NRL on Nine,
tackle the future
For over 30 years, Nine has united Aussies all around the country in their love for the National Rugby League.
In the 2026 season, we’re taking the game to new heights, offering unparalleled access to innovative, cross-platform solutions that drive unstoppable impact for your brand.
Where brands win big
NRL on Nine isn’t just about the game – it’s about passionate fans whose energy fuels unforgettable moments, sparks conversation and influences culture across Australia. For brands, it’s an impactful way to amplify visibility and forge lasting connections, turning fan loyalty into enduring brand devotion.
NRL viewers are 76% more likely to be aware of brands that sponsor the NRL in broadcast*
NRL viewers are 215% more likely to consider sponsor brands exclusively*
Brands in subsequent years of sponsorship experience an 84% increase in brand perception, compared to first year
*Compared to the Gemba broadcast benchmark Gemba NRL Sponsorship results 2020-2023
Our audience
A game Aussies love, amplified
Home of the biggest games and the biggest names, Nine's Wide World of Sports will bring the season to life live and free on the 9Network, including the jewels in the NRL crown - the exclusive men’s and women’s State of Origin and the blockbuster men’s Finals series - as well as the NRLW series, Nine’s NRL ecosystem gives brands unparalleled access to a diverse audience at scale.
Source: TVMAP VOZ Program Analyser, VOZ Data 5.9 © OzTAM Pty Limited [2023] National, 3/3/2024-28/9/2024, NRL, NRL Finals, Total People, Total TV, Overnight. Roy Morgan Research; people 14+ for the 12 months ending March 2024. GfK Radio360 Ratings, Sydney + Brisbane Survey 3-6 2024, Cume (000s), Fri 1900-2300, Sat 1300-2200, Sun 1300-1900, Exclusive Cume (Market #), TSL (HH:MM), Market Share %, 2GB or 4BC, AP10+. VOZ Data 5.0 © OzTAM Pty Limited [2023]. TVMAP VOZ ANALYSER, NATIONAL, METRO, REGIONAL 31/05/2023 - 12/07/2023 V 08/06/2022 - 13/07/2022, 0200-2559, Network Nine & Affiliates, Total TV, TV, BVOD, Reach, based on Matching "Primary Description records = contains STATE OF ORIGIN, Total People, When Watched Basis as at 13.07.2023. VOZ Data 5.0 © OzTAM Pty Limited [2023]. TVMAP VOZ ANALYSER, NATIONAL, 01/06/2023-22/06/2023, S-S 0200-2559, Network Nine & Affiliates, Total TV, TV, BVOD, Total People, When Watched Basis, contains "WOMEN'S STATE OF ORIGIN". Source: TVMAP VOZ Analyser & TVMAP VOZ Program Analyser, OzTAM VOZ Data 5.9, Nine Only, National (inc Spill) & Markets (excl Spill), 2025 & 2024 State of Origin, Total TV, When Watched (Cume Reach), Overnight (Match specific Audience, Reach and Minutes)
A total media platform
Spark your next success story
NRL on Nine, one unified content solution. Whenever and wherever fans want it
Big ideas, for even bigger results
Check out how our partners have leveraged big-event sport to grow their business
More than just sport
We’re in the new generation of rugby league and it’s time to connect with footy fans, at scale, right across Australia.
Empowerment
Leadership
Culture & diversity
Resilience & respect
Cross-platform engagement
Ready to find out more? Contact us for information on how your brand can leverage the power of Nine to deliver real business outcomes.
