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In an era of skippable ads, fractured feeds and declining attention, the Olympics remains one of the last true moments of national attention at scale.
A powerful platform for brands, Olympics sponsorships see three times greater effectiveness in driving consideration compared to typical sports sponsorships.
This unique power stems from the Games' ability to build a high emotional connection, making audiences highly receptive to your brand and bolstering vital connection.
Have you sunk your teeth into Nine’s Insight Playground, where big ideas thrive? Our Powered research offers thought-provoking insights of consumer needs, motivation, and behaviours, helping you to unlock new ways to understand people and drive change for your brand.
Discover intelligence on female empowerment, super consumers, retail, travel, sustainability and more.