Category: General

One of Australia’s top media buyers is confident Nine’s 2020 lineup will deliver due to the strength of its programming slate, coupled with the strength of its data scale across digital. 

Claire Butterworth, Chief Investment Officer at Mediacom, shared her confidence in Nine’s strategy for the year ahead, following Nine’s 2020 Upfront presentation.

“The strongest part of Nine’s strategy is the balance between content and data,” Butterworth said. “All of the content is underpinned by data and vice versa, which will make transaction and the way we engage with Nine much easier. At the heart of it, you’ve got some amazing tentpole programming, and news, sport and drama really culminate to make the good schedule.”

During the Upfront presentation, Michael Stephenson, Nine’s Chief Sales Officer, announced that Nine has rebuilt 9Tribes, its leading customer segmentation offering, by adding five new verticals consisting of food, travel, automotive, luxury and property to its existing verticals of news, sport, entertainment and lifestyle.

“9Tribes has been an important part of our data offering for a number of years and we are excited to see it extending across all media assets, with clear verticals that will help marketers reach the scale of our audiences,” said Stephenson.

Butterworth made note of the power of Nine’s data proposition and the power of a premium brand-safe environment. 

“The brand safety element is really important and the way 9Tribes have been formed through the data play is really attractive for a lot of our clients,” she said.

Butterworth said it’s great to see consistency with some of Nine’s biggest programs of 2019 returning next year, including Married at First Sight, LEGO Masters, The Voice, Australian Ninja Warrior and The Block.

“Next year’s lineup is really good. It’s strong, consistent, Nine are confident, and overall it’s a strong year expected in 2020.

“We need consistency in network performance.” 

Australia’s leading cross-platform food brand is bringing its unrivalled expertise and passion for food to more Australians with the launch of a premium Christmas content slate.  

The home of Christmas

Good Food will be the true home of Christmas offering brand partners a cross-platform marketing solution to captivate food lovers in the key retail and gifting period. 

A Christmas partnership with Good Food will give partners access to;

• Market leading food and dining content across print  
• Australia’s high-value foodie audience 
• Leading food talent from chefs to food writers 

The home of content

Good Food offers an unrivalled cross-platform marketing ecosystem, leveraging the power of Australia’s best food and dining content across print, digital, broadcast and events. 

A premium Christmas partnership with Good Food will include the new monthly magazine and TV special, ensuring your brand will inspire this festive season. 

New Good Food Television Special 

Coming to Channel 9 this December, Christmas with Good Food, will bring all the Christmas cooking, summer dining and entertaining inspiration together in a one-off television special. The program will include top tips, cooking segments, a digest of summer’s must-do dining experiences and ways to elevate entertaining at home this festive season. 

Christmas with Good Food will offer partners broadcast scale complementing print and digital. 

New Good Food magazine 

Newly announced monthly Good Food magazine is hitting newsstands this October bringing together a premium gloss magazine experience to complement the weekly inserts in The Sydney Morning Herald and The Age.  

The Good Food magazine will focus on our key content pillars, with recipes from renowned chefs and food writers, restaurant reviews and food-focused travel features. Our editorial team is the most knowledgeable and independent in the country and will continue to share its unrivalled expertise on everything from the latest places to eat and drink to the food trends readers want to know about. 

The home of foodies

Reaching over 2.2 million Australians every month Good Food gives your brand access to the hearts and minds of a high value food obsessed audience.  

Good Food’s audience is looking for food, dining and entertaining inspiration with increased interest in content during the festive season.  

46% of readers are 18-44 
40% Household Income 120k+ 
30% Social Grade A 
57% Social Grade AB 

Source: emma conducted by Ipsos MediaCT; People 14+ for the 12 months ending May 2019, Nielsen Content Ratings;  Monthly Tagged,  May 2019; People 14+.

The home of talent

Good food is the true home of talent, bringing decades of expertise together across all facets of food, dining and entertaining content. From up-to-the-minute restaurant reviews from the indominable Terry Durack to the restaurant quality recipes from leading chefs Kylie Kwong and Adam Liaw our talent have a trusted connection with our audience. 

To discover how your brand can partner with Good Food this Christmas, contact your Nine representative. 

To engage Australia’s affluent consumer requires a modern way to influence. 

The Nine Luxury Collection is a national network of influence, a prestige marketing platform which reaches high-net-worth individuals, indulges their discerning passions and creates moments of connection for brands and advertisers. 

A NETWORK OF INFLUENCE

Australia’s leading prestige publishing network to captivate Australia’s affluent and influence their luxury purchasing decisions. 

A prestige marketing solution, leveraging the power of PRINT | DIGITAL | DATA | EVENTS to engage luxury buyers from aspirational to affluent. 

From Newsprint to premium News Inserted Magazines our print portfolio takes your brand into the story through bespoke executions, dynamic commercial content and premium editorial alignment.  

Immersive and captivating digital executions delivered via a news publishing network which reaches millions of Australia’s high value readers each month.  

With Australia’s largest first party data portfolio, the opportunity to reach the right audience at the right time is unrivalled, and with a creation of new audience segments – Nine Luxury Tribes, will give brand partners direct access to those who matter.

The Nine Luxury Collection Experience portfolio offers partners a direct-to-consumer experience across a flagship portfolio of reader and subscriber events.

The Voice returned on Sunday with strong audience figures and was the No. 1 non-news program of the night.

The Voice had a national average audience of 1.387 million (Metropolitan: 1.012 million; Regional: 376,000) and won across all key demographics: 25-54s, 16-39s and Grocery Shopper + Child.

Importantly, across the 5 metro cities week one has seen strong year-on-year growth in the key demographics of the show. People 25-54 had 5.8% growth, People 16-39 with 1.9% growth and Grocery Shopper + Child performing well with a 9.1% year-on-year improvement.

To find out how your brand can harness the power of big dreams to connect with audiences across multiple platforms, contact your Nine representative.