A show all about real businesses & real opportunities
Aussies, looking to turn their food dreams into reality, will put everything on the line in Gordon Ramsay’s Food Stars, a brand-new series coming soon to the 9Network.
Global culinary superstar and CEO Gordon Ramsay will be pitted against Australian business mogul Janine Allis. Both investing $250,000, they’re on the hunt for Australia’s most exciting and innovative new food and drink ideas, to mentor and invest in.
Having to survive and compete in various high-pressure challenges, contestants will need to prove they have what it takes when it comes to all the essential facets needed in running a successful business.
Australia is the small business nation
98% of all Australian businesses are small and medium enterprises
SMEs employ over 40% of the domestic workforce and contribute the equivalent of one-third of our GDP
Yet in Australia 60% of businesses fail in the first three years
Australians want to see small business supported and succeeding in 2023
Source: CPA Australia, Asia Pacific Small Business Survey 2021-22
Food Stars will bring small businesses to a national stage
in prime time viewing
Contestants will embark on new challenges that develop real-world skills
Contestants will pitch their concept to win a spot in the competition, before surviving high pressure challenges and intense grilling from two reigning food stars, determined to see if they’ve got the raw ingredients to become Food Stars. They’ll need to prove they have what it takes when it comes to service, marketing, branding and event management.
Food Stars will join a line up of Australia’s most loved content
Your brand can leverage Nine’s ecosystem to meet audiences where they engage most
Nine can deliver a compelling solution for your brand through the powerhouse of our cross media ecosystem. No matter the category, no matter the business goal, Food Stars has a big idea to help deliver your brand real, measurable results.
Plus highly impactful digital extensions
Daily Editorial – Opportunity: This series will feature key highlights from the show and exclusive content that is often not covered in the recaps across 20 bespoke articles.
Back Stories – Opportunity: Back stories of all competitors, likely to be pulled from the show but could be bespoke.
Editorial Galleries – Opportunity: Based on images captured via production.
To find out what your brand can achieve with a Food Stars partnership, request a tailored response to help realise your marketing objectives today.