Unlock the marketing power of footy on Nine


Footy cuts deep into our culture and community. It’s powerful because it’s real. It’s powerful because it’s unscripted, and it's powerful because the stories live on long after the stadium lights go down.

Nine offers the best in sport marketing, all in one place.

Unrialled Scale & Connection

Unrivalled scale & connection

Best Story Tellers

Australia’s best storytellers

World Class Execution

World class creative & execution

Measureable Outcomes

Measurable, effective outcomes

Nine has footy covered, no matter the code.

There's only one place you can unlock the marketing power of Australia’s biggest codes – and that’s right here with Nine and the Wide World of Sports.

From the main screen on Channel 9, streaming on 9Now, to print and digital extensions and weekly coverage across Nine Radio, footy on Nine is unrivalled, and here to connect with millions of Australians.

The opportunity to reach and engage footy fans, no matter the code, has never been easier.


Through footy, we can help your brand deliver real, measurable results.

Great advertising goes hand in hand with great content – it drives real, measurable results.

At Nine, harnessing a combination of content, data and technology, we can provide you with the right ingredients to deliver the most effective advertising outcome and ensure marketing is viewed as a growth engine for your business success.


Television & BVOD

Footy on Nine in 2021

Nine’s Wide World of Sports continues its commitment to redefining sports broadcasting and enabling brands to harness the power of the most exciting sporting moments of the year.

The 2021 NRL series, along with the crowning jewel of rugby league, the State of Origin, will present an unrivalled marketing platform for brands to connect with millions of fans, bringing with it Nine’s best-in-class coverage and leading innovations.

In 2021, Rugby Union is now screened to the masses through a total television solution ensuring fans won’t miss any of the action; and now it’s all in one place. From Super Rugby to Club Rugby, from the Wallaroos to the Wallabies, there is literally no place like Nine to reach and engage more Australians through the power of sport.


Make your brand famous with the NRL Finals

The NRL Telstra Premiership Finals will provide viewers with four massive weeks of action. Presenting an unrivalled marketing platform for brands to connect with millions of fans, the NRL Finals Series delivers blockbuster results year after year.


Underpinned by the best in sport entertainment and news


Footy on Nine Radio

Nine Radio is a direct line to the footy fans of the nation. Serving up the biggest and best footy Australia has to offer, with world class analysis and all the action on and off the field. Nine Radio allows you to create a deeper connection with fans on the way to the ground and extend conversations throughout the season. The power of talk will be unrivalled every week, across every game.

The Continuous Call Team brings you the footy action throughout the NRL season, headlined by some of the game’s greats and expert commentators.

When it comes to AFL, Nine's 3AW and 6PR Football stations are second to none. With longer pre-game and post-game than anyone else in town, our radio footy coverage is unmatched.


Nine's premium digital and publishing brands

Nine's publishing assets (print and digital) have a legacy of comprehensive footy coverage with all major games across three codes covered and analysed by some of the best in the business.



Nine Digital's Wide World of Sports 

When it comes to digital, Wide World of Sports has the platform to create a deeper connection with footy fans across online, podcast and social.

There is unmatched opportunity to connect with over four million sports enthusiasts through Nine’s digital assets and the power of 


And that's not all Nine has to offer footy fans...


We've recognised that audience habits are changing and we've changed with them by combining Nine's free-to-air assets with Australia's leading local SVOD service, Stan.

For the first time, Nine, Gem and 9Now will broadcast the entire rugby offering on FTA, from grassroots Rugby all the way to the Wallabies. Rugby fanatics can connect and engage with every game of rugby in 2021 on Stan Sport.

The launch of Stan Sport enables Nine to deliver a “whole of television” approach to footy by offering extensive live and on-demand coverage to Stan subscribers, as well as making select premium events available on Nine’s FTA television channels.

The move will allow Nine to choose the most appropriate platform for sport in 2021 and beyond.

There's no place like Nine. It's Your Footy, Your Way.

Get in touch!

Contact us for more information on how your brand can leverage the power of Nine to deliver real business outcomes.

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