Melbourne’s leading station 3AW is set to deliver another season of unmatched AFL coverage in 2025. Returning to the commentary box are some of the game’s most respected voices and biggest names to deliver live expert analysis, play-by-play coverage, and in-depth discussions for footy fans.
The 3AW AFL 2025 line-up includes:
Thursday Night Football:Jimmy Bartel and Matthew Richardson, with callers Anthony Hudson and Bruce Eva.
Friday Night Football:Jimmy Bartel and Matthew Lloyd, with callers Tim Lane and Matt Granland.
Saturday Footy Preview:Tim Lane, Caroline Wilson, and Leigh Matthews set the stage for the day’s action.
Saturday Early Game:Leigh Matthews and Joel Selwood, with callers Bruce Eva and Tony Leonard.
Saturday Twilight Game:Tony Shaw and Libby Birch, with callers Matt Granland and Shane McInnes.
Sunday Football:Tony Shaw and Matthew Richardson, with callers Bruce Eva and Matt Granland.
Adding to this year’s excitement, renowned journalist Laura Spurway will join the 3AW football team as the station’s first dedicated AFLW reporter, contributing to the Sunday coverage and appearing across all games.
Geelong champion Joel Selwood is joining the team rotating across all games. With his outstanding career as a player and captain, Joel brings all his footy knowledge fresh from the game to the 3AW team.
Additionally, Rory Sloane brings his wealth of experience to the broadcast team. Alongside his new role on Nine’s Sunday Footy Show, Sloane will be rotating into 3AW’s coverage, taking a seat next to AFL legend Leigh Matthews.
Along with our commentary teams and callers we also are thrilled to have back the boundary reporters Jacqui Reed and Carlton AFLW vice captain Abbie McKay.
Fans can also look forward to the return of the Eddie and Jimmy podcast in 2025, which will be publishing three episodes per week, available to listen to on Apple Podcasts and Spotify, and to watch on 9Now.
Luca Gonano, Head of 3AW Football, said: “With a team of AFL greats, seasoned broadcasters, fresh voices and innovation in the games future, 3AW is proud to continue its tradition of delivering the most accurate, insightful and entertaining AFL coverage.”
Tune in for every key moment of the 2025 season, live on Melbourne’s own 3AW.
For further information, please contact: Caitlin Lynch Senior Communications Manager, Nine clynch@nine.com.au
NRL Round 1 goes up a gear this week with three mouth-watering match ups – Roosters v Broncos, Dolphins v Rabbitohs and Storm v Eels – all live and free on Channel 9 and 9Now, from Thursday, March 6 at 7.30pm AEDT.
First up, two heavyweight clubs will collide on Thursday Night Footy between the Roosters and Broncos at Allianz Stadium, Sydney. The Roosters have been written off after a raft of injuries to key players and roster changes, but three-time premiership winning coach Trent Robinson and captain James Tedesco will be ready to lead the chooks to a statement victory at home against a fancied Broncos side.
New Broncos coach Michael Maguire has the likes of Reece Walsh, Pat Carrigan and the returning Ben Hunt at his disposal, which has many considering them Premiership threats.
The Dolphins will meet their former coach Wayne Bennett in his Rabbitohs return on Friday Night Footy in Sydney. The Rabbitohs will be without their Origin superstars Latrell Mitchell and Cameron Murray, but there has been no one more successful than supercoach Bennett at playing the underdog card.
His former protege turned Dolphins head coach Kristian Woolf, will be hoping for some backline brilliance from the freakishly fast Hamiso Tabui-Fidow and Herbie Farnworth. Go behind the scenes with the Dolphins in RISE OF THE DOLPHINS: Episode 1 following Dolphins v Rabbitohs in all markets on Channel 9, now available to stream on 9Now.
Sunday Arvo Footy launches from AAMI Park, Melbourne where Craig Bellamy and the Storm aim to extend their run of 22 straight Round 1 victories. Standing in their way is a fresh Parramatta Eels line up, coached by former Storm assistant Jason Ryles.
On the field, the Storm are out to atone for finishing runners up last season when Cam Munster, Ryan Papenhuyzen and Dally M Medallist Jahrome Hughes look to send an emphatic statement to the rest of the competition.
In commentary exclusively for Nine’s Wide World of Sports is the best in the business. Hosted by James Bracey and Danika Mason, the expert commentary line up for 2025 features rugby league Immortal Andrew Johns and fellow premiership winners Cameron Smith, Billy Slater, Phil Gould, Johnathan Thurston, Brad Fittler, Paul Gallen, Darren Lockyer, Millie Elliott and Sam Thaiday. Plus women’s internationals Ruan Sims and Allana Ferguson, sideline reporters Marlee Silva and Emma Lawrence, with Lawrence to also host the Sunday Footy Show.
This unrivalled lineup of commentators, boasting 52 Grand Final appearances as players and coaches combined, will provide viewers with insight and analysis all the way through the 2025 season with exclusive access into the dressing sheds after the game.
Calling the live action will be Mat Thompson, Brenton Speed and Peter Psaltis.
BROADCAST SCHEDULE: NRL ROUND 1 ON NINE
Thursday, March 6 THURSDAY NIGHT FOOTBALL – ROOSTERS v BRONCOS
Sydney 7.30pm on Channel 9HD, stream free on 9Now Brisbane 6.30pm on 9GemHD, 7.00pm on Channel 9HD, stream free on 9Now Melbourne 7.30pm on Channel 9HD, stream free on 9Now Adelaide 7.00pm on 9GemHD, stream free on 9Now Perth 4.30pm on 9GemHD, stream free on 9Now
Friday, March 7
FRIDAY NIGHT FOOTY – DOLPHINS v RABBITOHS
Sydney 7.30pm on Channel 9HD, stream free on 9Now Brisbane 6.30pm on 9GemHD, 7.00pm on Channel 9HD, stream free on 9Now Melbourne 7.30pm LIVE and FREE on 9GemHD, stream free on 9Now Adelaide 7.00pm LIVE and FREE on 9GemHD, stream free on 9Now Perth 4.30pm LIVE and FREE on 9GemHD, stream free on 9Now
RISE OF THE DOLPHINS: Episode 1 – Following Dolphins v Rabbitohs in all markets on Channel 9, Available to stream on 9Now. Rise of the Dolphins continues the story of Australia’s newest rugby league team, the NRL Dolphins, as they navigate their final season under the legendary NRL coach Wayne Bennett.
Sunday, March 9
WIDEWORLD OF SPORTS – This Week: Roz Kelly, Mark Taylor, Cate Campbell and Morgan Turinui. Sydney / Brisbane – 10.00am on Channel 9. Melbourne / Adelaide / Perth 12.00pm on Channel 9
THE SUNDAY FOOTY SHOW –Billy Slater, Andrew Johns, Brad Fittler and new host Emma Lawrence. Sydney / Brisbane 11.00am on Channel 9 Melbourne 11.00am / Adelaide and Perth 10.30am on 9Gem
SUNDAY ARVO FOOTY – STORM v EELS
Sydney 3.00pm on Channel 9HD, stream free on 9Now Brisbane 3.00pm on Channel 9HD, stream free on 9Now Melbourne 3.00pm on Channel 9HD, stream free on 9Now Adelaide 2.30pm on 9GemHD, stream free on 9Now Perth 12.00pm on 9GemHD, stream free on 9Now
Monday, March 10 100% FOOTY –9.00pm on Channel 9 and 9Now in Sydney/Brisbane, following Married At First Sight.
It’s business time in the 2025 NRL season. Phil Gould and Paul Gallen are joined by the most capped Queensland Maroons player of all-time, Cameron Smith, when he joins the show full-time. Host James Bracey will steer the ship while 9News rugby league reporters Danny Weidler and Michael Chammas bring the latest breaking news each week.
NRL ON NINE DIGITAL THIS WEEK:AVAILABLE ON 9NOW AND YOUTUBE
Marlee and Me – Valentine Holmes: Marlee Silva is joined by one of the NRL’s most dynamic and versatile players. Born in Townsville with proud Samoan heritage, he made his mark early with the Cronulla Sharks, playing a key role in their historic 2016 premiership win. Known for his speed, skill, and game-changing ability, Val has represented Queensland and Australia at the highest level. His journey also took him to the U.S.A, where he pursued an NFL dream before returning to the NRL with the North Queensland Cowboys. Now a leader on and off the field, he continues to inspire with his passion and dedication to the game as he makes his debut with the St George Illawarra Dragons in 2025.
Immortal Behaviour returns for 2025 with new host Allana Ferguson joining the eighth Immortal Andrew Johns. This week they’ll review the second year of Vegas, look at the contenders for the Premiership, who might be the breakout star of 2025 and where will the pressure hit first across the competition. Immortal Behaviour, on 9Now and YouTube every Thursday at 5.00pm from March 6.
Melbourne’s Number 1 Station, 3AW, has announced renowned journalist Laura Spurway will join the 3AW Football team as the station’s first dedicated AFLW reporter.
3AW is the first radio station to appoint a dedicated AFLW reporter, with the historic move reflecting the popularity of the women’s code and the station’s intent to help grow the sport.
Spurway will cover all elements of women’s football, including all state leagues, and her work will feature across Nine Radio’s websites, social media channels, and as part of the network’s news service. She will also work across the station’s AFL coverage.
Laura Spurway said: “It’s an absolute dream come true to join the 3AW Football team. This radio station is the heartbeat of Melbourne and their exceptional coverage extends way beyond that. I can’t wait to join the ranks of some of the most respected voices in the field for a huge 2025 and beyond.“
Stephen Beers, 3AW’s Station Manager, said: “We are delighted to have Laura join the team at 3AW Football in 2025. Laura brings a wealth of experience and is a great addition as we invest in AFLW right across the station to build on the best in AFL coverage.”
In a broadcasting career spanning almost two decades that has taken her across the world including as a writer/producer for CNN in Hong Kong and a placement at German radio giant Deutsche Welle, Spurway’s most recent role was as Sport Reporter for Seven News Melbourne.
Beginning her career as a producer for Sydney breakfast radio on 2UE, she has previously held roles as a producer/journalist for ABC NewsRadio, a Today Show producer, 9News Melbourne journalist, and Chief of Staff for The Project.
For further information, please contact: Adrian Motte Senior Communications Manager – Trade & Publishing amotte@nine.com.au
Internationally-awarded domestic violence podcast There’s No Place Like Home returns for a third season, ahead of International Women’s Day 2025.
New host Tara Rae Moss shares the real stories of victim-survivors who fled violent relationships but still couldn’t escape their abusers. Sub-titled, After She Leaves, this series reveals the heightened risk of abuse after separation for victims of domestic-violence.
“It is all too common for our community to ask why a woman who has been abused didn’t ‘just leave’ – as though it’s that easy,” said executive producer Sally Spicer. “In this powerful third season of There’s No Place Like Home, listeners will hear affecting true stories that prove abuse often doesn’t end when a relationship does. It simply transforms.”
“In this season, FW continues our steadfast commitment to supporting victim-survivors to share their stories, in their own words. FW has been privileged to have worked with survivors for three years now. We are proud to be deepening our relationships with the family violence sector and our partner, CommBank Next Chapter.”
There’s No Place Like Home: After she leaves, was created by FW as part of their ongoing partnership with CommBank Next Chapter, a bank-wide commitment to help end financial abuse and support people on their road to long-term financial independence.
CBA’s Group Customer Advocate, Angela MacMillan said, “What we see is that financial abuse can be really isolating and frightening, as well as complex and often misunderstood. And because of this people may confuse acts of financial abuse with what could on the surface appear as an act of love or devotion”.
“By sharing these real experiences and stories first-hand from victim-survivors and experts, this podcast helps to reveal the ugly truth of financial abuse. We hope this helps more people to spot the signs of abuse as well as better understand how to help anyone they care about who could be experiencing it.”
About Next Chapter
To further help support victim-survivors after they leave an abusive relationship, CommBank Next Chapter through its partnership with Good Shepherd has helped to support 10,000 participants with financial abuse recovery.
Through the Financial Independence Hub victim-survivors can access confidential and free support including financial coaching, financial counselling, education on domestic and family violence and partner referrals.
About There’s No Place Like Home
Seasons one and two of There’s No Place Like Home have been awarded both locally and internationally. Most recently, season two was awarded Best Podcast Series at the Mumbrella Publish Awards 2024 while executive producer Sally Spicer was named Journalist of the Year. Season 2 was also recognised on the world stage with a Bronze Award for Best Social Justice Podcast at the New York Festival Radio Awards.
Weekly episodes will be released from Tuesday March 4 2025.
Listen to episode one and subscribe on Spotify and Apple Visit the official website
The most capped player in NRL history, Cameron Smith, will join the panel of 100% Footy in 2025 when the show returns on Monday, March 10.
The home of the strongest opinions in NRL from those who count, 100% Footy will be available from 8.45pm for free on Channel 9 and streaming platform 9Now, following Married At First Sight.
Smith joins the panel where he’ll square off with Phil Gould and Paul Gallen every week on the biggest news items straight after a huge weekend of footy, steering the ship will be host James Bracey, while 9News journalists Danny Weidler and Michael Chammas, will deliver all the latest breaking NRL news in their popular scuttlebut segment.
The highly decorated Queensland Maroons, Melbourne Storm, and Australian Kangaroos legend, said: “I’m excited to be joining the team on 100% Footy every Monday night, it’s about time we had a Queensland point of view on the show. I know Gus and Gal love to get stuck into it and I won’t be holding back throughout the season. It’s going to be good fun.”
The Sunday Footy Show returns in 2025 with Emma Lawrence to step into the host role. Lawrence will be joined by NRL on Nine expert commentators Andrew Johns, Brad Fittler and Billy Slater in the panel every week of the NRL season from Sunday, March 9.
100% FOOTY MONDAY, MARCH 10 FROM 8.45PM STREAM LIVE AND FREE ON 9NOW, WATCH ON CHANNEL 9
Nine has announced two major appointments to its morning lineup, with accomplished sports journalist Danika Mason joining Today as Sports Presenter and award-winning journalist Alison Piotrowski stepping into the role of co-host on Weekend Today.
Danika Mason, a familiar face to Channel 9 audiences through 9News, The Sunday Footy Show, NRL on Nine and Wide World of Sports, will bring her broad sporting knowledge and on-the-ground experience to early mornings. She joins the Today team alongside Sarah Abo, Karl Stefanovic, Jayne Azzopardi and Tim Davies, delivering the latest sports news, breaking stories and exclusive interviews from Australia and around the world.
Nine’s Director of Morning Television, Steven Burling, said: “Danika has filled in many times on Today and has a fantastic rapport with the entire hosting team. We’re pleased to see her bringing a wealth of experience and passion for sports to our viewers.”
Danika Mason said: “I’m truly honoured and so excited to be joining Today. It’s been a dream of mine since I was a kid, waking up every morning to watch the show as I set my sights on a career in sports broadcasting.
“It’s also a full-circle moment for me at Nine because, just 10 years ago, my first-ever job at the network was producing sport for Today.
“I’m also very grateful that I’ll still be working with the Wide World of Sports crew on the footy every week throughout the NRL season.”
Since joining Nine in 2012, Mason has covered some of the country’s biggest sporting events, from sideline reporting at major NRL fixtures to covering State of Origin, Grand Finals and the Australian Open. Her strong industry connections and keen analysis have made her one of Australia’s most trusted sports journalists.
She will continue to be based at Nine’s Sydney headquarters, delivering live sports coverage each morning on Today from next week, while maintaining her commentary role on Nine’s live NRL coverage.
And award-winning journalist and former US Correspondent Alison Piotrowski has been appointed the new co-host of Weekend Today, joining Clint Stanaway, Lizzie Pearl and Dan Anstey on the desk.
With a career spanning major global events and hard-hitting investigations, Piotrowski brings another journalistic edge to Weekend mornings.
Steven Burling, said: “From reporting on A Current Affair to anchoring 9Network’s coverage during the recent US election campaign, Alison Piotrowski is one of the network’s most capable and experienced broadcasters.
“As we’ve seen over the past six weeks on Weekend Today, Alison is a natural and warm host with tremendous energy. I’m looking forward to seeing her bring that energy to the team alongside Clint, Lizzie and Dan.”
Alison Piotrowski said: “After four years of crossing to the show from weird time zones across North America, it feels surreal to be waking up with Weekend Today back home in Australia. It’s an honour, and I can’t wait for the year ahead. As a foreign correspondent and a mum, I’m thankfully already used to early wake-ups and lots of black coffee.
“Clint is the ultimate all-rounder and one of the hardest-working guys in our industry. He’s spontaneous, witty, and a great journo—I look forward to juggling the crazy world of breakfast TV with him.”
As Channel 9’s former US Correspondent, Piotrowski covered some of the biggest international stories of recent years, from Donald Trump’s legal battles and historic indictments to the first criminal trial of a former US president. She was on the ground in Israel following the October 7 Hamas terrorist attacks, in Mexico investigating the tragic deaths of Australian surfers Callum and Jake Robinson, and reported live from the steps of the US Supreme Court as the Roe v. Wade abortion ruling was overturned.
Her reporting has taken her across war zones, courtrooms and disaster-stricken regions, always delivering the facts with clarity and depth. Before her time in the US she was a key part of A Current Affair, breaking major investigations and exposing high-profile fraudsters.
For further information, please contact: Alex Dyer alex.dyer@nine.com.au Today Publicist, 9Network
The NRL season is back with a bang from the entertainment capital of the world when Las Vegas lights up for Round 1, and it’s free from 11.00am AEDT, on Sunday, March 2
Available on Channel 9HD and 9Now, Nine’s Wide World of Sports is the place to be for free footy across NRL opening day from Allegiant Stadium.
The ultimate NRL season preview gets coverage underway live from Las Vegas with Karl Stefanovic, Danika Mason, Johnathan Thurston, Phil Gould and Paul Gallen. While James Bracey and experts Andrew Johns, Cameron Smith, Billy Slater, Millie Elliott, Allana Ferguson and Brad Fittler reveal all their tips, tricks and bold predictions for the season ahead.
On field the Australian Jillaroos and England kick off the live action with a Women’s International at 1pm AEDT. Reigning NRLW Dally M medalist Olivia Kernick makes her return to the green and gold, alongside fellow NRLW and State of Origin big names Tamika Upton, Isabelle Kelly and Ali Brigginshaw.
Then at 3.00pm AEDT, the Premiership winning juggernaut that is the Penrith Panthers begin their drive for five straight titles, against the Cronulla Sharks.
Superstar Panthers playmaker Nathan Cleary will be out to shine brightest, but will be wary of a hungry Sharks team out to hunt the biggest fish in the NRL, with Nicho Hynes and enforcer Addin Fonua-Blake leading the way.
Karl Stefanovic will capture all the latest from the world famous strip in Vegas every morning including gameday on Today. The season premiere of Sunday sports panel show Wide World of Sports, hosted by Roz Kelly, will follow from 10.00am AEDT on Sunday, March 2.
In commentary exclusively on Nine for Panthers v Sharks is rugby league Immortal Andrew Johns, the most capped NRL player of all time Cameron Smith, and Mat Thompson, with Thurston, Gallen, Stefanovic and Danika Mason sideline. While Ruan Sims, Allana Ferguson and Brenton Speed will call Jillaroos v England live.
BROADCAST SCHEDULE Sunday March 2 – (All times AEDT)
7.00am – Today with Karl Stefanovic Live in Las Vegas 10.00am – Wide World of Sports
NRL 2025 Season Preview Sydney/Melbourne AEDT 11.00am LIVE on Channel 9HD, stream free on 9Now Brisbane AEST 10.00am LIVE on Channel 9HD, stream free on 9Now
Women’s International: Australian Jillaroos v England Sydney/Melbourne AEDT 1.00pm LIVE on Channel 9HD, stream free on 9Now Brisbane AEST 12.00pm LIVE on Channel 9HD, stream free on 9Now Perth 10.00am LIVE on Channel 9HD, stream free on 9Now Adelaide 12.30pm LIVE on Channel 9HD, stream free on 9Now
NRL: Panthers v Sharks Sydney/Melbourne AEDT 3.00pm LIVE on Channel 9HD, stream free on 9Now Brisbane AEST 2.00pm LIVE on Channel 9HD, stream free on 9Now Perth 12.00pm LIVE on Channel 9HD, stream free on 9Now Adelaide 2.30pm LIVE on Channel 9HD, stream free on 9Now
LAS VEGAS NRL 2025 SEASON KICK-OFF SUNDAY, MARCH 2, FROM 11.00AM AEDT LIVE AND FREE ON CHANNEL 9HD AND 9NOW
The Australian Financial Review today announces the arrival of the second annual edition of Highflyer, an aspirational and luxurious travel magazine shaped by insights into the content most valued by subscribers.
Having firmly established itself as the ultimate annual guide for the discerning traveler, Highflyer magazine is out tomorrow (Friday 28 February) as a supplement insert in the March issue of AFR Magazine as well as on afr.com.
The annual50-page guide seeks to make frequent fliers’ lives easier by curating a “one stop shop” that compares first, business and premium economy offerings across the major airlines as well as guides to aviation and hotel point schemes and news on additional routes in and out of Australia. Highflyer content is also regularly updated on afr.com.
Acclaimed columnist Joe Aston returns with a feature close to his heart – the inflight experience of Qantas. There are also features on ways to fly in a flat bed for less; luxury stopover options and the best culinary offerings in airports.
With the luxury travel and aviation booming, Highflyer has allowed Nine to strengthen its offering in both sectors. Brands that feature in the magazine include Singapore Airlines as our media sponsor, as well as The InterContinental Sydney and Handpicked wines.
Amanda Upton, Group Director – Travel & Luxury, Nine Publishing, said: “International travel remains the top consumer purchase priority for the Nine audience, highlighting its significance as a life priority. Last year, Highflyer content resonated strongly with our audience, with 13 out of 15 online stories ranking among the top reads on afr.com.
“In 2025, we’re excited to broaden the reach of Highflyer by featuring in our quarterly lifestyle publication, Fin Magazine. Highflyer has been an outstanding commercial success, with the campaign encompassing print, digital, social and integrated event partnership. It has helped make the March issue of AFR Magazine one of the highest revenue generating issues in many years.”
The edition coincides with an exclusive event at the Aster Rooftop Bar at The Intercontinental Sydney. In partnership with Singapore Airlines, wine partner DMG and The Intercontinental, Highflyer is brought to life in the same way that emulates First Class in Singapore Airlines, including a dedicated KRUG Champagne station, Sydney Rock oysters, jewelled lobster brioche crowned with Shoyu Zuke caviar, and rich Wagyu meatballs.
Highflyer will appear in the March issue of AFR Magazine tomorrow Friday, February 28.
For further information, please contact: Adrian Motte Senior Communications Manager – Trade & Publishing amotte@nine.com.au
As the 2025 Telstra NRL Premiership season kicks off this weekend in Las Vegas, more brands than ever before have partnered with Nine across its unrivalled connected content rugby league ecosystem of Total TV, Total Audio and Total Publishing.
With 189 games live and free on the 9Network, including the jewels in the NRL crown – the exclusive men’s and women’s State of Origin and the blockbuster men’s Finals series – as well as an extended NRLW series from 48 to 74 games, Nine’s NRL ecosystem gives brands unparalleled access to a diverse audience at scale.
NRL on Nine provides brands with an increasing number of platforms to connect with rugby league fans through Nine’s 24/7 content and conversations, including new linear magazine show ‘Freddy & The Eighth’ as well as the iconic Wide World of Sports every Sunday, through to podcasts, 9Now specials and Nine Radio’s WWOS Continuous Call Team.
Nine’s full NRL coverage last year reached a Total TV audience of 16.7 million viewers, with the Men’s State of Origin Series reaching 9.4 million Australians, up 17% YoY across Total TV. The Women’s State of Origin Series Total TV reach was 4.3 million, up 72% YoY as the series went from two to three games.
Nine’s NRL coverage is underpinned by an ecosystem that is connected and allows advertisers to maximise their campaign execution by weaving it across Australia’s most powerful marketing platform. By utilising Nine’s talent and Wide World of Sports content, all audiences across the ecosystem are delivered in a where, how and when manner allowing brands to engage seamlessly.
This year will see Ford and Red Bull join returning partners Harvey Norman, Telstra, McDonalds, Westpac, Sportsbet, Youi Insurance, Kia and sponsors Chemist Warehouse, Isuzu UTE and Rexona.
“Over the last five years, WWOS has continued to evolve its unrivalled sport mega marketing platform, with a clear focus on delivering the best-in-class sporting assets and solutions for brands. This year’s new, growing and returning partners across our rugby league assets are again testament to that. The role sport content plays in Australians’ lives continues to evolve and grow. At Nine, we are leading the connection of fans and brands in a way no other media company can,” said Matt Granger, Nine’s Director of Sales – Sport, Olympic and Paralympic Games.
Anne Gruber, Director of Content Partnerships – Sport, Olympic and Paralympic Games, said: “We have evolved our NRL proposition, driving focus on the success and effectiveness of our cross-platform ecosystem partnerships. In 2025, there will be more league content and more opportunities to contextually connect with audiences from February through to November’s Pacific Championships. Brands can leverage the ‘always on’ conversation seven days a week, 24/7 through Broadcast TV and 9Now magazine shows, match day broadcasts, Nine Radio’s Continuous Call team, live blogs, WWOS.com articles and NRL on Nine social content. In essence, it’s a 10 month marketing campaign across every touchpoint of Nine’s suite of assets.”
The 9Network’s NRL season kicks off this Sunday, March 2 with two huge games from Las Vegas, with an international between the Australian Jillaroos v England Women, and the NRL Premiership clash between Cronulla Sharks v Penrith Panthers.
For further information, please contact: Adrian Motte Senior Communications Manager – Trade & Publishing amotte@nine.com.au
The Australian Financial Review is the country’s most read premium business masthead recording a cross platform readership of 3.43 million people, according to Total News Publishing readership figures released by Roy Morgan today.
The Total News audience of the Financial Review continues to close the gap on its direct competitor The Australian, narrowing to 597,000 down from 604,000 a year ago.
Highlighting the strength of the Financial Review’s digital subscription offering, 79% of AFR readers engage with the masthead’s online publication. The masthead recorded a print readership of 903,000 during the last four weeks, while the Monday to Friday print edition recorded an average issue readership of 259,000.
The AFR Weekend Saturday edition had a 5% quarterly increase with a print readership of 184,000.
The Australian Financial Review Magazine continues to dominate Australia’s monthly magazine insert figures, with a print readership of 484,000. Fin! Magazine has also seen quarterly and annual growth (4% and 9% respectively) and closing in on Wish.
Nine’s Total Publishing assets reach a de-duplicated audience of 15.877 million* Australians across print and digital.
The Total News Publishing readership figures are produced by Roy Morgan for ThinkNewsBrands.
Source: Roy Morgan Research, All People 14+ for the 12 months ending December 2024. All audience data is based on the last 4 weeks averaged over the 12 months to December 2024. *This figure includes: nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin! Print Platforms include: SMH Print, The Age Print, AFR Print, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin!
For further information, please contact: Adrian Motte Senior Communications Manager – Trade & Publishing amotte@nine.com.au
Monday, February 24, 2025
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THE SUNDAY FOOTY SHOW – Billy Slater, Andrew Johns, Brad Fittler and new host Emma Lawrence. 
