UNLEASH THE POWER OF WORLD CLASS RUGBY
WITH PROUD HERITAGE AND A HUGE FAN BASE
Nine is the home of Rugby Union and 2024 will see the dawn of a new era of the next generation of emerging young players, marking the beginning of an exciting new chapter as the future stars of the game take centre stage. A major global sport and a truly multicultural game, that connects Australia with the rest of the world on an international stage.
To find out what your brand can achieve with a Rugby Union partnership, request a tailored response to help realise your marketing objectives.
THE GREATEST LINE UP
ALL IN ONE PLACE
From the rugby purist to the casual viewer, Nine covers all the action year-round - with broadcasts of Wallabies and Wallaroos test matches, plus a Super Rugby Pacific match every Saturday night live on 9Gem throughout the season. And with Nine's WIN network partnership, it really is a sport that touches all corners of the community.
RUGBY 2024 FIXTURES
YEAR ROUND COVERAGE
CAPTIVATING 7.1 MILLION HIGHLY ENGAGED FANS
METRO, REGIONAL + BVOD
Super Rugby Pacific and International
Season 2023
METRO + REGIONAL
Average total audience growth – 2023 Rugby Championships
METRO + REGIONAL
Total people tuned in to the 2023 Bledisloe Cup
INCREMENTAL AUDIENCE
9Now on Linear TV for Total People
Source: TV: OzTAM (5 City Metro) + Regional TAM (Combined Agg Mkts), 1 Jan – 05 Sept 2022, Sub Genre: Rugby Union, Reach, Total People, consolidated 7. OzTam Metro Data, 5 City Metro, Nine Network, ‘The Rugby Championships,’ 2022 v 2023, 07/08/2022 – 24/09/2022 v 15/07/2023, Various Demos, Average Audience, Consolidated 7 OzTam Metro + Regional Data, 5 City Metro + Combined Agg Markets, Nine Network, 25/02/2023 – 05/08/2023, ‘Super Rugby Pacific 2023,’ ‘The Rugby Championship 2023 –Wallabies v Argentina,’ & ‘Bledisloe Cup 2023,’ Games 1 and 2, Various Demos, Average Audience, Consolidated 7. TV MAP VOZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], 25/02/2023 – 05/08/2023, ‘Super Rugby Pacific 2023,’ ‘The Rugby Championship 2023 –Wallabies v Argentina,’ & ‘Bledisloe Cup 2023,’ Games 1 and 2, Various Demos, Nine Content, National, BVOD & Linear, Cumulative Reach (000s), Total People, Consolidated 7.
ACCESS TO A UNIFIED
CROSS MEDIA AUDIENCE
WITH EXTENSIVE SCALE
AND CONTEXTUALTY
Rugby on Nine will have fans feasting on an unrivalled commitment to premium content spread across our Television, Radio, Digital and Print offering. The best of Rugby, offering reach and scale no one else can. The result? A compelling platform for brands, offering authenticity, excitement and connection with millions of highly engaged fans as they explore the game's legacy and experience it's future.
TV
Network amplification across Today Show and Nine's News and Current Affairs. 7.1M metro, BVOD, Regional viewers in 2023
RADIO
Weekly code updates from Nine's Rugby commentary team. 134k listeners each week 2GB & 4BC wwos 2023
PUBLISHING
The Sydney Morning Herald and The Age Rugby reached 11.5M people across Print & Digital
WWOS.COM.AU
With dedicated columnists and reporters
SOCIAL
Stan Sports Rugby page with over 31M video views and 1.3M engagements across Facebook, Instagram and Twitter. wwos pages generated 9.7M video views and over 717K engagement across Rugby content
Source: OzTAM (5 City Metro) + Regional TAM (Combined Agg Mkts), 1 Jan – 05 Sept 2022, Sub Genre: Rugby Union, Reach, Total People, consolidated 7 Source: GfK Radio Ratings, 2GB Sydney & Brisbane Survey 5 2022, Mon-Thurs 6-7pm, Cume Audience (000s), 2GB & 4BC, All People 10+. Roy Morgan Research; People 14+ for the 12 months ending June 2022. AGE, SMH, WWOS = SMH + AGE (Print + Digital) or nine.com.au Wide World of Sports VOZ Data 4.0 © OzTAM Pty Limited [2022]. NATIONAL, Network Nine & Affiliates + 9Now, Total People, P25-54, P18-39, M25-54, Distinct Count of VOZ ID, 15 consecutive sec viewing qualifier BVOD events, R Flag = 0 for TV Events, based on Matching "Primary Description records = contains "WALLABIES V ENGLAND: 2022" 02/07/2022 - 16/07/2022,- Numbers show below are from Nine datawarehouse, When Watched Basis, NOT OzTAM Gold Standard Accredited. VOZ Data 4.0 © OzTAM Pty Limited [2022]. NATIONAL & Non-Metro, Network Nine & Affiliates + 9Now, Total People, P25-54, P18-39, M25-54, Distinct Count of VOZ ID, 15 consecutive sec viewing qualifier BVOD events, R Flag = 0 for TV Events, based on Matching "Primary Description records = contains "SUPER RUGBY PACIFIC 2022", 18/02/2022 - 19/06/2022, Numbers show below are from Nine datawarehouse, When Watched Basis, NOT OzTAM Gold Standard Accredited. Brandwatch Measure Data, November 2023
SPORTS MARKETING IS A POWERFUL TOOL FOR BRANDS TO LEVERAGE
The best thing about sports marketing is that it's a genre that works across virtually every industry. Why does it have such power? Because it has the ability to create deep connections between brands and fans.
REALISING BIG IDEAS
TO MAKE YOUR BRAND FAMOUS
With the help of Powered by Nine, we have a big idea for every budget, underpinned by Australia's best Rugby Union content. From the main game to the experts and the entertainers, we provide brands with an unrivalled to tell their story.
ISUZU LEVERAGED A RUGBY PARTNERSHIP TO
DRIVE HIGH IMPACT MARKETING MOMENTS
CHALLENGE: At the heart of every Isuzu lies a tried and tested DNA of a refined combination of power, efficiency and reliability. In 2022, Isuzu wanted to bring this to life through the launch of the latest Isuzu D-MAX and MU-X, and to ultimately connect their product with a male audience.
SOLUTION: Rugby on Nine was identified as the perfect sporting vehicle to support Isuzu, over the Super Rugby Pacific and Wallabies Season, through compelling storytelling across our Total TV offering—including Channel 9, 9Now and Stan Sport, alongside radio integrations and Sports Sunday extension.
RESULTS: Utilising Nine's Rugby Union coverage, Isuzu put their brand message at the heart of the action—with a campaign consisting of an integrated Half-Time key moment with verbal introduction, Live Break TVC, Billboards, Radio Integration and a Key Rugby Moment extension across Sports Sunday during the Wallabies season.
"From an IUA perspective, we engaged in a 2022 Rugby Partnership with Nine to deliver multiple messages over an extended period, and so 33 weeks of rugby with multiple spots and integration allowed us to run a variety of creative at high frequency to an engaged male audience."
Tanya Hawson
Senior Marketing Manager
Isuzu Australia Pty Ltd
PUT YOUR BRAND AT THE HEART OF THE ACTION WITH RUGBY UNION ON NINE
To find out more about what your brand can achieve with a Rugby Union partnership, request a tailored response to help realise your marketing objectives.
