Archives: Media Releases

It was a day that shocked Australia. The day Hannah Clarke and her three young children Aaliyah, Laianah and Trey were tragically killed by their father and Hannah’s estranged husband, dousing them in petrol and setting them on fire in a quiet suburban street. 

• May is Domestic and Family Violence Prevention Month in Australia.
• New podcast ‘Hannah’s Story’ delves into the story of the brutal murder of Hannah Clarke and her children at the hands of their father; her estranged husband.
• Host Melissa Downes speaks to family, friends, first responders, witnesses, domestic violence experts and political leaders to help protect victims, and find out what needs to be done to make sure it never happens again.

It was a day that shocked Australia. The day Hannah Clarke and her three young children Aaliyah, Laianah and Trey were tragically killed by their father and Hannah’s estranged husband, dousing them in petrol and setting them on fire in a quiet suburban street. 

The incomprehensible act of domestic violence sparked a wave of outrage, shock, and grief across Australia, but most importantly, started a national conversation about a form of domestic violence few had even heard of – coercive control.

Respected 9News Queensland presenter, Melissa Downes, was one of the reporters covering the story of Hannah and her children that day. Standing on the street in the Brisbane suburb of Camp Hill, Melissa was left at a complete loss as to how something like this could have happened, and how to explain it to the rest of Australia.

It is a story that has stayed with her ever since.

“As heartbreaking and confronting as this story is, it needs to be told so we can learn and better understand coercive control”, said Melissa.

Now, three years on, Melissa and Nine Producer, Jess Lodge, are launching their labour of love to Hannah and her children – a six-part podcast series called ‘Hannah’s Story’. 

The series leaves no stone unturned. Across each episode, listeners are shared details from the weeks and months, even years, leading up to the crime that the public hasn’t been told. Melissa also sits down with Hannah’s family, friends, first responders, witnesses, domestic violence experts and political leaders – some speaking for the very first time – to reveal the whole story… Hannah’s Story. 

Melissa explains, “This podcast is a rare opportunity to look at every element of a domestic violence situation – from the relationship, to the crime, through to the coronial inquest.”

The details will shock you as Melissa and Jess delve into the shameful scourge of domestic violence and coercive control in Australia, with the overarching goal to try and understand what needs to change to protect other women, and men, in abusive relationships, and ensure this never happens again. 

They also hope to help spread the important messages that Hannah’s parents, Sue and Lloyd, advocate through their organisation, Small Steps 4 Hannah.

‘Hannah’s Story’ is currently No.2 on Spotify in True Crime and No.6 in Top Podcasts Australia wide. The first two episodes launch on Monday 22 May, with episodes dropping each week. 

Listen everywhere you get your podcasts. 
Spotify
Apple Podcasts

Watch the trailer below 

For further information, please contact: 
Caitlin Lynch
Senior Communications Manager
clynch@nine.com.au

Monday, May 22, 2023

The Age has once again maintained its lead as Victoria’s most read masthead, with a cross platform readership of 5.2 million, according to Total News readership figures released by Roy Morgan today.

With one million more readers than its direct competitor The Herald Sun, The Age has cemented its place as the nation’s second most read news brand after The Sydney Morning Herald. 

The Monday to Friday print edition recorded annual growth of 5% year-on-year, and quarterly growth of 2%, recording a readership of 281,000. The Saturday edition of The Age saw quarterly and annual growth, marking three consecutive quarters of growth.

The Sunday Age print edition also saw quarterly growth of 3% and is read by 397,000 people every Sunday. In the last four weeks 1.3 million people on average have read a print edition of The Age.  

Across The Age and the Herald  the prestigious Good Weekend continues to be Saturday’s most read magazine insert, attracting an average issue print readership of 754,000, which is up 4% quarterly. Similarly, the Good Food and Traveller titles deliver total cross platform audiences of 1.49 million and 1.56 million, respectively, each month.

Sunday Life recorded an average issue print readership of 419,000, while Domain defied a softening real estate market, seeing annual growth of 7% and quarterly growth of 5%, to record an average issue print readership of 537,000. 

Nine’s Total Publishing assets reach a de-duplicated audience of 16.6 million* Australians across print and digital.

“It is pleasing that Victorians continue to show their confidence in the rigorous journalism and investigative clout of our masthead,” said The Age’s editor, Patrick Elligett. 

The Total News readership figures are produced by Roy Morgan for ThinkNewsBrands.

Source: Roy Morgan Research, All People 14+. All audience data is based on the last 4 weeks averaged over the 12 months to March 2023.

*This figure includes: Nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine

For further information, please contact: 
Adrian Motte
Senior Communications Manager – Trade & Publishing
amotte@nine.com.au

Monday, May 22, 2023

The Australian Financial Review is the country’s most read premium business masthead recording a cross platform readership of 3.5 million people, according to Total News readership figures released by Roy Morgan today.

More than 1.1 million people have read a print edition of the Financial Review in the last four weeks, with the masthead experiencing its third consecutive quarter of growth, and a year-on-year increase of 6%. Meanwhile, The Australian has seen an annual drop of 17% for the same period.

The Monday to Friday print edition recorded massive annual growth of 42% year-on-year, and quarterly growth of 11% for an average issue readership of 222,000, compared to a yearly decrease of 5% for The Australian. 

With the AFR Weekend Saturday print edition readership once again posting significant annual growth of 59%, and 11% in the last quarter, the weekend and weekday print editions have recorded their highest quarterly result since 2018.      

The Australian Financial Review Magazine continues to dominate Australia’s monthly magazine insert figures, with a print readership of 481,000, which has seen a quarter on quarter growth of 12% and annual growth of 14%. This is AFR Magazine’s highest quarterly result since 2018.  

Nine’s Total Publishing assets reach a de-duplicated audience of 16.6 million* Australians across print and digital.

“After the hit from COVID-19, it’s encouraging to see readers return to the newspaper edition of the nation’s premium business, finance and political publication,’’ said the masthead’s editor-in-chief Michael Stutchbury.

“That’s an endorsement of the newsroom’s journalism, including our breaking and ongoing pursuit of the PwC tax scandal.

“At the same time, the Financial Review continues to hold the most digitally-focused readership of any newspaper brand as we increase our share of that national market.” 

The Total News readership figures are produced by Roy Morgan for ThinkNewsBrands. 

Source: Roy Morgan Research, All People 14+. All audience data is based on the last 4 weeks averaged over the 12 months to March 2023.

*This figure includes: Nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine

For further information, please contact: 
Adrian Motte
Senior Communications Manager – Trade & Publishing
amotte@nine.com.au

Monday, May 22, 2023

The Sydney Morning Herald remains Australia’s most read news brand with a cross-platform readership of 7.7 million readers, according to the Total News readership figures released by Roy Morgan today.

Cementing its place as the country’s most read masthead, more than one in three Australian readers choose the Herald to stay informed. The Herald nearly doubles The Daily Telegraph readership (7.74 million versus The Telegraph’s 3.98 million) in Total News, in the latest figures in the 12-month period ending March 2023. 

The Monday to Friday print edition recorded an impressive annual growth of 17% year-on-year, and quarterly growth of 4%. With an average issue readership of 417,000, this is the sixth consecutive quarter of growth. 

The Sun Herald print edition increased its quarterly readership, up by 1% and is read by 423,000 people every Sunday. In the last four weeks, 1.9 million people on average have read a print edition of the Herald.  

Across the Herald and The Age, the prestigious Good Weekend continues to be Saturday’s most read magazine insert, attracting an average issue print readership of 754,000, which is up 4% quarterly. Similarly, the Good Food and Traveller titles deliver total cross platform audiences of 1.49 million and 1.56 million, respectively, each month.

Sunday Life recorded an average issue print readership of 419,000, while Domain defied a softening real estate market, seeing annual growth of 7% and quarterly growth of 5%, to record an average issue print readership of 537,000. 

Nine’s Total Publishing assets reach a de-duplicated audience of 16.6 million* Australians across print and digital.

“I am proud of our team for achieving such a strong result, particularly given the challenging environment all publishers are finding themselves in right now,” said The Sydney Morning Herald’s editor, Bevan Shields. 

“The Herald continues to set the benchmark for quality journalism in Australia and I want to thank our subscribers and readers for their continued support for what we do.”

The Total News readership figures are produced by Roy Morgan for ThinkNewsBrands.  

Source: Roy Morgan Research, All People 14+. All audience data is based on the last 4 weeks averaged over the 12 months to March 2023.

*This figure includes: Nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine

For further information, please contact: 
Adrian Motte
Senior Communications Manager – Trade & Publishing
amotte@nine.com.au

Monday, May 22, 2023

New research discovers the rise of the 55-64 year old consumer who are the original brand influencers.

Australians aged 55-years and older are emerging as the most influential and powerful ‘super consumers’ in the country, with a once-in-a-generation discretionary spend ability, new research from GfK in collaboration with Nine has revealed today.    

As the highest interest rates in 30 years and inflationary pressures take bite, the rise of a more financially established generation aged 55-64 is seeing them spending more than their younger counterparts across everything from dining out, travel to technology and auto compared to last year. This generation is redefining what 55-64 looks like and they have a clear purpose to live their lives to the fullest.

The results of the study, undertaken earlier this year, were revealed today at the final session of Nine’s Big Ideas Store. A panel featuring 3AW Breakfast host and advertising guru Russel Howcroft, Chris Colter from Initiative, GfK’s Mitesh Khatri, Director of Content Partnerships from Powered Lisa Day and Nine’s Head of Total Audio Sales Ash Earnshaw discussed the findings of this highly influential, financially resilient and engaged cohort that are flipping the marketing norms on its head. 

“A big dynamic in what is going on in the 55-64 demographic is the fact that a lot of the kids have left home, and they are inheriting a truckload of money,” said Howcroft. “I’m going to speculate and say that if you’re between 55 and 64, you probably had a child when you were 25, so if you’re 60 now, that child is 35 and well and truly left home. But let’s also imagine that the parent of that 60 year old is entering their twilight years and about to pass on insane wealth to that 60 year old.”

As Australia’s population gets older with the median age increasing from 35 to 38, we are rethinking retirement. With retirement age now the oldest it has been since the early 1970s, households headed by 55-64s have recorded the highest real income growth, according to the Australian Bureau of Statistics. 

There is a shift from midlife crisis to midlife calling, with this age bracket seeking stimulation and meaningful pursuits – and they want brands and media to reflect this. They are the most positive of all generations, viewing middle age as a new beginning and not the beginning of the end.

While the heavily targeted 45-54s record the highest household consumption, the 55-64s spend and consumption is increasing at the fastest rate, the research discovered. They are less affected by wage growth, rental increases, interest rates and the cost of groceries, and report the lowest levels of financial distress by a significant margin.

Two of the key categories this older cohort are outspending are in education – investing in themselves with training or new courses, or supporting family members with university and school fees – and technology. As the original digital pioneers, the 55-64 demographic is spending big in this category.

“It’s clear that the super consumer is a rich and increasingly diverse audience,” said Earnshaw. “This consumer base is as powerful as ever and the research shows us that they are more relevant in these economic times.

“They have deep pockets, different attitudes and they are spending freely. At the same time, the younger audiences, prized by advertisers are in retreat, spending less. It’s the older 55-plus audience emerging as the most influential and powerful consumer set in Australia.”

The research found that brand loyalty and making sustainable choices were strong amongst these super consumers, with two in five 45-64s revealing they are involved in the purchase of products for family and friends, while one third said they actively talk about experiences they’ve had with brands. They are, in essence, the original influencers.

For further information, please contact: 
Adrian Motte
Senior Communications Manager – Trade & Publishing
amotte@nine.com.au

Friday, May 19, 2023

Lost on Everest, the thrilling documentary that surrounds the mysterious fate of the explorers who set out on the first true summit of Mount Everest, will premiere Tuesday, May 23, at 8:40pm on Channel 9 and 9Now. 

In 1924, British explorers George Mallory and Andrew Irvine disappeared after being seen just 800 feet (244 metres) from Everest’s summit.

It is believed that the camera the men were carrying on the final day of their expedition holds the key to solving the mystery of whether these two mountaineers were the first to successfully conquer the world’s tallest mountain. 

When George Mallory’s body was discovered 75 years later, in 1999, there was no camera with it. It has therefore been believed that Andrew Irvine was the one who carried the camera that final day, and that it rests with his body. 

This breathtaking documentary follows a team of professional climbers, filmmakers and experts led by journalist Mark Synnott and National Geographic photographer Renan Ozturk, who present new information on the location of Irvine’s body. 

If found, the film inside their Vest Pocket Kodak camera offers a chance at solving Mt. Everest’s greatest mystery – and could rewrite history. 

Lost on Everest is produced and directed by Renan Ozturk, with Taylor Rees as executive producer, for National Geographic. The documentary is narrated by actor Tate Donovan (MacGyver, The Man in the High Castle).

LOST ON EVEREST
AUSTRALIAN FREE-TO-AIR PREMIERE TUESDAY, MAY 23, 
AT 8:40PM ON CHANNEL 9
Live Streaming on 9Now

For further information, please contact: 
Aimee Ball
Channel 9 Publicity 
aimee.ball@nine.com.au

Friday, May 19, 2023

Nine’s Big Idea Store tackles how brands can win if they understand the notion of identity and self-expression.

More than 70 per cent of Australians believe they are a ‘work in progress’ when it comes to living their true identity and expressing truthful self-expression, leaving brands walking a tightrope when it comes to reflecting people’s identity, according to new research conducted by Nine and cultural insights agency FiftyFive5.  

With more than one third of brands studied failing to resonate with supporting people’s identities, the research – which was revealed at today’s Big Ideas Store – shows brands that tokenistically represent inclusivity or perpetuate stereotypes are having a negative impact on consumers’ perception. 

And brands that fail to be authentic and back their inclusive marketing suffer, illustrated by the on-going controversy engulfing Bud Light in the US and trans woman Dylan Mulvaney.  

At a panel discussion featuring Chief Strategy Officer of Kaimera Stewart Gurney, author and commentator Maria Thatill, Married At First Sight’s Sandy Jawanda, Loren Watling from FiftyFive5 and Head of Powered Studios Jessica Parry, the topic of identity and self-expression, what that means in 2023 and how brands can be inclusive and authentic in their marketing.     

Identity is a broad range of aspects – from ethnicity and gender to hobbies and profession – and while some parts of our individual identity are seen as ‘baked’ into us from birth, other aspects are flexible and can evolve over a lifetime. The 13 year old you is not the same as 46 you.  

From diversity to increased personalisation in the products and services that consumers engage with, a post-Covid world has seen people put greater focus on what is important to them. The research uncovered that consumers are changing the way they live to be more aligned with what they value, with 80% of Australians agreeing that what was important to them became an even greater focus during the pandemic.

“We talk about identity and that everyone is on their own journey, but you can easily hypothesise that perhaps people in certain phases, stages or ages of life might be feeling more at one, and a bit more aligned with their identity,” said Loren. “What we saw is that no matter who you are there are elements of your identity that you feel you are moving towards, that are evolving, that you are still figuring out. When we look at generational theory, we always talk about how in your teens you are working out who you are, getting to grips and experimenting. But that is now happening still into your 50s, 60s and 70s. It’s not something you figure out and then you’re stuck – it changes and evolves.”

But Australians don’t just want to see brands representing different identities, they want real action and are more likely to spend money with brands that are viewed as supporting people’s identities. 

According to the research, the correlation between brands being viewed as supportive, and the likelihood of being considered/purchased can not be ignored.

“The correlation finding is powerful,” said Loren. “You don’t often see [research] results like that, where you can see so strongly how if someone believes that a brand truly is supporting and representing in a real true and authentic way, then that likelihood and intent to consider purchasing from that brand increases.” 

For brands, the research illustrates why it’s important to seek a change by showcasing different people and actively supporting different voices and viewpoints. Through this positive support, brands are showing up with authentic representations of a wide range of people. 

For the full session and some fascinating insights click HERE. The Big Ideas Store wraps up on Friday with two sessions – one tackling cancel culture and the other a timely session on the rise of the super consumer aged 45 and older. www.thebigideasstore.com.au  

For further information, please contact: 
Adrian Motte
Senior Communications Manager – Trade & Publishing
amotte@nine.com.au

Thursday, May 18, 2023

Nine’s Wide World of Sports has today launched NRL Indigenous Round with Central Station Records and Warner Music Group.

Using Goanna’s legendary Aussie track Solid Rock featuring William Barton with Goanna, Moss and Tasman Keith, NRL on Nine will kick off a week of celebration for First Nations people.  

The promo campaign, unveiled on the Today Show this morning, has Indigenous All Stars Nicho Hynes and Quincy Dodd, dancing alongside the Mugerra Dance Group before Johnathan Thurston signals the launch of the round, where three big games will be shown live and free on Channel 9HD and 9Now.

https://www.youtube.com/watch?v=Eih_rb-2Fto

Goanna said: “We are proud to stand with the next generation of talented First Nations artists, Moss, Tasman Keith and William Barton, honouring and re-imagining our song, ‘Solid Rock,’ for the NRL’s Indigenous Round, passing the torch down the generations. 

“Along with Nine’s Wide World of Sports and the Mugerra dancers, we offer it as a celebration of the unique contribution that First Nations players have made to NRL, past, present and future.”

The Broncos and Panthers will begin Indigenous Round at Suncorp Stadium on Thursday Night Footy with the thrilling trio of Selwyn Cobbo, Reece Walsh and Kotoni Staggs on the hunt for back-to-back wins against the defending premiers.

Then on Friday Night Footy Latrell Mitchell and the top of the table Rabbitohs meet on Gadigal land at Allianz Stadium, where the Eels are desperate for two competition points to end their losing streak. 

Sunday Arvo Footy features the Raiders and Sea Eagles in Canberra where all eyes will be on Tom Trbojevic in his final chance to find form before State of Origin selection.

Be watching the Sunday Footy Show from 11.00am when State of Origin coaches Billy Slater and Brad Fittler face off for the final time on the panel before the Queensland and NSW teams are announced.

INDIGENOUS ROUND ON NINE:

Thursday May 18

THURSDAY NIGHT FOOTY – BRONCOS v PANTHERS
Suncorp Stadium, Brisbane – Home of the Yuggera and Turrbal Peoples
Host: James Bracey Commentators: Cameron Smith, Paul Vautin, Sam Thaiday, Darren Lockyer and Peter Psaltis Sideline: Johnathan Thurston and Danika Mason. 

Sydney                       7.30pm LIVE on Channel 9HD and 9Now
Brisbane                     7.30pm LIVE on Channel 9HD and 9Now
Melbourne                  7.30pm LIVE on 9GemHD and 9Now
Adelaide                     7.00pm LIVE on 9GemHD and 9Now
Perth                          5.30pm LIVE on 9GemHD and 9Now

Friday, May 19

FRIDAY NIGHT FOOTY – RABBITOHS v EELS
Allianz Stadium, Sydney – Home of the Gadigal and Bidjigal Peoples
Host: James Bracey Commentators: Andrew Johns, Cameron Smith, Johnathan Thurston, Billy Slater and Mat Thompson Sideline: Brad Fittler and Danika Mason. 

Sydney                       7.30pm LIVE on Channel 9HD and 9Now
Brisbane                     7.30pm LIVE on Channel 9HD and 9Now
Melbourne                  7.30pm LIVE on 9GemHD and 9Now
Adelaide                     7.00pm LIVE on 9GemHD and 9Now
Perth                          5.30pm LIVE on 9GemHD and 9Now

Sunday, May 21

SPORTS SUNDAY – from 10.00am
THE SUNDAY FOOTY SHOW – from 11.00am

CHEMIST WAREHOUSE SUNDAY ARVO FOOTY – RAIDERS V SEA EAGLES
GIO Stadium, Canberra – Home of the Ngunnawal and Ngambri Peoples
Host: Danika Mason Commentators: Brad Fittler, Billy Slater, Andrew Johns, Phil Gould, and Brenton Speed Sideline: Emma Lawrence and Allana Ferguson

Sydney                        3.00pm LIVE on Channel 9HD and 9Now
Brisbane                      3.00pm LIVE on Channel 9HD and 9Now
Melbourne                   3.00pm LIVE on 9GemHD and 9Now
Adelaide                      2.30pm LIVE on 9GemHD and 9Now
Perth                           1.00pm LIVE on 9GemHD and 9Now

THIS WEEK: NRL ON NINE

STORIES OF ORIGIN PODCAST: SERIES 2
Focusing on the most memorable State of Origin performances of all time. The Stories of Origin podcast dives into the most brilliant man of the match efforts, the toughest displays and the most scintillating tries.

• Darren Lockyer and Andrew Johns in Episode 3 available now.

THE BILLY SLATER PODCAST
Get the hot take on the latest round from the greatest fullback ever to play the game: current Queensland Origin coach Billy Slater, with host Mark Levy. Listen here.

SIX TACKLES WITH GUS
Phil “Gus” Gould sits down with Mat Thompson every week to give a sermon like no other on the greatest game of all. 

FREDDY AND THE EIGHTH on 9NOW
Prepare for a wild dive into the weird and wonderful world of rugby league with Eighth Immortal Andrew Johns and NRL legend Brad Fittler. Available on 9Now or as a podcast.

IMMORTAL BEHAVIOUR on 9NOW
Andrew Johns is joined weekly by Danika Mason to look at what’s shaping the NRL landscape through his unique lens. Now available as a podcast.

STREAM NRL INDIGENOUS ROUND FOR FREE ON 9NOW
THURSDAY, MAY 18, AT 7.30PM

Wednesday, May 17, 2023

New research across five critical categories by Nine and FiftyFive5 is revealed at the Big Ideas Store.

A brutal leap straight from the treat-yourself mindset of the pandemic into a cost-of-living crisis has left consumers re-assessing their core values and what they value from brands, a groundbreaking six month study has revealed at Nine’s Big Ideas Store today.  

With two seismic events happening in the past three years, there is a once in a generation shake up of values currently at play, with the research from Powered and FiftyFive5 revealing shifting values amongst consumers across five different categories. 

With the study looking into what consumers value from brands and how they felt brands were delivering on matching these, the study delved into the Groceries, Instore Retail, Travel, Financial Services and Tech & Appliances categories and what value looks like not just today but what are predicted to be the main drivers of value into the next decade. 

While 2023 may have a strong focus on price point, what consumers value from brands is shifting. The research illustrates consumers are currently placing value in brands that offer ‘security’, ‘trust’ and ‘reliable information’. A panel featuring McDonald’s Director of CBI & Strategy Colin Glynn, FiftyFive5 Director Hannah Krijnen, The Sydney Morning Herald and The Age journalist Jessica Yun and Powered’s Content Partnerships and Client Experience Director, Sarah Stewart, discussed today what the value equation is for brands.

While value is hard to define and it’s in the eye of the beholder, the study identifies 13 different types of values ranging from cost, trust, fundamentals, social impact, enrichment, progress, usability to experience, extra benefit, feel valued and expertise among others.  

With more than 1000 consumers studied, the research breaks down each category to reveal new insights benchmarked against each of the 13 values to help brands understand what key audiences are thinking, what categories are performing well and how brands can respond to this changing landscape. 

One of the standout findings was that fundamental values ranked highly for each category but significantly, social responsibility exists in some way across all five categories. With consumers currently living aside political instability and cost of living, we are in a time that “is sink or swim for brands”, according to FiftyFive5’s Hannah who says consumers want a reason to back brands, who in turn, need to prove they are doing what they say they are doing.  

“To be able to robustly and rigorously through these methods show that values do appear differently across these categories; that we can actually pin that down to significantly different and distinct is really important,” said Hannah. “I suspected something like fundamentals to be there for every category, but to see social impact rise to the point where it’s another consistent type of value expected to run across all categories is a big shift. The expectation of brands doing something beyond the transaction, or beyond the product I’m delivering to you, is now so important.” 

With fundamental values of reliability, simplicity and affordable prices listed as high for the travel category for example, price tops in-store retail, while values encompassing safety and security top the finance category. But even during an economic downturn, value is also driven by enriching lives and supporting connection to our communities, as well as being sustainable and having a positive impact on the world.  

“What this highlights is that it’s such an exciting time for brands to move the conversation beyond price and injecting value into whatever the offering is. The way we’ve approached it is to have a long term, holistic value strategy that includes price but also a lot of other levers and then playing within that framework,” said Colin.

When the research examined what would be more important value drivers in 2030 than 2023, the majority of respondents talked about the desire for more stability. While the cost-of-living crisis is a focus now, the greater expectations of brands on offering value beyond their core product and service is likely to increase. 

“We talk a lot about the mental load of domestic lives at the moment,” said Hannah. “How as a brand can we help lift some of that burden to become easier, more intuitive and seamless. As a consumer it’s about what’s the easiest path to take and a beneficial path.”

For further information, please contact: 
Adrian Motte
Senior Communications Manager – Trade & Publishing
amotte@nine.com.au

Tuesday, May 16, 2023

The Big Ideas Store is now open for its sixth year. Powered by Nine’s renowned event will ignite conversation with a week of high-profile speakers, creative workshops, exclusive research, and an immersive pop-up taking over the Beta events space in Sydney. 

Having gained a reputation for its big ideas and big thinking, The Big Ideas Store – which will run for one week to Friday, May 19 – has planted itself as a must-see annual event that engages the industry and sparks conversation. 

The event has kicked off  with one of the most pressing topics facing advertisers today – whether to retreat to a position of apparent safety during a cost of living crisis, or go big. Titled Go Big or Go Nowhere: Why Brands Need Big Ideas in 2023, a panel featuring some of Australia’s leading marketers and creatives including Wavemaker’s Shivani Maharaj, Rethink Everything’s Mike Spirkovski, Westpac’s Annabel Fribence and Powered’s Toby Boon and Jack Bavin will provide insights on  both why creativity delivers and share advice on how to leverage big ideas to drive growth.

The week will dig deep into topics such as greenwashing and how advertisers can be good corporate citizens; new research showing how consumers’ values towards brands will change over the coming years; the future of technology including how Artificial Intelligence will change creativity, and how investing in marketing will help SMEs grow.

Later in the week, research will be released showing the role brands play in supporting people’s identity and self-expression; a spicy look at cancel culture and other brands navigate a world filled with outrage; the rise of the 45+ super consumer; and The Great Debate, moderated by Tim Burrowes with two teams battling over whether big ideas require bravery, or if the slow and steady can win the race.

“Big ideas make brands famous,” said Nicki Kenyon, Director of Powered. “No one is positioned like Nine to help brands realise big ideas and, right now, brands need to be brave and if they are, they can build their business growth. 

“Nine is the undisputed leader in this country of unpacking the latest cultural research and owning this space. This year’s Big Ideas Store will see more research, more insights and more discussion to help brands create even bigger ideas.”          

Register for either in-person or virtual session of The Big Ideas Store at https://thebigideasstore.com.au/

For further information, please contact: 
Adrian Motte
Senior Communications Manager – Trade & Publishing
amotte@nine.com.au

Monday, May 15, 2023