A game show phenomenon with a NEW Aussie twist
Off the back of the breakout success of Tipping Point UK, Nine has created our very own supercharged version for Aussie fans.
For the first time, filmed in front of a live audience, this high-stakes game show will go to air at 5.00pm on week nights, leading into the 9News 6.00pm bulletin in 2024.
Our local version has our own format twists – from the introduction of Temptation Jackpot to a brand-new studio and upgraded Machine, which will excite Tipping Point tragics and a new breed of fans alike.
Don’t miss out on your chance to invest with low-risk and maximum reward.
Led by Nine's super host Todd Woodbridge
In 2024, fresh from his Australian Open commentating duties, Todd Woodbridge takes on his latest challenge as host of Nine’s Tipping Point.
He is one of the network’s pre-eminent hosts, having been a part of Nine’s Ashes coverage, the Australian PGA golf tournaments and Postcards. He will also feature in Nine’s coverage of the 2024 Olympic Games in Paris.
Tipping Point Australia is what viewers have been waiting for
It’s not often that a new format comes along that is a proven global sensation and is easily accessible for brands. Tipping Point has already amassed a cult following in Australia through the UK version, attracting a game show-loving audience in this timeslot for over 20 years.
Connecting with game-show lovers at 5pm for over 20 years
We know who they are & how to engage them
55% Female
45% Male
Average Audience per episode
Average Weekly Reach
Aged 25 - 32
Are the grocery shopper
Source: OzTAM Metro (5CM) and Regional Combined Panel, Week 7-34 2023, Mon - Fri, 17:00 - 17:59, Channel 9, Avg Aud, Avg Weekly Reach, Total People (demo attributes by sex & age group) Consolidated 7. TV MAP VOZ Analyser, VOZ Data 4.0 © OzTAM Pty Limited [2023], 12/2/23 - 26/8/23, Nine Content, 17:00-18:00, Average Audience, Mon - Friday, National, Linear TV. TV MAP VOZ Analyser, VOZ Data 4.0 © OzTAM Pty Limited [2023], 12/2/23 - 26/8/23, Nine Content, 17:00-18:00, Total Grocery Shopper, Average Audience, Mon - Friday, National, Linear TV.
The Tipping Point Trifecta
There are plenty of playful opportunities for your brand to interact with this audience
The Tipping Point for your brand
Temptation Jackpot
Viewer At Home Trivia
Mystery Prize Provider
Own The Last Break
To find out what your brand can achieve with Tipping Point Australia, request a tailored response to help realise your marketing objectives.