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Did you miss the 2026 Nine Upfront?
We unveiled a powerful suite of new insights and initiatives, all focused on driving growth and measurable outcomes for you.
From brand new opportunities across 9Now and Nine Ad Manager, proof of effectiveness with The Growth Project, boosted storytelling through the launch of PoweredTV to doubling down on journalistic influence over impressions and translating trust into real conversations in audio, it's time to unlock the Nine Advantage.
In an era of skippable ads, fractured feeds and declining attention, the Olympics remains one of the last true moments of national attention at scale.
A powerful platform for brands, Olympics sponsorships see three times greater effectiveness in driving consideration compared to typical sports sponsorships.
This unique power stems from the Games' ability to build a high emotional connection, making audiences highly receptive to your brand and bolstering vital connection.