Nine’s newly created cooking show, Family Food Fight promises to tackle a “big hole” in the market for cooking shows.

Speaking with Mumbrella after the show commenced filming, Adrian Swift, head of content production and development at Nine said the reason for making the new food show was the network had come up with a “fundamentally different” idea – what he calls “high end bistro food.”

“MKR is not actually about cooking, it’s about the dynamic between the people. Masterchef is about who is the best amateur chef in the country.

“We felt there was a really big clear hole in the market particularly around beginning and end of the year for food we all cook at home,” he said. 

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