Powered Predicts is the culmination of an extensive body of research that seeks to underpin the emerging trends in media, marketing and advertising, designed to help your brand step into 2023 ahead of the game.
The butterfly effect of the last few years has taught us that each action has a consequence
As we continue to liberate ourselves from the things that no longer serve us, we are considering new ways of living, working, creating, co-operating, and communicating – with brands, each other, and the wider world.
2023 is expected to be a year of increased uncertainty, therefore it's only natural that we are more considered in our choices. Considered because we want to get it right but also because we can't really afford to get it wrong.
Powered Predicts trends surface organically from a broad spectrum of sources and tell the story of people and their relationship with their environment, technology, brands, and each other.
The butterfly effect of the last few years has taught us that each action has a consequence
As we continue to liberate ourselves from the things that no longer serve us, we are considering new ways of living, working, creating, co-operating, and communicating – with brands, each other, and the wider world.
2023 is expected to be a year of increased uncertainty, therefore it's only natural that we are more considered in our choices. Considered because we want to get it right but also because we can't really afford to get it wrong.
Powered Predicts trends surface organically from broad spectrum of sources and tell the story of people and their relationship with their environment, technology, brands, and each other.
Toby Boon
Director of Strategy & Creative Solutions, Powered by Nine
Now in its third year, Powered Predicts is an ongoing trend-tracking initiative from Powered by Nine’s Strategy & Creative Solutions team. The project’s focus is to identify the key cultural trends which we believe will build momentum over the next twelve months, and unpack what they mean for Australia’s marketers and their agencies.
To inform these predictions, the team draws on consumer research and category shifts, creative effectiveness studies, cultural forecasting, and the business objectives driving advertisers’ media briefs. This means that our “top 9” list is eclectic and reflects the diverse range of sources and analysis that shape it. From the re-evaluation of “value” to choice paralysis, from new rules for personal relationships to the growing role that pets play in purchase decisions, Powered Predicts offers brands an intriguing and invaluable glimpse into the year ahead.
Now in it’s third year, Powered Predicts is an on-going trend-tracking initiative from Powered by Nine’s Strategy & Creative Solutions team. The project’s focus is to identify the key cultural trends which we believe will build momentum over the next twelve months, and unpack what they mean for Australia’s marketers and their agencies.
To inform these predictions, the team draws on consumer research and category shifts, creative effectiveness studies, cultural forecasting and the business objectives driving advertisers’ media briefs. This means that our “top 9” list is eclectic, but it reflects the diverse range of sources and analysis that shaped it. From the re-evaluation of “value” to choice paralysis; from new rules for personal relationships to the growing role that pets play in purchase decisions, Powered Predicts offers brands an intriguing and invaluable glimpse into the year ahead.
Tony Boon
Director of Strategy and Insights, Powered
To explore the future together, and delve deeper into these trends, please request a tailored presentation by completing this form.