Nine delivers a marathon of world first brand opportunities for Paris 2024

A world first united media content ecosystem allowing brands to reach 98% of Australians in a campaign window stretching nearly 10 months is the centrepiece of Nine’s Olympic and Paralympic Games marketing offering, it was revealed today. 

With a globally unrivalled sales proposition giving brands a total media promotional campaign to build the excitement of the Olympics from January’s Winter Youth Olympic Games all the way to the Paralympic Games Closing Ceremony on September 8 followed by post-Games celebrations, Nine has specific content and opportunities that allow brands premium integration to share their stories and help build excitement on the road to Paris that covers the length and breadth of Nine’s assets. 

Utilising Nine’s 20 million signed in users, brands can connect with audiences like never before. Nine’s first party data set has 68 different segments and nine Games verticals, with today’s announcement coinciding with the launch of a brand new set of 9Tribes segments.    

Sport unites Australians like no other content, and there is no greater contest than the Games. As teams including the Matildas, the Dolphins and athletes and para athletes prepare for Paris 2024, Nine’s Total TV, Total Audio and Total Publishing assets will provide customisation through themed content and brand extension opportunities that weaves through every brand Nine owns. 

“The Olympics and Paralympics are no longer just a two week event for brands,” said Matthew Granger, Nine’s Director of Sales – Sport. “The Games provide a year’s worth of activity where clients can lay out their marketing strategy with a clear vision and an objective to reach audiences and share stories to spread the Olympic spirit.” 

“We don’t use words like ‘global first’ or ‘unrivalled’ lightly – Nine is the only media company in the world with a suite of assets that covers every facet of mass media matched with an enviable first party data offering, and a long term vision for brands to make their Olympic journey a marathon.”   

From documentary series showcasing the stories of athletes and sports, to special editions of Good Food, Traveller, 9Podcasts and WWOS radio, and extension opportunities across Domain, Drive and Pedestrian, there will be Olympic-themed programming running right through Nine’s television slate, with themed episodes of Australia’s favourite news and entertainment formats including Lego Masters, Married at First Sight, Tipping Point, The Hundred and Travel Guides.

The broadcast will feature two dedicated Olympic channels on Channel 9 and 9Gem filled with Olympic content 24 hours a day. 9Now will run 40 individual channels live and on-demand ensuring Australians do not miss a second of any event featuring an Australian, and will also feature an extensive curation of VOD highlights and full replays. 

Nine’s Wide World of Sports will continue its proud history of innovation with a state-of-the-art studio located in the centre of Paris at the Trocadero with the Eiffel Tower as a backdrop. Using cutting edge broadcast technology, the studio will be complemented by Australian-first extended reality to make the space limitless allowing partner brand integrations to be more expansive, dynamic and all encompassing. 

Driven by powerful AI engines, extended reality will compliment the iconic “real world” Eiffel Tower backdrop to offer viewers a visually enriched experience, while at the same time creating increased presence and value for brands through more captivating and dynamic studio executions and storytelling.

Additional cameras inside the main venues and within the Olympic Village will capture behind-the-scenes action and provide exclusive access to athletes and the Australian team. 

With brands able to access premium integration within the medal tally, in-studio branding, multiview and splitview, as well as leveraging Nine’s assets for Home Page takeovers and radio Outside Broadcasts, brands will be able to have impact at scale. There will also be an Hour of Power from 7pm to 8pm during the 16 days of Olympic competition, delivering partners exclusive access to the first hour of live Olympic coverage.     

And from August 28 Nine will bring Australia the most extensive coverage of a Paralympic Games ever. Live action and daily highlights shows will run across Nine’s assets including prominently on Channel 9, and on 9Gem with 9Now offering live and on-demand content.

Nine’s audio network, featuring 2GB, 3AW, 4BC, 6PR and 9Podcasts, will lead the conversation around daily key moments, and is the only place Australians will be able to listen to the Olympics live. With live coverage running from 6pm to 5.30am with a special edition of Wide World of Sports featuring Ray Hadley calling his 7th Olympic Games, all the overnight action will be picked up with special Olympic editions of breakfast radio programs across the Nine radio network. 2GB’s Breakfast with Ben Fordham and 3AW Breakfast with Ross and Russ will broadcast live from Paris, and with 24/7 coverage on a dedicated Olympics DAB+ channel, a daily podcast featuring updates will be released at 6am each morning.

Nine’s stable of prestigious mastheads – The Sydney Morning Herald, The Age, Brisbane Times, WAToday and The Australian Financial Review – will deliver insights and expert analysis from every angle, including a daily Olympic podcast, a 24 hour daily blog and newsletters. 

With so many diverse opportunities for brand alignment, there will be special Olympic tie-ins with some of Australia’s most recognised news brands including Good Weekend, and a month-long celebration of Parisian fashion, food and travel from Good Food, Traveller, The Australian Financial Review Magazine and Fin magazine.  

Source; Nine total content ecosystem reaches between 90-93% of ALL Australians each month (Roy Morgan). Nine total media 2024 Olympic and Paralympic Games content platform, including the Road2Paris based on previous major events insights will see that reach increase between 5-8 points across a combined audience of Nine’s Total TV, Total Audio and Total Publishing, including significant additional signed on 9Now users.

For further information, please contact:
Adrian Motte
Senior Communications Manager – Trade & Publishing
amotte@nine.com.au

Wednesday, September 6, 2023

Nine is the only place to see every NRL finals game live

The NRL finals script is ready to be written as 2023 premiership glory beckons, beginning this Friday night at 7.00pm on Channel 9HD and 9Now.

EVERY NRL FINALS GAME LIVE AND FREE
NRL GRAND FINAL EXCLUSIVE, LIVE AND FREE
NRLW TAKES OVER THURSDAY NIGHT PRIME TIME

It all comes down to the premiership powerhouse Panthers, the bucking Brisbane Broncos, the war-ready Warriors, the ever-dangerous Storm, the circling Sharks, Prince Ponga’s crusading Knights, the resurgent Roosters, and Ricky’s Raiders.

Nine is the only place you can see every NRL finals game including the Grand Final live and free, with the best commentary team in the game: rugby league Immortal Andrew Johns, premiership-winning captains Cameron Smith, Johnathan Thurston, Brad Fittler, Paul Vautin, Paul Gallen and Darren Lockyer, and multiple premiership winners Phil Gould AM and Billy Slater. 

Broncos v Storm will ignite finals footy on Friday night in Brisbane at 7.00pm.  

The Storm are always imposing with Cameron Munster, Harry Grant and Ryan Papenhuyzen under the tutelage of Craig Bellamy, and they have the wood on the Broncos, winning their last 14 games in a row at Suncorp Stadium.

However, Brisbane has banded behind an exciting new generation of Broncos, who are ready to claim some silverware with aces like Reece Walsh, Pat Carrigan and Selwyn Cobbo guided by the wise hand of Adam Reynolds. 

A scintillating Saturday of live and free NRL finals fixtures will fire up from 11.00am, following an NRLW double-header featuring the top of the table Knights v Roosters clash, where Millie Boyle takes on the Knights team she captained to a premiership last season, before the NRL Panthers and Warriors Qualifying Final from 3.15pm. 

The Panthers’ quest for a third successive premiership starts at their home ground against a Warriors outfit with the whole of New Zealand riding them and playmaker Shaun Johnson in peak form. Adding spice to this encounter is the battle of the coaches – the Warriors’ Andrew Webster, once an understudy to Penrith’s Ivan Cleary.

Then it’s elimination time and Saturday night’s alright for fighting when the Sharks and the Roosters put it all on the line to advance to week two of the finals.

A very special Sunday service in a land of the rugby league gods will take place from 3.15pm, when Kalyn Ponga leads the defence of the Knights kingdom in Newcastle against the Canberra Raiders in a do-or-die knockout. 

The Knights have now won nine games in a row, breaking their longest winning streak since 2001, and a sold-out McDonald Jones Stadium awaits a fanbase starved of success. But while depleted, the Raiders, with Jack Wighton in his final season with the Green Machine, will be up for this absorbing joust. 

Nine’s Wide World of Sports coverage of the NRL Finals is hosted by James Bracey and Danika Mason, with sideline reporter Emma Lawrence and commentators Mat Thompson, Brenton Speed and Peter Psaltis.

Straight off the field and onto Nine throughout the finals will be the playing ambassadors Nathan Cleary, Millie Boyle, Adam Reynolds, Ryan Papenhuyzen, Reece Walsh and Cameron Murray.

BROADCAST SCHEDULE

Thursday, September 7
NRLW ON THURSDAY NIGHT FOOTY – SHARKS v DRAGONS from PointsBet Stadium
Sydney/Brisbane        7.30pm LIVE on Channel 9HD and 9Now
Melbourne                  7.30pm LIVE on 9GemHD and 9Now
Adelaide                     7.00pm LIVE on 9GemHD and 9Now
Perth                          5.30pm LIVE on 9GemHD and 9Now

Friday, September 8
QUALIFYING FINAL – BRONCOS v STORM from Suncorp Stadium, Brisbane
Sydney/Brisbane/Melbourne       7.00pm LIVE on Channel 9HD and 9Now
Adelaide                                       6.30pm LIVE on 9GemHD and 9Now
Perth                                            5.00pm LIVE on 9GemHD and 9Now

Saturday, September 9
11.00am – NRLW WRAP
11.30pm – NRLW TIGERS v BRONCOS
1.30pm – NRLW KNIGHTS v ROOSTERS

3.15pm – QUALIFYING FINAL: PANTHERS v WARRIORS from BlueBet Stadium, Penrith
Sydney/Brisbane/Melbourne       3.15pm LIVE on Channel 9HD and 9Now
Adelaide                                       2.45pm LIVE on 9GemHD and 9Now
Perth                                            1.15pm LIVE on 9GemHD and 9Now

7.00pm – NRL ELIMINATION FINAL: SHARKS v ROOSTERS from PointsBet Stadium, Cronulla
Sydney/Brisbane/Melbourne       7.00pm LIVE on Channel 9HD and 9Now
Adelaide                                       6.30pm LIVE on 9GemHD and 9Now
Perth                                            5.00pm LIVE on 9GemHD and 9Now

Sunday, September 10
THE SUNDAY FOOTY SHOW – from 11.00am with Billy Slater, Andrew Johns, Brad Fittler and Danika Mason.
NRLW – COWBOYS v RAIDERS from 11.30pm 
NRLW – TITANS v EELS from 1.20pm
3.15pm – NRL ELIMINATION FINAL – KNIGHTS v RAIDERS from Newcastle
Sydney/Brisbane/Melbourne       3.15pm LIVE on Channel 9HD and 9Now
Adelaide                                      2.45pm LIVE on 9GemHD and 9Now
Perth                                            1.15pm LIVE on 9GemHD and 9Now

Monday, September 11
100% FOOTY on Channel 9HD Syd/Bris

THIS WEEK ON 9NOW AND WWOS DIGITAL
Click on images to watch the latest episode

SIX TACKLES WITH GUS

FREDDY AND THE EIGHTH on 9NOW

THE BILLY SLATER PODCAST

NRLW WEEKLY

QLDER on 9NOW

NINE IS THE ONLY PLACE TO SEE 
EVERY NRL FINALS GAME LIVE AND FREE
FROM FRIDAY, SEPTEMBER 8, 7.00PM

Tuesday, September 5, 2023

Every Wallabies game for free in Rugby World Cup on Channel 9HD

The Wallabies commence their Rugby World Cup campaign in France on Sunday and all their games will be shown live and free on Channel 9HD and 9Now. 

Under coach Eddie Jones, a new-generation Wallabies side captained by Will Skelton will be out to silence the doubters in their quest to bring glory back to the green and gold on the international stage.

They face a stiff field featuring the titans of world rugby, South Africa and New Zealand, tournament favourites and hosts France, alongside fellow northern hemisphere threats Ireland, England, Scotland and Wales, plus the flamboyant style of Argentina and the unpredictable Fiji in a field of 20 countries all fighting to win the William Webb Ellis trophy.

Nine’s commentary team of rugby union stars and experts led by Michael Atkinson and Nick McArdle will include Wallabies legends Tim Horan, Mat Rogers, Justin Harrison, James Horwill,  Morgan Turinui and Stephen Hoiles. 

All Blacks legends Sonny Bill Williams and Andrew Mehrtens, female internationals Sera Naiqama and Allana Ferguson, plus caller Sean Maloney will complete Nine’s all-star commentary lineup for live game coverage on Channel 9HD, 9Now and also Stan Sport. 

On the ground in France for Wide World of Sports and 9News will be former Wallaby outside back Drew Mitchell. 

Nine Director of Sport, Brent Williams, said: “Nine and Wide World of Sports is thrilled to be the home of all Wallabies matches throughout this historic Rugby World Cup. Any event of this magnitude is “must watch” for sports fans all over the country but this one takes on even greater significance as Eddie Jones unveils his next generation of Wallaby superstars to take on the rest of the world. You can see it all live and free on Nine and 9NOW with every single match on Stan Sport.   

Stan Sport will show every game of RWC23 live, ad-break free and in 4K Ultra HD. 

EXPERT GUIDE

Wide World of Sports’ rugby expert Drew Mitchell provided the lowdown on the competing nations ahead of the beginning of the Rugby World Cup this weekend.

Wallabies: Haven’t had the preparation fans wanted to see, but in Eddie Jones we trust! He has a proven track record at RWCs and he’s sure to spring a few surprises. They’re our national team and it’s time to get behind them.

New Zealand: Weird to say about the All Blacks, but they’re somewhat going under the radar. Strong build-up to the RWC aside from their record loss against South Africa. Is that the loss they needed? Time will tell. Expect them to go deep.

South Africa: They have the squad and play the type of game that wins World Cups. Set-piece dominance, kick their goals, have X-factor out wide. Can they go back to back? I think they can. Captain Siya Kolisi’s incredible early return from injury is a huge boost.

France: The host nation with plenty of expectations to win it. Can they harness the pressure? Losing fly-half Romain Ntamack is a huge blow, but having elite scrum-half Antoine Dupont is a massive advantage.

England: It hasn’t been a great build-up for England. Captain Owen Farrell and Billy Vunipola suspended to start the tournament isn’t ideal, along with pre-tournament injuries. Will history repeat and see England face the Wallabies at Marseille in the quarter-finals?

Ireland: Arguably the form team over the past two years. Johnny Sexton returning from suspension could be the boost they need.

Argentina: Do not write the Los Pumas off. Former Wallabies coach Michael Cheika has this team full of confidence and they are more than capable of going deep in the tournament.

Wales: Not much is going right for the Welsh. But they’re on the favourable side of the draw and may surprise.

Scotland: The Scots are in great form. Finn Russell is pulling the strings and has them playing a high attacking style. They’re in a tough pool but may cause an upset and progress into the knockouts.

The best of the rest: The Pacific nations are looking stronger than ever.

Fiji recently defeated England for the first time in history. X-factor across the park, and with the experience gained through the Fiji Drua in Super Rugby, mixed with their European contingent, Fiji will be a problem. Joshua Tuisova is granite, a winger who breaks tackles for fun. 

Samoa and Tonga are also bolstered with players returning to their cultural heritage. Players who have previously represented other Tier 1 nations are now suiting up for Samoa and Tonga and both squads look formidable.

Tonga’s Charles Piatau will be dangerous in the back field for the men in red, and will definitely feature in highlight reels for RWC 2023.

Samoa’s UJ Seuteni represented Australia in under 20s, has been playing in France for over five years, and has developed into a world-class centre. He recently won the European championship with La Rochelle.

RUGBY WORLD CUP 2023 BROADCAST SCHEDULE

WALLABIES RWC23 LIVE AND FREE ON CHANNEL 9HD AND 9NOW

RUGBY WORLD CUP FRANCE 2023
LIVE AND FREE ON THE 9NETWORK AND 9NOW 
FROM SUNDAY, SEPTEMBER 10

EVERY GAME LIVE, AD-FREE AND IN 4K ULTRA HD 
ON STAN SPORT

INTERVIEW AVAILABILITY
For interviews with Drew Mitchell on the ground from France throughout RWC23, please contact Nine Publicity below. 

For further information, please contact:
Ryley McKay
Senior Publicist and Digital Manager – Sport
ryley.mckay@nine.com.au 

Tuesday, September 5, 2023

Tom Elliott, Jacqui Felgate and Tony Moclair headline changes in new look 3AW

Tom Elliott has been named as Neil Mitchell’s successor, with Jacqui Felgate appointed 3AW’s new Drive host, and Tony Moclair stepping into Afternoons, headlining the changes announced for 3AW’s new line-up today.

Elliott, who began his radio career on 3RR in 1993, has been a powerful force in the Drive slot over the past 10 years, building a loyal audience and dominating the ratings. 

Station Manager Stephen Beers said, “Tom is the perfect choice to receive the baton from Neil Mitchell and build on his legacy of championing our listeners, holding politicians and business to account, and celebrating our great city of Melbourne.”

Elliott said, “It’s a huge honour to succeed Neil Mitchell in hosting 3AW Mornings. Ever since I started at the station in 2002, Neil has been the gold standard for how to host this iconic talkback show. I have always looked up to Neil, and cannot wait to talk with the Mornings audience in January 2024.”

Replacing Tom in Drive will be Jacqui Felgate. Jacqui is a multi-award-winning journalist with 20 years’ experience in broadcast, radio and print, who built a huge following by guiding Melbournians through the Covid lockdowns with the latest news and information. 

Stephen Beers said, “The 3AW listeners have embraced Jacqui over the past 18 months during her stints on Breakfast, Afternoons and hosting our Friday night AFL coverage. She’s an outstanding appointment and will continue the great tradition of breaking news on 3AW Drive.”

Jacqui said, “It’s an absolute privilege to be in the 3AW Drive chair and I look forward to chatting to Melbourne every afternoon. One of the most remarkable things about 3AW is the role the station plays in the lives of our listeners and I’m so humbled to be able to hear their stories every day.”

Completing the new line up is Tony Moclair, who moves from his Australia Overnight slot to take on Afternoons. A comedy actor, writer and performer across radio and TV, Moclair has held numerous roles across multiple stations. 

“Tony epitomises what 3AW is all about – information and entertainment – great companionship. The listeners love Tony, and he loves them right back,” said Beers. 

Of his new role, Tony Moclair said, “I’m looking forward to broadcasting from midday, instead of midnight, and I’m delighted to be wedged between Tom and Jacqui on the new looking and sounding 3AW.” 

Tom, Tony and Jacqui will begin their new roles in January 2024.

TOM ELLIOTT BIO:
Tom attended Carey Grammar School before gaining degrees from Melbourne and Oxford Universities. During the 1990s and 2000s, Tom worked at both retailer Country Road and several investment firms, culminating in Choice Capital (where he now chairs the Investment Committee). He began his radio career at 3RRR in 1993, and first appeared on 3AW in 2002 as a finance reporter for Neil Mitchell. Between 2008 and 2012, Tom hosted the successful Weekend Break show before taking over in Drive from Derryn Hinch at the start of 2013.

JACQUI FELGATE BIO:
Beginning her career at The Herald Sun before moving to 9News and onto Seven News as the Afternoon News presenter, the two-time winner of the Quill Award is known for breaking stories on Instagram where she has over 253,000 followers and regularly sets the agenda for the week. An ambassador for Off The Track, helping to rehome retired racehorses, Jacqui was the first woman to host the Brownlow Medal count and has covered major sporting events including the AFL Grand Final, Wimbledon and the Beijing Olympic Games.

TONY MOCLAIR BIO:
Starting at 3RRR in 1993, he has presented on Nova Adelaide Breakfast in 2004, ABC Adelaide Breakfast, ABC Melbourne and then MMM Melbourne in 2008. In 2011 Tony became a regular contributor to Tom Elliot’s Weekend Break on 3AW and in 2016 took over the Australia Overnight program, where he has been constantly No.1 in that slot.

For further information, please contact:
Caitlin Lynch
Senior Communications Manager, Nine
clynch@nine.com.au

Monday, September 4, 2023

Neil Mitchell steps down as host of 3AW Mornings: stays with Nine in new role

One of Australia’s most respected journalists, and Melbourne radio legend, Neil Mitchell, today announced he is stepping down from hosting his 3AW Mornings program after 34 years. He will stay on with 3AW and Nine in a new role, including hosting his successful new podcast, Neil Mitchell Asks Why. 

Mitchell has been a mainstay of 3AW for more than three decades, across a variety of time slots, and has had 219 Survey wins in his number one Morning program. 

The Walkley, Quill and ACRA award-winning broadcaster began working at 3AW in March 1987, initially part-time on weekends and as a morning fill-in host for former broadcaster Derryn Hinch. He became the host of the Drive program in October 1987, and in 1990, moved to Mornings where he has been one of the city’s most influential figures ever since.

His sharp ear for the mood of his audience has seen Mitchell champion a number of causes – raising over $10M over his on-air career – as well as campaigning to help those without a voice, and holding politicians and decision makers to account. 

Neil Mitchell said: “Apart from my family, this has been my life and it has been a huge privilege. When a radio audience allows you into their lives you can’t help but feel the responsibility and the honour. As a broadcaster you cry with them, laugh with them, get angry as they do, and always fight for their interests.

“I have been acutely conscious of that privilege of the microphone every day I have been on air for over 36 years. It is a tough decision to step away from the daily program. It is the best job I have ever had. But I promise I will continue my philosophy and attitude through this new role. It is one I have crafted carefully with the approval of 3AW and Nine management because I want to continue to have an impact and continue to work for the audience as the media landscape changes.”

3AW Station Manager, Stephen Beers, said: “Neil has been an enormous part of 3AW for decades, he reinvented talkback radio in Melbourne and the power of the audience in shaping our lives. No one story or campaign can sum him up, we can only thank Neil for his ongoing desire to deliver the best radio every day. I am excited for our next chapter with Neil across many of the Nine platforms. Neil has shaped the entire radio station, he is and always will be 3AW.”

Mitchell’s career spans radio, television and newspapers and includes some of the most respected awards in Australian journalism. He is the only person to be inducted into both the Melbourne Press Club Hall of Fame and the Australian Commercial Radio Hall of Fame.

He has won eight Melbourne Press Club Quill Awards for Best Radio Current Affairs Report and another for Best Columnist. In 2011, Mitchell won the Melbourne Press Club Graham Perkin Australian Journalist of the Year Award for excellence in radio journalism over a quarter of a century – the first radio journalist to win the coveted award. Two years later he also won a Walkley Award in the radio/audio news and current affairs category, for his report that the Ford Motor Company would stop manufacturing vehicles in Australia after 2016.

Mitchell has won multiple Australian Commercial Radio Awards (ACRAs), including seven Best Talk Presenter awards, and eleven Best Current Affairs Presenter awards – winning two of the awards just last year – and has been nominated again this year for the coveted Best Talk Presenter award. He is also a four time recipient of the Brian White Award and was inducted into the Australian Commercial Radio Hall of Fame in 2007. 

In the 2007 Queen’s Birthday Honours List, Mitchell was made an Officer of the Order of Australia (AO) for services to the print, radio and television media, and to the community through his contributions to a range of charitable institutions.

Tom Malone, Managing Director of Nine Radio, said: “Thirty four years hosting Mornings on 3AW is a record that’s likely never to be beaten. Neil has been at the top of his game and the top of ratings for nearly all of that time. It’s an incredible run. We’d have loved him to stay on, but Neil is adamant it’s time. 

“We are delighted that he will stay with 3AW, recording his weekly podcast Neil Mitchell Asks Why and appearing across our shows. Neil will also feature more widely across Nine’s other platforms, producing compelling content for our listeners, viewers and readers.”

Neil’s replacement will be announced in the coming days. 

For further information, please contact:
Caitlin Lynch
Senior Communications Manager, Nine
clynch@nine.com.au

Friday, September 1, 2023

Finals fate awaits in last NRL round on Nine

Footy fans will be sent into a spellbinding state as they witness their teams’ finals fate unfold from tonight at 7.00pm, when NRL on Nine delivers the final-round drama in the closest end to a season in years, across four big games on Channel 9HD and 9Now.

BLOCKBUSTER FINAL ROUND MATCH UPS
FRIDAY NIGHT FOOTY: RABBITOHS V ROOSTERS
SUNDAY FOOTY: SHARKS V RAIDERS
FOUR NRL GAMES PLUS NRLW ROUND 7 LIVE AND FREE

First up, the Brisbane Broncos can claim their first minor premiership since 2000 on Thursday Night Footy with a win against the Melbourne Storm, who welcome Ryan Papenhuyzen back to their starting lineup for the first time in over a year. 

However, the Storm really have the wood on the Broncos, winning their last 13 games and not losing a game at their home ground, Suncorp Stadium, since 2009.

Friday Night Footy rekindles the greatest rivalry in rugby league – one that goes back more than 100 years – when the Rabbitohs meet the Roosters for the latest chapter in South Sydney owner Russell Crowe’s “Book of Feuds”.

The immeasurable disdain these two clubs have for each other is ready to boil over once again, with a place in the finals on the line for the winner. Football just doesn’t get any bigger than this clash – get ready for fireworks going off all over Accor Stadium.

On Saturday Night Footy at 7.00pm, the finals-bound Knights will be looking to put the Dragons to the sword, while the Red V are aiming for a last-round win to reward their fans after a disappointing season. 

Then the regular season reaches the crescendo when the Sharks face a win-or-bust Raiders outfit on Sunday Arvo Footy.

A home final is on the line for the winning team, but if Ricky Stuart’s Raiders lose it’s curtains for the Green Machine in 2023. 

Also this week, NRLW Round 7 features a triple-header on Saturday on Nine from 11.00am, while the Sunday Footy Show leads into a Sunday double-header before the NRL Sharks v Raiders game. 

BROADCAST SCHEDULE

Thursday, August 31

THURSDAY NIGHT FOOTY – BRONCOS v STORM
Sydney/Brisbane        7.30pm LIVE on Channel 9HD and 9Now
Melbourne                  7.30pm LIVE on Channel 9HD and 9Now
Adelaide                     7.00pm LIVE on 9GemHD and 9Now
Perth                          5.30pm LIVE on 9GemHD and 9Now

Friday, September 1

FRIDAY NIGHT FOOTY – RABBITOHS v ROOSTERS 
Sydney/Brisbane       7.30pm LIVE on Channel 9HD and 9Now
Melbourne                  7.30pm LIVE on 9GemHD and 9Now
Adelaide                     7.00pm LIVE on 9GemHD and 9Now
Perth                          5.30pm LIVE on 9GemHD and 9Now

Saturday, September 2

11.00am – NRLW RAIDERS v KNIGHTS 
12.30pm – NRLW BRONCOS v SHARKS
2.30pm – NRLW WRAP
3.00pm – NRLW COWBOYS v DRAGONS

7.00pm – NRL SATURDAY NIGHT FOOTY: DRAGONS v KNIGHTS 
Watch: Channel 9HD Syd/Bris, 9GemHD Melb/Adl/Perth – Stream on 9Now

Sunday, September 3

THE SUNDAY FOOTY SHOW – from 11.00am with Billy Slater, Andrew Johns, Brad Fittler and Danika Mason.

NRLW – TITANS v TIGERS from 12.00pm 
NRLW – ROOSTERS v EELS from 1.45pm

CHEMIST WAREHOUSE SUNDAY ARVO FOOTY – SHARKS v RAIDERS from 3.30pm
Watch: Channel 9HD Syd/Bris, 9GemHD Melb/Adl/Perth – Stream on 9Now

Monday, September 4 – 100% FOOTY on Channel 9HD Syd/Bris

THIS WEEK ON 9NOW AND WWOS DIGITAL
Click on images to watch the latest episode

SIX TACKLES WITH GUS

FREDDY AND THE EIGHTH on 9NOW

THE BILLY SLATER PODCAST

NRLW WEEKLY

QLDER on 9NOW

STREAM NRL FOR FREE ON 9NOW
FROM THURSDAY, AUGUST 31, 7.30PM

Thursday, August 31, 2023

Johnnie Walker and VICE join forces to extend ‘The VICE Guide To Being Better’

Pedestrian Group and Johnnie Walker have announced season two of ‘The VICE Guide To Being Better’; a digital content series exploring a diverse range of human experiences. The momentum of season one, in partnership with agency partners Foundation and DRUM, has been rapid since its February 2023 launch.

The first iteration of ‘The VICE Guide To Being Better’ offered audiences an intimate glimpse into the lives of remarkable individuals including Caroline Cull, Red Ray, Demon Derriere, Rowi Singh, Keiynan Lonsdale, Sabrina Frederick and Brittany Long, exploring their pivotal roles in pushing society forward. Through candid conversation, these inspiring individuals shared their personal journeys, reflecting on the challenges and triumphs they’ve experienced in their pursuit for positive change.

The campaign and dedicated VICE vertical immersed audiences in a world of content, with themes including asexuality, women in sport, cultural representation, fat liberation, accessibility and more. Embracing diverse perspectives, the vertical sparked meaningful conversations and toasts to a future characterised by inclusivity and collective progress.

Spyros Asteriou, Head of NSW Agency Partnerships at Pedestrian Group said, “We raise our glasses to the Johnnie Walker team, a true partnership facilitated by Drum and Foundation, where they allowed us to push the boundaries and challenge Aussies to keep walking towards progress. The partnership uses VICE’s iconic voice to uncover stories for us all to look at things from a new POV, all whilst giving us a guide to being better. We’re excited to continue our partnership in telling humanfirst stories for a second phase.”

Jodi McLeod, Marketing Manager at Johnnie Walker said, “We’re so excited to be working with VICE, Foundation and DRUM for a second year in a row, continuing to celebrate and amplify the voices of those who are leading the charge for societal progress. Johnnie Walker has always represented a strive for progress, and with this partnership we continue the legacy of ‘Keep Walking’.  

Pedestrian Group is proud to partner with Johnnie Walker, Foundation and DRUM to bring this next instalment to life and continue to drive collective progress.”

Erin Fletcher, DRUM Director of Entertainment Partnerships said, “Foundation and DRUM are incredibly excited to Keep Walking into year two of this momentous partnership bringing Australians into the Johnnie Walker world of collective progress.”

“It’s incredible when two iconic brands come together like this, Johnnie Walker and Vice, in a shared effort to drive more progressive conversations in Australia. We’re energised to continue to push boundaries, celebrate diverse groups and drive positive conversations in culture.” Kim Dolengowski, Head of Strategy, Foundation.  

About Pedestrian Group: Pedestrian Group is home to PEDESTRIAN.TV, The Chainsaw, VICE Australia, Refinery29 Australia, Lifehacker Australia, Gizmodo Australia, and Kotaku Australia, as well as the Openair Cinemas. It is wholly owned by Nine, Australia’s largest media company.

About VICE: Launched in 1994, VICE has offices across 25 countries across the globe with a focus on five key businesses: VICE.com, an award-winning international network of digital content; VICE STUDIOS, a feature film and television production studio; VICE TV, an Emmy-winning international television network; a Peabody award-winning NEWS division with the most Emmy-awarded nightly news broadcast; and VIRTUE, a global, full-service creative agency.

VICE Media Group’s portfolio includes Refinery29, the leading global media and entertainment company focused on women; PULSE Films, a London-based next-generation production studio with outposts in Los Angeles, New York, Paris and Berlin; and i-D, a global digital and bimonthly magazine defining fashion and contemporary culture and design.

Follow VICE on Instagram, TikTok, Twitter and YouTube

For further information, please contact:
Caitlin Lynch
Senior Communications Manager, Nine
clynch@nine.com.au

Wednesday, August 30, 2023

3AW dominates Melbourne with record Survey 5 result

3AW has once again completely dominated the Melbourne radio landscape with GfK Survey 5 showing the station grew its market-leading share to 16.9 (up 1.7) and recording its highest Survey 5 cume on record. 

This marks the 72nd consecutive survey win for the station.

3AW is also the outright No.1 in live audio streaming with a 29.8 share of the commercial streaming audience – more than double the streaming share of its nearest competitor.

Breakfast duo Ross and Russ were No.1 in Breakfast, posting an impressive 23 (up 3.2). The ACRA award winning duo also attracted a staggering streaming audience, with 41.6 commercial streaming share.

Legendary Mornings broadcaster Neil Mitchell soundly trounced all opposition in the timeslot, continuing his ratings streak with 20 (up 3.0) and a streaming share of 32.7.

Tom Elliott remains Melbourne’s No.1 Drive program with a share of 12.7 (up 0.2). 

Stephen Beers, 3AW Station Manager, said: “This is a great Survey 5 result for 3AW. Again led by Ross Stevenson and Russel Howcroft in Breakfast and a dominant Neil Mitchell in Mornings, both programs double the nearest competitor.

“Tom Elliott in Drive, Denis Walter at Night, Tony Moclair Overnights and Darren James on Weekends all number one programs. A great result for 3AW Footy winning the number slot in every Football session. Thanks to our listeners who continue to make 3AW their favourite destination in Melbourne – 3AW is the clear No.1.”

Further results of Gfk Survey 5 in Melbourne:  

  • Afternoons posted a share of 10.6 (Mon-Fri 12.00pm–3.00pm).  
  • Denis Walter posted a share of 26.3 (up 6.0) and remains Melbourne’s No.1 Evening program (Mon- Thurs 8.00pm–12.00am).  
  • 3AW Weekends is Melbourne’s No.1 with a share of 16 (up 3.3). 

Source: GfK Radio360 Ratings, Total Radio, Streaming, 3AW Melbourne Survey 5 2023, Mon-Fri 5.30am-8.30am, Mon-Fri 8.30am-12pm, Mon-Fri 12pm-3pm, Mon-Fri 3pm-6pm, Mon-Thurs 8pm-12MN, Weekends 5.30am-12MN, Market Share % Total Radio, Streaming share % AP10+  

For further information, please contact:
Caitlin Lynch
Senior Communications Manager, Nine
clynch@nine.com.au

Tuesday, August 29, 2023

2GB the dominant no.1 in total radio and streaming

Sydney’s 2GB has once again retained its position as the clear No.1 in total radio and streaming, posting a 11.8 radio share and 24.6 commercial streaming share, in Gfk Survey 5 released today.  

Survey 5 showed 2GB is No.1 across Breakfast, Mornings, Evenings, Weekends and No.1 in sport with the Continuous Call Team. 

Ben Fordham Live is the definitive No.1 in Breakfast, with a share of 14.6, while in streaming, Fordham has posted a market-leading 33.3, reinforcing the power of live and local content. 

Celebrating one of the longest winning streaks in history, Ray Hadley has notched up an outstanding 151 consecutive survey wins, to be No.1 in Mornings with a radio share of 12.8, and 28 in streaming.  

2GB Content Manager, Luke Davis, said: “We’re thrilled that Sydney has once again declared 2GB as their No.1 radio station and go-to destination for live and local news, sport, opinion and entertainment! The entire team works tirelessly to serve our city’s listeners, so it’s gratifying to see an increasing audience choosing to tune in and stream 2GB as part of their daily routine.”

Further results from Gfk Survey 5 in Sydney: 

  • Afternoons with Deborah Knight recorded a share of 6.7 (Mon-Fri 12-3pm). 
  • Drive with Chris O’Keefe recorded a share of 8.0 (Mon-Fri 3-6pm).
  • Money News with Scott Haywood is No.1 with a share of 11.4 (Mon-Thurs 7-8pm).
  • Nights with John Stanley remains the clear No.1 with a share of 26.6 (Mon-Thurs 8pm-12am).   
  • Weekends with Michael McLaren is No.1 across both Saturday and Sunday, with an overall share of 13.0 (Sat-Sun 9am-1pm).
  • The Continuous Call Team (CCT) is the clear No.1 in NRL coverage.

Source: GfK Radio360 Ratings, 2GB Sydney Survey 5 2023, Mon-Fri 5.30am-9am, Mon-Fri 9am-12pm, Mon-Fri 12pm-3pm, Mon-Fri 3pm-6pm, Mon-Thurs 8pm-12MN, Sat-Sun 5.30am-12MN, Market Share % Total Radio, Streaming share % AP10+  

For further information, please contact:
Caitlin Lynch
Senior Communications Manager, Nine
clynch@nine.com.au

Tuesday, August 29, 2023

2GB and 3AW No.1 in Sydney and Melbourne – audience growth across Total Audio

  • 2GB and 3AW outright No.1 stations and No.1 in Breakfast and Mornings
  • Streaming growth across the network
  • 9Podcasts posts highest listenership on record in July

TOTAL RADIO 

Nine Radio’s 2GB and 3AW have once again retained their positions as the outright No.1 station in Sydney and Melbourne respectively, as well as No.1 in the all important Breakfast and Morning shifts. 

Today’s Gfk Survey 5 saw Melbourne’s 3AW recorded its highest ever Survey 5 cume and grew overall share to 16.7 (up 2.1), with Breakfast duo Ross and Russ recording a stunning 23 (up 3.2), and Neil Mitchell continuing his ratings streak with 20 (up 3.0).   

Sydney’s 2GB recorded a 11.8 share, with Ben Fordham Live posting 14.6 in Breakfast, and The Ray Hadley Morning Show recording 12.8 – the 151st consecutive survey win for the legendary broadcaster. 

Overall, Nine’s talk stations recorded a 2.5% increase in cume on Survey 4, cementing its reputation as the unrivalled destination of news, sport and opinion. 

Nine Radio’s Head of Content, Greg Byrnes, said: “It’s another strong result for our live and local content with clear number one stations in Sydney and Melbourne and audience gains across the network.

“The 3AW result is extraordinary given the team has managed to create a new high in audience numbers. It’s also pleasing to see some stability returning after lineup changes in Brisbane and Perth.”

COMMERCIAL RADIO SHARETOTAL RADIO CUME
16.5
(4 markets)
1.98 million
listeners each week

STREAMING

Nine Radio continues to prove the future of live audio streaming is talk, as the clear No.1 with cumulative audience up 2.2% across the network on Survey 4. 

Melbourne’s 3AW recorded an incredible streaming commercial share of 29.8 (up 7.1), while Ross and Russ posted a dominant 41.6 in Breakfast (up 8.2).

In Sydney, 2GB recorded a 24.6 streaming commercial share (up 4.1), with Ben Fordham posting 33.3 (up.9.2). 

“With another increase in listeners, Radio 360 has again shown the talk audience has embraced our live and local content via connected devices. We’re the clear leader in the streaming market. Digital audio sounds great, is easy to access and ensures our audience is always up to date with the latest news, sport and opinion”, said Byrnes.

COMMERCIAL STREAMING SHARESTREAMING CUME
23.7417,000

PODCASTS 

The Nine Podcast Network recorded a 41% YOY increase in July^ as listeners continued to discover our premium Australian podcasts. News, Sport and Opinion are underpinning the growth in listenership as Nine invests in new, original, premium content.

Last month, 9Podcasts’ Hannah’s Story, presented by Melissa Downes and produced by Jess Lodge and Adam Buncher, won the Outstanding Podcast Kennedy Award for excellence in journalism. The podcast, which has reached almost one million downloads, was recognised as a compelling account of one of the worst acts of domestic violence Australia has ever seen, shining a light in a very dark place.

Nine’s podcasts have also been recognised in the 2023 ACRA nominations, with Stories of Origin nominated for Podcast of the Year, Phil “Gus” Gould (Six Tackles with Gus) for Podcast Host of the Year, Billy Slater (The Billy Slater Podcast) for Best New Talent – Podcast, and Matt White (Stories of Origin) and Sam Stove (Anatomy of a Scam) nominated in the Best Podcast Producer categories for both Show and Audio. 

Source: GfK Radio360 Ratings, Survey 4 vs Survey 5 2023, Total Radio, Streaming, Mon-Sun 5.30am-12MN, 3AW Breakfast Mon-Fri 5.30am-8.30am, 3AW Mornings 8.30am-12pm, Nine Radio Afternoons Mon-Fri 12pm-3pm, Nine Radio Drive Mon-Fri 3pm-6pm, Cume (000s), Total Radio Commercial Share, Streaming Commercial Share, AP10+, Nine Radio – 2GB, 3AW, 4BC, 6PR. 
*On record – dating back to survey 1 2004

^Source: Triton Podcast Metrics July 2023, Downloads, listeners, Total Nine, unless otherwise specified.

For further information, please contact:
Caitlin Lynch
Senior Communications Manager, Nine 
clynch@nine.com.au 

Tuesday, August 29, 2023