The powerful investigative podcast The Ultimate Sacrifice, from 9News Queensland and 9Podcasts, has won the prestigious Gold Award for Best Narrative Documentary Podcast at the internationally recognised New York Festival Radio Awards.
Presented by 9News Queensland’s Melissa Downes, with Jessica Lodge executive producer, sound design and editing by Adam Buncher, technical production by Matt White, and creative direction by Sam Stove, The Ultimate Sacrifice explored the harrowing events of Australia’s first Christian terrorist attack, an ambush that led to the murder of two young police officers and an innocent civilian.
This gripping series delved into the complexities of religious extremism, the trauma of frontline responders, and the evolving investigation, culminating in revelations from a live Coronial Inquest. This made it one of the first Coronial Inquests to be documented and covered in real-time podcast format in Australia.
Following the landmark success of their internationally acclaimed podcast debut Hannah’s Story, The Ultimate Sacrifice podcast marks the second smash hit from Melissa Downes, Jessica Lodge and Adam Buncher.
In a joint statement, Downes and Lodge said: “On behalf of the team, we are incredibly proud and humbled to have had the opportunity to tell this story.
“In a media landscape that often moves quickly and forgets too soon, we poured our time and care into crafting a detailed, emotionally sensitive and comprehensive account. To see this being recognised on a global stage is an incredible honor.”
Managing Director of Nine Radio, Tom Malone said: “This international recognition for The Ultimate Sacrifice is a powerful reminder of how podcasting can bring critical stories to life. Melissa, Jessica and the team have delivered an extraordinary investigation, not only breaking new ground as one of the first podcasts to follow a Coronial Inquest in real-time, but doing so with exceptional care and integrity.
“Once again, the collaboration between 9News and 9Podcasts proves to be a force, combining world-class journalism with the storytelling power of audio to deliver impact that truly resonates.”
Following in the footsteps of Hannah’s Story, which supported Sue & Lloyd Clarke’s campaign for Hannah’s Law and is now being used in domestic violence training programs across the country, The Ultimate Sacrifice continues the team’s mission to share stories that not only inform but create lasting change. The Ultimate Sacrifice soared to the top of the Spotify charts in Australia, holding the #1 spot for over a month, and has 1.6 million downloads and counting.
Jessica Lodge (left) and Melissa Downes (right)
For further information, please contact: Lucy Charles Publicist, Nine Queensland lucy.charles@nine.com.au
Nine today announces that Brian Gallagher has been appointed Commercial Director – Audio, leading the organisation’s revamped sales function for Nine Radio as part of a new commercial structure to take place from July 1.
This investment in the sales structure allows Nine to both play to its strengths of scale and reach across platforms, while providing greater capability to unlock more advertising opportunities in what talk radio does best – live, local and deeper brand connections with listeners.
The audio sales teams will form an integral part of Nine’s overall sales approach and the unrivalled commercial offering across Total TV, Total Publishing and Total Audio to ensure clients reach the widest and most diverse audience in Australia.
Nine’s Chief Sales Officer, Matt James said, “This change to our sales structure builds on our capability to deliver campaigns that can suit clients big or small, national or local, to engage and grow connections with our audiences. Whether it be a multi-platform campaign or more local, immediate and radio specific, it’s the best of both worlds for brands.”
Brian Gallagher said, “The market for audio advertising has never been more dynamic, driven by audiences embracing our content across multiple platforms. I look forward to our refreshed commercial approach delivering effective audio advertising to a much broader suite of advertisers.”
Nine Radio’s Managing Director, Tom Malone said, “This is a vote of confidence in the potential growth opportunities that radio presents for Nine. This investment will help drive greater commercial returns from our unique audience offering and enable our teams to elevate our focus on direct sales. Brian is Australia’s leading Radio and Audio sales executive and is the perfect choice to deepen the collaboration of our Sales division alongside our Content and Operations teams.”
Brian has previously held C-Suite roles including Chief Sales Officer at Southern Cross Austereo, Chief Executive Officer at Ignite Media Brands and is the Chairperson of Boomtown.
For further information, please contact: Adrian Motte Senior Communications Manager – Trade & Publishing amotte@nine.com.au
Australia’s home of Grand Slam tennis is proud to deliver every thrilling moment of Roland Garros 2025 exclusively on Nine across 9GemHD, 9Now, and Stan Sport from Sunday, May 25 at 6.30pm AEST.
From Sunday, May 25, the legendary clay-courts in Paris will be the host to the 129th edition of the tournament where prime time coverage will be live and free on the 9Network, with every match live & on demand with two courts in 4K on Stan Sport.
Tennis legends Todd Woodbridge and Jelena Dokic will provide expert analysis and commentary throughout the tournament. Joining them in-studio for the first week is fan favourite and Aussie tennis star Thanasi Kokkinakis, to offer fresh insight into the Paris conditions and the players to beat. Behind the microphone for live play will be acclaimed commentator Brenton Speed.
Australia’s men’s draw features a strong contingent led by world No.7 Alex de Minaur, along with Alexei Popyrin (No.25), Jordan Thompson, Alexander Vukic, Rinky Hijikata, Adam Walton, Chris O’Connell, James Duckworth and Tristan Schoolkate (Wildcard). While the always entertaining Nick Kyrgios will team up with Jordan Thompson in a blockbuster all-Aussie Men’s doubles partnership.
World No.1 Jannik Sinner returns in pursuit of a third consecutive Grand Slam title. Meanwhile, Novak Djokovic eyes a record-extending 25th major, Carlos Alcaraz looks to defend his 2024 title and Alexander Zverev aims for a breakthrough Grand Slam title.
On the women’s side, Australian eyes will be on Daria Kasatkina’s first Grand Slam representing the nation, alongside underdogs Kimberly Birrell, rising star Maya Joint, Ajla Tomljanovic, Olivia Gadecki, and wildcard Destanee Aiava.
All eyes will be on whether reigning champion Iga Swiatek can continue her clay dominance, or if Aryna Sabalenka,Coco Gauff, and Jessica Pegula can halt her reign. Britain’s Katie Boulter and Emma Raducanu are set to lead the UK’s efforts.
Don’t miss a moment of the clay-court classic as the drama unfolds. From the stars of today to the legends of tomorrow, Nine is your home for every ace, rally, and Grand Slam moment at Roland Garros 2025.
The Travel Guides are trading their passports for counters as they take on the Tipping Point Australia machine in a special prime-time episode, Tuesday, May 27, at 7.30pm on Channel 9 and 9Now.
In this exciting charity edition of Australia’s favourite game show, hosted by Todd Woodbridge, fan-favourite cast members from Travel Guides will go head to head for the chance to win the $40,000 jackpot and donate it to their chosen causes.
Kevin and Janetta, the luxe-loving married couple of 38 years and Travel Guides originals, are playing for Second Bite, an organisation dedicated to rescuing surplus food and distributing it to those in need.
Matt and Brett, partners for 23 years, bring their wit and heart as they compete for Stuart House, a charity that supports the education and well-being of disadvantaged children.
And the boys, Dorian, Kev and Teng, best mates who met working at Target and now travel the world together, are bringing their energy to play for the Type 1 Foundation, a cause close to Kev’s heart as he lives with type 1 diabetes.
With high-stakes drops, surprising twists and loads of laughs, who will outwit the machine and grab the cash for their charity?
Don’t miss this special episode filled with feelgood fun, heartfelt stories and all the competitive chaos you’d expect from the Travel Guides crew.
Prepare for an epic intergalactic showdown when the Logie Award-winning LEGO® Masters Australia blasts into its seventh season, unleashing the titans of brick in Grandmasters of the Galaxy on Sunday, June 1, at 7.00pm on Channel 9 and 9Now.
Uniting the world’s most formidable creators, this season will see ten teams of two compete, with LEGO® powerhouses from six countries – Canada, China, Finland, Sweden, USA and New Zealand – clashing with four battle-hardened Australian teams in a spectacular series of awe-inspiring challenges.
Lending his signature humour and playful antics, Hamish Blake OAM returns to host while esteemed judge Ryan “Brickman” McNaught will continue to offer his brick wizardry to guide the competitors through the brick-built cosmos. The much-loved Sophie Monk will make special guest appearances in four episodes of the fiercest LEGO® season yet.
The twenty competitors, who include champions, finalists and favourites from their respective home grown series, will face challenges worthy of a world-class competition that will provide the most competitive season in LEGO® Masters history.
Expect magic, intrigue and suspense as their exceptional talents are pushed beyond their limits as they delve into the world of Harry Potter, attempt to make LEGO® fly and explore worlds of monsters and ancient civilisations – all culminating in the ultimate spectacle of the Grand Finale.
LEGO® Masters Australia: Grandmasters of the Galaxy will serve up astonishing, innovative builds as these wizards use their supreme technical skills and artistic abilities on mind-blowing creations in a titanic battle to win $100,000 and take the crowning title of Grandmasters of the Galaxy.
LEGO® Masters Australia: Grandmasters of the Galaxy is produced by Endemol Shine Australia (a Banijay Entertainment Company) for the 9Network. The series is adapted from an original UK format from Tuesday’s Child Productions and The LEGO® Group.
LEGO® MASTERS AUSTRALIA – TEAMS
AUSTRALIAN GRANDMASTERS
David (39) & G (59) Season 1 Runners-Up Former workmates David and G are back to seek redemption after finishing as runners-up in the inaugural season of LEGO® Masters Australia. Both work in exploration drilling in Western Australia, so their creations often draw inspiration from the form of strong mechanical elements.
Gabby (43) & Owen (31) New Pair: Gabby (Season 3 Third-Place, Season 5 Fourth-Place) & Owen (Season 3 Runner-Up, Season 5 Winner) Gabby and Owen, a dynamic duo with a proven track record, are teaming up for the first time. Owen has previously taken out the Grand Masters trophy in Season 5. As individuals they are formidable with Gabby’s creative vision and Owen’s engineering expertise. Together, they are poised to create remarkable LEGO® masterpieces that push the limits of their brilliance.
Henry (43) & Cade (42) Season 1 Winners Champions of LEGO® Masters Australia Season 1, Henry and Cade, return in the hope of reclaiming their title. Knowing their ability to collaborate and combine their distinct strengths, they are ready to face the challenge of competing against some of the world’s best LEGO® builders.
Trent (43) & Alex (28) New Pair: Trent (Season 2 Third-Place, Season 5 Eighth-Place) & Alex (Season 4 Runner-Up, Season 5 Third-Place) Trent and Alex, both experienced LEGO® Masters, are partnered together for the first time. Trent’s strength lies in playful builds and quirky characters, while Alex excels in storytelling and humour. They have been close to victory in previous seasons and are focused on pushing their boundaries and creating never-before-seen creations to win the grand prize.
INTERNATIONAL GRANDMASTERS
Nick (32) & Stacey (37) LEGO® Masters USA Season 3 Winners Known for their LEGO® bowtie and hairbow, Nick and Stacey are friends and competitors from LEGO® Masters USA. Using their complementary skills, they made history as the first Canadians to win the American series. Stacey is an actress, host and director and Nick is a streamer. Competing in LEGO® Masters Australia is a dream come true, and they are itching to add another title to their collection.
Dai (35) & Jiayuan (34) LEGO® Masters China Season 2 Runners-Up Dai and Jiayuan captured China’s hearts with their seamless teamwork and passion for building, and their collaborative spirit and mutual love for LEGO® made them fan favourites. Dai, the only female contestant in her series, is known for recreating famous portraits and Jiayuan was previously the LEGO® Master Model Builder at China’s first LEGO® Discovery Centre. Their mindset is that their creations should speak for themselves.
Oskari (23) & Aura (31) LEGO® Masters Finland Season 2 Winners Quirky and dynamic winners of LEGO® Masters Finland, Oskari and Aura, are bringing their unique blend of creativity, chaos and charm to the competition. Their imaginative designs and united beliefs have resulted in a long-lasting friendship. By taking part in LEGO® Masters Australia they hope to prove that LEGO® is for having fun and pushing the boundaries of reality to new frontiers.
Emily (44) & Sarah (43) LEGO® Masters New Zealand Season 1 Runners-Up Emily and Sarah are passionate LEGO® mums from New Zealand. As lifelong fans, their obsession with LEGO® grew after becoming mothers, leading them to compete in LEGO® Masters New Zealand. Together they have even run a LEGO® club at their children’s school. Using their combined drive and undeniable girl power, they know they have what it takes to win.
Vidar (25) & Albin (23) LEGO® Masters Sweden. New Pair: Vidar (Season 2 Winner) & Albin (Season 2) Competing together for the first time, Vidar and Albin are two larrikin best friends. Initially paired with other teammates, their bond formed during filming of LEGO® Masters Sweden and they have been inseparable ever since. Vidar is a creative powerhouse known for his stop-motion LEGO® animations on YouTube and Albin is a detailed technician. Look out, Australia: here come the Swedes!
Paul (34) & Nealita (26) LEGO® Masters USA Season 4 Third-Place Energetic sibling duo Paul and Nealita used their creativity and collaboration to go all the way to the finale in their highly competitive season of LEGO® Masters USA. Paul’s passion for LEGO® began at the age of three and Nealita grew up inspired to follow in his LEGO® footsteps. Though they bicker like most siblings, Paul and Nealita’s strong family foundation is their secret weapon.
LEGO® MASTERS AUSTRALIA: GRANDMASTERS OF THE GALAXY SUNDAY, JUNE 1, AT 7.00PM ON CHANNEL 9 & 9NOW
For further information, please contact: Aimee Ball 9Network Publicity aimee.ball@nine.com.au
A first-of-its-kind content series has revealed how much of a woman’s financial fate is decided by her choices – and how much is shaped by gendered systems and structures.
Over recent weeks, Choose Her Own Adventure saw thousands of women voting in social media polls to guide a fictional character, Anna, from age 20-70 and through a lifetime of common crossroads.
Created by FW (Future Women) and supported by their partnership with La Trobe Financial, the Choose Her Own Adventure series saw money coaches giving their take on Anna’s every turn, including Women With Cents founder Natasha Janssens, Money School’s Lacey Filipech and Dawn Thomas of The Wealth Designers.
“Throughout this adventure, thanks to a cast of financial experts, we discovered how every choice shaped Anna’s (our) economic future,” said series creator and FW Deputy Managing Director, Jamila Rizvi. “We also learned practical tips to help us tweak and to re-calibrate toward a brighter, more bountiful result.”
Unpacking gender gaps in financial literacy, pay and superannuation, Choose Her Own Adventure explored how and why women are financially disadvantaged at every age and stage of their lives. According to several studies, as early as primary school.
“Girls tend to be more conservative [than boys] – and that flows through,” says Dawn Thomas, who featured in the series. “Men will be more open to things like investing in shares. Which is considered risky, [but] it’s not. Because if you look at long-term returns… they even out.”
Guided by the collective FW instagram community of 179,000+ professional women, Anna did choose to invest in the sharemarket and make consistent voluntary superannuation contributions from her 20s. She also opted to buy property following a divorce in her 50s, crafting a hopeful narrative as homelessness increasingly impacts women in this age group.
Rizvi said: “While we continue to lag in the financial literacy stakes, if we want to make the calls in our own lives, we need to keep learning.”
The learning will continue with a post-campaign online panel event on Wednesday May 28 at 12.30pm, hosted by Rizvi and featuring financial experts Janssens, Filipech and Thomas.
Choose Her Own Adventure is a content series by FW, supported by our partnership with La Trobe Financial. Discover how it all played out at futurewomen.com/choose-her-own-adventure.
Media opportunities
Jamila Rizvi, gender equality advocate, author and FW deputy managing director (Melbourne, VIC)
Georgie Dent, CEO of The Parenthood (Sydney, NSW)
Antonietta Sestito, Senior Vice President, Chief People & Marketing Officer at La Trobe Financial (Melbourne, VIC)
Natasha Janssens, founder of Women With Cents (Canberra, ACT)
Lacey Filipich, founder of Money School (Perth, WA)
Dawn Thomas, senior financial adviser at The Wealth Designers (Perth, WA)
Facts about women compared to men in Australia
For every dollar on average men earn, women earn 88 cents. That’s $246.30 less than men each week.
The median superannuation balance in June 2021 for those aged 60 to 64 was $158,806 for females and $211,996 for males, a 25% per cent difference.
The 2021 Census revealed that the number of women experiencing homelessness increased 10.1% between 2016 and 2021, compared to a 1.6% increase for men.
For all interviews or further information, please contact
The Age has once again maintained its lead against its main competitor nationally, with a multi-platform readership of 5.23 million, according to the Total News Publishing figures released by Roy Morgan today.
This is the first quarterly readership figures released by ThinkNewsBrands that feature the integration of the Ipsos iris digital measurement data into Roy Morgan Single Source, delivering optimised and de-duplicated audience data for Total News Publishing across both digital and print platforms.
As The Age’s investigative journalism, daily news and premium lifestyle coverage helped drive the masthead’s subscriber strategy, the latest figures for the 12-month period ending March 2025 show that one in five Australians chose The Age to stay informed.
The readership of The Age’s Saturday’s print edition grew to 412,000 readers, a quarterly increase of 8% and annual growth of 2%, while the Monday to Friday print edition recorded an average issue readership of 280,000 – marking annual growth of 12% and a quarterly increase of 11%.
The Sunday Age print edition is read by 383,000 people every Sunday, growing by 7% quarterly and 9% annually compared to The Sunday Herald Sun which decreased its readership by 3% in the quarter and 5% annually.
In the last four weeks, 961,000 people on average have read a print edition of The Age, while across The Age and the Herald, readers continue to turn to these mastheads for premium lifestyle coverage, with the lifestyle/culture section recording a multi-platform readership of 2.48 million.
The country’s most prestigious food news brand, Good Food, recorded a Total News readership of 1.67 million. The subscription-based Good Food app – available as part of Nine’s premium digital packages – launched late last year and is now at the centre of a major brand campaign featuring TVCs, Out of Home and Social creative.
Meanwhile, Traveller once again recorded quarterly growth of 3.5% with 1.83 million multi-platform readers.
Good Weekend saw impressive quarterly growth of 5%, recording an average issue print readership of 688,000, while Sunday Life also recorded growth with an average issue print readership of 374,000 – up 7% compared to previous quarter, and 3% year on year. Domain recorded a readership of 466,000, up 2% quarter on quarter.
Nine’s Total Publishing assets reach a de-duplicated audience of 17.358 million* Australians across print and digital.
The Total News Publishing readership figures are produced by Roy Morgan for ThinkNewsBrands.
Source: Roy Morgan Single Source, P14+, Roy Morgan iris, 12 months rolling average April 2024 to March 2025. Total Nine Publishing includes: nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin! Print Platforms include: SMH Print, The Age Print, AFR Print, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin! Metro Mastheads + AFR = SMH, The Age, AFRhe last 4 weeks averaged over the 12 months to December 2024. *This figure includes: nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin! Print Platforms include: SMH Print, The Age Print, AFR Print, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin!
For further information, please contact: Adrian Motte Senior Communications Manager – Trade & Publishing amotte@nine.com.au
The Australian Financial Review is the country’s most read premium business masthead recording a cross platform readership of 3.2 million people, according to the Total News Publishing figures released by Roy Morgan today.
This is the first quarterly readership figures released by ThinkNewsBrands that feature the integration of the Ipsos iris digital measurement data into Roy Morgan Single Source, delivering optimised and de-duplicated audience data for Total News Publishing across both digital and print platforms.
Highlighting the strength of the Financial Review’s digital subscription offering, 93% of AFR readers solely engage with the masthead’s online publication. The masthead recorded a print readership of 894,000 during the last four weeks, while the Monday to Friday print edition recorded an average issue readership of 272,000, its biggest average readership in five years.
The AFR Weekend Saturday edition also experienced growth, up 3% quarterly and 6% annually, with a print readership of 190,000.
The Australian Financial Review Magazine continues to dominate Australia’s monthly magazine insert figures, with a print readership of 486,000. Fin! Magazine continues to grow with a year on year increase of 9% and putting it within 20,000 readers of Wish.
Nine’s Total Publishing assets reach a de-duplicated audience of 17.358 million* Australians across print and digital.
The Total News Publishing readership figures are produced by Roy Morgan for ThinkNewsBrands.
Source: Roy Morgan Single Source, P14+, Roy Morgan iris, 12 months rolling average April 2024 to March 2025. Total Nine Publishing includes: nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin! Print Platforms include: SMH Print, The Age Print, AFR Print, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin! Metro Mastheads + AFR = SMH, The Age, AFR
For further information, please contact: Adrian Motte Senior Communications Manager – Trade & Publishing amotte@nine.com.au
The Sydney Morning Herald has once again cemented its position as Australia’s most read multi-platform masthead, with a readership of 8.1 million, according to the Total News Publishing figures released by Roy Morgan today.
This is the first quarterly readership figures released by ThinkNewsBrands that feature the integration of the Ipsos iris digital measurement data into Roy Morgan Single Source, delivering optimised and de-duplicated audience data for Total News Publishing across both digital and print platforms.
As the breadth of the Herald’s journalism – from its investigations, daily news and premium lifestyle coverage – attracted readers and helped drive the masthead’s subscriber strategy, the latest figures for the 12-month period ending March 2025 show that one in three Australians chose the Herald to stay informed.
The masthead dominates the multi-platform landscape with 8.106 million readers compared to The Daily Telegraph readership of 4.552 million.
The readership of the Herald’s Saturday’s print edition grew to 495,000 readers, a quarterly increase of 3% and annual growth of 2%, while the Monday to Friday print edition recorded an average issue readership of 368,000. The Sun Herald print edition is read by 359,000 people every Sunday.
In the last four weeks, 1.3 million people on average have read a print edition of the Herald, while across the Herald and The Age, readers continue to turn to these mastheads for premium lifestyle coverage, with the lifestyle/culture section recording a multi-platform readership of 2.48 million.
The country’s most prestigious food news brand, Good Food, recorded a Total News readership of 1.67 million. The subscription-based Good Food app – available as part of Nine’s premium digital packages – launched late last year and is now at the centre of a major brand campaign featuring TVCs, Out of Home and Social creative.
Meanwhile, Traveller once again recorded quarterly growth of 3.5% with 1.83 million multi-platform readers.
Good Weekend saw impressive quarterly growth of 5%, recording an average issue print readership of 688,000, while Sunday Life also recorded growth with an average issue print readership of 374,000 – up 7% compared to previous quarter, and 3% year on year. Domain recorded a readership of 466,000, up 2% quarter on quarter.
Nine’s Total Publishing assets reach a de-duplicated audience of 17.358 million* Australians across print and digital.
The Total News Publishing readership figures are produced by Roy Morgan for ThinkNewsBrands.
Source: Roy Morgan Single Source, P14+, Roy Morgan iris, 12 months rolling average April 2024 to March 2025. Total Nine Publishing includes: nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin! Print Platforms include: SMH Print, The Age Print, AFR Print, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin! Metro Mastheads + AFR = SMH, The Age, AFR
For further information, please contact: Adrian Motte Senior Communications Manager – Trade & Publishing amotte@nine.com.au
Premium subscribers of The Sydney Morning Herald and The Age will have complimentary access to one of the world’s most revered digital sports news sites, The Athletic, in a new bundling deal announced by Nine today.
The Athletic, part of The New York Times, is staffed by some of the world’s most experienced sports journalists, with coverage of some of the globe’s most popular sporting franchises that are growing in popularity with Australian audiences. They include the NBA, English Premier League, UEFA Champions League, Formula 1 and the NFL.
Premium subscribers of the Herald and The Age will have one year’s unlimited access to the Athletic’s in-depth coverage, with exclusive reporting, up-to-the-minute news, scores, expert analysis and real-time insights so readers can experience the thrill of the game as it unfolds.
This benefit further enhances the premium subscriber experience, with a recent re-launch of the mastheads’ puzzles offering and the launch of the Good Food app.
Coming into effect from today, the bundle is an Australian first for a local masthead and further strengthens Nine Publishing’s audience growth strategy.
Executive Editor of The Sydney Morning Herald and The Age, Luke McIlveen, said: “We are thrilled to give our Herald and Age subscribers access to the world’s best standalone sports site. The surge in popularity of US sports in Australia makes The Athletic the perfect offering for readers who value quality, trusted journalism.”
Nine’s Director of Audience Growth, Aimie Rigas, said: “Our subscribers are passionate about quality journalism, and sport is no exception – so this one’s for them. From the NBA to the Premier League, we know there’s huge interest in global sport coverage, and The Athletic delivers the kind of sharp, in-depth coverage our subscribers can’t get enough of. It’s the perfect match for our own local sports expertise and a great new perk for our premium subscribers.”
For further information, please contact: Adrian Motte Senior Communications Manager – Trade & Publishing amotte@nine.com.au
Friday, 16 May, 2025
Want insight, perspective and opinion straight to your inbox?
