The Age has once again maintained its lead against its main competitor nationally, with a multi-platform readership of 5.23 million, according to the Total News Publishing figures released by Roy Morgan today.

This is the first quarterly readership figures released by ThinkNewsBrands that feature the integration of the Ipsos iris digital measurement data into Roy Morgan Single Source, delivering optimised and de-duplicated audience data for Total News Publishing across both digital and print platforms. 

As The Age’s investigative journalism, daily news and premium lifestyle coverage helped drive the masthead’s subscriber strategy, the latest figures for the 12-month period ending March 2025 show that one in five Australians chose The Age to stay informed.

The readership of The Age’s Saturday’s print edition grew to 412,000 readers, a quarterly increase of 8% and annual growth of 2%, while the Monday to Friday print edition recorded an average issue readership of 280,000 – marking annual growth of 12% and a quarterly increase of 11%. 

The Sunday Age print edition is read by 383,000 people every Sunday, growing by 7% quarterly and 9% annually compared to The Sunday Herald Sun which decreased its readership by 3% in the quarter and 5% annually.

In the last four weeks, 961,000 people on average have read a print edition of The Age, while across The Age and the Herald, readers continue to turn to these mastheads for premium lifestyle coverage, with the lifestyle/culture section recording a multi-platform readership of 2.48 million.

The country’s most prestigious food news brand, Good Food, recorded a Total News readership of 1.67 million. The subscription-based Good Food app – available as part of Nine’s premium digital packages – launched late last year and is now at the centre of a major brand campaign featuring TVCs, Out of Home and Social creative. 

Meanwhile, Traveller once again recorded quarterly growth of 3.5% with 1.83 million multi-platform readers.

Good Weekend saw impressive quarterly growth of 5%, recording an average issue print readership of 688,000, while Sunday Life also recorded growth with an average issue print readership of 374,000 – up 7% compared to previous quarter, and 3% year on year. Domain recorded a readership of 466,000, up 2% quarter on quarter. 

Nine’s Total Publishing assets reach a de-duplicated audience of 17.358 million* Australians across print and digital.

The Total News Publishing readership figures are produced by Roy Morgan for ThinkNewsBrands. 

Source: Roy Morgan Single Source, P14+, Roy Morgan iris, 12 months rolling average April 2024 to March 2025. Total Nine Publishing includes: nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin! Print Platforms include: SMH Print, The Age Print, AFR Print, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin! Metro Mastheads + AFR = SMH, The Age, AFRhe last 4 weeks averaged over the 12 months to December 2024. *This figure includes: nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin! Print Platforms include: SMH Print, The Age Print, AFR Print, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin!

For further information, please contact:
Adrian Motte
Senior Communications Manager – Trade & Publishing
amotte@nine.com.au

Monday, May 19, 2025