Unlock the power of premium audio solutions with Nine
Nine’s live and local audio content has never been more effective, whether it’s tuning into our live talk radio stations, digitally streaming on your own device, or listening to one of our specialist entertainment and investigative podcasts.
Australia’s most powerful and agile audio platform allows brands to reach highly engaged audiences and deliver truly incredible business results.
Connect to a new generation of listeners through the power of Total Audio
The way our audiences listen is changing and we’re changing with them
Here’s what you need to know:
GFK Survey 7 2023
Aussie listeners are captivated by the very best in live and local news, sport, entertainment and opinion across Nine’s talk radio stations, with 2GB and 3AW the undisputed No.1 stations in Sydney and Melbourne. 4BC’s refreshed lineup is climbing in the ratings with the station posting a 7.4% share, its biggest of the year, plus increases across all key shifts.
Nine Radio is the definitive No.1 in live audio streaming and No.1 streaming in Breakfast across the country.
NO.1 STATION IN SYDNEY
24.0% COMM STREAMING SHARE
NO.1 STATION IN MELBOURNE
31.4% COMM STREAMING SHARE
TOP TALK STATION IN BRISBANE
9.9% COMM STREAMING SHARE
8.4% CUME GROWTH
12.4% COMM STREAMING SHARE
Nine Digital Audio – October 2023
The Nine Podcast Network is reaching more listeners with a 15% YoY audience growth in October, with diverse content offerings across News, Sport, Opinion and Entertainment.
3.659M
Podcast
downloads
1.301M
Podcast
listeners
Source: GfK Radio360 Ratings, Survey 7 2023, Mon-Sun 5.30am-12MN, Market Share % Total, Market Share Streaming %, Commercial Streaming Share %, Cume (000s) Total and Streaming, 3AW Breakfast Mon-Fri 5.30am-8.30am, 3AW Mornings 8.30am-12pm, AP10+, Nine Radio – 2GB, 3AW, 4BC, 6PR, unless otherwise specified. Triton Podcast Metrics, October 2023, Downloads, Listeners, Nine Entertainment, unless otherwise specified.
Nine Audio
Harness Nine's Superhosts to supercharge your brand messaging
When you choose Nine Radio you are inviting the hosts, their personalities and respected opinions into your inner circle. As a result, our listeners are all ears because it’s like hearing it from a trusted, loyal friend.
As enablers of real change, Nine’s super hosts set the agenda, rallying businesses, government and communities to drive real action.
Nearly 50%
Of our weekday listeners are exclusive to Nine Radio – you can’t find them anywhere else.
Source: GfK Radio360 Ratings, Survey 6 2023, Mon-Fri 5.30am-6pm, Exclusive Cume (000s), Commercial Stations only, Nine Radio – 2GB, 3AW, 4BC, 6PR AP10+
The new voices of Melbourne
on the airwaves in 2024
Introducing 3AW Melbourne’s new line-up, commencing from January 2024. Tom Elliott will move to Mornings, with Jacqui Felgate appointed 3AW’s new Drive host, and Tony Moclair stepping into Afternoons.
Deeply engage with local content, making your brand part of community conversations
Nine Audio delivers meaningful local connections talking about topics, issues, products and services that directly relate to local areas.
Localism is a powerful brand perception and engagement influencer. Half (51%) of all Australians want to see brands demonstrate their connection to local communities. Local impact with national influence, the true value of localism. That’s what Nine Audio can offer.
Source: Neighbourhood Watch
Contextual relevance makes your message work harder
Studies have shown how ad-context alignment drives business outcomes:
+30%
+37%
Enhanced engagement with advertising
Increase in purchase intent, delivered by contextual alignment
+67%
+23%
Increase in unaided awareness
Lift in sales
Source: Radiocentre’s ‘Emotional Multiplier’ study & ARF’s contextual alignment study 2020
Up to the minute news, sport
and opinion
More than 100 podcasts across diverse content verticals
Credibility by association
All ears, deep pockets — unlock this highly valuable audience
80% of Australia’s wealth is held by 41% of the population aged 45 years+. And 67% of Nine Radio listeners are aged 45 years+.* Nine Audio’s audience is highly targeted, engaged, affluent, and deeply loyal to our brands.
Source: Blindspot, Nielsen CMV, Metro Survey 9, Fused Radio Currency, Mon-Sun 5.30am-12MN, Cume (000s), Nine Radio - 2GB, 3AW, 4BC, 6PR, AP18+ vs SMBP AP18+. *GfK Radio360 Ratings, Survey 6 2023, Mon-Sun 5.30am-12MN, Cume (000s), AP45+, Nine Radio – 2GB, 3AW, 4BC, 6PR
Highly
receptive
More interested in a range of brands and products, including big-ticket items like travel, home improvement/DIY, grocery and auto, than your average audience
With the means
to take action
6 times more likely to go to an advertiser’s website if they have heard it on radio
64% of listeners take action from radio advertising
Open minded and valuing "value"
Nine Radio listeners are open to change with more than 2 in 3 shopping for bargains and specials or switching brands based on special offers
Source: Blindspot & CRA
We mean business
Nine Audio is the perfect combination for your media strategy. Across talk radio, digital streaming and podcast, our total audio offering can drive incremental reach for your campaign. Nine Radio extends the 25-54-year reach by at least 373,000 weekly listeners when combined with any other network.
We know that every dollar counts. With access to Nine’s largest local, first party data to maximise targeting and minimise wastage, plus completely measurable attribution reporting through Veritone, Near, Gemba and Podsights coming soon.
Partner with Nine Audio to influence consumer behaviour and business outcomes.
Source: GfK Radio360 Ratings, Survey 6 2023, Cume (000s), Mon-Sun 5.30am-12MN, Graphical Overlap, AP25-54, AP35-54, Nine Radio – 2GB, 3AW, 4BC, 6PR
Create talkability for your brand
Realise creative audio solutions with
Nine's Superpower: Surround Sound
Multiply your impact with Powered
by Nine
Through Powered, Nine’s client marketing solutions division, we’ve upped the game on audio in terms of strategy, creativity of solutions, and measurement of effectiveness. Whether it’s audio-only or cross-platform, Nine’s Total Audio offering has developed powerful and agile platforms that will allow you to move quickly, reach a valuable target audience, and use our stations as a growth engine for your business success.
It's time to leverage the power of premium audio solutions with Nine in 2023
Contact us for more information on how your brand can leverage the power of Nine Audio to deliver real business outcomes.