NINE’S COVERAGE OF THE WINTER OLYMPIC GAMES HAS SO FAR BEEN WATCHED BY MORE THAN HALF THE AUSTRALIAN POPULATION PROVIDING A GOLDEN MOMENT FOR BRANDS
Nine’s broadcast of the Winter Olympic Games Milano Cortina 2026™ has so far reached a Total Television audience of more than 14 million Australians across Channel 9, 9Gem and 9Now.
As the nation’s medal tally grows, Milano Cortina 2026 has provided some truly remarkable images of athletes competing in one of the most beautiful settings for a Winter Olympics, and Australians have turned to Nine’s unparalleled digital cross-platform ecosystem to cheer on the Green and Gold.
Utilising Nine’s unique set of cross platform digital audiences, advertisers are now experiencing the halo effect of being part of big cultural moments that have dominated headlines.
From the 9Network, 9Now and Stan Sport, tonine.com.au, smh.com.au, theage.com.au, afr.com and Nine’s audio sites, there has been substantial across-the-board rise in digital consumption of some of Australia’s most known brands.
Total Nine Publishing has recorded more than 4.9 million page views of Winter Olympics related coverage since the Games began [4/2 – 18/2], with Milano Cortina 2026 stories across the metro mastheads having 53% more total page views than an average 2025 sports story.
With Nine’s coverage of the Winter Olympics now reaching a National Total TV reach of 14.2 million Australians, brands who have campaigns across Nine’s premium channels are reaping the benefits of reaching audiences at scale.
9Now has provided 19% incremental reach to broadcast TV, with 45% of People 16-39 watching the Winter Olympics solely via 9Now. Across Total TV, the coverage has reached 3.6 million viewers in People 16-39 since the 9Network’s games coverage began.
Stan Sport’s comprehensive coverage of every event in full has resulted in the platform’s coverage surpassing 200 million minutes watched, with snowboarding being the nation’s most popular winter sport to watch, followed by alpine skiing, freestyle skiing, figure skating, ice hockey and then curling.
Nikki Rooke, Nine’s National Sales Director – Total Television, said: “Milano Cortina 2026 continues to draw in huge, highly-engaged audiences. Only Nine can provide this type of premium content ecosystem to deliver our sponsors and advertisers massive scale with the ultimate effectiveness.”
Nine’s coverage of the Olympic Winter Games Milano Cortina 2026 screens across the 9Network, 9Now and Stan Sport.
OLYMPIC WINTER GAMES MILANO CORTINA 2026 CONTINUES TODAY ON THE 9NETWORK, 9NOW & STAN SPORT
Day 14 will see plenty of Australians in action, starting with Kyra Wheatley in the Women’s Ski Cross event at 8.00pm AEDT, followed by Reilly Flanagan in the Men’s Freestyle Skiing Aerials at 8.30pm AEDT on Friday, February 20.
On Saturday, February 21, Australia has two 2-woman Bobsleigh team. Bree Walker and Kiara Reddinguis, alongside Sarah Blizzard and Desi Johnson will begin their heats from 4.00am AEDT.
FREESTYLE SKIING – Men’s Aerials Finals (TBC Australian Reilly Flanagan)
SATURDAY FEBRUARY 21
12.05AM
CURLING – Women’s Semi-Finals
12.15AM
BIATHLON – Men’s 15km Mass Start
2.30AM
SPEED SKATING – Women’s 1500m
2.40AM
ICE HOCKEY – Men’s Play-off Semi-Finals Canada vs. Finland
4.00AM
BOBSLEIGH – 2-woman Heats 1 & 2 Featuring two Australian teams: Bree Walker and Kiara Reddingius Sarah Blizzard and Desi Johnson
5.00AM
CURLING – Men’s Bronze Medal Game
5.30AM
FREESTYLE SKIING – Men’s Halfpipe Final
6.15AM
SHORT TRACK SPEED SKATING – Women’s 1500m – Finals
7.10AM
ICE HOCKEY – Men’s Play-off Semi-Finals United States vs. Slovakia
7.18AM
SHORT TRACK SPEED SKATING – Men’s 5000m Relay – Finals
*Schedules subject to change
THE OLYMPIC WINTER GAMES MILANO CORTINA 2026 – LIVE AND FREE ON 9NETWORK, STREAMED ON 9NOW, AND EVERY SPORT – WITH EVERY MEDAL MOMENT IN 4K ULTRA HD ON STAN SPORT
In a raw and revealing portrait of fame, fallout and the fine line between brilliance and self-destruction, I’m Chevy Chase And You’re Not takes audiences inside the extraordinary life of one of comedy’s most recognisable figures, Chevy Chase, on Wednesday, February 25, at 9.00pm on Channel 9 and 9Now.
Rising to fame as one of the original breakout stars of Saturday Night Live, Chase quickly became America’s comedy golden boy. His razor-sharp wit, fearless satire and unfiltered honesty propelled him to Hollywood superstardom in the 1980s, defining an era of big-screen comedy. Yet the same qualities that fuelled his success would also contribute to professional clashes and personal controversy, turning him into one of the industry’s most talked about cautionary tales.
Award-winning director Marina Zenovich delivers an honest and authentic portrait of the man behind the name, unpacking both the triumphs and the turmoil that shaped Chase’s extraordinary career.Narrated by candid interviews from Chase’s friends, family and peers, the documentary features appearances from Dan Aykroyd, Beverly D’Angelo, Goldie Hawn, Lorne Michaels, Ryan Reynolds, Martin Short and Kevin Smith, among others. Together, they offer personal reflections that cut through the facade to reveal the complicated, charismatic and often misunderstood man behind it.
Viewers will also be treated to rare home movies, archival footage and intimate new moments that capture Chase at his most candid and unguarded.
For a compelling look at the life and legacy of a true comedy original, tune in to I’m Chevy Chase And You’re Not on Wednesday, February 25, at 9.00pm on Channel 9 and 9Now.
I’M CHEVY CHASE AND YOU’RE NOT: WEDNESDAY, FEBRUARY 25, AT 9.00PM ON CHANNEL 9 AND 9NOW
OLYMPIC WINTER GAMES MILANO CORTINA 2026 CONTINUES TODAY ON THE 9NETWORK, 9NOW & STAN SPORT
Australia has claimed its sixth medal of Milano Cortina 2026 with Danielle Scott taking home silver in the Women’s Freestyle Skiing Aerials on Day 12.
On Thursday, February 19, Australians Lara Hamilton and Phil Bellingham will compete in the Olympic debut of Ski Mountaineering. The women’s event begins at 7.50pm AEDT, followed by the men’s at 8.30pm AEDT. Later, Reilly Flanagan will take to the skies in the Men’s Freestyle Skiing Aerials qualifications at 9.00pm AEDT.
Then, Team Australia’s youngest athlete Indra Brown, lines up in the Women’s Freeski Halfpipe qualifications at 5.30am AEDT on Friday, February 20.
TIME (AEDT)
EVENT
THURSDAY FEBRUARY 19
7.05AM
CURLING – Men’s Round Robin Sweden vs. Czechia Italy vs. Switzerland China vs. Germany Norway vs. Canada
7.50PM
SKI MOUNTAINEERING – Women’s Sprint Heats Featuring Australian Lara Hamilton
CURLING – Women’s Round Robin Switzerland vs. United States Canada vs. Korea Japan vs. China Great Britain vs. Italy
12.40AM
ICE HOCKEY – Women’s Bronze Medal Game Switzerland vs. Sweden
2.30AM
SPEED SKATING – Men’s 1500m
5.00AM
FIGURE SKATING – Women Single Skating – Free Skating
5.05AM
CURLING – Men’s Semi-Finals
5.10AM
ICE HOCKEY – Women’s Gold Medal Game United States vs. Canada
5.30AM
FREESTYLE SKIING – Women’s Freeski Halfpipe Qualifications Featuring Australian Indra Brown
*Schedules subject to change
THE OLYMPIC WINTER GAMES MILANO CORTINA 2026 – LIVE AND FREE ON 9NETWORK, STREAMED ON 9NOW, AND EVERY SPORT – WITH EVERY MEDAL MOMENT IN 4K ULTRA HD ON STAN SPORT
The 14th of December 2025 is a date now seared in Australian history forever. What happened at Bondi Beach on that awful day was the deadliest terrorist attack on our shores. Fifteen innocent people were killed and 40 more injured when two gunmen unleashed evil. But out of the devastation, accounts of incredible bravery emerged. And of the many people who showed courage under fire, Ahmed Al Ahmed’s story is especially significant. Video beamed around the world proved how, without any regard for his own safety, he confronted and overpowered one of the attackers.
For the premiere of its 48th season, Dimity Clancey presents a special edition of 60 MINUTES as Ahmed Al Ahmed returns to Bondi for the first time and reveals in extraordinary detail his role in saving countless lives. Mr Al Ahmed tells Clancey what possessed him to tackle one of the alleged terrorists, Sajid Akram, and the words he screamed as he disarmed the gunman. He also answers the question many have asked: Why, when he had the chance, did he not shoot Akram? Mr Al Ahmed provides a gripping explanation of his actions in the Bondi attack; a moment in time Australians wished had never happened, but are so thankful that people like Ahmed Al Ahmed were there to provide help.
Reporter: Dimity Clancey Producers: Anne Worthington, Sheree Gibson SNEAK PEEK
60 MINUTES SUNDAY, FEBRUARY 22, AT 8.45PM ON CHANNEL 9 & 9NOW
OLYMPIC WINTER GAMES MILANO CORTINA 2026 CONTINUES TODAY ON THE 9NETWORK, 9NOW & STAN SPORT
On Wednesday, February 18, Australia will have two teams competing in the Cross-Country Skiing Team Sprint Free events. Rosie Fordham and Phoebe Cridland will compete in the Women’s at 7.45pm AEDT, followed by Hugo Hinckfuss and Lars Young Vik in the Men’s at 8.15pm AEDT.
Both at 8.00pm AEDT, Madison Hoffman and Phoebe Heaydon will be competing in the Women’s Alpine Skiing Slalom and Danielle Scott, Abbey Willcox, Airleigh Frigo and Sidney Stephens will line up for the Women’s Freestyle Skiing Aerials qualification runs, with the finals at 11.00pm AEDT.
Then Ally Hickman will take on the Snowboard Slopestyle course in the women’s final at 12.30am AEDT on Thursday, February 19.
TIME (AEDT)
EVENT
WEDNESDAY FEBRUARY 18
7.05PM
CURLING – Women’s Round Robin China vs. Denmark United States vs. Great Britain Sweden vs. Korea
7.45PM
CROSS-COUNTRY SKIING – Women’s Team Sprint Free Qualifications Featuring Australians Rosie Fordham and Phoebe Cridland
8.00PM
ALPINE SKIING – Women’s Slalom Run 1 Featuring Australians Madison Hoffman and Phoebe Heaydon
CURLING – Men’s Round Robin Italy vs. Canada China vs. Czechia Norway vs. Switzerland United States vs. Great Britain
12.30AM
SNOWBOARD – Women’s Slopestyle Final Featuring Australian Ally Hickman
12.45AM
BIATHLON – Women’s 4 x 6km Relay
2.40AM
ICE HOCKEY – Men’s Play-offs Quarterfinals Canada vs. TBC
4.10AM
ICE HOCKEY – Men’s Play-offs Quarterfinals Finland vs. Switzerland
5.05AM
CURLING – Women’s Round Robin Great Britain vs. Japan Switzerland vs. Denmark Canada vs. Italy China vs. Sweden
6.15AM
SHORT TRACK SPEED SKATING – Men’s 500m Finals
6.51AM
SHORT TRACK SPEED SKATING – Women’s 3000m Relay Finals
7.10AM
ICE HOCKEY – Men’s Play-offs Quarterfinals United States vs. TBC
*Schedules subject to change
THE OLYMPIC WINTER GAMES MILANO CORTINA 2026 – LIVE AND FREE ON 9NETWORK, STREAMED ON 9NOW, AND EVERY SPORT – WITH EVERY MEDAL MOMENT IN 4K ULTRA HD ON STAN SPORT
Mel Schilling today announced that she will be stepping away from her role as an Expert on Married at First Sight Australia.
Mel said: “After 12 extraordinary seasons, I have made the heartfelt decision to step away from my role as an expert on Married at First Sight Australia.”
“This hasn’t been a choice I’ve made lightly. In recent years, my health challenges and living in the UK spending up to three months a year away from my family is no longer sustainable. It has become clear that I must make a change that puts my family, health and time at the very centre of my life.”
“What began as a small social experiment has grown into a global phenomenon, and I have felt truly privileged to be part of that journey. I am incredibly grateful to the fans, the production team, and my fellow experts for their trust and passion over the years.”
“I am leaving not with sadness, but with a deep sense of gratitude for everything we’ve achieved together. Stepping away from the Australian series is the right move for my future, though I look forward to continuing my work with Married at First Sight UK. Thank you for being part of this chapter with me.”
Adrian Swift, Nine’s Head Of Content, Production & Development
“Mel has been on the Married at First Sight journey from season two. She helped us define the show in the early days and always brought her incredible insight and empathy to both the matching process and to the commitment ceremony couch.”
“She has celebrated every high and met every challenge over the last 12 seasons of MAFS but her enthusiasm to find the best match for hundreds of Aussies has remained undiminished.”
“All of us at Nine hugely value her contribution to the nation’s most-watched television series but we understand the pull of her home in the UK and wish her continued success on MAFS UK.”
Tara McWilliams, Director of Content, Endemol Shine Australia
“It’s hard to imagine the couch without Mel. From the moment she joined the experiment, Mel brought an authenticity and passion that resonated deeply with millions of MAFS viewers, both here and abroad. Her ability to both challenge and champion our participants has helped shape the heart and evolution of the series.”
“We are forever grateful for all that she’s brought to the show, and while we will miss her expertise, warmth and unmistakable presence, we wholeheartedly support her decision to prioritise her life in the UK with her family, wishing her every happiness”.
OLYMPIC WINTER GAMES MILANO CORTINA 2026 CONTINUES TODAY ON THE 9NETWORK, 9NOW & STAN SPORT
Day 11 will feature a strong Australian contingent in the Men’s and Women’s Freestyle Skiing Aerials qualification events. Danielle Scott, Abbey Willcox, Airleigh Frigo and Sidney Stephens will be in the Women’s at 8.45pm AEDT and Reilly Flanagan in the Men’s at 11.30pm AEDT on Tuesday, February 17.
Plus, Ally Hickman will be chasing Australia’s next medal in the Women’s Snowboard Slopestyle final at 11.00pm AEDT.
TIME (AEDT)
EVENT
TUESDAY FEBRUARY 17
7.05PM
CURLING – Men’s Round Robin Switzerland vs. Sweden United States vs. China Czechia vs. Germany
CURLING – Women’s Round Robin Sweden vs. Canada Italy vs. Japan Denmark vs. United States Korea vs. Switzerland
12.30AM
BIATHLON – Men’s 4 x 7.5km Relay
12.30AM
SPEED SKATING – Men’s & Women’s Team Pursuit Finals
2.40AM
ICE HOCKEY – Men’s Qualification Play-off Czechia vs. Denmark
4.45AM
FIGURE SKATING – Women’s Single Skating – Short Program
5.00AM
BOBSLEIGH – 2-man Heat 3
5.05AM
CURLING – Men’s Round Robin Germany vs. Switzerland United States vs. Italy Canada vs. Great Britain Sweden vs. Norway
5.30AM
FREESTYLE SKIING – Men’s Freeski Big Air Final
7.05AM
BOBSLEIGH – 2-man Heat 4 Final
7.10AM
ICE HOCKEY – Men’s Qualification Play-off Sweden vs. Latvia
*Schedules subject to change
THE OLYMPIC WINTER GAMES MILANO CORTINA 2026 – LIVE AND FREE ON 9NETWORK, STREAMED ON 9NOW, AND EVERY SPORT – WITH EVERY MEDAL MOMENT IN 4K ULTRA HD ON STAN SPORT
The Australian Financial Review today unveiled a new brand campaign ‘It’s Not For Everyone’, designed to reinforce its position as the daily habit of successful people.
Developed in partnership with Howatson+Company, the campaign is centred around the aspirational mindset that sets Australia’s most successful and ambitious people apart – a relentless drive and commitment to achieve their goals both at work and in their personal lives.
This mindset isn’t limited to the Financial Review’s corporate heartland, but those seeking success through entrepreneurial endeavours and personal wealth generation. A growing cohort who are actively seeking out the knowledge and insights to help them understand the world, make informed decisions and get ahead in every aspect of their lives.
By reflecting the mindset, behaviours and attitudes that unite the Financial Review’s diverse audience, the campaign aims to broaden the brand’s appeal and build a community around shared values. And in an increasingly fragmented and competitive landscape demonstrate the masthead’s unique value in helping its readers realise their ambitions.
The comprehensive rollout will run nationally from today (February 16) and consists of television, streaming, audio, large and small format out-of-home, digital, print and social.
The campaign leads with a hero film which tracks the effort, grit and obsession it takes to achieve a moment of success across three key storylines. Two further story arcs are explored through supporting materials, to reflect the AFR’s diverse readership and editorial pillars, including corporate leadership, technology, fashion, property and agriculture.
Tonally the film aims to reflect the emotional reality of ambition, with every technical element – from sound design to cinematography – engineered to mirror the experience of the characters.
The film is supported by a suite of photographic stills that capture the emotion of each scene, shot by renowned photojournalist Adam Ferguson.
A series of editorial and content initiatives will launch this week including subscriber notes, newspaper wraps of the Financial Review and special editorial collections that bring to life the real world stories of ambition, passion and commitment within the Australian business community.
“The campaign reflects our core belief that entrepreneurship is the most important driver of Australia’s future prosperity. We report on all aspects of business so it’s great to do something that is unapologetically focused on telling stories about people who will shape this country in the coming decades,” said The Australian Financial Review editor-in-chief James Chessell.
‘It’s Not For Everyone’ marks the first brand campaign for the Financial Review since 2022 and comes during a period of strong subscriber and audience growth.
“The power of this campaign is in its honesty,” said Vera Straubinger, Head of Brand & Acquisition at Nine. “The acknowledgement that ambition doesn’t look the same to everyone, and what unites our audience today isn’t their job title or rung on the corporate ladder, but their drive for progress. The grit and determination to realise their dreams. At its heart, this campaign is essentially a love letter to the pursuit.
“Our strategy shift moves success from a place (the boardroom) to an attitude (the success mindset). And by admitting that the AFR isn’t for everyone, we’re doubling down on exactly who it is for – Australians looking to the Financial Review for the knowledge and insights to help them get ahead in every aspect of their lives.”
Directed by Dylan Duclos and produced by Collider, the TVCs will be shown in 15, 30 and 60 second formats and were filmed in Sydney.
“The Australian Financial Review is not only iconic, but it delivers the insight and coverage to achieve success. This campaign celebrates the truth that modern success has many forms, but one defining quality: an unstoppable drive. Some have it, some don’t, and that’s okay. After all, like everything in life, not everything is for everyone. It’s bold, honest and true to a publication that stands by the statement “the daily habits of successful people.” said Richard Shaw, Deputy Chief Creative Officer at Howatson+Company.
Credits:
Nine Director of Audience Growth, Publishing: Aimie Rigas Head of Brand & Acquisition: Vera Straubinger Marketing Lead, Brand & Acquisition: Tessa Maughan Marketing Manager, Brand & Acquisition: Samantha Hutchinson
Agency: Howatson+Company Chief Executive Officer: Chris Howatson Group Managing Director: Renée Hyde Client Partner: Fleur Lancaster Senior Business Manager: Alex Booker Executive Planning Director: Katharina Wynne Deputy Chief Creative Officer: Richard Shaw Senior Creative: Jack Close Senior Creative: Zak Hawkins Head of Design: Trent Michael Designer: Jock Price Studio Lead: Simon Merrifield Head of Production: Holly Alexander Senior Lead, Sound and Music: Shane Vancuylenberg
Production Company: Collider Managing Partner & Executive Producer: Rachael Ford Davies Executive Producer: Tom Slater Director: Dylan Duclos Cinematographer: Christopher Miles Production Designer: Jackson Dickie Costume Designer: Olivia Simpson Casting: Byrne Creative Editor: King Yong, Howatson+Company Colourist: Ferg Rotheram Original Music and Sound: Heckler Sound
Production Company: Photoplay Photography Photographer: Adam Ferguson Executive Producer: Alison Lydiard
Website Production: Khemistry Client Service Director – Vanessa West Senior UX/UI Designer – Glen Cable Digital Development – Flip
Media Partner: PHD Group Business Director: Ali Jones Business Director: Emily Friedlos Senior Planning Manager: Patrese Beasley
OLYMPIC WINTER GAMES MILANO CORTINA 2026 CONTINUES TODAY ON THE 9NETWORK, 9NOW & STAN SPORT
Australia’s best Olympic Winter Games ever continues as the medal tally grows to three gold, one silver and one bronze after 9 days of competition.
Starting day 10 on Monday, February 16, Brendan Corey lines up for the Men’s Short Track Speed Skating 500m heats at 9.17pm AEDT.
Then on Tuesday, February 17, Bree Walker’s campaign continues with the Women’s Monobob at 5.00am AEDT.
TIME (AEDT)
EVENT
MONDAY FEBRUARY 16
7.05PM
CURLING – Women’s Round Robin Sweden vs. Switzerland China vs. Canada Denmark vs. Great Britain
8.00PM
ALPINE SKIING – Men’s Slalom Run 1
8.00PM
BOBSLEIGH – 2-man – Heats
9.00PM
SHORT TRACK SPEED SKATING – Women’s 1000m – Finals
9.17PM
SHORT TRACK SPEED SKATING – Men’s 500m – Heats Featuring Australian Brendan Corey
10.06PM
SHORT TRACK SPEED SKATING – Men’s 5000m Relay – Semifinals
11.30PM
ALPINE SKIING – Men’s Slalom Run 2
TUESDAY FEBRUARY 17
12.05AM
CURLING – Men’s Round Robin Great Britain vs. Norway Czechia vs. Canada Sweden vs. Germany Italy vs. China
2.40AM
ICE HOCKEY – Women’s Play-offs Semifinals United States vs. Sweden
5.00AM
BOBSLEIGH – Women’s Monobob Heat 3 Featuring Australian Bree Walker
5.00AM
SKI JUMPING – Men’s Super Team – 1st Round
5.05AM
CURLING – Women’s Round Robin United States vs. Italy Korea vs. China Switzerland vs. Great Britain Japan vs. Canada
5.30AM
FREESTYLE SKIING – Women’s Freeski Big Air Final
6.00AM
FIGURE SKATING – Pair Skating – Free Skating Medal Event (TBC – Australians Hektor Giotopoulos Moore and Anastasiia Golubeva)
7.06AM
BOBSLEIGH – Women’s Monobob Heat 4 Medal Event Featuring Australian Bree Walker
7.10AM
ICE HOCKEY – Women’s Play-offs Semifinals Canada vs. Switzerland
*Schedules subject to change
THE OLYMPIC WINTER GAMES MILANO CORTINA 2026 – LIVE AND FREE ON 9NETWORK, STREAMED ON 9NOW, AND EVERY SPORT – WITH EVERY MEDAL MOMENT IN 4K ULTRA HD ON STAN SPORT
Monday 16 February, 2026
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