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Australian Ninja Warrior will be super-human in 2022

In 2022, Australian Ninja Warrior will be completely reborn. The series will be supercharged with a whole new attitude and an extreme new course. Delighting and exciting fans, the series will see the transformation of the year, pushing the Ninjas into uncharted levels of punishing endurance.

Check out what's to come from a new generation of Ninja's...

Everyday athletes will once again put their bodies on the line to tame the world’s most difficult obstacle course and see if they have what it takes to conquer the awesome Mt Midoriyama and win the coveted Ninja title, along with a potential prize jackpot of $200,000.

To find out what your brand can achieve with an Australian Ninja Warrior partnership, request a tailored response to help realise your marketing objectives.

Nine is Australia's media company. We shine a light on Aussies far and wide across this great country and hear their stories. Australian Ninja Warrior is the bridge that enables us to do this. It's a show for everyone, with the most unlikely people taking part.

With stories of empowerment, resilience, tenacity and motivation, our Ninjas come from every corner of Australia. As we know from our recent Neighborhood Watch research, these local home grown hero stories are the kinds of stories Australians want to hear.

This is a global format that engages with our community on a local level, and is quintessentially Australian in the way we bring it to audiences.

Australia Ninja Warrior is the bridge to brand success.

Let's take a look at how Ninja connects.

The bridge to everyday Australians you need to reach most

want to see brands that demonstrate they are connected to local communities

40%

want to see local talent in brand communications

Grocery Shopper + Child reached in Season 5

Source: Nine’s Proprietary Research | Neighbourhood Watch

The bridge to Heartland Australia

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Regional viewers reached per episode in 2021

24%

of minutes were viewed by Regional Australia in 2021 on 9Now

+16 million

Total Minutes viewed by Regional Australia in 2021

Source: Regional TAM Regional data (Combined Agg Mkts), 20/06/2021 – 06/07/2021 , “AUSTRALIAN NINJA WARRIOR“ excl encores (Nine Content Affiliates), Std 1 Min Cume Reach/AUD, Total People, consolidated 7 data​. Digital: OzTAM Live + VOD VPM, Rolling 7 Days Cume, Australian Ninja Warrior, 20/06/2021 - 13/07/2021, includes coviewing on connected tv devices.​

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Australian Ninja Warrior Season 6 will be a celebration of all the best bits

10x Episodes

4x Heats

3x Semi finals

2x Grand finals

1x Record breaker special

Exciting new format beats

Exhilarating new obstacles

Branded Asset Opportunities

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Creating BIG brand moments

Big ideas make brands famous. 

And with the help of Powered by Nine, we have a big idea for every budget, underpinned by Australia's best content.

To find out more about what your brand can achieve with an Australian Ninja Warrior partnership, request a tailored response to help realise your marketing objectives.

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