Australia’s leading cross-platform food brand is bringing its unrivalled expertise and passion for food to more Australians with the launch of a premium Christmas content slate.  

The home of Christmas

Good Food will be the true home of Christmas offering brand partners a cross-platform marketing solution to captivate food lovers in the key retail and gifting period. 

A Christmas partnership with Good Food will give partners access to;

• Market leading food and dining content across print  
• Australia’s high-value foodie audience 
• Leading food talent from chefs to food writers 

The home of content

Good Food offers an unrivalled cross-platform marketing ecosystem, leveraging the power of Australia’s best food and dining content across print, digital, broadcast and events. 

A premium Christmas partnership with Good Food will include the new monthly magazine and TV special, ensuring your brand will inspire this festive season. 

New Good Food Television Special 

Coming to Channel 9 this December, Christmas with Good Food, will bring all the Christmas cooking, summer dining and entertaining inspiration together in a one-off television special. The program will include top tips, cooking segments, a digest of summer’s must-do dining experiences and ways to elevate entertaining at home this festive season. 

Christmas with Good Food will offer partners broadcast scale complementing print and digital. 

New Good Food magazine 

Newly announced monthly Good Food magazine is hitting newsstands this October bringing together a premium gloss magazine experience to complement the weekly inserts in The Sydney Morning Herald and The Age.  

The Good Food magazine will focus on our key content pillars, with recipes from renowned chefs and food writers, restaurant reviews and food-focused travel features. Our editorial team is the most knowledgeable and independent in the country and will continue to share its unrivalled expertise on everything from the latest places to eat and drink to the food trends readers want to know about. 

The home of foodies

Reaching over 2.2 million Australians every month Good Food gives your brand access to the hearts and minds of a high value food obsessed audience.  

Good Food’s audience is looking for food, dining and entertaining inspiration with increased interest in content during the festive season.  

46% of readers are 18-44 
40% Household Income 120k+ 
30% Social Grade A 
57% Social Grade AB 

Source: emma conducted by Ipsos MediaCT; People 14+ for the 12 months ending May 2019, Nielsen Content Ratings;  Monthly Tagged,  May 2019; People 14+.

The home of talent

Good food is the true home of talent, bringing decades of expertise together across all facets of food, dining and entertaining content. From up-to-the-minute restaurant reviews from the indominable Terry Durack to the restaurant quality recipes from leading chefs Kylie Kwong and Adam Liaw our talent have a trusted connection with our audience. 

To discover how your brand can partner with Good Food this Christmas, contact your Nine representative.