Radio Logos + Podcasts

Unlock the power of premium audio solutions with Nine

Nine’s live and local audio content has never been more effective, whether it’s tuning into our live talk radio stations, digitally streaming on your own device, or listening to one of our specialist entertainment and investigative podcasts.

Australia’s most powerful and agile audio platform allows brands to reach highly engaged audiences and deliver truly incredible business results. ​

Connect to a new generation of listeners through the power of Total Audio


The way our audiences listen is changing and we’re changing with them

Here’s what you need to know:

GFK Survey 2 2024

Nine’s talk stations 2GB and 3AW are No.1 across Sydney and Melbourne, with audience growth at 4BC and 6PR, as listeners turn to talk for the big moments and breaking news in their city. ​​

Nine Radio is the clear No.1 in live audio streaming across the country, posting a commercial streaming share of 28.2%, with particularly dominant numbers in Breakfast and Mornings. 



30.5% COM



33.5% COMM







Nine Digital Audio – March 2024


Podcast downloads

+13% compared to last month


Podcast listeners

+9% MoM

Source: GfK Radio360 Ratings, SMBP Survey 2 2024, Mon-Sun 5.30am-12MN, Cume (000s) Total Radio, Commercial Streaming Share %, Mon-Sun 5.30am-12MN, Nine Radio - 2GB, 3AW, 4BC, 6PR, AP10+ unless otherwise specified. Triton, Podcast Metrics, March 1-31 2024, Downloads, Listeners.

Nine Audio

Harness Nine's Superhosts to supercharge your brand messaging

When you choose Nine Radio you are inviting the hosts, their personalities and respected opinions into your inner circle. As a result, our listeners are all ears because it’s like hearing it from a trusted, loyal friend.

As enablers of real change, Nine’s super hosts set the agenda, rallying businesses, government and communities to drive real action.

Nearly 50%

Of our weekday listeners are exclusive to Nine Radio – you can’t find them anywhere else.

Source: GfK Radio360 Ratings, Survey 6 2023, Mon-Fri 5.30am-6pm, Exclusive Cume (000s), Commercial Stations only, Nine Radio – 2GB, 3AW, 4BC, 6PR AP10+

3aw talent

The new voices of Melbourne 
on the airwaves in 2024

Introducing 3AW Melbourne’s new line-up, commencing from January 2024. Tom Elliott will move to Mornings, with Jacqui Felgate appointed 3AW’s new Drive host, and Tony Moclair stepping into Afternoons.

Deeply engage with local content, making your brand part of community conversations

Nine Audio delivers meaningful local connections talking about topics, issues, products and services that directly relate to local areas.

Localism is a powerful brand perception and engagement influencer. Half (51%) of all Australians want to see brands demonstrate their connection to local communities. Local impact with national influence, the true value of localism. That’s what Nine Audio can offer.

Source: Neighbourhood Watch

Contextual relevance makes your message work harder

Studies have shown how ad-context alignment drives business outcomes:



Enhanced engagement with advertising

Increase in purchase intent, delivered by contextual alignment



Increase in unaided awareness

Lift in sales

Source: Radiocentre’s ‘Emotional Multiplier’ study & ARF’s contextual alignment study 2020 


Up to the minute news, sport
and opinion


More than 100 podcasts across diverse content verticals


Credibility by association

All ears, deep pockets — unlock this highly valuable audience

80% of Australia’s wealth is held by 41% of the population aged 45 years+. And 67% of Nine Radio listeners are aged 45 years+.* Nine Audio’s audience is highly targeted, engaged, affluent, and deeply loyal to our brands.​

Source: Blindspot, Nielsen CMV, Metro Survey 9, Fused Radio Currency, Mon-Sun 5.30am-12MN, Cume (000s), Nine Radio - 2GB, 3AW, 4BC, 6PR, AP18+ vs SMBP AP18+​. *GfK Radio360 Ratings, Survey 6 2023, Mon-Sun 5.30am-12MN, Cume (000s), AP45+, Nine Radio – 2GB, 3AW, 4BC, 6PR


More interested in a range of brands and products, including big-ticket items like travel, home improvement/DIY, grocery and auto, than your average audience

With the means
take action

6 times more likely to go to an advertiser’s website if they have heard it on radio 

64% of listeners take action from radio advertising 

Open minded and valuing "value"

Nine Radio listeners are open to change with more than 2 in 3 shopping for bargains and specials or switching brands based on special offers 

Source: Blindspot & CRA

We mean business

Nine Audio is the perfect combination for your media strategy. Across talk radio, digital streaming and podcast, our total audio offering can drive incremental reach for your campaign. Nine Radio extends the 25-54-year reach by at least 373,000 weekly listeners when combined with any other network.

We know that every dollar counts. With access to Nine’s largest local, first party data to maximise targeting and minimise wastage, plus completely measurable attribution reporting through Veritone, Near, Gemba and Podsights coming soon.

Partner with Nine Audio to influence consumer behaviour and business outcomes.

Source: GfK Radio360 Ratings, Survey 6 2023, Cume (000s), Mon-Sun 5.30am-12MN, Graphical Overlap, AP25-54, AP35-54, Nine Radio – 2GB, 3AW, 4BC, 6PR


Create talkability for your brand


Realise creative audio solutions with


Nine's Superpower: Surround Sound

Multiply your impact with Powered
by Nine

Through Powered, Nine’s client marketing solutions division, we’ve upped the game on audio in terms of strategy, creativity of solutions, and measurement of effectiveness. ​Whether it’s audio-only or cross-platform, Nine’s Total Audio offering has developed powerful and agile platforms that will allow you to move quickly, reach a valuable target audience, and use our stations as a growth engine for your business success.

It's time to leverage the power of premium audio solutions with Nine  in 2023


Contact us for more information on how your brand can leverage the power of Nine Audio to deliver real business outcomes.

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