Nine is unleashing the full power of its most trusted and recognisable Australian talent to propel brand campaigns beyond traditional assets, delivering a seamless, integrated storytelling arc right onto social platforms.

Nine’s Powered division is set to launch 9Amplify in the coming months, creating a powerful, single solution for extending campaign reach. For advertisers, this delivers the ultimate one-stop-shop for their entire media investment. From TV and print to digital and social, 9Amplify will offer ease of service and maximum impact – all strategically planned and executed under one roof.

By using Nine’s extensive network of talent, shows and creators and format handles, 9Amplify provides efficient, tailored campaign extensions with format-ready content – from short-form clips to complementary creative – for platforms including Instagram, TikTok, Facebook and LinkedIn with the brand’s core campaign messaging seamlessly integrated. 

This process makes it significantly easier and faster for clients to push successful, on-air campaigns onto social media for greater reach.

This development is a direct enhancement of Nine’s capabilities in integrated campaigns, designed with the client in mind to make its current offering stronger, easier, and even more effective. 

Director of Nine Powered, Lisa Day, said: “9Amplify is enhancing Nine as the ultimate megaphone for brands. The new software allows us to instantly create a powerful stack of format-ready assets for our clients – from cut-downs of the primary content to complementary creative – ready to push out across every major platform. We’re extending the massive impact of our shows and talent across the full social spectrum, delivering unprecedented campaign efficiency.”

For further information, please contact:
Adrian Motte
Senior Communications Manager – Trade & Publishing
amotte@nine.com.au 

Wednesday, 15 October, 2025