind and body.
9Honey Style
Covers dressing well on a budget and how to spoil yourself with the latest skincare must haves.
9Honey Travel
Plan for your next holiday, as well as advice on how to save on accommodation, packing space and time.
9Honey You
Is all about self betterment in relationships and working life, too.
9Honey Celebrity
Including celeb news, nostalgia pieces and the big award show galleries.
9Honey Parenting
Houses the latest news, advice and hacks in the world of parenting.
9Honey Living
Come for all home living inspiration.
9Honey Pets
Helpful advice and tips for our audience on caring for their furry friends.
9Honey Money
Helping our readers save money across all facets of life
Our Team
Myer
Bespoke Content Hub
Challenge
How can we cut through the Christmas clutter and position Myer as the perfect place for all of your Christmas gifting needs?
Solution
A bespoke content hub housing a range of talent-led native articles and gift guides, showcasing the abundance of Christmas gifts and ideas that Myer has to offer.
Results
Average CTR across supporting display delivered 166% against the standard RON CTR (0.05%).
Delivered 23.7 million impressions.
Delivered 117% on guaranteed page views
Average dwell time was almost 3 times the industry standard
Perfection Fresh
Editorial Integration
Challenge
How can we hero broccolini as a healthy, versatile addition to elevate family meals?
Solution
Client sponsored 9Honey’s much loved Everyday Kitchen series, hosted by Jane De Graff.
Results
Delivered 135% on guaranteed page views.
Average CTR across supporting display delivered 126% against the industry benchmark of 0.05%.
Average dwell time was almost 3 times the industry standard.
Fitbit
Bespoke Branded Content
Challenge
How can we demonstrate the benefits of Fitbit as a holistic health companion?
Solution
A premium branded content campaign including talent-led native video, immersive, branded content and social to increase consideration of the Fitbit product
Results
CTR across supporting display was 130% delivery against the industry benchmark of 0.05%
Delivered 136% on guaranteed page views and 184% on guaranteed video views
Average dwell time was over 2 times the industry standard
To find out what your brand can achieve with a 9Honey partnership, request a tailored response to help realise your marketing objectives.