Archives: Media Releases

Nine Supercharges ‘Sofa to Street’ with Nine Neo Trading Platform

Following the unveiling of its unified ‘Sofa to Street’ Go-To-Market strategy, Nine has detailed a suite of major commercial technology innovations with the official launch of NineNeo – a single, AI-powered cross-platform workspace.

Nine Entertainment (Nine) has officially announced the launch of Nine Neo, a comprehensive commercial and service transformation designed to eliminate legacy friction and consolidate Nine’s entire cross-platform media portfolio into a single, automated national ecosystem.

Extending Nine’s position as the only Australian-owned, fully integrated media network, Nine Neo fast-tracks Nine’s ‘Sofa to Street’ capabilities seamlessly across Streaming, Broadcast, Publishing, and Digital Out of Home.

Nine Neo: The Single Cross-Platform Trading Engine

● Radically Simpler Planning: Using artificial intelligence, Nine Neo turns a brief into an optimized, bookable media plan in minutes rather than days – balancing audiences, budget, reach, and value.
● Fully Dynamic Trading: Shifting from separate systems to a single connected environment where inventory, audiences, and investment are optimized dynamically across Nine’s entire ecosystem.
● Dramatically Easier Execution: Delivering one brief, one proposal, and one place to trade. Nine’s Total Trading architecture brings Metro and Regional linear TV together under a single order management and traffic solution, extending automated, audience-guaranteed trading across national television.
● Embedded Outcomes Measurement: Integrating 22 million verified single user IDs directly into the platform to deliver end-to-end measurement from planning and trading to delivery and real-world results.

Matt James, Chief Sales Officer at Nine, said:

“Nine is a genuine integration platform, with stories that shape culture, sport that moves people, and the journalism Australians trust. While others are talking about what a connected media ecosystem might look like, we’re already doing it because we own and operate the assets that make it possible.

One platform, one brief, one buy, less complexity, and outcomes-based trading. With Nine Neo, we’re delivering it. It is an Australian-made platform designed around the way our partners want to trade, stripping out administrative back-and-forth so our teams and yours can focus on the strategic thinking that actually grows your business.”

Precision Targeting from Screens to Streets

To connect Nine’s digital footprint with physical environments, Nine is matching 9Tribes – the benchmark for high-intent audience segmentation – directly into Nine’s digital Out of Home screens.

Nick Young, Executive Director – Advanced Trading & Digital Commercialisation, said:

“Over the last few years, we’ve built a single, unified data platform across our publishing portfolio, streaming assets, and 22 million verified users. Now, we’re taking Nine’s capabilities into the real world.

By matching our high-propensity 9Tribes clusters directly into Nine’s Outdoor screens, advertisers can seamlessly target consumers as they transition from watching content at home to walking down the high street ready to spend. No other media network in Australia can connect screens to streets like Nine, and this is just stage one.”

Honest Outcomes Attribution: Closed-Loop Performance Tracking

Moving past homogenous digital metrics and single-platform silos, Nine has partnered with CommBank iQ to introduce transparent, campaign-level attribution across spend of any size. By combining Nine’s 22 million verified user IDs with transactional data from over 7 million cardholders, Nine tracks real sales uplift, category spend, and share of wallet.

Paired with Azira for footfall traffic, AdGile for web and app visitation, and Brand Metrics, the framework provides validated, closed-loop ROI reporting embedded directly within Nine Neo.

Young added: “Historically, local media owners have reserved quality outcomes reporting for big-budget sponsorships and left impression-level campaign attribution to digital platforms. We’re changing that today.

“Genuine outcomes-based reporting means having honest conversations. Knowing what worked, and more importantly what didn’t, gives brands an immediate competitive advantage. We aren’t asking clients to guess their return on investment; we are proving it.”

Landmark Joint Venture with Seven – Advertisers Set to Reap the Benefits of Greater Transparency

In a direct response to estimates that over $300 million is lost annually in Australia’s $1 billion BVOD market to non-transparent tech fees and programmatic supply chain bloat, Nine and Seven have joined forces to launch a new venture in early 2027.

The Joint Venture buying solution ensures that a greater portion of every ad dollar reaches the screen, while providing advertisers with a clearer, more accurate picture of their true return on investment. By supercharging BVOD and SVOD ROI, the technology solution will establish real accountability, deliver a digital-like trading experience, and safeguard the future of local content production in Australia.

Matt Stanton, Chief Executive Officer at Nine Entertainment, said:

“Through our landmark venture with Seven, we are taking direct action to fix the market’s need for greater transparency and effectiveness. By increasing the proportion of spend that reaches inventory, we are driving better commercial results for clients, ensuring real accountability, and safeguarding the future of local media and content production in this country.”

Thursday 17 September, 2026

Nine Brings to Life Integrated Media Offering at Immersive Upfront Spectacular

Unveiled at an immersive showcase inside The Cutaway at Barangaroo, Nine’s unified ‘Sofa to Street’ Go-To-Market strategy connects premium Streaming, Broadcast, Publishing & Out of Home under a single commercial engine.

Following an immersive spectacle brought to life inside the subterranean expanse of The Cutaway at Barangaroo, Nine Entertainment (Nine) has showcased its new “Sofa to Street” cross-platform proposition designed to shape culture, move audiences at scale and accelerate commercial growth to Australian advertisers.

Key announcements include:

  • Nine turns Today into digital commerce engine with the Australian-first launch of Shop Today
  • Stan announces a new era of Australian stories and world-class global content.
  • Nine unveils Publishing ecosystem strategy, extending into live experiences and category specific partnerships
  • QMS launches retail out of home network, ‘Shop’
  • Nine supercharges ‘Sofa to Street’ with NineNeo trading platform
  • Nine secures The Salvation Army’s Carols in the Domain and announces new content on 9Network and 9Now
  • Nine unveils its 2027 sports slate and cross-platform commercial ecosystem

The transformation establishes Nine as the only Australian-owned, fully integrated media network. Connecting Streaming, Broadcast, Publishing, and Outdoor assets under a single commercial engine. The new Go-To-Market (GTM) strategy gives brands a frictionless, zero-wastage canvas to reach and influence Australians across their entire daily routine.

Matt Stanton, CEO of Nine Entertainment, said:

“When we set about transforming our business we saw a clear opportunity to build a digital-first network that meets audiences wherever they are. A media powerhouse that is a catalyst for progress, a platform for possibility and a partner for growth. This integrated strategy allows us to challenge global Big Tech platforms by delivering unmatched, trusted local scale.

‘Sofa to Street’ represents a landmark shift in national media capability, but it will also transform how our partners buy media. With up to a third of digital video spend in Australia swallowed up by non-transparent tech fees and complex programmatic supply chains, we believe the industry deserves better transparency and real accountability.

We are taking a leading role in streamlining the buying ecosystem to strip out unnecessary tech costs and put more of your ad investment straight into working media. Buying directly with Nine gives brands superior ROI across BVOD and SVOD, while directly supporting the local content ecosystem.”

Stanton added: “Ultimately, this ensures your investment directly funds the Australian news, sport, and entertainment you see across Nine and will help make Australia a better place to live, work and do business. It’s a cleaner, smarter way to trade that builds a sustainable future for our industry.”

Matt James, Chief Sales Officer of Nine, said:

“No one connects culture and commerce like we do. Marketers have spent years stitching together fragmented plans but our proposition eliminates that friction completely. We can now move your customers from the biggest screen in the home, to the screen in their hand, to the journalism they trust, and through the physical environments where they travel, work, shop, and socialise.

Earlier this year, our acquisition of QMS created the most comprehensive and connected digital media ecosystem in Australia. I’m pleased to announce that from January 2027, QMS Australia officially becomes Nine Outdoor – a national digital outdoor network with more than 2,000 sites across our major cities, fully connected to Nine’s content, data, and audiences.

That matters because these are 100% Nine-controlled and operated assets. Together, they give us a genuine integrated platform. One door into a world of possibilities that no other media company in Australia can offer. By 2027, we will operate through a single content delivery system, giving us the power to deliver brand messaging simultaneously across our entire ecosystem: Channel 9, 9Now, Stan, Mobile, Publishing, and Digital Out of Home.”

Matthew Turl, CEO at Spark Foundry Australia, said:

“As Cancer Council Australia’s media agency, we are incredibly proud to have helped bring together Cancer Council and the Australian Government’s National Bowel Cancer Screening Program with Nine.

This partnership marks an important moment for the program. By bringing together some of Nine’s most trusted talent and amplifying one clear message across television, digital, publishing and out of home, we are using the full strength of Nine’s network to capture attention and inspire behaviour change at scale, encouraging more Australians to take a simple action that could save their life.

Nine’s ‘Sofa to Street’ strategy builds on the integrated thinking behind this partnership. By seamlessly connecting its talent, content, channels and data, it creates the opportunity to deliver a cohesive, high-impact narrative that reaches Australians throughout their day and turns attention into action.”

Following tonight’s Upfront, Nine’s Sales teams will take the “Sofa to Street” offering to agencies and key clients across Australia that will further explore the new integrated offering for advertisers to utilise in 2027 and beyond.

Thursday 17 September, 2026

A New Dawn: Nine Announces New Today Hosts

9Network has unveiled its new Today hosting ensemble for 2027, with respected and experienced journalists Sylvia Jeffreys and Tom Steinfort set to co-host Australia’s most talked about breakfast show. The appointments follow extensive research into breakfast television, viewer behaviour, and audience feedback. 

Sylvia and Tom bring a collective four decades of experience in journalism and television presenting to the role. Both trusted and familiar to audiences, they have held some of the biggest roles in television news, including 60 Minutes, 9News, Today, and Today Extra. 

The appointments mark a new dawn for Today, and signal a shift in the program’s format, pace, and commercial integrations which will be unveiled at the Nine 2027 Upfront this afternoon. 

Executive Director News and Current Affairs, Fiona Dear, said:

“Today has an important role in helping set the news agenda and is often the first interaction our audience has with Channel 9 and 9Now each day. So while audience viewing behaviour is shifting, our research tells us that above all they want breakfast hosts who are knowledgeable, warm, trustworthy and entertaining – and Sylvia and Tom bring that in spades. 
“When Sylvia and Tom have hosted the show over the past few months, our viewers consistently share their positive feedback – and that has been a huge factor in these appointments. Both are incredibly deserving of these positions and we know they will successfully steer the show into its new era.” 

Director of Morning Television, Steven Burling, said:

“The strength and depth of talent we have across Nine is showcased in this new hosting lineup and those who have stepped in as guest hosts for Today over the past few months. This is an exciting new era for morning television at Nine. There is no doubt we are Australia’s most talked about breakfast show and we will keep that conversation going as we deliver a show that our audience trusts to keep them informed and entertained each day.” 

Sylvia Jeffreys said:

“I’ve had the pleasure of being part of the Today family for nearly 15 years and it’s always felt like home. It’s an honour to continue the legacy of this programme, to be welcomed into the homes of our audience, and to steer the show into a new era alongside Tom.
“Australians turn to Nine when big stories break and we are fully committed to bringing our audience the trusted news, entertainment and great Aussie characters that Today is famous for. We are excited to launch straight in.”

Tom Steinfort said:

“I never thought I’d be this pumped to be getting up at 3am every day, but it’s a privilege to be part of such an iconic show. Where else can you be grilling the Prime Minister one minute, then making an absolute goose of yourself the next?!
“And I’m thrilled to be doing this alongside Sylvia – she’s a brilliant broadcaster, a great mate and a lot of fun. We have an incredible team around us, and such a loyal audience…I can’t wait to get stuck in.”

Today Extra, 9News Melbourne

With Sylvia Jeffreys joining Today, Nine is pleased to announce Belinda Russell will permanently join David Campbell as host of Today Extra. Belinda is a familiar face to the Today Extra audience, having regularly stepped in to co-host the program over many years. David and Belinda bring a fun, high-energy dynamic to Today Extra; engaging viewers with their chemistry, banter, and famous dance routines that always brighten mornings.

With Tom Steinfort’s appointment, Nine is pleased to share that Alicia Loxley will continue hosting 9News Melbourne’s 6pm weeknight bulletin which recently secured an unbeatable lead to claim victory in the 2026 television ratings race in Melbourne. 

Sylvia and Tom will be on air from 5.30am tomorrow, 18 September. 

Thursday 17 September, 2026

Sarah Abo Announces Departure From Nine

Sarah Abo has today announced she will conclude her time as co-host of Today and depart the Network at the end of this year to pursue other opportunities available to her.

Sarah said:

“Words can’t express how grateful I am to our viewers for letting me into your homes to be part of your morning routine. Without you, there is no Today show.
“Together with 60 Minutes, I’ve spent my time at Nine chasing stories, travelling and reporting from all over the world, interviewing some incredible and inspiring people from all walks of life. Becoming a mum has heralded a new chapter and sharing that with our audience has been truly special. As many of you know, this has been a significant journey for my family and will continue to be my greatest achievement.
“I’d like to thank the wider Today team – the amazing crew, incredible producers and my wonderful fellow hosts – you all know how much you mean to me. It takes a special kind of crazy to wake up at the hours we do but it’s so much easier when the team feels like family. I’ll miss you all dearly.”

Nine Executive Director of News and Current Affairs, Fiona Dear, said: 

“Sarah has been an integral part of the Today team, bringing warmth, energy and first-class journalism to the program each morning.
“It takes enormous skill to front three-and-a-half hours of live television every day, and Sarah did it with sharp journalistic instincts. We thank her for everything she brought to Today, and wish Sarah and her family all the very best.”

An announcement regarding the Today line-up for 2027 will be made soon.

Wednesday 16 September, 2026

QMS NZ and Auckland Transport Unveil City Rail Link With Sold Out Foundation Partners

Coinciding with the City Rail Network going live, leading Out of Home (OOH) media company QMS NZ has officially turned on its highly anticipated City Rail Link (CRL) network with a fully subscribed roster of foundation partners that includes 2degrees, BNZ, Spark, The Warehouse Group, ANZ  and Tower.

QMS’ new City Rail Link (CRL) digital OOH network, unlocks a unified, continuous audience ecosystem across the most critical transit veins in Tāmaki Makaurau as part of its long-term Auckland Transport (AT) partnership.

The launch follows the completion of New Zealand’s largest infrastructure project in history – a $5.5 billion transformation that doubles the potential capacity of the rail network and brings twice as many Aucklanders within a 30-minute commute to the city centre. The CRL defines the next chapter for the Auckland CBD, connecting access to key commercial hubs, entertainment, and retail precincts.

Integrated seamlessly with QMS’ existing street furniture, large format billboard and transit networks, the new CRL network allows advertisers to command attention across the total Out of Home audience journey. From the moment commuters leave their homes, throughout their daily travel, and directly into the heart of where they work, play and spend, QMS NZ now delivers a continuous audience ecosystem across Tāmaki Makaurau.

The QMS CRL network spans three new underground stations architecturally designed to honour Māori culture and heritage, weaving cultural storytelling into the physical commuter experience:

  • Te Waihorotiu Station: Set to become one Aotearoa’s busiest stations, featuring dual entrances on Victoria and Wellesley Streets serving both corporate workers and evening entertainment crowds. 
  • Karanga-a-Hape Station: Reaching 33 metres underground, this vibrant hub serves daytime creatives and nightlife goers via Mercury Lane and Beresford Square. 
  • Maungawhau Station : A high-growth junction connecting the CRL and Western Lines, serving daily suburban commuters and the growing Uptown neighbourhood with its mix of businesses and venues.

All three environments feature state-of-the-art, 100% digital assets that are full-motion and 3DOOH enabled, offering brands a connected canvas for immersive storytelling at scale. 

QMS NZ Managing Director, Ben Gibb, said:

“The CRL represents a once in a generation shift for Auckland’s urban landscape. Demand to be part of this launch has been unprecedented, and we are thrilled to offer our foundation partners an exclusive, digital first environment inside Aotearoa’s most modern transport infrastructure. 
“This isn’t just about new screens. It’s about establishing a continuous, day-in-day-out audience solution. With surface hoardings coming down, foot traffic returning to Queen Street and midtown corridors, and CBD economic activity surging, the CRL provides brands with an unbeatable environment to engage high-value commuters at critical decision making moments.”

Auckland Transport Head of Out of Home Media and Partnerships, Simon Soulsby, said:

“The CRL will transform how people move through Tāmaki Makaurau, and through our ongoing partnership with QMS, we are excited to deliver a modern transit environment that enhances the passenger experience through high quality media placements.”

Mr Gibb added:

“Securing the heart of Auckland’s transit network via the CRL allows brands to build their foundation in New Zealand’s primary economic hub. From there, QMS empowers advertisers to seamlessly extend that exact audience journey across our broader network – spanning over 2,000 street furniture panels in Auckland, 4,000 mass transit formats, and 280+ high-impact billboards across Aotearoa.”

Monday 14 September, 2026

Nine Kicks off Blockbuster 2026 NRL Footy Finals Series

WATCH LIVE AND FREE FROM TONIGHT
AT 7.00PM ON CHANNEL 9HD & 9NOW

The 2026 NRL Finals Series explodes into action tonight at 7.00pm, live and free on Channel 9HD and 9Now.

With the premiership race wide open, the road to glory starts with four intriguing match-ups this weekend.

At Allianz Stadium tonight, the Rabbitohs play the Knights in a sudden-death showdown, with the Knights chasing their first title since 2001, while the Rabbitohs charge into the Finals with Latrell Mitchell at full steam. Inspired by teammate Jai Arrow, South Sydney will be determined to keep their premiership dream alive.

Saturday brings a blockbuster double-header. First the Warriors clash with the Dolphins in Auckland, with the Dolphins making history in their first-ever NRL Finals Series. While the loser survives for another week, it’s win or go home in the next game when the Sharks and Cowboys meet under the lights at Allianz Stadium in another elimination battle.

Then on Sunday, the 2026 Minor Premiers, the juggernaut Panthers, face a Roosters side led by skipper James Tedesco, Daly Cherry-Evans and Mark Nawaqanitawase, all out to take down the minor premiers. But the Panthers still have plenty to prove, with Nathan Cleary and Isaah Yeo leading the way together as they look to show the world the Panthers dynasty is far from over.

Nine’s Wide World of Sports will bring fans every hit, try and defining moment of the 2026 NRL Finals Series, backed by insight and analysis from a team of the game’s biggest names.

Hosted by James Bracey, the expert team features rugby league Immortal Andrew Johns, premiership winners Brad Fittler, Johnathan Thurston, Billy Slater, Cameron Smith, Phil Gould, Darren Lockyer, Sam Thaiday and Paul Gallen, alongside Danika Mason, Emma Lawrence, Marlee Silva, and international representatives Allana Ferguson and Ruan Sims.

Calling all the action live will be Mathew Thompson, Brenton Speed and Peter Psaltis.

Phil Gould said:

“This year’s finals series has genuine title contenders from top to bottom. The Panthers, arguably the benchmark team of this NRL era, will chase a fifth premiership in six years, while the Warriors carry the weight and passion of an entire nation behind them. Throw in a Roosters side with a long history of finals appearances, and you’ve got a top four who know exactly what it takes to go deep in September.
“What makes this series special is the X-factor the Dolphins bring as first-time finalists — a team with nothing to lose and everything to gain, capable of upsetting the more fancied sides. With that kind of unpredictability mixed in among the genuine premiership contenders, every game across these four weeks is must-watch, building to what should be an outstanding Grand Final at Accor Stadium on October 4.”

The 9Network is the only place to watch every game of the 2026 NRL Finals Series live and free, on Channel 9HD and 9Now, culminating in exclusive coverage of the NRL Grand Final.

NRL ON NINE – BROADCAST SCHEDULE:

FRIDAY NIGHT FOOTY – RABBITOHS v KNIGHTS
Friday September 11
7.00pm AEST – Live and free on Channel 9HD, stream free on 9Now

SATURDAY AFTERNOON FOOTY – WARRIORS V DOLPHINS
Saturday September 12
3.00pm AEST– Live and free on Channel 9HD, stream free on 9Now

SATURDAY NIGHT FOOTY – SHARKS V COWBOYS
Saturday September 12
7.00pm AEST– Live and free on Channel 9HD, stream free on 9Now

SUNDAY FOOTY SHOW
Sunday September 13 
11.00am AEST – Live and free on Channel 9HD, stream free on 9Now

SUNDAY AFTERNOON FOOTY – PANTHERS V ROOSTERS
Sunday September 13
3.30pm AEST – Live and free on Channel 9HD, stream free on 9Now

100% FOOTY
Monday September 14
8.40pm AEST – Live and free on Channel 9HD, stream free on 9Now

WATCH EVERY GAME OF THE 2026 NRL FINALS SERIES
LIVE AND FREE ON CHANNEL 9HD & 9NOW

Friday 11 September, 2026

Nine Extends Premier League Rights to 2034, Live and Exclusive on Stan Sport

Nine Entertainment (Nine) today announced it has extended its exclusive Australian streaming and broadcast rights for the Premier League until the end of the 2033/34 season, in a major multi-year agreement. 

Under the agreement, Nine retains exclusive Australian streaming and broadcast rights to deliver the league’s biggest moments. Through Stan Sport, fans will have access to every Premier League match, live and exclusive. With two seasons still remaining on the current deal, the extension reflects the strength of Nine’s partnership with the Premier League. 

Nine Entertainment CEO Matt Stanton said:

“Football is the ultimate global game, followed with remarkable intensity by millions of fans across Australia. Bringing the Premier League to Stan has been a genuine game-changer for our business, and we are very pleased to be extending the partnership for a further six years. 
“As the sole rights holder in Australia, Nine is uniquely placed to activate our assets across streaming and broadcast, publishing and outdoor to promote awareness of Premier League, deepen fan engagement, and tell the game’s stories across the entirety of the season. 
“This agreement further strengthens Nine’s premium sport offering and reflects Nine’s long-term strategy of investing in premium live sport and delivering the sporting moments that matter most to Australians.”

Nine Managing Director of Streaming & Broadcast, Amanda Laing, said:

“Extending this deal through to the 2033/34 season is an incredible milestone for Nine and a direct reflection of the strength of the partnership between Stan and the Premier League. When we brought the Premier League to Stan Sport, we set out to deliver an unmissable viewing experience for our subscribers, and the response has been remarkable. The Premier League rights have been one of the largest drivers of subscriptions in Stan Sport history and were a key contributor to our strong financial results in FY26.  
“The six-year extension cements Nine as the undisputed home of football in Australia, and reinforces Nine’s commitment to delivering the world’s best sport, news and entertainment across the country’s most comprehensive media network. With a world-class sporting calendar that includes the NRL and NRLW, State of Origin, Olympic Games, Australian Open, NBL and WNBL, Super Netball and the 2027 Netball World Cup, Rugby Union and the Men’s Rugby World Cup 2027 in Australia, Nine delivers an unrivalled level of scale and depth in sport coverage and sets the benchmark for sports broadcasting in Australia.
“Retaining the rights to the biggest football league in the world for another six years ensures football fans across the country continue to get the comprehensive, premium coverage they deserve, backed by the full power of Nine’s ecosystem.”

Premier League Chief Media Officer, Paul Molnar, said:

“We are delighted to extend our partnership with Stan for a further six seasons, ensuring fans across Australia can continue to enjoy every Premier League match live through to the end of the 2033/34 season. Stan has demonstrated a strong commitment to delivering high-quality coverage and bringing the Premier League closer to fans, supported by the reach and strength of the wider Nine network. Australia is important to the Premier League, with a large and passionate fanbase, and we look forward to working closely with Stan to build on this strong start and further grow engagement with the League in the years ahead.”

The 2026/27 Premier League season is now underway, with fans able to watch every match live and exclusive on Stan Sport, backed by world-class coverage, analysis and opinion from the biggest names in the game. 

And world-class football doesn’t stop at the Premier League. Stan Sport is the home of the world’s most prestigious club competitions, with every match of the UEFA Champions League from September 9, UEFA Europa League from September 17, and UEFA Conference League from October 16, alongside the Women’s Super League (WSL), featuring a host of our favourite Matildas stars, from September 5. The historic Emirates FA Cup also returns from January 9.

Thursday 10 September, 2026

Celebrate 70 Years of Television With a Star-Studded Tipping Point Special

THURSDAY SEPTEMBER 17 AT 7.30PM ON CHANNEL 9 AND 9NOW

In a milestone program celebrating 70 years of television, host Todd Woodbridge is opening the doors of the Tipping Point studio to three of the 9Network’s most famous on-screen duos.

In a special nostalgia-fuelled episode, they will go head to head with the Tipping Point machine to battle for a share of $40,000 for their chosen charities.

Getaway globe-trotting fan favourites Catriona Rowntree and Jules Lund bring their trademark adventure energy to the podium, playing for The Reach Foundation.

Sale of the Century game show pairing Nicky Buckley and Glenn Ridge reunite, bringing decades of fast-paced trivia experience to win for The Power in You Project.

And McLeod’s Daughters beloved stars Lisa Chappell and Bridie Carter step out of Drovers Run to take on the Tipping Point machine and play for Dolly’s Dream.

Expect quick wit, fond memories, high-stakes game play and nerve-wracking machine drops as our top trio of television favourites test their knowledge and ride their luck to raise money for worthy causes.

Tipping Point: 70 Years of TV goes to air Thursday, September 17, at 7.30pm on Channel 9 and 9Now.

Wednesday 9 September, 2026

QMS Touches Down With The Los Angeles Rams As Official Outdoor Media Partner For Historic First Australian Game

Leading Digital Out of Home (DOOH) media company QMS has announced an exciting new partnership with the Los Angeles Rams, officially becoming the NFL franchise’s Outdoor Media Partner for their historic game debut in Australia.

The partnership comes as the Rams prepare to play the first-ever regular-season NFL game in Melbourne on Friday, 11 September, taking to the iconic Melbourne Cricket Ground (MCG) – the sporting and cultural heart of the city – as it is broadcast live to a global audience.

To build momentum for the Rams arrival, QMS is running a series of high-impact, dynamic creative executions across its premium Melbourne Digital Large Format network. Playing on local Melbourne pride and anticipation for America’s game on Australia’s biggest stage, the contextual billboards feature localised calls-to-action including:

  • ‘The ‘G’ Shaking after a Touchdown? I’d like to see that.’
  • ‘A Rams tailgate parked on the Yarra? I’d like to see that.’
  • ‘No look pass from the MVP? I’d like to see that.’
  • ‘A sack echoing around the ‘G? I’d like to see that.’
  • ‘America’s game on Australia’s biggest stage? I’d like to see that.’

Extending the excitement beyond the screens, QMS will also host clients and partners at a private tailgate event featuring a special guest appearance by Rams Legend and two-time All-Pro running back, Todd Gurley II.

QMS Chief Sales Officer, Tim Murphy, said:

“We are thrilled to partner with a world-class sporting franchise like the Los Angeles Rams for what is undoubtedly one of the most anticipated international sporting events on the Australian calendar this year.
“Melbourne is world renowned for its legendary sports culture, and bringing the NFL to the MCG is an out of the ordinary milestone moment. Out of Home thrives on connecting audiences to culture and through our market-leading DOOH network, we are proud to bring the energy of the NFL to life and help welcome the Rams to our home turf.”

Los Angeles Rams VP, Head of International, Stephanie Cheng said:

“Partnering with QMS allows us to showcase the Los Angeles Rams brand to millions of Australian fans with unmatched scale and visual impact as we prepare for this game at the MCG. Australia has an incredibly passionate Rams fanbase, and together with QMS, we are excited to bring fans closer to the Rams and help build excitement for this historic week.”

Tuesday 8 September, 2026

Riverfire 2026 No.1 in Brisbane on Saturday Night

Brisbane’s skyline exploded with colour on Saturday night for Riverfire by Australian Retirement Trust, delivering another dazzling ratings performance and cementing itself as the highest rating Queensland produced program.

Signalling the official start of Brisbane Festival 2026, Queenslanders tuned in in droves to watch the spectacular fireworks show. Nine’s exclusive live broadcast once again captivated audiences across the state, claiming top honours for the evening.

Hosted by 9News Queensland presenters Melissa Downes and Joel Dry, the broadcast dominated prime-time viewing as the No. 1 program of the night in Brisbane with Total People and all key demographics. It had a local Total TV Reach of 342,000, a Total TV local average audience of 231,000, and a BVOD local audience of 32,000. It was also the highest rating program of last week in Brisbane.

Kylie Blucher, Managing Director of Nine Queensland & Director of Nine Olympic, Paralympic and Regional Partnerships, said:

“Riverfire remains an extraordinary highlight on the Queensland calendar, and we are immensely proud to bring this world-class spectacle into homes across the state. The impressive viewership reflects just how much local families treasure it as well.”

Viewers who missed the live event or wish to relive the excitement can stream Riverfire by Australian Retirement Trust for free on 9Now.

Monday 7 September, 2026