The Age has once again maintained its lead as Victoria’s most read masthead, with a cross platform readership of 5.2 million, according to Total News readership figures released by Roy Morgan today.

With one million more readers than its direct competitor The Herald Sun, The Age has cemented its place as the nation’s second most read news brand after The Sydney Morning Herald. 

The Monday to Friday print edition recorded annual growth of 5% year-on-year, and quarterly growth of 2%, recording a readership of 281,000. The Saturday edition of The Age saw quarterly and annual growth, marking three consecutive quarters of growth.

The Sunday Age print edition also saw quarterly growth of 3% and is read by 397,000 people every Sunday. In the last four weeks 1.3 million people on average have read a print edition of The Age.  

Across The Age and the Herald  the prestigious Good Weekend continues to be Saturday’s most read magazine insert, attracting an average issue print readership of 754,000, which is up 4% quarterly. Similarly, the Good Food and Traveller titles deliver total cross platform audiences of 1.49 million and 1.56 million, respectively, each month.

Sunday Life recorded an average issue print readership of 419,000, while Domain defied a softening real estate market, seeing annual growth of 7% and quarterly growth of 5%, to record an average issue print readership of 537,000. 

Nine’s Total Publishing assets reach a de-duplicated audience of 16.6 million* Australians across print and digital.

“It is pleasing that Victorians continue to show their confidence in the rigorous journalism and investigative clout of our masthead,” said The Age’s editor, Patrick Elligett. 

The Total News readership figures are produced by Roy Morgan for ThinkNewsBrands.

Source: Roy Morgan Research, All People 14+. All audience data is based on the last 4 weeks averaged over the 12 months to March 2023.

*This figure includes: Nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine

For further information, please contact: 
Adrian Motte
Senior Communications Manager – Trade & Publishing
amotte@nine.com.au

Monday, May 22, 2023