Australia's most talked about breakfast show

TODAY sets the agenda right across Australia, providing viewers with a trusted source for journalism and entertainment every weekday from 5.30am – 9.00am. Bringing Australia the latest in news, sport, politics, entertainment, fashion, health and lifestyle from Australia and around the world.  


58% Female | 42% Male


60% are Main Grocery Buyers


People 14-54 make up 79% of the TODAY Show audience ​who must see/always try to watch TODAY​

TODAY engages the audience you need to reach most


Our morning TV audience is growing across all screens

Reaching 6.5 Million people in 2021

The only Breakfast Show in Australia to grow its audience in TTL PPL across the 5 City Metro

No.1 Breakfast Show in 2021 across all key demos Syd, Melb & Bris

Live BVOD grew by 56% Year-on-Year

Live Minutes grew by 65% Year-on-Year with 69% of minutes viewed by People 25-54

Connected TV was the device of choice with 76% of minutes viewed by CTV

Source: OzTam Metro data, 5 City Metro + Markets, Total People, P25-54, P16-39 & GS + Child, 2021 SYTD v 2020 SY, ‘Today’, v ‘Sunrise’, ‘Today 05:30-09:00’, v ‘News Breakfast 06:00-09:00, ‘Monday-Friday’. OzTAM Live VPM, Today Show, 1 Jan - 31 Dec 2020 & 2021, includes coviewing on connected tv devices.​

"As Australians morning routines evolve, TODAY is with them at every step. On linear TV, 9Now and all social channels, TODAY welcomes people in their living rooms, joins them on their commute and entertains them on their phones long after the program is over. TODAY's 24/7 Total TV, digital and social strategy ensures viewers never miss the latest news, sport, entertainment and weather, and are always part of the conversation."

​Alexander Needs
Director - Partnerships & Strategy​
News & Current Affairs  ​


Start your brands day the right way, by partnering with TODAY

TODAY offers a powerful marketing platform speaking to an engaged, loyal community in both a trusted and brand safe environment. From seamless integrations to moments that surprise and excite, TODAY has you covered. TODAY can help elevate your brand and deliver your message to consumers every morning, every day of the year – executed by the most respected journalists and presenters in the business. From groundbreaking stories, sport up close and personal, finance for real people and ground-breaking tech, there’s an exciting and unique way in for each and every brand – through content that delivers real business results.

Check out how we've helped brands realised their big ideas by connecting with Australian communities far and wide

Endless opportunity, fit for any category


Amplify your brand story by celebratingspecial occasions & contextual alignment


Our premium morning TV offering doesn't stop there


The TODAY EXTRA team covers everything from entertainment, celebrity interviews, news, to practical lifestyle content such as fashion, beauty, parenting and relationships, health and nutrition. Hosted by David Campbell and Sylvia Jeffreysairing nationally Monday to Friday 9.00-11.30am and Saturday 10.00-12.00pm.


Join the TODAY Weekend team as they bring you the latest in news, weather, current affairs, sports, politics, entertainment, fashion, health and lifestyle. Airing nationally on Saturday and Sunday from 7am-10am, hosted by Australia’s most respected journalists Belinda Russell and Richard Wilkins.

To find out what your brand can achieve with morning TV, request a tailored response to help realise your marketing objectives. 

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