Ninetrade Mobile Site Logo
Subscribe Subscription Envelope Icon
Sidebar Menu Icon Sidebar Cross Icon
  • About Us
    • Management
    • Our Name
    • Our History
    • Corporate Responsibility
      • People
      • Community
      • Environment
      • Governance
    • Program Submissions
    • Viewer Feedback
    • Contact Us
  • Brands
    • Television
    • Broadcast Video on Demand
    • Radio, Streaming & Podcasts
    • Digital & Print
    • Subscription Video on Demand
    • Events
  • Advertise
    • Ad Specs
      • Broadcast
      • Digital
      • Print and Magazines
      • Podcasts
    • Solutions
    • Advertising Enquiries
    • Case Studies
    • Powered by Nine
    • Our Audience
    • Advertising Terms & Conditions
  • Research
    • Research
    • Consumer Pulse
    • Consumer Pulse Sport
  • News
    • Insight & Opinion
    • Media Releases
    • Media Preview Lounge
  • Investors
    • Financial Reports
    • ASX Announcements
    • Share Price
    • Corporate Governance
  • Careers at Nine
  • Olympics and Paralympics
    • Milano Cortina 2026
    • Media Hub
  • Nine in 2026
Subscribe Subscription Envelope Icon
Ninetrade Mobile Site Logo
Subscribe Subscription Envelope Icon
Sidebar Menu Icon Sidebar Cross Icon
  • About Us
    • Management
    • Our Name
    • Our History
    • Corporate Responsibility
      • People
      • Community
      • Environment
      • Governance
    • Program Submissions
    • Viewer Feedback
    • Contact Us
  • Brands
    • Television
    • Broadcast Video on Demand
    • Radio, Streaming & Podcasts
    • Digital & Print
    • Subscription Video on Demand
    • Events
  • Advertise
    • Ad Specs
      • Broadcast
      • Digital
      • Print and Magazines
      • Podcasts
    • Solutions
    • Advertising Enquiries
    • Case Studies
    • Powered by Nine
    • Our Audience
    • Advertising Terms & Conditions
  • Research
    • Research
    • Consumer Pulse
    • Consumer Pulse Sport
  • News
    • Insight & Opinion
    • Media Releases
    • Media Preview Lounge
  • Investors
    • Financial Reports
    • ASX Announcements
    • Share Price
    • Corporate Governance
  • Careers at Nine
  • Olympics and Paralympics
    • Milano Cortina 2026
    • Media Hub
  • Nine in 2026
Subscribe Subscription Envelope Icon
Ninetrade Site Logo
  • About Us
    • Management
    • Our Name
    • Our History
    • Corporate Responsibility
      • People
      • Community
      • Environment
      • Governance
    • Program Submissions
    • Viewer Feedback
    • Contact Us
  • Brands
    • Television
    • Broadcast Video on Demand
    • Radio, Streaming & Podcasts
    • Digital & Print
    • Subscription Video on Demand
    • Events
  • Advertise
    • Ad Specs
      • Broadcast
      • Digital
      • Print and Magazines
      • Podcasts
    • Solutions
    • Advertising Enquiries
    • Case Studies
    • Powered by Nine
    • Our Audience
    • Advertising Terms & Conditions
  • Research
    • Research
    • Consumer Pulse
    • Consumer Pulse Sport
  • News
    • Insight & Opinion
    • Media Releases
    • Media Preview Lounge
  • Investors
    • Financial Reports
    • ASX Announcements
    • Share Price
    • Corporate Governance
  • Careers at Nine
  • Olympics and Paralympics
    • Milano Cortina 2026
    • Media Hub
  • Nine in 2026

Nine Unveils New Era for nine.com.au

Nine Unveils New Era for nine.com.au

Nine Unveils New Era for nine.com.au

Nine Unveils New Era for nine.com.au

Nine today unveils a major re-launch of nine.com.au, marking the most significant evolution in the platform’s history that transforms one of Australia’s largest digital news, entertainment and lifestyle destinations.

Reaching nearly 10 million Australians every month, the comprehensive rebuild of nine.com.au moves away from a fragmented site featuring numerous individual brands that have accumulated over time, to a more singular, cleaner destination centred on six well-defined pillars: News, Sport, Lifestyle, Travel, Entertainment and Shopping. 

The re-launch is supported by a new-look app that rolls 9News into a nine.com.au branded app, simplifying the offering for readers, bringing sport, entertainment and lifestyle together with trusted news. The 9News app will be automatically updated from today. 

The re-launch will also feature a comprehensive slate of premium content, including vodcasts, video-led series across the six pillars and social platforms, connecting more readers than ever with Nine’s trusted journalism. 

The new homepage will offer the flexibility to showcase vibrant live blogs, detailed explainers, and premium video right alongside the trusted breaking news readers rely on. 

Since its launch as ninemsn in 1997 and then as nine.com.au in June 2016, it has become one of the country’s most trusted sources of breaking news, sport and entertainment. Nine.com.au currently reaches more than 45% of the Australian internet population, generating a massive 270 million page impressions and 15 million short-form video streams every month. 

Despite this reach, the fragmented structure – which features more than 150 sub-brands within the ecosystem – is now in need of a simplified paring back to better reflect Nine’s evolving digital reader, and provide an effective environment for advertisers.  

Katie Davies, Executive Editor of nine.com.au, said the re-launch defines a new direction for the country’s digital landscape.
“nine.com.au is consistently one of Australia’s most read news sites. As the media landscape evolves, so must we to better reflect the changing needs of our readers and advertisers. In an online environment awash with misinformation and AI-generated content, easily-accessible trusted journalism is more important than ever. 
“We aren’t just launching a new look; we are defining a new direction that stands for something clear: fast, free, and for you. Australians don’t just want the news—they want to know what it means for their family and where the conversation is going next.” 

Marc Dodd, Editor of nine.com.au, said: “This re-launch will provide a great platform for our amazing team of digital reporters to keep Australians informed and entertained however they choose to consume their news. We know the media landscape is changing quickly – but the desire for trusted, breaking news will always stay the same. And our team is the best in the business at delivering that.” 

The move to a single domain will allow Nine to quickly launch focused micro-newsletters for major events, such as federal elections, budgets and cultural moments, and innovate with products that allow for deeper brand integration. 

As part of the relaunch, 9Honey will be folded into the Lifestyle pillar while wwos.com.au will fall under sport but still contain Wide World of Sport and Stan Sport branding on the site. All of the 9Network’s existing TV programming sites, including A Current Affair, 60 Minutes, Today, MAFS, The Block and others will continue to have their own sites under a TV pillar. 

Ashleigh Thomas, Commercial Director – Publishing Sales, said: “When Katie and the nine.com.au team looked at redesigning the site, their absolute priority was creating a premium digital environment where brands can truly perform. We’ve built a faster, cleaner user experience that is intentionally engineered to cultivate strong daily habits with our audience. By streamlining the UX and extending their time on site, we are giving more meaningful, sustained windows to connect with Australians in a highly receptive state of mind.” 

Monday 1 June, 2026

More in Media releases

Financial Review Rich List is Now Almost All Billionares; Artificial Intelligence Makes Its Mark on Wealth Creation
Financial Review Rich List is Now Almost All Billionares; Artificial Intelligence Makes Its Mark on Wealth Creation
State of Origin I Exclusive on Nine
State of Origin I Exclusive on Nine
Ninetrade Site Logo
  • Careers at Nine
  • Help
  • Terms of Use
  • Privacy Policy
  • Advertise with Nine

Acknowledgement: Nine acknowledges the traditional custodians of Country, and the connections of First Nations people to the lands and waterways on which we work and live. We pay our respects to elders past and present, and we commit to listening, learning and acting on our journey towards reconciliation.

Nine Insights, straight to your inbox

News, Perspective & Opportunity

Subscribe Now Subscription Envelope Icon
© 2026 Nine Entertainment Company
Popup_02
Nine_FullColour_RGB

Want insight, perspective and opinion straight to your inbox?

Sign up to our newsletter.

"*" indicates required fields

Privacy Policy*