ALL CODES COVERED ON NINE AUDIO
Footy cuts deep into our culture and community. It’s powerful because it’s real, unscripted, and the stories live on long after the stadium lights go down.
In 2023, Nine Audio is your one-stop shop for official NRL and AFL coverage, with access to the best live games as well as pre and post-game commentary from some of the country’s leading broadcasters.
To find out what your brand can achieve with a premium footy on Nine Audio partnership, request a tailored response to help realise your marketing objectives today.
NRL ON NINE AUDIO IS
IN A LEAGUE OF ITS OWN
For decades, Nine Audio has brought the sport that we can't get enough of, rugby league, to the homes and hearts of listeners all around the country.
NRL offers 32 weeks of continuous conversation, spread across multiple competitions, providing opportunities to tell your brand story in and around key calendar moments – this year like never before.
PREMIUM PROGRAMMING
Only Nine Radio has exclusive radio rights to the best premium games each weekend on 2GB and 4BC: Friday 8.00pm, Saturday 5.30pm and 7.30pm, and Sunday afternoons at 4.00pm. Giving brands the ability to integrate into live sport across multiple weekly touch points.
PREMIUM TALENT
The Continuous Call Team’s high-profile heritage talent – Mark Levy, Darryl Brohman, Mark Riddell, David Morrow and Paul Gallen, as well as Boyd Cordner and Josh Morris – are joined by new member Allana Ferguson, a former star Jillaroo, in 2023.
PREMIUM AUDIENCE
One in two (54%) of our football listeners are exclusive to Nine Radio – you can’t reach them anywhere else. With a national reach of nearly 2 million listeners per week, we talk to footy fans 24/7.
Source: Source: GfK Radio360 Ratings Survey 4 2023, 2GB Sydney or 4BC Brisbane Fri 7pm-10pm, Sat 1-10pm, Sun 1-7pm, 3AW Melbourne Fri 6pm-12MN, Sat 12-12MN, Sun 12-7pm, 6PR Perth, Sat 12-9pm, Sun 12-6pm, Cume (000s), Exclusive Cume (000s) (#M), National Cume Mon-Sun 5.30am-12MN Nine Radio 2GB, 3AW, 4BC, 6PR, AP10+, unless otherwise specified.
NINE'S NRL FANS CAN'T GET ENOUGH OF THE CONTINUOUS CALL TEAM
+
OF NRL AUDIO CONTENT
We are a direct line to the nation’s footy fans, serving up the biggest and best rugby league Australia has to offer, with world-class analysis of all the action on and off the field.
THE PASSION FOR RUGBY LEAGUE DELIVERS
STRONG AUDIENCES ACROSS ALL AUDIO PLATFORMS
Continuous Call Team in Sydney
+
Session Starts in June^
+
NRL Podcast Downloads in June^
THE PINNACLE OF WOMENS RUGBY LEAGUE
RIGHT HERE ON NINE AUDIO
Nine’s Wide World of Sports has made a landmark investment in the growth of women’s rugby league, with every game of the 2023 NRLW season to be broadcast live and free in HD on the 9Network and streamed on 9Now.
The biggest season of free-to-air rugby league in history just got bigger with the expanded 48-game NRLW season, kicking off on Saturday, July 22, and showcasing the women’s game on the platform with the biggest reach in the country.
The NRLW is set for an even bigger and better year in 2023 on Nine Audio.
With increased coverage across the 2023 season with full calls of State of Origin Games 1 and 2, and the NRLW Grand Final by our No.1 NRL call team. Plus, a dedicated weekly women in league segment on the Continuous Call Team and Wide World of Sports, and a weekly podcast dedicated to NRLW.
AFL ON NINE AUDIO: A NEW ERA OF LISTENING
When it comes to the AFL, Nine’s two football stations, 3AW and 6PR, are second to none. With longer pre-game and post-game analysis than anyone else, our coverage is unmatched.
We have extended our decades-long partnership with the AFL. For the first time, not only will our listeners have access to 3AW and 6PR’s unrivalled commentary and coverage through their local station, our new agreement incorporates full streaming rights across Australia, giving fans the ability to listen anywhere, anytime, on any device.
NEW AFL STREAMING RIGHTS
Our two-year deal with the Australian Football League gives Nine Radio six matches to call each week on 3AW and 6PR. Plus, for the first time, these matches will be available through the 3AW and 6PR app and website.
ONE PLACE TO CATCH ALL THE ACTION
Nine Radio’s new broadcast rights deal ensures the only place to hear the biggest names and best opinions in footy is directly through Nine – the home of the AFL.
AN ALL-STAR LINEUP OF AFL BROADCASTERS
3AW has been proudly broadcasting Aussie Rules for almost 80 years and our commentary team for 2023 is arguably the best we've ever assembled. With talent such as Jacqui Felgate, Anthony Hudson, Leigh Matthews, Jimmy Bartel, Sam McClure and more, the stories of AFL will be told by Australia's greats.
NINE AUDIO'S PLATFORMS ARE A DIRECT LINE INTO
AFL FANS ACROSS THE NATION
3AW Melbourne
+
Session Starts in June^
+
AFL Podcast Downloads in June^
Source: GfK Radio360 Ratings, Melbourne Survey 4 2023, Market Share %, AFL Broadcasters Only, Fri 6pm-12MN, Sat 12-12MN, Sun 12-7pm, AP10+, unless otherwise specified. ^Triton Australian Podcast Ranker June 2023, 3AW is Footy, Real Footy, Footy Classified, Footy Nightline, 3AW Wide World of Sport, Triton Webcast Metrics, June 2023, Session Starts, Fri 7pm-10pm, Sat 1-10pm, Sun 1-7pm, 3AW or 6PR
AFLW ON NINE AUDIO
A SPORTING REVOLUTION YOU'LL WANT TO HEAR
Brace yourself for fierce athleticism, unmatched skill and a level of passion that will leave you breathless. The women of AFLW are rewriting the history books, shattering barriers, and redefining what it means to be an athlete. From bone-crunching tackles to spectacular goals, every match is a testament to their dedication and resilience.
Don't miss a moment of this electrifying competition on Nine Audio, as heroes rise, rivalries ignite and legends are born. AFLW is where the spirit of the game meets the power of women, and it's a sporting revolution you won't want to miss!
DIGITAL STREAMING OF PREMIUM SPORTING CONTENT IS ON THE RISE
CONTEXTUAL RELEVANCE MAKES YOUR MESSAGE WORK HARDER
With new contextual streaming opportunities now available through our Sports Fans Package, your brand can reach footy fans nationally across the NRL on 2GB and 4BC plus AFL on 3AW and 6PR. In fact, studies have also shown how ad-context alignment drives business outcomes:
+
Enhanced engagement with contextual advertising
+
Average increase in purchase intent due to contextual alignment
+
Increase in unaided awareness
+
Lift in sales
Source: Radiocentre’s ‘Emotional Multiplier’ study & ARF’s contextual alignment study 2020.
THE HOME OF SPORTS PODCASTING
Nine's top sports journalists, experts and commentators keep sports fanatics informed and engaged across Australia all year round. On average, attracting 670,000 podcast downloads each month during football across sport categories.
Source: Triton Podcast Metrics, March-June 2023 Average, Total Nine, Downloads, Category = Sport.
ORIGINAL NINE FOOTY PODCASTS
IF IT MATTERS TO FANS, FOOTY ON NINE AUDIO WILL DELIVER
Sports marketing is a powerful tool that numerous brands have leveraged to deliver real success. Best of all, it’s a genre that works across virtually every industry. Why does it have such power? Because it has the winning ability to connect brands with fans.
Nine’s leading audio platforms offer just that. Connecting with footy fans who are passionate, highly engaged, have money to spend, and immerse themselves in premium footy content week after week across all codes.
The reigning premiers
of creativity and results
Big ideas make brands famous.
As does the power of premium sporting content.
And with the help of Powered by Nine, we have a big idea for every budget, underpinned by Australia’s best footy content spanning television, digital, print and radio. From the main game to the experts and the entertainers, we provide brands with an unrivalled platform to tell their story.
Macca's season-long strategic campaign brought to life across Nine Radio
Challenge: To entrench Macca’s into the NRL audiences’ game-day ritual and become the favourite and most trusted QSR brand.
Solution: Macca’s combined a season-long naming rights partnership with clever creative executions and messaging across the Continuous Call Team’s weekend coverage, plus extensions into the Wide World of Sports program.
A 'Who will deliver' segment analysing the player who the talent think will "deliver" for their team in the game.
A clever use of creative, leading listeners to believe they were hearing show talent enjoying their Macca’s delivery behind the scenes, with the mic accidentally left on.
Visual branding on studio TVs combined with on-air messaging gave Macca’s interactive ownership.
Honda MPE's spring campaign brought to life through a finals partnership with 3AW footy
Challenge: Increase consideration and position the Honda MPE top of mind by re-establishing Honda Power Equipment as a premium brand.
Solution: By leveraging a 3AW footy finals partnership, Honda MPE unlocked the premium nature of Nine’s audio broadcasting. The conversation was extended with a focus on durability and reliability of their premium products through creative segments placing Honda MPE at the forefront in this space.
Each week the commentary team in partnership with Honda nominated the most durable and reliable player of the day. Reflecting on the player who was a mainstay for the team and tapping into Honda’s brand traits of durability and reliability, it drove the brand story home with listeners.
To find out more about what your brand can achieve through a premium footy partnership with Nine Audio, request a tailored response to help realise your marketing objectives today.