The Sydney Morning Herald has once again cemented its position as Australia’s most read multi-platform masthead, with a readership of 8.1 million, according to the Total News Publishing figures released by Roy Morgan today. 

This is the first quarterly readership figures released by ThinkNewsBrands that feature the integration of the Ipsos iris digital measurement data into Roy Morgan Single Source, delivering optimised and de-duplicated audience data for Total News Publishing across both digital and print platforms.

As the breadth of the Herald’s journalism – from its investigations, daily news and premium lifestyle coverage – attracted readers and helped drive the masthead’s subscriber strategy, the latest figures for the 12-month period ending March 2025 show that one in three Australians chose the Herald to stay informed.

The masthead dominates the multi-platform landscape with 8.106 million readers compared to The Daily Telegraph readership of 4.552 million. 

The readership of the Herald’s Saturday’s print edition grew to 495,000 readers, a quarterly increase of 3% and annual growth of 2%, while the Monday to Friday print edition recorded an average issue readership of 368,000. The Sun Herald print edition is read by 359,000 people every Sunday.

In the last four weeks, 1.3 million people on average have read a print edition of the Herald, while across the Herald and The Age, readers continue to turn to these mastheads for premium lifestyle coverage, with the lifestyle/culture section recording a multi-platform readership of 2.48 million.

The country’s most prestigious food news brand, Good Food, recorded a Total News readership of 1.67 million. The subscription-based Good Food app – available as part of Nine’s premium digital packages – launched late last year and is now at the centre of a major brand campaign featuring TVCs, Out of Home and Social creative. 

Meanwhile, Traveller once again recorded quarterly growth of 3.5% with 1.83 million multi-platform readers.

Good Weekend saw impressive quarterly growth of 5%, recording an average issue print readership of 688,000, while Sunday Life also recorded growth with an average issue print readership of 374,000 – up 7% compared to previous quarter, and 3% year on year. Domain recorded a readership of 466,000, up 2% quarter on quarter. 

Nine’s Total Publishing assets reach a de-duplicated audience of 17.358 million* Australians across print and digital.

The Total News Publishing readership figures are produced by Roy Morgan for ThinkNewsBrands. 

Source: Roy Morgan Single Source, P14+, Roy Morgan iris, 12 months rolling average April 2024 to March 2025. Total Nine Publishing includes: nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin! Print Platforms include: SMH Print, The Age Print, AFR Print, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin! Metro Mastheads + AFR = SMH, The Age, AFR

For further information, please contact:
Adrian Motte
Senior Communications Manager – Trade & Publishing
amotte@nine.com.au

Monday, May 19, 2025