Archives: Media Releases

A first-of-its-kind content series has revealed how much of a woman’s financial fate is decided by her choices – and how much is shaped by gendered systems and structures.

Over recent weeks, Choose Her Own Adventure saw thousands of women voting in social media polls to guide a fictional character, Anna, from age 20-70 and through a lifetime of common crossroads.

Created by FW (Future Women) and supported by their partnership with La Trobe Financial, the Choose Her Own Adventure series saw money coaches giving their take on Anna’s every turn, including Women With Cents founder Natasha Janssens, Money School’s Lacey Filipech and Dawn Thomas of The Wealth Designers.

“Throughout this adventure, thanks to a cast of financial experts, we discovered how every choice shaped Anna’s (our) economic future,” said series creator and FW Deputy Managing Director, Jamila Rizvi. “We also learned practical tips to help us tweak and to re-calibrate toward a brighter, more bountiful result.”

Unpacking gender gaps in financial literacy, pay and superannuation, Choose Her Own Adventure explored how and why women are financially disadvantaged at every age and stage of their lives. According to several studies, as early as primary school.

“Girls tend to be more conservative [than boys] – and that flows through,” says Dawn Thomas, who featured in the series. “Men will be more open to things like investing in shares. Which is considered risky, [but] it’s not. Because if you look at long-term returns… they even out.”

Guided by the collective FW instagram community of 179,000+ professional women, Anna did choose to invest in the sharemarket and make consistent voluntary superannuation contributions from her 20s. She also opted to buy property following a divorce in her 50s, crafting a hopeful narrative as homelessness increasingly impacts women in this age group.

Rizvi said: “While we continue to lag in the financial literacy stakes, if we want to make the calls in our own lives, we need to keep learning.”

The learning will continue with a post-campaign online panel event on Wednesday May 28 at 12.30pm, hosted by Rizvi and featuring financial experts Janssens, Filipech and Thomas.

Choose Her Own Adventure is a content series by FW, supported by our partnership with La Trobe Financial. Discover how it all played out at futurewomen.com/choose-her-own-adventure.

Media opportunities

• Jamila Rizvi, gender equality advocate, author and FW deputy managing director (Melbourne, VIC)
• Georgie Dent, CEO of The Parenthood (Sydney, NSW)
• Antonietta Sestito, Senior Vice President, Chief People & Marketing Officer at La Trobe Financial (Melbourne, VIC)
• Natasha Janssens, founder of Women With Cents (Canberra, ACT)
• Lacey Filipich, founder of Money School (Perth, WA)
• Dawn Thomas, senior financial adviser at The Wealth Designers (Perth, WA) 

Facts about women compared to men in Australia

• For every dollar on average men earn, women earn 88 cents. That’s $246.30 less than men each week.
• The median superannuation balance in June 2021 for those aged 60 to 64 was  $158,806 for females and $211,996 for males, a 25% per cent difference.
• The 2021 Census revealed that the number of women experiencing homelessness increased 10.1% between 2016 and 2021, compared to a 1.6% increase for men.

For all interviews or further information, please contact

Melanie Dimmitt – FW Content Specialist

E: melanie.dimmitt@futurewomen.com

The Age has once again maintained its lead against its main competitor nationally, with a multi-platform readership of 5.23 million, according to the Total News Publishing figures released by Roy Morgan today.

This is the first quarterly readership figures released by ThinkNewsBrands that feature the integration of the Ipsos iris digital measurement data into Roy Morgan Single Source, delivering optimised and de-duplicated audience data for Total News Publishing across both digital and print platforms. 

As The Age’s investigative journalism, daily news and premium lifestyle coverage helped drive the masthead’s subscriber strategy, the latest figures for the 12-month period ending March 2025 show that one in five Australians chose The Age to stay informed.

The readership of The Age’s Saturday’s print edition grew to 412,000 readers, a quarterly increase of 8% and annual growth of 2%, while the Monday to Friday print edition recorded an average issue readership of 280,000 – marking annual growth of 12% and a quarterly increase of 11%. 

The Sunday Age print edition is read by 383,000 people every Sunday, growing by 7% quarterly and 9% annually compared to The Sunday Herald Sun which decreased its readership by 3% in the quarter and 5% annually.

In the last four weeks, 961,000 people on average have read a print edition of The Age, while across The Age and the Herald, readers continue to turn to these mastheads for premium lifestyle coverage, with the lifestyle/culture section recording a multi-platform readership of 2.48 million.

The country’s most prestigious food news brand, Good Food, recorded a Total News readership of 1.67 million. The subscription-based Good Food app – available as part of Nine’s premium digital packages – launched late last year and is now at the centre of a major brand campaign featuring TVCs, Out of Home and Social creative. 

Meanwhile, Traveller once again recorded quarterly growth of 3.5% with 1.83 million multi-platform readers.

Good Weekend saw impressive quarterly growth of 5%, recording an average issue print readership of 688,000, while Sunday Life also recorded growth with an average issue print readership of 374,000 – up 7% compared to previous quarter, and 3% year on year. Domain recorded a readership of 466,000, up 2% quarter on quarter. 

Nine’s Total Publishing assets reach a de-duplicated audience of 17.358 million* Australians across print and digital.

The Total News Publishing readership figures are produced by Roy Morgan for ThinkNewsBrands. 

Source: Roy Morgan Single Source, P14+, Roy Morgan iris, 12 months rolling average April 2024 to March 2025. Total Nine Publishing includes: nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin! Print Platforms include: SMH Print, The Age Print, AFR Print, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin! Metro Mastheads + AFR = SMH, The Age, AFRhe last 4 weeks averaged over the 12 months to December 2024. *This figure includes: nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin! Print Platforms include: SMH Print, The Age Print, AFR Print, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin!

For further information, please contact:
Adrian Motte
Senior Communications Manager – Trade & Publishing
amotte@nine.com.au

Monday, May 19, 2025

The Australian Financial Review is the country’s most read premium business masthead recording a cross platform readership of 3.2 million people, according to the Total News Publishing figures released by Roy Morgan today. 

This is the first quarterly readership figures released by ThinkNewsBrands that feature the integration of the Ipsos iris digital measurement data into Roy Morgan Single Source, delivering optimised and de-duplicated audience data for Total News Publishing across both digital and print platforms.

Highlighting the strength of the Financial Review’s digital subscription offering, 93% of AFR readers solely engage with the masthead’s online publication. The masthead recorded a print readership of 894,000 during the last four weeks, while the Monday to Friday print edition recorded an average issue readership of 272,000, its biggest average readership in five years. 

The AFR Weekend Saturday edition also experienced growth, up 3% quarterly and 6% annually,  with a print readership of 190,000.  

The Australian Financial Review Magazine continues to dominate Australia’s monthly magazine insert figures, with a print readership of 486,000. Fin! Magazine continues to grow with a year on year increase of 9% and putting it within 20,000 readers of Wish. 

Nine’s Total Publishing assets reach a de-duplicated audience of 17.358 million* Australians across print and digital.

The Total News Publishing readership figures are produced by Roy Morgan for ThinkNewsBrands. 

Source: Roy Morgan Single Source, P14+, Roy Morgan iris, 12 months rolling average April 2024 to March 2025. Total Nine Publishing includes: nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin! Print Platforms include: SMH Print, The Age Print, AFR Print, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin! Metro Mastheads + AFR = SMH, The Age, AFR

For further information, please contact:
Adrian Motte
Senior Communications Manager – Trade & Publishing
amotte@nine.com.au

Monday, May 19, 2025

The Sydney Morning Herald has once again cemented its position as Australia’s most read multi-platform masthead, with a readership of 8.1 million, according to the Total News Publishing figures released by Roy Morgan today. 

This is the first quarterly readership figures released by ThinkNewsBrands that feature the integration of the Ipsos iris digital measurement data into Roy Morgan Single Source, delivering optimised and de-duplicated audience data for Total News Publishing across both digital and print platforms.

As the breadth of the Herald’s journalism – from its investigations, daily news and premium lifestyle coverage – attracted readers and helped drive the masthead’s subscriber strategy, the latest figures for the 12-month period ending March 2025 show that one in three Australians chose the Herald to stay informed.

The masthead dominates the multi-platform landscape with 8.106 million readers compared to The Daily Telegraph readership of 4.552 million. 

The readership of the Herald’s Saturday’s print edition grew to 495,000 readers, a quarterly increase of 3% and annual growth of 2%, while the Monday to Friday print edition recorded an average issue readership of 368,000. The Sun Herald print edition is read by 359,000 people every Sunday.

In the last four weeks, 1.3 million people on average have read a print edition of the Herald, while across the Herald and The Age, readers continue to turn to these mastheads for premium lifestyle coverage, with the lifestyle/culture section recording a multi-platform readership of 2.48 million.

The country’s most prestigious food news brand, Good Food, recorded a Total News readership of 1.67 million. The subscription-based Good Food app – available as part of Nine’s premium digital packages – launched late last year and is now at the centre of a major brand campaign featuring TVCs, Out of Home and Social creative. 

Meanwhile, Traveller once again recorded quarterly growth of 3.5% with 1.83 million multi-platform readers.

Good Weekend saw impressive quarterly growth of 5%, recording an average issue print readership of 688,000, while Sunday Life also recorded growth with an average issue print readership of 374,000 – up 7% compared to previous quarter, and 3% year on year. Domain recorded a readership of 466,000, up 2% quarter on quarter. 

Nine’s Total Publishing assets reach a de-duplicated audience of 17.358 million* Australians across print and digital.

The Total News Publishing readership figures are produced by Roy Morgan for ThinkNewsBrands. 

Source: Roy Morgan Single Source, P14+, Roy Morgan iris, 12 months rolling average April 2024 to March 2025. Total Nine Publishing includes: nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin! Print Platforms include: SMH Print, The Age Print, AFR Print, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin! Metro Mastheads + AFR = SMH, The Age, AFR

For further information, please contact:
Adrian Motte
Senior Communications Manager – Trade & Publishing
amotte@nine.com.au

Monday, May 19, 2025

Premium subscribers of The Sydney Morning Herald and The Age will have complimentary access to one of the world’s most revered digital sports news sites, The Athletic, in a new bundling deal announced by Nine today.

The Athletic, part of The New York Times, is staffed by some of the world’s most experienced sports journalists, with coverage of some of the globe’s most popular sporting franchises that are growing in popularity with Australian audiences. They include the NBA, English Premier League, UEFA Champions League, Formula 1 and the NFL.

Premium subscribers of the Herald and The Age will have one year’s unlimited access to the Athletic’s in-depth coverage, with exclusive reporting, up-to-the-minute news, scores, expert analysis and real-time insights so readers can experience the thrill of the game as it unfolds.

This benefit further enhances the premium subscriber experience, with a recent re-launch of the mastheads’ puzzles offering and the launch of the Good Food app.

Coming into effect from today, the bundle is an Australian first for a local masthead and further strengthens Nine Publishing’s audience growth strategy. 

Executive Editor of The Sydney Morning Herald and The Age, Luke McIlveen, said: “We are thrilled to give our Herald and Age subscribers access to the world’s best standalone sports site. The surge in popularity of US sports in Australia makes The Athletic the perfect offering for readers who value quality, trusted journalism.”

Nine’s Director of Audience Growth, Aimie Rigas, said: “Our subscribers are passionate about quality journalism, and sport is no exception – so this one’s for them. From the NBA to the Premier League, we know there’s huge interest in global sport coverage, and The Athletic delivers the kind of sharp, in-depth coverage our subscribers can’t get enough of. It’s the perfect match for our own local sports expertise and a great new perk for our premium subscribers.”

For further information, please contact:
Adrian Motte
Senior Communications Manager – Trade & Publishing 
amotte@nine.com.au

Friday, 16 May, 2025

A major campaign launched for iconic food brand, Good Food, will celebrate Australia’s passion for creating culinary memories and reinforce the benefit of having its expertise “in your back pocket”, Nine reveals today. 

The campaign, running until June 15, positions Good Food as the essential companion for discovering and elevating every food moment, and will run across out-of-home, broadcast including BVOD, cinema, press, audio streaming and all social media platforms. 

The campaign’s core message, “We know Good Food. You can too,” is brought to life through a TVC using groundbreaking Volumetric Photography. This technology, featuring a Light Field Camera Array, captures unique moments with detail, offering viewers an engaging experience. 

The campaign targets food lovers aged 25-54 across Sydney and Melbourne, existing Good Food readers and Good Food Guide users, and the food industry.  

“This campaign celebrates Australians’ passion for food and showcases Good Food as the essential companion for every food lover. The new Good Food app puts that unmatched culinary intel at your fingertips,” says Vera Straubinger, Head of Brand & Acquisition, Nine.  

Good Food will host interactive brand activations on Enmore Road, Newtown (Sydney) and Fitzroy Street, St Kilda (Melbourne) from May 19th, offering food lovers a chance to experience the benefit of having Good Food “in your back pocket,” with access to delicious recipes and restaurant recommendations, providing inspiration and solutions to the perennial question – “What’s for dinner?”

With commuters and foot traffic able to access a curated selection of Good Food recipes by pressing a button that will feature on the digital billboard, the interactive site creatively brings the brand alive. 

The campaign comes off the back of the Good Food app launch last November, which has been well-received, growing quickly in popularity to be the No.1 food-based magazine in the App Store. The subscriber-based digital offering brings together recipes from Australia’s most-loved chefs and cooks, expert reviews, and exceptional food content, alongside the digitised Good Food Guide. 

“There is nothing on the market like the Good Food app. While there are cooking apps, and apps that help you discover restaurants, none combine the two. The food space is cluttered, but this app helps cut through the noise with local expertise, reliability and daily cooking inspiration,”  says Sarah Norris, Head of Good Food.

“With money tighter than ever, having guidance on what’s worth your dollars in a sea of dining and cooking options, and being able to trust those recommendations, makes the Good Food app very handy.” 

The campaign celebrates the joy of everyday food moments and features real families, couples and friends. Director Olivia Altavilla said, “Working with our multi camera array not only makes the food look amazing, but also allows us to tell a truly intimate story with every little imperfection and detail. Let’s eat!”. 

Explaining how the use of Volumetric Photography adds to the creative, Ryan Petie, Executive Creative Director, Publicis Worldwide Australia, said, “In the absence of someone inventing Taste-O-Vision, this was the most immersive way we could bring Good Food’s passion and expertise around food to our viewers”.  

CAMPAIGN CREDITS – NINE ENTERTAINMENT “We Know Good Food”

Nine
Director, Audience Growth: Aimie Rigas
Head of Brand & Acquisition: Vera Straubinger
Marketing Lead, Brand & Acquisition – Metros: Kymberley Joseph
Marketing Manager, Brand & Acquisition – Metros: Annabel Nicholas
In House Design: Hannah Eldridge

Agency: Publicis Worldwide Australia
Managing Director: Simone Waugh
Executive Creative Director: Ryan Petie
Strategy Director: Swati Shivshankar
Creative Director: Lee Griffin
Creative: Josh Gilsenan
Executive Production Director: Vicki Lee 
Producer: Lucy Hicks
General Manager/Chief Client Partner: Jude Johannesen
Senior Account Director: Mary Graham
Account Executive: Matisse Sipa Borgeaud

Production Company: The Producers
Executive Producer: Noelle Jones
Director: Olivia Altavilla
Producer: Georgia Rankin

Media Partner: PHD
Group Business Director: Ali Jones
Business Director: Emily Friedlos
Senior Planning Manager: Patrese Beasley
Senior Investment Manager: Caitlin Ferguson-Evans

For further information, please contact:
Adrian Motte
Senior Communications Manager – Trade & Publishing
amotte@nine.com.au

Thursday, 15 May, 2025

The 3AW family is deeply saddened by the passing of Robert Walls, an iconic voice and valued member of our football commentary team for over 15 years. Robert’s unique, no-nonsense style wasn’t just commentary; it was a force that reshaped how the game was discussed on air and played a pivotal role in cementing 3AW’s enduring legacy as the leading voice of AFL.

Robert’s arrival at 3AW was almost fate. A chance encounter orchestrated by a determined Anthony Hudson, who bravely approached him during his final days as Richmond coach, led to an insightful interview that was so compelling, it seamlessly transitioned into a permanent role in the 3AW Football box.

For over a decade, Robert became an indispensable part of our broadcasts, his sharp analysis and unwavering opinions shared alongside legendary figures like Rex Hunt, Clinton Grybas, Tony Shaw, Sam Newman, Graeme Bond, Dennis Cometti, Tony Leonard, Gerard Healy, Mike Sheahan, and Caroline Wilson. His direct approach wasn’t always conventional, but it was always authentic and undeniably Robert. He brought a new dimension to the special commentator role, challenging norms and enriching the listener experience.

The energy and chemistry of Robert’s broadcasts with Rex, the passion he shared with Clinton, the banter with Shawry, and the camaraderie with Bondy created truly unforgettable radio moments – broadcasts that have become legendary within the 3AW archives and live on in the memories of our listeners.

Robert Walls was more than just a commentator; he was a character, a presence, and a friend to so many within the 3AW family, both on and off-air. His impact on our football coverage is immeasurable, and his legacy as a true great of football broadcasting will endure. We will forever cherish his contributions and the unique flavour he brought to every Saturday afternoon.

We extend our deepest sympathies to Robert’s family and friends during this sad time.

For those wishing to share their memories of Robert Walls, please feel free to engage with 3AW’s platforms.

For further information, please contact:
Caitlin Lynch
Senior Communications Manager, Nine
clynch@nine.com.au 

Thursday, 15 May, 2025

The New South Wales Blues have the chance to end Queensland’s series dominance when Ampol Women’s State of Origin Game II is Exclusive, Live and Free on Channel 9 and 9Now, this Thursday, May 15 from 7.30pm AEST.

With a one-nil series lead, the Blues have the chance to avenge their 2024 series loss from the same leading position as they venture onto home soil at Allianz Stadium, Sydney.

While the Maroons will bring their famous underdog tag into this must-win match up as they look to alive in 2025, sending the series to a decider in order to keep their undefeated streak going since Women’s series expanded to multiple games.

On field the best players in the NRLW will go all out. The NSW Blues will boast outside backs Jaime Chapman, Isabelle Kelly and Jess Sergis, however they’ll need to contend with the smarts and desperation of Maroons legends Ali Brigginshaw and Tamika Upton leading a fired up Queensland side.

Hosted by Emma Lawrence, commentary for Nine’s Wide World of Sports features women’s internationals Millie Elliott and Allana Ferguson, Origin legends Phil Gould, Johnathan Thurston and Brad Fittler, sideline reporter Marlee Silva and match caller Peter Psaltis.

During halftime Today hosts Karl Stefanovic and Sarah Abo will take on the high ball as they try to catch a bomb to win $10,000 for the Mark Hughes Foundation. While one lucky punter also gets the chance to pocket $10,000 themselves. Triple Olympic gold medallist Bronte Campbell also joins the halftime show, ahead of the 2025 Australian Swimming Trials in June, where the Dolphins team is selected for the Swimming World Championships later this year.

Before the action kicks off in Sydney, NRLWRAP will provide a comprehensive Game II preview when host Emma Lawrence, NSW Blues legends Millie Elliott and Allana Ferguson, are joined by special guests Lauren Brown of the Queensland Maroons, NSW Coach John Strange and social influencer Lavender Baj, to break down all the biggest talking points. Shown Wednesday, May 14 on Channel 9 or to stream anywhere, anytime on 9Now.

BROADCAST SCHEDULE:

Thursday, May 15 

WOMEN’S STATE OF ORIGIN, GAME 2 – NEW SOUTH WALES v QUEENSLAND

Sydney          7.30pm on Channel 9HD, stream free on 9Now
Brisbane        7.30pm on Channel 9HD, stream free on 9Now
Melbourne     7.30pm on Channel 9HD, stream free on 9Now        
Adelaide        7.00pm on 9GemHD, stream free on 9Now
Perth             5.30pm on 9GemHD, stream free on 9Now

WOMEN’S STATE OF ORIGIN GAME II
THURSDAY, MAY 15
EXCLUSIVE, LIVE AND FREE ON CHANNEL 9HD AND 9NOW

Wednesday, 14 May, 2025

Partnership Cements Nine as the Only Destination for Australian Rugby Fans – Including Two Tournaments on Home Soil!

In a clear demonstration of its commitment to bringing Australians major sporting moments, Nine has secured the exclusive broadcast rights to the upcoming Men’s and Women’s Rugby World Cups, showcasing its unique ability to connect with the widest possible audience while providing a dedicated home for passionate fans.

This golden era for Rugby kicks off with the highly anticipated British & Irish Lions Tour in 2025, bolstered by the game-changing Rugby World Cup deal that solidifies Stan Sport, the 9Network and 9Now as the ultimate destination for rugby. 

Nine’s leading streaming and broadcast platforms will showcase the upcoming Women’s Rugby World Cup 2025, followed by the Men’s Rugby World Cup in 2027 – the first time since 2003 – and the Women’s Rugby World Cups 2029 – hosted right here on home soil. Stan Sport will deliver every match from all three tournaments live and on-demand, while all the must-see action – including Wallabies and Wallaroos games – will be live and free on the 9Network and 9Now.

With the unmatched combination of the 9Network, 9Now and Stan Sport, fans won’t miss a moment – from the first kick-off to the final whistle. Whether live on free-to-air, streaming on demand, or diving into expert commentary, analysis and entertainment across Nine’s unrivalled suite of digital, publishing and audio assets, audiences will experience the Rugby World Cups like never before.

Coverage kicks off with Women’s Rugby World Cup 2025 in England (22 August – 27 September 2025 UK time). Wallaroos matches will air live on the 9Network and 9Now, with all 32 tournament games available live and on-demand on Stan Sport.

Men’s Rugby World Cup 2027 then returns to Australian shores with the biggest sporting moment of the year delivering fans a six-week, nationwide celebration of rugby. Nine will be at the heart of the action, broadcasting games from the early rounds right through to the finals, including all Wallabies and Wallaroos games, live and free on the 9Network and 9Now.

For the ultimate rugby experience, Stan Sport will stream all 52 matches live with replays, mini matches and highlights available on demand. With an expanded 24-team format, this Rugby World Cup promises to be an unmissable event for the entire country.

Australia will also host the Women’s Rugby World Cup 2029 for the very first time the tournament comes to our shores. 9Network will air at least half of all matches, including all Wallaroos games, with the entire tournament available to stream on Stan Sport.

The deal also includes major international competitions from 2025 to 2029, including:

• World Rugby U20 Championship (2025, Italy)
  
• Pacific Nations Cup (2025, USA)
  
• WXV Tournaments (from 2026)
  
• HSBC World Rugby Sevens Series (2025–2029)

This agreement builds on the acclaimed coverage on Stan Sport, the 9Network and 9Now of Women’s Rugby World Cup 2021 (played in 2022) and Men’s Rugby World Cup 2023 in France, and cements Nine’s position as the home of the biggest and most iconic sporting events in Australia. 

Nine Chair, Catherine West, said: “Securing the rights to these global events is a testament to Nine’s long-term strategy and deep commitment to delivering value for audiences, partners and shareholders. Major sporting bodies know they can trust Nine to bring an exceptional experience for fans that builds interest not just in the event but also engagement in their sport. Rugby is living proof of that value Nine brings.”

Matt Stanton, Nine CEO, said: “The Rugby World Cup agreement reinforces the power of Nine. Whether it’s streaming on 9Now or Stan Sport, watching at home on 9 Network, listening on radio or getting the analysis across our publishing mastheads, Nine can bring the game to Australian audiences like no other media company can. It not just cements Nine as the home of rugby, it strengthens our position as the place for iconic national and international sport with an unmatched ability to reach audiences across any and every platform. 

“It’s not just the fans that benefit from this partnership with World Rugby, our sponsors and advertisers know they can trust Nine to elevate their brands and engage with audiences in a meaningful and impactful way that adds to the experience for our audiences.”

World Rugby Chair, Brett Robison said: “This landmark partnership is all about reigniting the love of rugby down under. With Nine unmatched reach, expert analysis, and comprehensive coverage across its broadcast and digital platforms, we are ensuring rugby is accessible to a wide audience and offering a unique and immersive destination for fans in the country.”

World Rugby CEO, Alan Gilpin added: “World Rugby and Nine are uniting to deliver unprecedented visibility for the sport and its stars in Australia, ensuring the next generation of rugby fans is inspired by the action both on and off the field. As we enter a golden decade for the sport in Australia, we are excited to continue our fruitful relationship with Nine all the way to two era-defining Rugby World Cups in 2027 and 2029.”

For further information, please contact:
Caitlin Lynch
Senior Communications Manager – Corporate
clynch@nine.com.au 

Monday, 12 May, 2025

Nine today announced that Ashley Earnshaw, who has served as Director of Sales – Total Audio since 2021, is stepping down. During his tenure as a key commercial leader within Nine’s audio division, Ash has been instrumental in guiding Nine’s audio team through a period of positive evolution and growth.

“My time at Nine has been a truly valuable experience, and I’m incredibly proud of what the Total Audio team has accomplished as the audio landscape has continued its rapid digital transformation,” said Earnshaw.

“After careful consideration, I’ve decided the time is right to pursue new professional opportunities. While it’s a tough decision to leave a business that is primed for growth, I’m also excited by the prospect of applying my skills and experience in new areas to drive value.

“I’m fully committed to ensuring a smooth and effective handover and will be working closely with the team in the coming months as they transition to the new operational framework. I’m grateful for the professional relationships and friendships I’ve built here and extend my best wishes to Nine Radio Managing Director, Tom Malone, Chief Sales Officer Matt James, and all my colleagues at Nine.”

Tom Malone, Managing Director – Nine Radio, said: “Ash has provided steady and effective leadership to our Total Audio sales division during a time of considerable change. His dedication to the business and his team has been clear, and we appreciate his commitment to supporting a seamless transition to a new structure.”

Earnshaw will remain with Nine to the end of June to facilitate a smooth transition to the new operating model for the Total Audio sales team. The process for identifying his successor is currently underway, and further details will be communicated in due course.

For further information, please contact:
Caitlin Lynch
Senior Communications Manager, Nine
clynch@nine.com.au 

Friday, 9 May, 2025