Nine’s Publishing division
Nine’s Publishing division includes metro media - The Sydney Morning Herald, The Age and The Australian Financial Review, newspaper inserted magazines such as Sunday Life, Good Weekend, and Traveller and Nine’s other Digital Publishing titles including Pedestrian Group, CarAdvice/Drive and nine.com.au.
monthly readers (print + digital)
Source: Roy Morgan Research; People 14+ for the 12 months ending December 2021
Nine's dedicated branded content team within Powered creates content that allows the client to communicate to a target audience in an authentic way. The varied offerings across digital and print fall under the umbrella of native and advertorial and can include articles, immersives and video-led content.
Native content creates an environment for a client to integrate seamlessly within the Nine brand.
The tone and style more closely aligns to the selected publication and it receives higher engagement and dwell time as a result. Minimal client integration is allowed in this product.
Advertorial is brand-focused content that builds awareness – the client's product or brand message is prominent within the copy and imagery.
The client has greater control of its message, while still reflecting the tone and style of the publication.
High Impact Media
High impact media executions allow clients to grab the attention of our passionate audience across our publishing assets during key campaign timing.