Fuelled by Ambition, Ignited by Partnership

We are fuelled by ambition and defined by an ecosystem of trusted, scaled content, market-leading data, transformative tech and AI – all focused on delivering proven business outcomes for you.​ Ignited by partnership, we embed brands right at the heart of Australian culture. Weaving your stories into ours is what we do best, creating moments that truly last.

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Brands menu Brands

We are a leading multi-platform media network, engaging audiences across news, business & finance, lifestyle, entertainment & sport.

Our Audience menu Our Audience

Our audience segmentation product ‘9Tribes’, comprises of 68 audience segments across nine verticals.

Ad Specs menu Ad Specs

Our best-in-class advertising products offer the perfect canvas for your brand across print, digital or performance.

Ads are on the menu. And we're inviting brands to the table for the very first time.


From iconic series and blockbuster movies to beloved homegrown franchises, our premium content creates a deeper connection for brands - all delivered within a light ad load environment and powered by proven ad solutions built for results. Expect a high-impact, data-driven feast for advertisers.

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Behind the creative that captivates Australia. From rewriting the rules of finance to redefining everyday lifestyle habits, Nine x B&T’s Headliners series features brands leading the way in print and digital advertising.

Dive in to see how Airwallex commanded the national business conversation in the Australian Financial Review, CareerOne captured passive job-seekers via native AI tools on 9Honey, and T2 seamlessly steeped itself into Australia’s elite cafe culture with Good Food, and more.

Explore the series