ICC MEN'S CRICKET WORLD CUP 2023
Nine is proud to be the broadcast partner for the ICC Cricket World Cup 2023, which ran this year on October 5th until November 19th at the Narendra Modi Stadium, India.
The Cricket World Cup is one of the world’s most viewed sporting events and is considered the flagship event of the international cricket calendar by the ICC.
With a host country fan base in the billions, this was a World Cup like never before.
Home Fans
Players
Matches
Stadiums
Teams
Cup
BRING YOUR BRAND CLOSER TO THE ACTION ACROSS OUR ENTIRE ECOSYSTEM
ICC MEN'S CRICKET WORLD CUP SCHEDULE
OCTOBER 5 – NOVEMBER 19
Wide World of Sports broadcasted 18 matches LIVE and FREE
CRICKET FANS ACROSS THE NATION CAN'T GET ENOUGH OF THE SPORT THEY LOVE MOST
The Men's ICC T20 Cricket World Cup delivered unrivalled results:
The Men's ICC T20 Cricket World Cup delivered unrivalled results, reaching
11 million Total TV viewers in 2023.
9Now drove incremental reach of +9% to TV.
The ICC Men's World Cup Final 2023 (India V Australia) recorded an average audience of over 1.6M across Total TV.
Reach figures across the series:
4M
People 25-54
1.8M
People 18-39
Source: TVMAP VOZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], NATIONAL, Nine Content, 01/10/2023 - 18/11/2023, Cumulative Reach, ICC Men's ODI World Cup 2023, Total People, People 25-54, P 18-39, Total TV, Consolidated 7 as at 22/11/2023. OzTam (5 City Metro + Regional Combined Panel) Nine Primary, 19/11/2023, ICC MEN'S ODI WORLD CUP 2023 -FINAL -IND V AUD -S1, Average Audience, Total People Source: OzTAM LIVE, Rolling 7, ICC MEN'S ODI WORLD CUP 2023 -FINAL -IND V AUD -S1, Nine Primary Only, 19/11/2023, includes co-viewing on connected TV devices.
CAPTIVATING VALUABLE AUDIENCES ACROSS ALL KEY DEMOS
average HHI
22%
aged
25-39
43% aged 55+
65% main income earner
Source: VOZ Data 4.0 © OzTAM Pty Limited [2023], NATIONAL, Network Nine + Affiliates + BVOD, Cumulative Reach, Total TV, Linear TV, BVOD, Total People, P25-54, P18-39, contains "2023 Australian Open", "2023 AO", 16/01/2023-04/02/2023, Con 7, BVOD based on when watched.
PREMIUM CONTENT
SOLUTIONS TO ENGAGE AUSTRALIA
Nine’s powerful ecosystem will be covering every game of the ICC Men’s World Cup – a sport and a series enjoyed by our enthusiastic cricket audience.
Tell your story to our highly engaged audience through our daily sport coverage, breaking news, expert analysis and coverage, video highlights and more.
DRIVE UNMISSABLE IMPACT ACROSS PRINT AND DIGITAL
Unmissable impact at scale on digital
Exclusive short-form alignment on key days
Premium cover positioning
Make a splash with high-impact wraps
WICKET AFTER WICKET ON OUR NO.1 AUDIO NETWORK
Premium coverage
and live play updates
Daily preview
Targeted
streaming ads
Daily wrap from our superhosts
The reigning premier
of creativity and results
Big ideas make brands famous.
As does the power of premium sporting content.
And with the help of Powered by Nine, we have a big idea for every budget, underpinned by Australia’s best cricket content spanning television, digital, print and radio. From the match, to the experts and the entertainers, we provide brands with an unrivalled platform to tell their story.
To find out more about what your brand can achieve with an ICC World Cup partnership, request a tailored response to help realise your marketing objectives.