Archives: Media Releases

The Block, Australia’s favourite renovation show, caps off 20 seasons with its first ever Clubhouse, before the five houses come up for auction in Phillip Island, starting tonight at 7.30pm on Channel 9 and 9Now.

In a season full of high-stakes transformations, the contestants are now building the Disney+ Clubhouse with help from an All Star couple. Each team is pushing to complete this ultimate addition, where a win means a crucial $50,000 off their reserve price on auction day. 

The returning All Stars working alongside the Blockheads are: 

• Ronnie and Georgia with House 1’s Maddy and Charlotte to create an outdoor BBQ and entertaining area 
• Steph and Gian team up with House 2’s Courtney and Grant to build a luxurious indoor day spa and sauna
• Eliza and Liberty with House 3’s Ricky and Haydn on an alfresco dining space for high-end entertaining 
• Alisa and Lysandra with House 5’s Kristian and Mimi to transform a cinema room and outdoor kitchen
• Plus, Jimmy and Tam tackle the games room on behalf of Kylie and Brad who have flown home after completing the renovation on their house.  

Host Scott Cam said: “It’s incredible to see the Blockheads and All Stars bring this Clubhouse to life. It’s an amazing way to wrap up 13 intense weeks of renovations, and every contestant has a real chance at earning a life-changing prize this weekend.”

As auction day approaches, Scott says, “It’s always a nerve-racking moment, watching each team’s hard work go up for sale after so many weeks of dedication and effort.

“This year, we’ve got five stunning, unique homes that each offer something special for potential buyers. I truly hope all the contestants see the results they’ve worked so hard for – they absolutely deserve it.”

Domain National Managing Editor Alice Stolz said: “The contestants will no doubt be sweating under their high-vis vests with the countdown on to the auctions. Recent house price data shows Melbourne, always a city that marches to the beat of its own drum, has seen house prices not just stalling, but going backwards.

“Higher interest rates are wearing down buyers and investors due to recent Victorian land tax changes, and sellers too are up against it with increased competition. It’s a tough time for the market but Victoria is a contrarian place and ripper houses that are priced correctly are enjoying competitive bidding and strong results.

“The concept of The Block this year resolves the question that many would-be-holiday-house-buyers wrestle with; too much maintenance and too expensive. These five houses could not be more low-maintenance if they tried, and with shared facilities that include the most amped-up clubhouse Australia has ever seen, a holiday has never been so appealing. And as for price, show me another island (or town!) where you can get luxury at this scale, as well as full-blown amenities and seamless functionality and maybe even a boat. It’s perfect.”

Executive Producer Julian Cress shared his anticipation, saying, “We always feel a bit nervous leading up to auction day because we’re deeply invested in seeing our contestants rewarded for all their hard work. Over the past few seasons, we’ve seen some contestants walk away with life-changing earnings, while others have left with far less.

“This year’s property is like nothing we’ve seen before – a gated holiday park with outstanding facilities that’s unmatched in the market. There’s never been anything like it.”

Reflecting on the 20th season of The Block, Cress continued, “The results have been extraordinary and a well-deserved recognition for everyone involved, not only the contestants but the entire crew. Everyone really went up a level this season, and I think that passion shines through on screen. The way our fans have embraced it has been both humbling and incredibly rewarding.”

Since premiering on Channel 9 in 2003, Australia’s richest reality program has awarded a grand total of $35,742,807.60 in winnings.

Catch the final week of The Block Disney+ Clubhouse week that culminates in a special 90-minute episode on Wednesday at 7.30pm, with the highly anticipated auction on Sunday at 7.00pm on Channel 9 and 9Now.

HOUSE LISTINGS

HOUSE 1 – MADDY AND CHARLOTTE 
Address: 1/113-119 Justice Road, Cowes VIC 3922
Listing: 4 Bed, 3 Bath 
Price guide: $1.7-$1.85 million
Full listing here and photos on Nine Media Room.

HOUSE 2 – COURTNEY AND GRANT
Address: 2/113-119 Justice Road, Cowes VIC 3922
Listing: 4 Bed, 3 Bath
Price guide: $1.7-$1.85 million 
Full listing here and photos on Nine Media Room.

HOUSE 3 – RICKY AND HAYDN
Address: 3/113-119 Justice Road, Cowes VIC 3922
Listing: 5 Bed, 3 Bath 
Price guide: $1.7-$1.85 million  
Full listing here and photos on Nine Media Room.

HOUSE 4 – KYLIE AND BRAD
Address: 4/113-119 Justice Road, Cowes VIC 3922
Listing: 5 Bed, 3 Bath 
Price guide: $1.7-$1.85 million
Full listing here and photos on Nine Media Room.

HOUSE 5 – KRISTIAN AND MIMI
Address: 5/113-119 Justice Road, Cowes VIC 3922
Listing: 5 Bed, 3 Bath 
Price guide: $1.7-$1.85 million 
Full listing here and photos on Nine Media Room.

#TheBlock
Follow @TheBlock on Facebook, Instagram, TikTok and Twitter
Learn more about The Block at: nine.com.au/theblock

For further information, please contact:
Aimee Ball
9Network Publicity
aimee.ball@nine.com.au

Monday, November 4, 2024

This morning, Nine unveiled its marquee for the 2024 Melbourne Cup Carnival in a vibrant launch event at Flemington Racecourse.

Our hosting lineup –Eddie McGuire, James Bracey, Billy Slater and Francesca Cumani – were on hand to share insights into Nine’s coverage plans and preview the exciting race days ahead.

The Nine Marquee, inspired by the network’s iconic dots, offers an immersive blend of art, style, and luxury, designed to bring guests the full spirit of the Carnival. Highlights include The Snug, a hidden bar offering an intimate escape, and the stunning new artwork by renowned artist Nicole Slater, depicting the legendary racehorse Verry Elleegant.

Today’s event gave media and special guests an exclusive first look at the marquee’s flowing design and elegant atmosphere, setting the stage for what promises to be a memorable Melbourne Cup week.

As the official broadcast partner, Nine’s coverage of the Melbourne Cup Carnival begins withPenfolds Victoria Derby Day this Saturday, November 2, from 11:30 am on Channel 9 and 9Now.

Our Carnival team includes a dynamic lineup: Eddie McGuire in the on-course studio, James Bracey in the Mounting Yard, Francesca Cumani offering expert analysis, Billy Slater with exclusive jockey interviews and Tony Jones bringing live updates from the Mounting Yard.

Joining them are racing experts Grace Ramage, David Gately and Melbourne Cup-winning jockey Michelle Payne OAM, adding unparalleled insights across all four days of racing.

Viewers can also look forward to coverage from the Birdcage with Clint Stanaway, Sylvia Jeffreys, Jelena Dokic and Olympic champion Jessica Fox capturing all the glitz, glamour, and celebrity highlights.

Viewers can also enjoy exclusive Fashions on the Field coverage on 9Now, celebrating the bold and elegant styles of Cup week. With live-streaming options and special fashion content, 9Now offers fans a front-row seat to all the glamour and creativity that define the Melbourne Cup Carnival.

Additionally, 9News Melbourne, Today and Weekend Today will broadcast live from Flemington and Southbank Promenade throughout the week, led by Alicia Loxley, Tom Steinfort, Karl Stefanovic, Sarah Abo, Clint Stanaway and Sophie Walsh, bringing audiences exclusive stories from the track and beyond.

We’re pleased to share photos from today’s event, including shots of Nine’s hosting team and Nicole Slater with her artwork.

PHOTOS CAN BE ACCESSED AT THIS LINK

Thank you for joining us on this exciting journey through the Melbourne Cup Carnival!

For further information, please contact:
Terry Stuart
Senior Communications Manager
tstuart@nine.com.au

Thursday, October 31, 2024

Every day in Australia, 3 families will hear the words: “Your child has cancer”.

In the daunting and unpredictable experience that follows diagnosis, a child needs as much stability and support from their family as possible. But when families are under pressure, it can be hard to hold it together, not only for their sick child but for the rest of the family

In Kids Cancer Conversations, 9News Presenter and Redkite Board Director, Georgie Gardner, Australia’s leading childhood cancer support charity, Redkite, and the 9Podcasts team have created a podcast that aims to help, educate and bring a deeper understanding of childhood cancer. The guest-led podcast provides listeners with insightful stories shared by those having lived experience of a child with cancer, supported with expert information from professionals.

Nine has been working with Redkite through its Nine Cares program since 2019.

This initiative connects charities like Redkite with Nine’s audience, fostering meaningful conversations around various social issues. Through Nine Cares, essential support is provided to organisations and individuals in need, amplifying their voices and making a positive impact.

Georgie Gardner has been an active Ambassador for Redkite since 2000. Championing their work, acting as MC at fundraising events, and lending her voice to campaigns to raise awareness. 

Watch Georgie discuss the Kids Cancer Conversations podcast on Today Extra here. 

“When a child is diagnosed with cancer, it quickly becomes a family illness, because everyone is affected. It’s also incredibly isolating because few want to even contemplate something so bleak and terrifying. This podcast explores all aspects of childhood cancer, through raw and compelling storytelling. We want it to be a useful resource, offering help and hope, to ensure no one faces the childhood cancer journey alone”, said Gardner. 

Redkite CEO Monique Keighery said, “Redkite is enormously proud of our partnership with Nine and our collaboration on this podcast. The raw and courageous storytelling throughout the series will take you through the highs and lows of a childhood cancer journey, providing a powerful resource for both impacted families and the broader community.”

KIDS CANCER CONVERSATIONS WITH GEORGIE GARDNER
LAUNCHES TODAY WITH NEW EPISODES DROPPING WEEKLY ON
APPLE PODCASTS & SPOTIFY

For further information, please contact:
Caitlin Lynch
Senior Communications Manager, Nine
clynch@nine.com.au

Thursday, October 31, 2024

A web of mystery, murder and deception will be uncovered when gripping new crime drama A Remarkable Place To Die premieres on Sunday, November 17, at 8.00pm on Channel 9 and 9Now.  

Over four big weeks, the murder mystery features one of Australia’s most beloved actresses, Rebecca Gibney (Halifax: Retribution, Packed to the Rafters), and award-winning actress and filmmaker Chelsie Preston Crayford (Underbelly: Razor, M3GAN). 

Gibney stars as the mother of Anaís Mallory (Preston Crayford), backed by an exceptional cast including Michala Banas (McLeod’s Daughters, Winners & Losers), Roy Billing (Underbelly: A Tale of Two Cities, Jack Irish), Indiana Evans (Home and Away, H2O: Just Add Water), Alex Tarrant (NCIS: Hawaii, 800 Words), Charles Jazz Terrier (Wentworth, Neighbours) and Nathalie Boltt (Riverdale, Chilling Adventures of Sabrina). 

A Remarkable Place To Die follows smart and determined homicide detective Anaís Mallory as she returns to her hometown of Queenstown, New Zealand, assuming the role of lead detective and hoping to unravel the truth behind the deaths of her father and sister.

Mallory has a stellar policing career under way after a secondment to Sydney, but she is forced to confront her strained relationship with her mother and the ghosts of her past, including her ex-fiance Luke (Jazz Terrier), who is now married to her ex-best friend, Maja (Evans). 

With a new case to solve every episode, it rapidly becomes apparent that there is plenty hidden beyond the breathtaking scenery of the tourist town. Secrets linger and danger is never too far away. 

As bodies start piling up around the once-safe place, Mallory and her team are thrust into a series of intriguing cases that bring into focus the tragedies that have beset her family. 

Plagued by the suspicion that her ex-fiance might somehow be involved in their deaths, Mallory also realises that her mother may know more than she is willing to reveal. 

A Remarkable Place To Die is an original drama production for the 9Network, along with ZDF, Acorn and TVNZ. The series was created by Screentime New Zealand and co-produced with Real Film Berlin in association with Banijay Rights.

A REMARKABLE PLACE TO DIE
SUNDAY, NOVEMBER 17, AT 8.00PM ON CHANNEL 9 AND 9NOW

For further information, please contact:
Aimee Ball
9Network Publicity 
aimee.ball@nine.com.au

Thursday, October 31, 2024

Channel 9 and 9Now will bring Australian audiences unrivaled coverage of the upcoming US election, as it unfolds in real time. Join us on Wednesday, November 6, at 10.00am AEDT, immediately following an extended edition of Today, for a front-row seat to this crucial race that will shape the global political landscape for years to come.

With the latest polling revealing an extremely tight contest, all eyes will be on the decisive seven battleground states that are set to determine the outcome. In one of the most consequential elections in recent memory, the contest between Vice President Kamala Harris and former President Donald Trump is expected to captivate audiences worldwide.

Guiding viewers through every moment are Channel 9’s expert hosts and analysts: Karl Stefanovic, Liz Hayes, Charles Croucher and US political analyst Laura Schwartz, reporting live from Washington, DC. Charles Croucher will bring clarity to complex issues, offering Australian audiences deep insights and accessible analysis.

Our US correspondents Jonathan Kearsley, Alison Piotrowski and Lauren Tomasi, along with 60 Minutes correspondent Amelia Adams, will report directly from key battleground states, giving audiences the latest, on-the-ground updates. Additionally, with our partnership with CNN, Channel 9 has access to developments from both Democrat and Republican headquarters, ensuring comprehensive, up-to-the-minute coverage.

With seasoned journalists, political expertise, and live updates from the front lines, we’re committed to delivering the most in-depth and reliable US election coverage for Australian viewers.

Tune in to Channel 9 and 9Now from 10.00am AEDT, Wednesday, November 6 for live analysis, breaking updates, and all the pivotal moments of this historic election.

For further information, please contact:
Terry Stuart
Senior Communications Manager
tstuart@nine.com.au

Thursday, October 31, 2024

The 9Network is excited to commence its live and free coverage of the 2024 Melbourne Cup Carnival, starting this Saturday, November 2, with Penfolds Victoria Derby Day, live from 11:30 am on Channel 9 and 9Now.

As the official broadcaster of this iconic sporting and cultural event, Nine has assembled a dynamic team of hosts and experts to deliver an unparalleled viewing experience, celebrating the spirit, fashion, and high-stakes action that defines Cup week.

Leading the charge, Eddie McGuire will bring all the trackside excitement from Nine’s on-course studio, joined by James Bracey in the Mounting Yard, who will capture the live energy of the races. Adding her globally acclaimed expertise, Francesca Cumani will provide in-depth analysis across all four race days, ensuring fans are fully immersed in every moment.

Viewers will also be treated to insights from Grace Ramage and David Gately, who will guide fans through the racing form, while Billy Slater will share exclusive on-track interviews with winning jockeys. Tony Jones will bring audiences even closer to the action with Mounting Yard interviews, delivering an insider’s perspective.

Cup-winning jockey and Melbourne Cup Carnival ambassador Michelle Payne OAM joins the team, adding her unique perspective and expertise to the coverage. Reporting live from the Birdcage, Clint Stanaway, Sylvia Jeffreys, Jelena Dokic and Olympic champion Jessica Fox will bring viewers all the glitz, glamour, and celebrity buzz from Australia’s most stylish event.

The broadcast will also highlight the Melbourne Cup Carnival’s celebrated Fashions on the Field, showcasing the bold and elegant styles that define Cup week. With live-streaming options on 9Now, fans can watch exclusive fashion coverage and access additional content like preview shows, highlights and race replays, ensuring they stay across all the action wherever they are.

Following Penfolds Victoria Derby Day, the Melbourne Cup Carnival coverage continues on Lexus Melbourne Cup Day, Tuesday, November 5, followed by Crown Oaks Day on Thursday, November 7, and concludes with TAB Champions Stakes Day on Saturday, November 9.

In addition, the teams from 9News Melbourne, Today, and Weekend Today, led by Alicia Loxley, Tom Steinfort, Karl Stefanovic, Sarah Abo, Clint Stanaway and Sophie Walsh, will be broadcasting live from Southbank Promenade and Flemington, adding exclusive insights to Cup week and engaging audiences with stories beyond the track.

Brent Williams, Director of Sport for the 9Network, expressed his anticipation for the carnival:
“The Melbourne Cup Carnival is truly unlike any other event and we are thrilled to be bringing this incredible spectacle to all Australians. With our exceptional team and cutting-edge production, we’re ready to deliver the best seats in the house for viewers at home. This year marks the beginning of an exciting partnership with the Victoria Racing Club and Tabcorp, as we aim to elevate the carnival experience for years to come.”

This year marks the first in a multi-year broadcast, media, and sponsorship agreement between the Victoria Racing Club, Tabcorp and Nine Entertainment, bringing the Melbourne Cup Carnival to audiences from 2024 to 2029.

Tune in to Nine’s Melbourne Cup Carnival coverage, kicking off with Penfolds Victoria Derby Day this Saturday at 11:30 am on Channel 9 and 9Now, and continuing through to TAB Champions Stakes Day on November 9.

For further information, please contact:
Terry Stuart
Senior Communications Manager
tstuart@nine.com.au

Thursday, October 31, 2024

The eagerly awaited special John Farnham – Celebrating 60 Years will premiere this Thursday, October 31, at 7:30pm, exclusively on Channel 9 and 9Now.

With more than 1,000 business-related postgraduate courses from all major universities across Australia, the AFR Executive Education Platform This special pays tribute to one of Australia’s most legendary entertainers, diving deep into Nine’s archives to unveil never-before-seen footage, long-forgotten performances and untold stories.

From his humble beginnings as a teenage pop sensation to becoming Australia’s most beloved voice, John Farnham has captivated generations of audiences. John Farnham – Celebrating 60 Years revisits his unforgettable moments and features performances that have left an indelible mark on Australian music history. 

John Farnham – Celebrating 60 Years reveals exclusive behind-the-scenes content, insightful interviews and rare footage, providing an authentic glimpse into Farnham’s rise to fame, his resilience and the pivotal moments in his career. Fans will hear personal anecdotes from close friends, industry colleagues and Farnham himself, uncovering the stories behind his anthemic hits, including the chart-topping You’re the Voice.

We hear from Kylie Minogue, Ray Martin, Richard Wilkins and General Sir Peter Cosgrove who reflect on John Farnham’s incredible six decade career. Australia’s princess of pop Kylie Minogue said “He’s beyond defining one generation; he’s inter-generational and his legacy, for sure, will go on and on. John Farnham has a place within all of us, and I am forever a superfan.”

Viewers will also witness never-before-seen performances from Farnham’s early days on the likes of Brian Henderson’s Bandstand and The Don Lane Show, highlighting his evolution from rising star to national treasure. Among the special’s highlights is Farnham’s performance before Queen Elizabeth at the Sydney Opera House and his remarkable contribution to humanitarian efforts, raising millions for drought-stricken communities and entertaining troops in East Timor during the Tour of Duty concert.

As Richard Wilkins notes, this special captures “possibly some of the greatest unseen John Farnham footage ever recorded”.

Don’t miss the chance to celebrate an extraordinary journey through the lens of a true Australian legend. Tune in for John Farnham – Celebrating 60 Years airing this Thursday, October 31 on Channel 9 and on 9Now.

For further information, please contact:
Alexandra Reed
alexandra.reed@nine.com.au

Wednesday, October 30, 2024

The Australian Financial Review today launches a new service to help people looking to make the next move in their business learning journey and advance their career.

With more than 1,000 business-related postgraduate courses from all major universities across Australia, the AFR Executive Education Platform provides tools to help people research courses and find the best options to match their career aspirations and lifestyle.

The AFR Executive Education Platform has been created in partnership with global EdTech specialists Keypath Education, using their proprietary course research tool, StudyNext.  

James McCluskie, Nine’s Client Director of Education, Workplace, Finance and Technology, said: “We are thrilled to be able to partner with Keypath Education on the launch of the AFR Executive Education Platform on afr.com. This platform, powered by StudyNext, provides our monthly digital audience of 2.5M the ability to source information on over 1,000 executive and business aligned courses provided by Australia’s higher education institutions.” 

“Combined with the authoritative leadership and careers editorial content of The Australian Financial Review, the platform makes the researching & decision-making process around taking the next step in your management career easier than ever before.”

Keypath Education Asia Pacific CEO, Ryan O’Hare, said: “Keypath Education is excited to partner with The Australian Financial Review to bring StudyNext to the AFR Executive Education Platform. StudyNext brings together a trusted, independent and intuitive experience for exploring postgraduate courses across business and management disciplines. The partnership aligns exactly with our mission to transform education and help students more easily connect with their future career aspirations.”

Housed exclusively within the premium environment of afr.com, the AFR Executive Education Platform has been devised with the Financial Review’s subscriber base in mind, with reader surveys highlighting that access to education and management courses rates highly.  

Financial Review Editor-in-Chief James Chessell said: “The AFR Executive Education Platform powered by StudyNext is the ideal destination for those who wish to get ahead, a one-stop shop for the latest trends in upskilling as well as a pathway to future career growth.”

“The Financial Review strives to be the “The daily habit of successful people”. With the launch of this platform, we seek to partner with Keypath Education and Australia’s tertiary institutions to help make the Financial Review the daily habit of successful careers.”

For further information, please contact:
Adrian Motte
Senior Communications Manager, Trade & Publishing
amotte@nine.com.au

Tuesday, October 29, 2024

Pedestrian Group has today announced the relaunch of Pedestrian JOBS, marking the biggest update to the platform in more than a decade.

Since launching in 2010, Pedestrian JOBS has connected tens of thousands of employers and job seekers, becoming the go-to jobs marketplace for creative industries.

The revamped platform marks a new era in Pedestrian Group’s history and has been designed with a modernised user experience, improved job-matching technology, and a design that speaks to its hungry young audience.

“I’m incredibly excited about the relaunch of Pedestrian JOBS,” said Mason Rook, CEO of Pedestrian Group. “Pedestrian Group’s vision is to help young Australians feel heard and understood and with the relaunch of JOBS, we’re now making it easier for them to find roles that align with their passions and creativity. This new platform reflects not just a technology upgrade but a deeper commitment to supporting the next generation, empowering them to thrive in careers they love.” 

To celebrate the relaunch, PEDESTRIAN.TV has also launched a new Careers vertical, bringing its audience expert career advice, tips and tricks for navigating their first (or second, or third) jobs, and juicy interviews from industry veterans.

“We know that younger Aussies — a.k.a. Gen Z — are more likely to change jobs than their millennial or Gen X peers,” said Head of Editorial Alex Bruce-Smith. “Last year, 13% of people aged 15 to 24 years old switched jobs. That’s why we’re proud to also be launching Careers, a content vertical dedicated to helping young Aussies craft their dream career, whatever that may look like.”

Part of the content offering will include Insider Trading, an interview series asking young creative Aussies how they got to where they are, the lessons they learnt along the way, and all the nosy questions you’ve always wanted to know.

Check out the revamped Pedestrian JOBS here.

Follow Pedestrian JOBS on Instagram here.

Key Features for Employers

• Enhanced Brand & Role Visibility: Greater amplification opportunities across Pedestrian JOBS site, social media, and newsletters to increase your reach.
• Improved Dashboard: Effortlessly manage your job listings with our intuitive interface.
• Improved Integration: Incorporate Pedestrian JOBS into your existing recruitment processes
• Simplified Pricing: Choose the ad option that best fits your needs, and enjoy discounts with Job Bundle purchases.
• Custom Content: Partner with PEDESTRIAN.TV for tailored content that highlights your business and the roles you need to fill 
• Sponsorship & Advertising: Align your brand with Pedestrian’s audience through site-wide sponsorship and advertising opportunities
• New Payments Partner: Make fast, secure payments through our partner, Stripe.

Key Features for Job Seekers

• User-Friendly Design: Seamlessly search, apply, and track your job applications anytime, anywhere.
• Enhanced Candidate Profiles: Showcase your best work with an improved profile layout.
• Job Alerts: Receive job notifications straight to your inbox.
• New Social Channels: Discover job opportunities, find expert career advice, and stay connected through our newly launched Pedestrian JOBS Instagram page.
• Career Insights: Get exclusive advice and career tips from the PEDESTRIAN.TV newsroom to help craft your next move 

About Pedestrian Group

Pedestrian Group is the leading media brand for young Aussies, on a mission to make our audience feel seen, understood and heard. Our team of journalists at PEDESTRIAN.TV drive culture, shape opinion, and report on the issues that matter most to young readers. Our partnerships and Studio team provide award-winning client solutions to Australia’s biggest and most innovative advertisers, driven by insights and unfiltered creativity. We are wherever young Aussies are – any screen, any platform, any conversation, any location: TV, social, web, experiential and more. We are the voices not in the business of culture, but actually in culture.

Our home of brands includes PEDESTRIAN.TV, Pedestrian Television, Pedestrian JOBS and Open Air Cinema.

High resolution images here.

For further information, please contact:
Caitlin Lynch
Senior Communications Manager, Nine
clynch@nine.com.au

Monday, October 28, 2024

Nine is set to become the first media owner to hold itself publicly accountable by independent, third-party verification of its return on investment across all advertising channels, with the announcement of new relationships with the leaders in market mix modelling.

As Nine focusses on becoming a content, data and technology business that delivers better business results, it has formed relationships with market leaders in media and marketing analytics – Analytic Partners, Mutinex, Annelect, GroupM, IPG and Publicis Groupe to prove the power and efficacy of Total television, its role in the marketing ecosystem and the importance of top of the funnel advertising for brands.  

Some of Australia’s most innovative marketers and most influential brands have already committed to be part of this industry-leading initiative, including Aussie, KIA, Qantas, McDonald’s, NRMA Insurance, Telstra, Westpac, Trip A Deal, Lion, Fiji Airways, Colgate, Hungry Jacks, Optus and Koala.

Our advertising partners will work independently of Nine with their own market mix model and attribution tools to assess the ROI and sales volume generated by their campaigns on every media channel. They will aim to prove or disprove 30 hypotheses to help inform better campaign planning to deliver better results.  

To support this initiative, Nine is backing its confidence with a substantial $30 million advertising investment across its platforms – including the 9Network, 9Now, and Stan Sport to light a fire under the most significant ongoing research initiative Nine has ever undertaken to prove the power of Total Television and its impact for brands seeking better business results.

The marketers from the companies represent forward-thinking brands that understand the critical importance of ROI in advertising and are poised to take advantage of cutting-edge research, modelling, themes and insights.

“Total Television audiences are growing and we want to provide marketers with themes, insights and data to own the growth agenda in the boardroom, proving a direct line between advertising investment and better business results,” said Michael Stephenson, Nine’s Chief Sales Officer.

“As we work closely with our MMM partners and implement attribution modelling with a broad range of clients and categories we will extract ongoing themes, insights and data that will prove the power and effectiveness of Total Television within the marketing ecosystem.” 

“When we prove this, I’m confident brands will optimise their investment towards Total Television at the expense of less effective performance channels.”

For further information, please contact:
Adrian Motte
Senior Communications Manager – Trade & Publishing 
amotte@nine.com.au

Thursday, October 24, 2024