NINE PUBLISHING //
Total News Audience
Nine leads the Total News landscape with a monthly de-duplicated audience of 16.3 million* readers across print and digital platforms.
Nine Publishing is a news and lifestyle powerhouse - leading the national conversation every day, and attracting more readers than ever before.
Source: Roy Morgan Research, All People 14+. All audience data is based on the last 4 weeks averaged over the 12 months to September 2023. This figure includes: Nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital,Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine. Ipsos iris Online Audience Measurement Service October 2023, Age 14+, PC/laptop/smartphone/tablet, Text only, Media Report, Audience (000s).
It's Brisbane's time for new news
Introducing the new-look Brisbane Times, with an increased investment in an expanded editorial team, refreshed brand identity, a stunning marketing campaign and a new vigour to provide Brisbane with news like never before.
With a surge in population in South-East Queensland, a stronger Brisbane Times with an expanded editorial offering will provide a much-needed independent voice in a market that is growing faster than any other city in Australia.
Engaging 766,000 readers a month, the masthead will enhance Nine's key brands that readers across Australia trust, from Domain to Good Food, driving further strength for the new Brisbane Times. Talk to your Nine representative today to find out more.
Source: Roy Morgan Research; people 14+ for the 12 months ending September 2023.
Nine's dedicated branded content team within Powered creates content that allows the client to communicate to a target audience in an authentic way. The varied offerings across digital and print fall under the umbrella of native and advertorial and can include articles, immersives and video-led content.
Native content creates an environment for a client to integrate seamlessly within the Nine brand.
The tone and style more closely aligns to the selected publication and it receives higher engagement and dwell time as a result. Minimal client integration is allowed in this product.
Advertorial is brand-focused content that builds awareness – the client's product or brand message is prominent within the copy and imagery.
The client has greater control of its message, while still reflecting the tone and style of the publication.
High Impact Media
High impact media executions allow clients to grab the attention of our passionate audience across our publishing assets during key campaign timing.
NINE PUBLISHING //
Wrap your brand around Australia’s best lifestyle content
To find out what your brand can achieve with a local Nine Publishing partnership, request a tailored response to help realise your marketing objectives.