Nine’s Publishing division
Nine’s Publishing division includes metro media - The Sydney Morning Herald, The Age and The Australian Financial Review, newspaper inserted magazines such as Sunday Life, Good Weekend, and Traveller and Nine’s other Digital Publishing titles including Pedestrian Group, CarAdvice/Drive and nine.com.au.
Nine's dedicated branded content team within Powered creates content that allows the client to communicate to a target audience in an authentic way. The varied offerings across digital and print fall under the umbrella of native and advertorial and can include articles, immersives and video-led content.
Native content creates an environment for a client to integrate seamlessly within the Nine brand.
The tone and style more closely aligns to the selected publication and it receives higher engagement and dwell time as a result. Minimal client integration is allowed in this product.
Advertorial is brand-focused content that builds awareness – the client's product or brand message is prominent within the copy and imagery.
The client has greater control of its message, while still reflecting the tone and style of the publication.
High Impact Media
High impact media executions allow clients to grab the attention of our passionate audience across our publishing assets during key campaign timing.
Celebrating the Australian Financial Review at 70
The Financial Review will use its 70th year to elevate its leadership role as Australia emerges from the global pandemic to help drive the next decade of business-led prosperity and opportunity.
To celebrate the Platinum year, there are a number of new commercial initiatives that aim to inform, invest and inspire readers, including the below:
The Editors Forum: Launch of a never before seen series of exclusive editorially-led round table featuring Australia’s most senior business leaders.
Podcasts are here: The AFR is launching 3 new podcast concepts aimed at Australia's leading entrepreneurs, financially passionate and savvy audience. Each concept will kick off with an 8-part series of 20minute episodes.
Each initiative has integrated opportunities for our partners to join the conversation with sponsorships, content and advertising.
70 YEARS OF THE FINANCIAL REVIEW:
A SPECIAL COLLECTOR’S EDITION
To mark The Australian Financial Review's 70-year heritage, a customised and bespoke magazine, PLATINUM 70 was published today, Friday August 20, celebrating the anniversary. This unique magazine features exclusive interviews, showcases bespoke ads, paper tricks and advertorials, associated event sponsorship and upcoming podcasts.
To celebrate the AFR Platinum year, a number of special commercial initiatives aim to inform, invest and inspire readers.
"The proposition for Platinum 70 Magazine was to use our anniversary as an occasion to create a bespoke magazine, one filled with the biggest names of interest to our subscribers. The end result is a mix of features, profiles and thought-starters that is classic Financial Review.
We started with a completely blank sheet of paper; everything from the editorial mix through to the design - right down to the fonts - was customised for this issue. And we basically drew up a list of dream profile candidates. That so many of them said 'yes' speaks to the strength of this masthead."
Matt Drummond, Editor
Find out how Nine is helping Australia make the switch
We know that our publishing readers are looking for help with choosing or switching to the right utility providers. At any given time, one in five of our audience is thinking about switching. And this is why we are launching “The Great Switch”.
Using the trusted expertise of the Money team, The Sydney Morning Herald and The Age will inspire and educate Australians to review their mortgages, utility bills and insurances, and make “The Great Switch” to a better deal.
Make the switch here.
Good Weekend Dream Destinations
What international trip remains lodged in your mind's eye, sustaining you through a time during which jetlag has become a nostalgic feeling worth pining for? And what place has this time of contemplation hardened your resolve to finally visit?
For this travel-themed special in September, Good Weekend's much-loved writers reflect on the trips that sustain them, and the ones they still want to take. Good Weekend's annual Dream Destinations is back to get readers thinking about their next overseas trip. Domestically, Ute Junker goes off the beaten track on the best road trips across NSW, Victoria, Queensland and Tasmania.
Booking deadline: 27 August
Material deadline: 15 September