Archives: Media Releases

Nine Driving Into New Direct Advertiser and Small Business Markets by Growing Functionality of Nine Ad Manager

Nine’s self-serve advertising platform, Nine Ad Manager, is to receive a significant product upgrade to ensure ease of trading will maximise campaign effectiveness for direct advertisers, independent agencies and Australia’s 2.2 million SMBs. 

Nine Ad Manager launched two years ago, with thousands of clients and SMBs now utilising the platform to buy Nine display advertising, search and social media inventory creating a one stop shop for growing businesses and direct advertisers. The platform also uses Artificial Intelligence to allow businesses to create their own creative for their advert. 

Over the coming months, the platform’s functionality will evolve the user experience for both independent agencies and direct clients in an effort to simplify the self service buying process and grow the platform. 

The upgrades include a media planning functionality that will streamline campaign strategy, allowing clients to better plan their cross channel advertising efforts across Nine’s video, display, search and social. There will also be dedicated sales resources to provide in-person support. 

The addition of invoicing capabilities and credit terms, as well as Payto bank transfers, will provide a more efficient way to manage billing and track spending. The upgrade will also see the inclusion of prebuilt campaign templates to streamline the process to launch effective campaigns by providing proven, ready-to-use ad formats and structures. 

These updates aim to create a more comprehensive and accessible self service platform, allowing users to monitor and optimize their campaigns with greater ease.

Nine Ad Manager allows small businesses to add display advertising across Nine’s entire digital network, from 9Honey to nine.com.au and across mastheads like The Sydney Morning Herald, The Age and The Australian Financial Review to their 9Now video campaigns using Nine Ad Manager.

Nine’s Commercial Director – Digital, Nick Young, said: “Nine Ad Manager has proven to be an effective way for Australian small businesses to reach specific households, with around 4000 clients using the platform so far. We are a brand safe environment and these product upgrades will ensure SMBs’ campaigns will have even more effectiveness using our trusted premium content on the most powerful screen in the home.” 

For further information, please contact:
Adrian Motte
Senior Communications Manager – Trade & Publishing
amotte@nine.com.au 

Wednesday, 15 October, 2025

Nine to Provide Single, Unified Solution to Trade Across 9Now, Stan Sport and HBO Max

Nine today revealed how it is delivering on its proposition to unify ad data across 9Now, Stan Sport and HBO Max, streamlining access through a single, unified solution to create a powerful programmatic tool for brands to maximise campaign effectiveness.  

With Nine maintaining control of the programmatic supply chain, the unification of data, reach and frequency represents a new level of transparency.

The unification allows for ease of trading and maximum efficiency across premium video brands – 9Now, Stan Sport and HBO Max – and will allow clients to not only continue to buy each asset individually but also allow for unified reach and frequency across all three. This will create greater scale for targeting segmentation as well as making campaign optimisation more efficient.

Utilising Nine’s 22 million verified signed-in users, Nine has consolidated its adtech and data infrastructure across all its assets – video, publishing and audio – resulting in richer audience insights and allowing brands to reach specific audiences with pinpoint precision.  

The recent addition of advertising on Stan Sport, combined with Nine being appointed the exclusive sales representative of HBO Max in Australia, has allowed advertisers to achieve unparalleled impact and scale, delivered from a single, brand-safe ecosystem. 

Nine’s Commercial Director – Digital, Nick Young, said: “We are focused on making it as easy as possible to access our highly-engaged customers and unlock the full potential of our data and programmatic stack. We’re cutting out waste so our clients can maximise as much of their budget into actual working media as possible, whilst maintaining the control and transparency they need.”

For further information, please contact:
Adrian Motte
Senior Communications Manager – Trade & Publishing
amotte@nine.com.au 

Wednesday, 15 October, 2025

Nine Launches Brand Safe Vertical Video on 9Now

With unpredictable, user-generated content driving global social media platforms, Nine has supercharged 9Now with an Australian-first for a local BVOD, launching a new brand safe vertical video proposition, 9Now Stories.

Using curated content from Nine’s wide portfolio of trusted brands, 9Now Stories delivers short form, premium vertical video across entertainment, sport, news and current affairs in an owned and operated environment that ensures emphasis is on trust and reliability. Content will be curated by Nine’s video content division based within 9News. 

The content is time-sensitive, able to be shared by users, and tied to specific Nine brands, events or topics, utilising the broadcaster’s high quality production standards, trusted journalism and editorial oversight. Users are able to link through to programming on 9Now with future upgrades expected to reach Stan and Nine’s publishing sites.

Hamish Turner, Executive Director – 9Network & 9Now, said: Vertical video has arrived on 9Now, delivering a mobile first destination with trusted content in a format they love. The experience provides a powerful tool for driving a daily habit with Australia’s best content.  It is our first step in driving deeper user engagement and providing a new, high-value channel for our partners. 

Nick Young, Nine’s Commercial Director – Digital, said: “9Now Stories is an exciting new format that puts brand safety first, ensuring any advertising appears alongside content of the highest quality and relevance. Over the next few months, we are committed to scaling the product to become a daily habit of 9Now users and as we build that scale we will be introducing integrated sponsorship opportunities and unique video ad capabilities.”

For further information, please contact:
Adrian Motte
Senior Communications Manager – Trade & Publishing
amotte@nine.com.au 

Wednesday, 15 October, 2025

Stop Leaving Profit on the Table: Nine’s Growth Project Confirms Total TV is the Effectiveness Engine Advertisers Need

Nine has announced a bold new data-led strategy that fundamentally repositions Total TV (Free-to-Air and BVOD) from an efficiency play to an effectiveness engine driving guaranteed business growth.

This strategy is backed by independent research from a powerhouse collective including Mutinex, Gemba, Kantar, and Adgile, with the powerful finding that Australian brands are collectively leaving an enormous $4 billion in revenue on the table by under-investing in high-quality, long-form video content.

Nine’s Director of Sales – Total TV, Nikki Rooke said: “Our mission is to move the industry narrative from merely chasing ROI efficiency to demanding measurable business effectiveness. This strategy has been specifically designed for clients and the industry more broadly to measure the role that TV plays in driving growth for advertisers. It’s a critical conversation to have with advertisers to ensure they are investing in the right areas – not leaving profit on the table by underestimating Total TV.”

Nine’s commitment to demonstrating clear sales lift across its platform has cemented Total TV’s role as a critical revenue driver, with the research revealing undeniable proof points:

  • Total TV is a Sales Powerhouse
    22% of all media-generated sales revenue comes from Total TV. This is second only to search and significantly more than any other video platform.
  • The Power of Longevity
    Total TV generates a proven ‘Longevity Effect’. For example, a single week of TV activity generates an average of eight weeks of sales within the highly competitive automotive category.
  • The 30-Second Spot Lives On
    Challenging the myth of its demise, Mutinex data confirms that the 30-second spot is responsible for 47% of all sales revenue generated by video.

The research further demonstrates a direct link between advertising in premium content and achieving long-term brand equity:

  • Brand Impact
    Kantar data reveals that brands that exclude TV from their media mix miss out on an average of 39% of total brand impact compared to those that include it.
  • Awareness & Consideration
    TV is proven to deliver 1.4 times the awareness and consideration compared to other non-BVOD online video platforms.

“These results are directly attributable to TV’s unique combination of high-quality content and co-viewing context”, said Rooke. 

While renowned for brand building, Total TV is also proven to drive immediate, lower-funnel results. Analysis by Adgile shows that one in three media-driven app interactions and web visits are influenced by TV exposure, creating a powerful halo effect that optimises other channels.

“If growth matters, Total TV is the partner for you, and we can prove it,” concluded Rooke. 

“This is a clear call to action. We are providing the data, the measurement, and the proof points that connect investing into TV directly to your bottom line. Partnering with Nine is a decision not just for efficiency, but for undeniable business growth.”

For further information, please contact:
Adrian Motte
Senior Communications Manager – Trade & Publishing
amotte@nine.com.au 

Wednesday, 15 October, 2025

Nine Turns up the Volume on Brand Storytelling With Powered TV

Nine is turbo-charging how brands connect with audiences by dramatically expanding its Powered division with the introduction of PoweredTV.

Moving past traditional advertising, this accelerated strategy will deliver premium, brand-funded content and integrations across Nine’s newly unified Streaming & Broadcast division, combining the full strength of the 9Network, 9Now, and Stan.

This isn’t just an update – it’s an evolution. Nine is unlocking significant new peak-time opportunities for partners, creating original formats and premium multi-platform shows built around brands. The integration is so seamless it elevates the viewing experience, turning the brand into a welcomed, meaningful part of the story – not an interruption – for audiences on any screen they choose.

Director of Nine Powered, Lisa Day, said: “Nine’s Powered division is already the best in class for seamless and effective integration, and PoweredTV will take this to an entirely new level by turning up the volume on our incredible offering.”

“The key to our success is our commitment to co-creation: meaningfully weaving brands into the moments that matter by working in partnership with our production teams. This collaborative approach delivers superior, welcome storytelling and compelling results across the full Nine suite.

“We aren’t just integrating; we’re building original, primetime content that ignites conversation and forges powerful audience connections across our entire streaming and broadcast ecosystem.”

For further information, please contact:
Adrian Motte
Senior Communications Manager – Trade & Publishing
amotte@nine.com.au 

Wednesday, 15 October, 2025

Nine Launches 9Amplify: A New Social Powerhouse for Seamless, Integrated Campaigns

Nine is unleashing the full power of its most trusted and recognisable Australian talent to propel brand campaigns beyond traditional assets, delivering a seamless, integrated storytelling arc right onto social platforms.

Nine’s Powered division is set to launch 9Amplify in the coming months, creating a powerful, single solution for extending campaign reach. For advertisers, this delivers the ultimate one-stop-shop for their entire media investment. From TV and print to digital and social, 9Amplify will offer ease of service and maximum impact – all strategically planned and executed under one roof.

By using Nine’s extensive network of talent, shows and creators and format handles, 9Amplify provides efficient, tailored campaign extensions with format-ready content – from short-form clips to complementary creative – for platforms including Instagram, TikTok, Facebook and LinkedIn with the brand’s core campaign messaging seamlessly integrated. 

This process makes it significantly easier and faster for clients to push successful, on-air campaigns onto social media for greater reach.

This development is a direct enhancement of Nine’s capabilities in integrated campaigns, designed with the client in mind to make its current offering stronger, easier, and even more effective. 

Director of Nine Powered, Lisa Day, said: “9Amplify is enhancing Nine as the ultimate megaphone for brands. The new software allows us to instantly create a powerful stack of format-ready assets for our clients – from cut-downs of the primary content to complementary creative – ready to push out across every major platform. We’re extending the massive impact of our shows and talent across the full social spectrum, delivering unprecedented campaign efficiency.”

For further information, please contact:
Adrian Motte
Senior Communications Manager – Trade & Publishing
amotte@nine.com.au 

Wednesday, 15 October, 2025

Stan Says ‘I Do’ to Australia’s Biggest Show

Nine today announced it will continue the nation’s biggest conversation with the groundbreaking new Stan Original MAFS After The Dinner Party. 

MAFS After The Dinner Party is set to become the must-watch destination for every MAFS fan. Streaming exclusively on Stan, the series will air weekly, immediately following each explosive Married at First Sight dinner party on Channel 9 and 9Now. 

Picking up right where the drama left off and delving into the week’s most-talked about moments, this series is the ultimate hub for fans, providing an exclusive invitation into the MAFS inner circle. It’s the only place for viewers to find immediate participant interviews, exclusive behind-the-scenes footage, expert analysis, and fan commentary. 

Each week, the show will spontaneously dive straight into the drama, unpacking the love, the conflict, and the truth. 

MAFS After The Dinner Party will be thrillingly unfiltered and unmissable. It is the ultimate brand extension, delivering fan-first content that deepens viewer connection and creates a powerful cross-platform experience between Stan and the 9Network. 

Nine Managing Director, Streaming and Broadcast, Amanda Laing said: “Married at First Sight is a cultural juggernaut, and the conversation and obsession around it is part of the magic. This series will be the ultimate post-dinner debrief, offering our subscribers an exclusive, unfiltered, and unmissable companion that extends the MAFS experience in a way that has never been done before. You won’t want to miss it.”

Endemol Shine Australia, Director of Content, Tara McWilliams said: “We are excited to be expanding our production of the world’s most popular relationship format in this new Stan Original. MAFS After The Dinner Party will deliver fans a thrilling deep-dive into the MAFS experiment each week, providing an irresistible, must-watch, fly-on-the-wall perspective. This is the ultimate front-row seat to Australia’s biggest social experiment.”

MAFS After The Dinner Party is produced by Endemol Shine Australia (a Banijay Entertainment company) for Stan.

The Stan Original MAFS After The Dinner Party is coming soon, only on Stan.

For further information, please contact:
Alessandra Chiandotto
Senior Publicist – 9Network
alessandra.munratore@nine.com.au

Jessica Seaborn
Senior Publicity Manager – Stan
jessica.seaborn@stan.com.au

About Nine:
When it comes to connecting brands with the passions of Australians, there’s no other media company like Nine. As the home of Australia’s most trusted and loved brands spanning news, business and finance, lifestyle, entertainment and sport, we pride ourselves on creating and curating quality content, accessed by consumers when and how they want.

Nine is Australia’s largest locally owned media company with investments spanning television, video on demand, print, digital, and radio. Nine’s assets include the 9Network, major mastheads such as The Sydney Morning Herald, The Age and Australian Financial Review, digital properties such as nine.com.au, 9Honey, Pedestrian Group, and Drive, subscription video platform Stan, talk-back radio and majority investments in Domain and Future Women.

About Stan:
Stan is Australia’s leading and only locally owned streaming service, offering a world-class lineup of original productions and exclusive international content. Its acclaimed Stan Originals include Black Snow, The Tattooist of Auschwitz, Thou Shalt Not Steal, Invisible Boys, Ten Pound Poms, Love Triangle, and Bump. Stan partners with major studios such as Sony, Lionsgate, NBCUniversal, Paramount, AMC, Warner Bros Discovery, Disney, Amazon MGM, All3Media, and the BBC to bring premium entertainment to Australian audiences.

About ESA: 
Endemol Shine Australia is a part of Banijay, the world’s largest international content producer and distributor spanning 22 territories with over 120 production companies and a multi-genre catalogue boasting over 88,000 hours of original standout programming.

Based in Sydney, Endemol Shine Australia’s team comprises proven leaders in television and digital production whose shows have become ratings hits. Endemol Shine Australia’s slate represents the most exciting and popular programming on Australian free-to-air networks and pay TV channels – shows such as MasterChef, Australian Survivor, Big Brother, LEGO Masters, Australian Ninja Warrior, Married at First Sight, Gogglebox Australia and Ambulance Australia as well as acclaimed dramas including Offspring, Peter Allen: Not The Boy Next Door, and INXS: Never Tear Us Apart.

3AW Powers Ahead No. 1 in Breakfast, Mornings, Drive & Evenings

3AW has tightened its dominance as Melbourne’s No. 1 radio station, recording a 1.1 point jump to a 14.6 share in the GfK Radio Ratings for Survey 6 released today – the biggest gain of any station.

The stunning result is powered by audience growth across every key timeslot, with 3AW now the clear No. 1 in breakfast, mornings, drive, evenings and weekends.

As the voice of Melbourne, 3AW‘s agenda-setting mix of news, talk and opinion now connects with 722,000 people every week.

In breakfast, Ross & Russ maintain their phenomenal success, surging another 1.5 points to a massive 21.6 share – their best result all year and more than double their nearest competitor. The powerhouse duo now connects with 478,000 listeners every week, while their digital dominance is absolute, capturing a massive 52.2% of commercial streaming.

3AW‘s dominance extends into mornings, where Tom Elliott has delivered his best result since Survey 2. Soaring to a 15.5 share (up 0.9), Tom is the clear No. 1 choice for Melbourne, connecting with 434,000 listeners every week. His leadership also extends to digital, commanding a huge 31.2% of commercial streaming in the timeslot.

In afternoons, Tony Moclair continues to build his audience, climbing another 0.9 points to a share of 11.5 – his strongest performance since Survey 1 this year. The result is a testament to his unique ability to connect with listeners through engaging and interactive talkback.

Jacqui Felgate now owns the drive home, storming into the No. 1 position with a stunning two point surge to a 12.0 share. The result cements her program as Melbourne’s definitive voice for the afternoon commute, setting the agenda on the day’s biggest stories.

Denis Walter‘s reign over Melbourne’s evenings continues, climbing another full share point to an incredible 18.5. The result confirms his program as the city’s undisputed No. 1 choice, proving he is the trusted voice Melbourne turns to after dark.

The weekend belongs to Darren James, whose program is once again Melbourne’s clear No. 1 on Saturday and Sunday morning –  a beloved ritual for listeners.

The final siren has sounded on the season and 3AW Football is once again the clear winner. Securing the No. 1 position across the entire weekend (Thurs-Sun), 3AW’s call remains Melbourne’s most-listened-to and trusted coverage of the game.

3AW Station Manager Stephen Beers said: “This is a phenomenal result that speaks volumes about the deep-rooted trust Melburnians place in us. To be the station with the biggest audience gain is a huge thrill and it’s a credit to our entire team who work tirelessly to set the agenda and lead the conversation every single day. From Ross and Russ’s incredible breakfast performance, to Jacqui Felgate storming to number one in Drive, this survey shows our dominance across the day. We’re incredibly grateful to the 722,000 listeners who make us part of their week, and we’ll continue to work hard to remain Melbourne’s number one source for news and opinion.”

Source: GfK Radio360 Ratings, 3AW Melbourne Survey 6 2025, Mon-Sun 5.30am-12MN, Mon-Fri 5.30am-8.30am, Mon-Fri 8.30am-12pm, Mon-Fri 12pm-3pm, Mon-Fri 3pm-6pm, Mon-Wed 8pm-12MN, AFL Thur-Fri 7pm-12MN, Sat 12-8PM, Sun 12-7PM, Weekends 5.30am-12MN, Cume (000s), Market Share % Total Radio, Commercial Streaming share %, AP10+ , unless otherwise specified. 

For further information, please contact:
Caitlin Lynch
Senior Communications Manager, Nine 
clynch@nine.com.au 

Tuesday, 14 October, 2025

2GB Delivers Best Result of the Year Sweeping Breakfast, Mornings, Nights, Weekends and NRL Coverage

2GB has delivered its most dominant radio survey result of the year, claiming the No.1 position in Sydney and across all major day parts, according to the GfK Radio Survey 6 for 2025.

The station’s performance was led by a decisive victory for Ben Fordham Live with a 16.8 share (up 2.6) – securing its place as the year’s most listened-to Breakfast program. 

The momentum continued throughout the day, with Mornings with Mark Levy also soaring to the No.1 spot, with a 14.9 share (up 3.4) driven by significant gains in audience share. 

2GB also cemented its dominance as the outright No.1 in live audio streaming, proving the station’s ability to connect with audiences across all platforms. The station recorded a stunning 28.5 commercial streaming share, which was carried across all dayparts, including the competitive Breakfast and Mornings slots, which recorded a 41.5 and 28.7 share, respectively. 

After a record-breaking NRL finals series, 2GB has shown its dominance as the ultimate destination for footy fans, delivering the very best in live sports coverage, expert commentary, and analysis. 

The legendary Continuous Call Team is the outright No. 1 in NRL coverage for 2025, recording an 11.2 share (up 2.8) – more than double the share of the nearest Rugby League competitor. This season’s success was amplified by the new sync feature, ensuring listeners could seamlessly pair the team’s award-winning commentary with the live finals coverage broadcast on the 9Network and 9Now.

2GB Station Manager, Greg Byrnes said: “This result is wonderful recognition for the content teams and the tireless work they put in each day. Every single shift across the station was number one or posted significant share increases – in many cases, both!”
“The news agenda has been relentless and we’re committed to being the home of trusted information, analysis and opinion for Sydneysiders when they need us most. We thank our listeners for tuning in to us in record numbers each day.”

  • The highlights from GfK Survey 6 include: 
  • Afternoons with Michael McLaren posted a 11.1 (up 1.3) 
  • Sydney Now with Clinton Maynard recorded a 8.7 share (up 2.8) 
  • Wide World of Sports with Adam Hawse recorded a 9.2 share (up 1.5) 
  • Money News with Evan Lucas posted an 15.0 share (up 2.5) 
  • Nights with John Stanley remains the clear No.1 with a 30.8 share (up 4.6) 
  • Weekends with Luke Grant posted a 13.8 share (up 4.1)
  • Overnights with Phil O’Neil recorded 21.9 share (up 4.3) 

Source: GfK Radio360 Ratings, 2GB Sydney Survey 6 2025, Mon-Fri 5.30am-9am, Mon-Fri 9am-12pm, Mon-Fri 12pm-3pm, Mon-Fri 3pm-6pm, Mon-Fri 6pm-7pm, Mon-Thur 7pm-8pm, Mon-Thur 8pm-12am, Sat-Sun 9am-1pm, Mon-Fri 12am-5.30am Fri 7pm-11pm, Sat 1pm-10pm, Sun 1pm-7pm, Market Share % Total Radio, Streaming share % AP10+ .

For further information, please contact:
Caitlin Lynch
Senior Communications Manager, Nine 
clynch@nine.com.au 

Tuesday, 14 October, 2025

2GB and 3AW Dominate Airwaves; Big Jump in Streaming and Listening; Highest-Rating AFL and NRL Coverage

TOTAL RADIO 

Nine Radio has dominated GfK Survey 6 today claiming the outright No.1 radio station for both Sydney’s 2GB and Melbourne’s 3AW. This unparalleled success sweeps across the day, with 2GB and 3AW securing the No.1 position in Breakfast, Mornings and most key shifts, and crucially, Ben Fordham Live and Breakfast with Ross and Russ both winning the year in Breakfast. 

The network also showcased its strength in live sport coverage, commentary and analysis, delivering the highest-rating NRL and AFL coverage during the thrilling finals season.

2GB Highlights

  • 2GB delivered its strongest result of 2025 with a 14.2 share (up 2.8) to claim the outright No.1 position on Sydney’s airwaves
  • Ben Fordham Live is No.1 in Breakfast with a 16.8 share (up 2.6) and has won the Sydney Breakfast ratings for 2025
  • Mornings with Mark Levy is No.1 with a 14.9 share (up 3.4)

3AW Highlights

  • 3AW is the No.1 station for Melburnians, delivering a 15.0 share (up 1.2)
  • Ross and Russ claimed the No.1 Breakfast position with a 21.6 share (up 1.5) and claimed the overall No.1 crown for 2025
  • Mornings with Tom Elliott was No.1 with a 15.5 share (up 0.9) and also claimed the No.1 overall in Mornings in 2025 
  • Drive with Jacqui Felgate was also the outright No.1 with a 12.0 share (up 2.0)

NRL and AFL Coverage

  • The Continuous Call Team No.1 NRL coverage in Sydney overall with 11.2 share (up 2.8) – more than double the share of the nearest Rugby League competitor
  • 3AW is the No.1 AFL coverage in Melbourne with 8.6 share

Greg Byrnes, Nine Radio’s National Content Manager, said: “These are truly stunning results for 2GB and 3AW, solidifying their position as number one overall and dominating breakfast, mornings, and right across the day. The breakfast shows with Ben Fordham and Ross and Russ have unequivocally won the year, and AFL and NRL across the network is the clear number one. As the cost of living bites and world affairs take a turn, audiences are flocking to our stations for trusted news and analysis.”

COMMERCIAL RADIO SHARETOTAL RADIO CUME
17.9
(4 markets)		1.703 million
listeners each week

STREAMING

Nine Radio is the undisputed commercial streaming leader, commanding a massive 31.7 national share. Leading the charge are Melbourne’s 3AW and Sydney’s 2GB, which deliver impressive streaming shares of 38.1 and 25.5 respectively. 

This dominance extends across all key programs, setting the standard for digital audio and solidifying Nine’s position as the definitive choice for listeners seeking live, local, and compelling content on any device.

  • Breakfast with Ross and Russel No.1: 52.2 
  • Ben Fordham Live No.1: 41.5
  • Mornings with Tom Elliott No.1: 31.2 
  • Mornings with Mark Levy No.1: 28.7

Greg Byrnes said: “As Australians spend more time listening to talk radio, our streaming numbers are consistently rising. We’ve seen a significant increase in listeners nationwide, with exceptional share results, especially for the 2GB and 3AW breakfast shows.” 

“The new in-play audio sync features on our app have been met with an overwhelming response, and that’s resulted in record-breaking streaming numbers for our NRL and AFL coverage.”

COMMERCIAL STREAMING SHARESTREAMING CUME
31.7429,740

PODCASTS 

The Nine Podcast Network has continued its long-term growth trajectory with strong catch-up and high-performing original content in September, reaching 1.77 million monthly unique listeners and delivering 4.04 million monthly podcast downloads.

Catch-Up Dominance

  • Ben Fordham Live: 195,000 listeners
  • 3AW Mornings with Tom Elliott: 61,000 listeners
  • 3AW is Football: 53,000 listeners


Original Content Leaders

  • The Mushroom Trial: Say Grace: 143,000 listeners
  • The Morning Edition: 125,000 listeners
  • Nine News: 115,000 listeners (a massive +95% YoY growth)


Nine’s Head of Podcasts, Rachel Fountain, said: “We’ve built an incredibly solid base thanks to the massive appetite for our radio catch-up podcasts. This foundation allows us to accelerate our originals strategy, where we’re delighted to see double-digit year-on-year growth across crucial categories, including Business, News (like the soaring Nine News), and Sport.” 

“Our aim is simple – to grow the portfolio in line with what our audiences want and need, ensuring we meet them on any device with the most compelling, live, and on-demand audio content.”

SEPT 25 TOTAL DOWNLOADSSEPT 25 TOTAL LISTENERS
4.04 million1.77 million

Source: GfK Radio360 Ratings, Survey 6 2025, Mon-Sun 5.30am-12MN, Market Share % Total, Market Share Streaming %, Commercial Streaming Share %, Cume (000s) Total and Streaming, 3AW Breakfast Mon-Fri 5.30am-8.30am, 3AW Mornings 8.30am-12pm, AP10+, Nine Radio – 2GB, 3AW, 4BC, 6PR, unless otherwise specified.

Source: Triton Podcast Metrics, September 2025, Downloads, Listeners, Nine Entertainment, unless otherwise specified.

For further information, please contact:
Caitlin Lynch
Senior Communications Manager, Nine 
clynch@nine.com.au 

Tuesday, 14 October, 2025