Nine’s Publishing division
Nine’s Publishing division includes metro media - The Sydney Morning Herald, The Age and The Australian Financial Review, newspaper inserted magazines such as Sunday Life, Good Weekend, and Traveller and Nine’s other Digital Publishing titles including Pedestrian Group, CarAdvice/Drive and nine.com.au.
Nine's dedicated branded content team within Powered creates content that allows the client to communicate to a target audience in an authentic way. The varied offerings across digital and print fall under the umbrella of native and advertorial and can include articles, immersives and video-led content.
Native content creates an environment for a client to integrate seamlessly within the Nine brand.
The tone and style more closely aligns to the selected publication and it receives higher engagement and dwell time as a result. Minimal client integration is allowed in this product.
Advertorial is brand-focused content that builds awareness – the client's product or brand message is prominent within the copy and imagery.
The client has greater control of its message, while still reflecting the tone and style of the publication.
High Impact Media
High impact media executions allow clients to grab the attention of our passionate audience across our publishing assets during key campaign timing.
Wrap your brand around AFR Weekend's Christmas Bumper issue this holiday season
Life & Leisure in the AFR Weekend Christmas bumper is one of the best-read editions of the year. Not only is it on the shelves for six days – in one of the two biggest-selling papers of the year – it is published at a time when audiences are on holiday and have time to read. Itis also a time of year when couples and families are together and thinking about their travel and big-purchase plans for the year ahead.
Our expert writers are hard at work to present readers of this edition of Life & Leisure with the information they need to make those decisions, from travel destinations to explore to the best cars of the year, from top technology picks to the outlook for wine and fine dining, from future-proof design to the 2022 cultural and sports highlights to diarise.
Booking deadline: December 10, 2021
Material deadline: December 20, 2021