Nine’s Publishing division

Nine’s Publishing division includes metro media - The Sydney Morning Herald, The Age and The Australian Financial Review, newspaper inserted magazines such as Sunday Life, Good Weekend, and Traveller and Nine’s other Digital Publishing titles including Pedestrian Group, CarAdvice/Drive and nine.com.au.

Nine's dedicated branded content team within Powered creates content that allows the client to communicate to a target audience in an authentic way. The varied offerings across digital and print fall under the umbrella of native and advertorial and can include articles, immersives and video-led content.

Native Example

Native

Native content creates an environment for a client to integrate seamlessly within the Nine brand.

The tone and style more closely aligns to the selected publication and it receives higher engagement and dwell time as a result. Minimal client integration is allowed in this product.

Advertorial

Advertorial

Advertorial is brand-focused content that builds awareness – the client's product or brand message is prominent within the copy and imagery.

The client has greater control of its message, while still reflecting the tone and style of the publication.

Sun Herald - High Impact

High Impact Media

High impact media executions allow clients to grab the attention of our passionate audience across our publishing assets during key campaign timing.

Print Solutions

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Digital Solutions

Cross Platform Integrations

Nine's dedicated branded content team within Powered creates content that allows the client to communicate to a target audience in an authentic way. The varied offerings across digital and print fall under the umbrella of native and advertorial and can include articles, immersives and video-led content.

Celebrating the Australian Financial Review at 70

The Financial Review will use its 70th year to elevate its leadership role as Australia emerges from the global pandemic to help drive the next decade of business-led prosperity and opportunity.

To celebrate the Platinum year, there are a number of new commercial initiatives that aim to inform, invest and inspire readers, including the below:

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A Special Collectors Edition magazine: PLATINUM, will be launched to celebrate the 70th Anniversary. Featuring platinum foil cover and premium quality stock it will have serious sticking power for brands who want to be remembered for years to come.

The Editors Forum: Launch of a never before seen series of exclusive editorially-led round table featuring Australia’s most senior business leaders.

Podcasts are here: The AFR is launching 3 new podcast concepts aimed at Australia's leading entrepreneurs, financially passionate and savvy audience. Each concept will kick off with an 8-part series of 20minute episodes.

Each initiative has integrated opportunities for our partners to join the conversation with sponsorships, content and advertising.

Contact your Nine sales representative today!

Good Weekend Dream Destinations

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What international trip remains lodged in your mind's eye, sustaining you through a time during which jetlag has become a nostalgic feeling worth pining for? And what place has this time of contemplation hardened your resolve to finally visit?

For this travel-themed special in September, Good Weekend's much-loved writers reflect on the trips that sustain them, and the ones they still want to take. Good Weekend's annual Dream Destinations is back to get readers thinking about their next overseas trip. Domestically, Ute Junker goes off the beaten track on the best road trips across NSW, Victoria, Queensland and Tasmania.

Booking deadline: 27 August
Material deadline: 15 September

It's time for your brand to leverage the power of a premium content partnership.