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The Voice Returns with Strong Growth in Key Demographics

The Voice Returns with Strong Growth in Key Demographics

The Voice Returns with Strong Growth in Key Demographics

The Voice Returns with Strong Growth in Key Demographics

The Voice returned on Sunday with strong audience figures and was the No. 1 non-news program of the night.

The Voice had a national average audience of 1.387 million (Metropolitan: 1.012 million; Regional: 376,000) and won across all key demographics: 25-54s, 16-39s and Grocery Shopper + Child.

Importantly, across the 5 metro cities week one has seen strong year-on-year growth in the key demographics of the show. People 25-54 had 5.8% growth, People 16-39 with 1.9% growth and Grocery Shopper + Child performing well with a 9.1% year-on-year improvement.

To find out how your brand can harness the power of big dreams to connect with audiences across multiple platforms, contact your Nine representative.

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