The Sydney Morning Herald remains Australia’s most read news brand with a cross-platform readership of 7.7 million readers, according to the Total News readership figures released by Roy Morgan today.

Cementing its place as the country’s most read masthead, more than one in three Australian readers choose the Herald to stay informed. The Herald nearly doubles The Daily Telegraph readership (7.74 million versus The Telegraph’s 3.98 million) in Total News, in the latest figures in the 12-month period ending March 2023. 

The Monday to Friday print edition recorded an impressive annual growth of 17% year-on-year, and quarterly growth of 4%. With an average issue readership of 417,000, this is the sixth consecutive quarter of growth. 

The Sun Herald print edition increased its quarterly readership, up by 1% and is read by 423,000 people every Sunday. In the last four weeks, 1.9 million people on average have read a print edition of the Herald.  

Across the Herald and The Age, the prestigious Good Weekend continues to be Saturday’s most read magazine insert, attracting an average issue print readership of 754,000, which is up 4% quarterly. Similarly, the Good Food and Traveller titles deliver total cross platform audiences of 1.49 million and 1.56 million, respectively, each month.

Sunday Life recorded an average issue print readership of 419,000, while Domain defied a softening real estate market, seeing annual growth of 7% and quarterly growth of 5%, to record an average issue print readership of 537,000. 

Nine’s Total Publishing assets reach a de-duplicated audience of 16.6 million* Australians across print and digital.

“I am proud of our team for achieving such a strong result, particularly given the challenging environment all publishers are finding themselves in right now,” said The Sydney Morning Herald’s editor, Bevan Shields. 

“The Herald continues to set the benchmark for quality journalism in Australia and I want to thank our subscribers and readers for their continued support for what we do.”

The Total News readership figures are produced by Roy Morgan for ThinkNewsBrands.  

Source: Roy Morgan Research, All People 14+. All audience data is based on the last 4 weeks averaged over the 12 months to March 2023.

*This figure includes: Nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine

For further information, please contact: 
Adrian Motte
Senior Communications Manager – Trade & Publishing
amotte@nine.com.au

Monday, May 22, 2023