Connecting Australia through the Olympic and Paralympic movement
Since its very beginning, Nine’s journalists have been telling the story of the modern Olympic movement in the pages of The Sydney Morning Herald and The Age. And through the years, we have continued to amplify the journey of the Olympic and Paralympic Games through our television, audio and publishing channels.
That legacy is important, alongside the role we will play in uniting Australia around the athletes of today and showcasing the heroes of tomorrow. The powerful stories that will connect to every moment of passion and perseverance, every stroke, every jump and every stride, captured for all to see. Since Paris in 2024 through to Brisbane 2032, Nine is your home of the Olympics.
Quel spectacle!
In 2024, Australia’s eyes and ears were on the French capital and Nine’s Wide World of Sports brought them every single moment.
The Olympics and Paralympics in Paris crafted truly captivating events that stopped the nation, where our greatest athletes, alongside a new generation, took the stage across a plethora of sporting events.
Quel spectacle!
In 2024, Australia’s eyes and ears were on the French capital and Nine’s Wide World of Sports brought them every single moment.
The Olympics and Paralympics in Paris crafted truly captivating events that stopped the nation, where our greatest athletes, alongside a new generation, took the stage across a plethora of sporting events.
Paris to Brisbane with Australia's biggest sporting stars
Over the next decade, Nine’s Wide World of Sports will assemble a world-class team of experts and storytellers to continue Australia's Olympic and Paralympic journey and inspire a new generation of fans. Together, they will deliver thousands of hours of content across Nine’s suite of platforms, connecting with sports fans like never before.
The Games are more than sport
The Olympics are about commitment and sacrifice, the journey and the stories. The inclusiveness and equality, about doing your best and living up to the value of Olympism. It’s about who we are as humans, and how these events contribute to building a peaceful and better world through sport.
Our commitment to five powerful storytelling territories
Celebrating the legacy and history of the Games, the sports and the athletes
Inspiring Australians to challenge themselves for a greater purpose
Informing Australia to challenge itself for a greater purpose
Connecting to culture and those around us, now and in the past
Driving the future of humankind forward together
Nine delivered a 24/7 main stage, live and on demand
Nine’s coverage of the Paris 2024 Olympic and Paralympic Games was unmissable, reaching a Total TV audience of over 20 million people. With two 24-hour, fully hosted Free to Air channels, we brought Australia the most extensive coverage of the Games, covering the live action and daily highlight shows. Opening up more opportunities for your brands to get closer to the action.
Australia’s leading BVOD platform, 9Now, became the destination for all Olympic and Paralympic coverage. Athletics, Basketball, Golf, Gymnastics & Volleyball were the top 5 sports streamed, with all coveraege driving a national BVOD reach of 7.5 million and recording 4.4 billion minutes viewed, giving audiences control of how they experience the Games. Every sport, anytime, anywhere.
Source: TVMAP VOZ Analyser, VOZ Data 5.9 © OzTAM Pty Limited [2023], NATIONAL, Nine Content, 24/07/2024 - 12/08/2024 & 28/08/2024 – 9/09/2024, Cumulative Reach, Paralympics 2024, Olympics 2024, Today in Paris, Paralympic Games, Paris 2024, OlympicGames, Total People & Multiple Demos, Total TV, When Watched.
Daily coverage
All day coverage hosted by experts
On-demand channels
40 on-demand channels, each dedicated to a specific sport
Olympic themed programming
Running right through Nine’s slate, with themed episodes of Australia’s favourite news and entertainment formats
Insight and expertise, from every angle
For almost two hundred years, Nine’s mastheads have covered sport here in Australia and around the world, telling the stories of every Olympic and Paralympic Games. And in Paris, our content was greater than ever.
Nine’s digital publishing channels, WWOS and 9News mastheads delivered over 200 million minutes of content, 214 million views, and 65 million page views. The go-to for audiences, providing real-time updates through daily live blogs. From breaking news in Paris to in-depth sport analysis, our readers had the latest information at their fingertips across both print and digital platforms throughout the Games.
Source: OzTAM VOZ up to 12/08/2024 (up to 2am research date end), OzTAM VPM upto 12/08/2024 (up to 2am research date end).
The Olympics and Paralympics across every media touchpoint, are underpinned by Nine’s leading data infrastucture
Signed in users
68 targeting segments across 9 verticals
Audience enrichment from
Contact us for more information on how your brand can leverage the power of the Olympics and Paralympics on Nine to deliver real business outcomes.
