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NINE PUBLISHING //

16.2 Million
Total News Audience

Nine leads the Total News landscape with a monthly de-duplicated audience of 16.2 million* readers across print and digital platforms.

Nine Publishing is a news and lifestyle powerhouse - leading the national conversation every day, and attracting more readers than ever before.

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Source: Roy Morgan Research, All People 14+. All audience data is based on the last 4 weeks averaged over the 12 months to December 2023. *This figure includes: Nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin! Ipsos iris Online Audience Measurement Service January 2024, Age 14+, PC/laptop/smartphone/tablet, Text only, Media Report, Audience (000s).

Tell your story

Nine publishing delivers content for all people, across all categories, in all formats.

9TRAVEL //

Introducing 9Travel, a new nine.com.au vertical 

An all-encompassing travel experience that caters to both men and women, 9Travel provides budget to luxury travel options and advice that caters to the mass market in Australia. With a focus on popular destinations like Queensland, New Zealand, Bali, Fiji, and Hawaii, plus a selection of cruising, short trips and weekend getaways, 9Travel offers something for every jetsetter. Elevate your marketing campaign through the power of digital today. 

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Nine's dedicated branded content team within Powered creates content that allows the client to communicate to a target audience in an authentic way. The varied offerings across digital and print fall under the umbrella of native and advertorial and can include articles, immersives and video-led content.

Native Example

Native

Native content creates an environment for a client to integrate seamlessly within the Nine brand.

The tone and style more closely aligns to the selected publication and it receives higher engagement and dwell time as a result. Minimal client integration is allowed in this product.

Advertorial

Advertorial

Advertorial is brand-focused content that builds awareness – the client's product or brand message is prominent within the copy and imagery.

The client has greater control of its message, while still reflecting the tone and style of the publication.

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High Impact Media

High impact media executions allow clients to grab the attention of our passionate audience across our publishing assets during key campaign timing.

NINE PUBLISHING //

Make an Impact with Nine Publishing

Nine has the most powerful and influential publishing assets in the country. The Australian Financial Review, The Sydney Morning Herald and The Age reach more than 13.5 million people every month across print and digital.

We drive talkability, influence behaviour, inspire change, and deliver ideas with impact. We know our audience have the power to spend big, drive market share and drive business outcomes.

Source: Roy Morgan Research, All People 14+. All audience data is based on the last 4 weeks averaged over the 12 months to December 2023.

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We have the ability to influence behaviour

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We can help you unlock the power of everyday affluence

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We deliver creative ideas with real, measurable impact

Print Solutions

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Digital Solutions

NINE PUBLISHING //

Wrap your brand around Australia’s best lifestyle content

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Big ideas make brands famous. And with the help of Powered by Nine, we can create big ideas across print and digital to help your brand achieve big marketing moments.

To find out what your brand can achieve with a local Nine Publishing partnership, request a tailored response to help realise your marketing objectives.

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