Nine’s Publishing division

Nine’s Publishing division includes metro media - The Sydney Morning Herald, The Age and The Australian Financial Review, newspaper inserted magazines such as Sunday Life, Good Weekend, and Traveller and Nine’s other Digital Publishing titles including Pedestrian Group, CarAdvice/Drive and nine.com.au.

Nine's dedicated branded content team within Powered creates content that allows the client to communicate to a target audience in an authentic way. The varied offerings across digital and print fall under the umbrella of native and advertorial and can include articles, immersives and video-led content.

Native Example

Native

Native content creates an environment for a client to integrate seamlessly within the Nine brand.

The tone and style more closely aligns to the selected publication and it receives higher engagement and dwell time as a result. Minimal client integration is allowed in this product.

Advertorial

Advertorial

Advertorial is brand-focused content that builds awareness – the client's product or brand message is prominent within the copy and imagery.

The client has greater control of its message, while still reflecting the tone and style of the publication.

Sun Herald - High Impact

High Impact Media

High impact media executions allow clients to grab the attention of our passionate audience across our publishing assets during key campaign timing.

Print Solutions

Mini Mag

Stitched to the centre of the magazine, Mini-mags are an ideal medium for your client to deliver detailed, integrated messages over 8 or 16 pages in sponsored content format ie. ‘In Association with’ . Mini-mags can be pulled out of the magazine and held onto long after the host magazine has been read.

Brands available within:
GW, SL

Reverse Back

Available in 5, 7 or 9 page options the reverse back is an extension of the regular magazine in ‘In association with’ format. This high impact execution offers your client the opportunity to bring to life an extended brand message with an innovative solution that is specific to your client’s needs.​ 

Brands available within:
GW, SL

Native Content Wraps

Leverage one of Nine Publishing's influential brands with a high impact sponsored content wrap. In the form of 4 or 8 pages, a client an utilise this space to run a false front cover and a mix of branded content plus media advertising to deliver their campaign messaging within a contextually relevant environment. Native Content within print can also take the form of a double page spread within a relevant publication or section.

Brands available within:
Traveller, L&L

Industry Insight

A powerful thought leadership positioning which enables your brand to join the conversation. Industry Insights offer an 'op-ed' style piece featuring a brand ambassador or thought leader.​ Within Print this accompanies a special report or within a relevant section as a half page horizontal advertisement within a custom template, featuring spokesperson's headshot and bio. Industry Insights can be lifted to digital and amplified for further reach.

Brands available within:
AFR

Special Reports

Special reports take a deep dive into various topics to educate, inform and enable the reader to form an opinion, through quality and trusted journalism. These reports can be lifted out of the paper and held onto by our audience and additional run-ons are also available for client distribution.

Brands available within:
AFR, SMH, AGE

Gatefold (Media)

A3 or 5 Page gatefold creative at the front of the book to surprise and delight clients. This is one of most high impact exeutions offered and reinforces the luxury leadership position of the brand which exeuctes it. There is also the opportunity to include integrated masthead takeover with coloured gold foiling of the AFR Magazine masthead to align with client branding.

Brands available within:
AFR Mag, GW, SL

Belly Band (Media)

Belly bands are a highly bespoke execution which are hard to ignore. They promote interaction and attention to detail with our premium audience. Foiling, embossing and textured paper can be used to further enhance the execution for an additional cost.

Brands available within:
AFR, SMH, AGE, SH, GW, SL

Advertising Wrap (Media)

This execution wraps the entire paper/magazine and is the biggest splash a client can make, with their message being delivered first within a premium position to our engaged audience. Gloss stock is also available for wraps of the Mastheads.

Brands available within:
AFR, SMH, AGE, SH, L&L, Traveller

3 Page consecutive DPS (Meida)

A bespoke leadership execution which uses media in an unexpected and disruptive way. This execution can be aligned to any issue and consists of 3 x consecutive double page spread advertisements prior contents.

Brands available within:
AFR Mag

Infinite Cover (Media)

The infinite cover execution will see 3 x engaging covers on the AFR Magazine- that will tell a story relating back to the themed issue. A brand would run 2 x full pages and a DPS within this infinite cover execution to ensure dominant takeover of the issue.​

Brands available within:
AFR Mag, SL

Centre Bound 4 Page Spread (Media)

This is a 4 page centrespread execution which includes front and back full pages plus the inside DPS on thick gsm stock, creating a bespoke brand environement which takes on a different look and feel to the regular stock of the magazine.

Brands available within:
AFR Mag

CreativeSolutions_Print

Digital Solutions

CreativeSolutions_Digital2
Native Article

Native articles use the same journalistic approach as Nine’s editorial, allowing advertisers to engage with our audience in their key area of interest.

Brands available within:
AFR, SMH, AGE, GF, Traveller

Immsersive Native Article

Truly immersive storytelling – a fully interactive, multimedia experience designed to enhance and enliven a client's story. Allows for more direct brand messaging than native version.

Brands available within:
AFR, SMH, AGE, GF, Traveller

Advertorial

Advertorial allows a client to tell its brand story with more specific messaging and imagery, but still within the tone and style of the publication. No page view guarantee.

Brands available within:
 SMH, AGE, GF, Traveller

Immsersive Advertorial

Truly immersive storytelling – a fully interactive, multimedia experience designed to enhance and enliven a client's story.
Allows for more direct brand messaging than native version

Brands available within:
AFR, SMH, AGE, GF, Traveller

Native Video

Native video can be produced to be housed within native articles across Publishing. Video content can act as a visual accompaniment to enhance written content or be the main feauture within the content.

Brands available within:
AFR, SMH, AGE, GF, Traveller

Newsletter Sponsorship

Sponsorship of our editorial newsletters include display inclusion and logo integration as well as a click through to any native content aligned with the campaign timing for the client. Newsletter sponsorships allow clients to leverage an uncluttered and premium environment to build brand trust and favourability.

Brands available within:
AFR (+rollout of other mastheads and lifestyle brands to come)

Podcasts

Nine Publishing brands have an array of editorially-led podcasts for clients to align to with display and/or content integration opportunities.

Brands available within:
AFR, SMH, AGE, Traveller, GW talks

Cross Platform Integrations

Nine's dedicated branded content team within Powered creates content that allows the client to communicate to a target audience in an authentic way. The varied offerings across digital and print fall under the umbrella of native and advertorial and can include articles, immersives and video-led content.

It's time for your brand to leverage the power of a premium content partnership.

Get in touch with