16 Million
Total News Audience

Nine leads the Total News landscape with a monthly de-duplicated audience of 16 million* readers across print and digital platforms.

Nine Publishing is a news and lifestyle powerhouse - leading the national conversation every day, and attracting more readers than ever before.

relaxing time in city. man reading newspaper in city , bicycle in blurred background


relaxing time in city. man reading newspaper in city , bicycle in blurred background


Source: Roy Morgan Research, All People 14+ for the 12 months ending March 2024. All audience data is based on the last 4 weeks averaged over the 12 months to March 2024. *This figure includes:, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin! Ipsos iris Online Audience Measurement Service June 2024, Age 14+, PC/laptop/smartphone/tablet, Text only, Media Report, Audience (000s).

Tell your story

Nine publishing delivers content for all people, across all categories, in all formats.


Introducing 9Travel, a new vertical 

An all-encompassing travel experience that caters to both men and women, 9Travel provides budget to luxury travel options and advice that caters to the mass market in Australia. With a focus on popular destinations like Queensland, New Zealand, Bali, Fiji, and Hawaii, plus a selection of cruising, short trips and weekend getaways, 9Travel offers something for every jetsetter. Elevate your marketing campaign through the power of digital today. 


Nine's dedicated branded content team within Powered creates content that allows the client to communicate to a target audience in an authentic way. The varied offerings across digital and print fall under the umbrella of native and advertorial and can include articles, immersives and video-led content.

Native Example


Native content creates an environment for a client to integrate seamlessly within the Nine brand.

The tone and style more closely aligns to the selected publication and it receives higher engagement and dwell time as a result. Minimal client integration is allowed in this product.



Advertorial is brand-focused content that builds awareness – the client's product or brand message is prominent within the copy and imagery.

The client has greater control of its message, while still reflecting the tone and style of the publication.

Sun Herald - High Impact

High Impact Media

High impact media executions allow clients to grab the attention of our passionate audience across our publishing assets during key campaign timing.


Make an Impact with Nine Publishing

Nine has the most powerful and influential publishing assets in the country. The Australian Financial Review, The Sydney Morning Herald and The Age reach more than 13.3 million people every month across print and digital.

We drive talkability, influence behaviour, inspire change, and deliver ideas with impact. We know our audience have the power to spend big, drive market share and drive business outcomes.

Source: Roy Morgan Research; People 14+ for the 12 months ending March 2024.


We have the ability to influence behaviour


We can help you unlock the power of everyday affluence


We deliver creative ideas with real, measurable impact

Print Solutions


Digital Solutions


Wrap your brand around Australia’s best lifestyle content


Big ideas make brands famous. And with the help of Powered by Nine, we can create big ideas across print and digital to help your brand achieve big marketing moments.

To find out what your brand can achieve with a local Nine Publishing partnership, request a tailored response to help realise your marketing objectives.

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