Nine delivers the most addressable Games ever as 9Now breaks viewing records

Aussies have viewed 426 Million Total Minutes on 9Now – the highest minutes ever consumed – with Paris 2024 showcasing how FTA streaming platforms offer brands a premium, safe environment attracting addressable audiences with serious scale. 

The huge numbers consuming the Paris Olympics on 9Now via a Connected Television show how Australians are streaming content live and on demand, and catching the big moments of the Games using all of the functionality of 9Now, including Start Over. 

The Olympic Games to date (24/07 – 28/07) has recorded 658 Million minutes across 9Now, with the platform providing an additional 18% incremental reach to the live broadcast channels. 

Nearly 13.5 million viewers in total have watched the Games on Nine’s live broadcast, live stream and on demand channels proving the power of Total Television.

On Day 2 of competition, 9Now delivered an 87.7% share of Nine’s key demographic, People 25-54; and an 89.6% share of the valuable People 16-39 demographic. 

With 9Now streaming Nine’s dedicated curated Olympic channels – Channel 9 and 9Gem – as well as offering up to 40 live streams to ensure viewers don’t miss a single second of action, there is content for every target demographic.

Nine’s Director of Sales – Sports, Matt Granger, said: “We promised the greatest cross platform event ever and that’s what we are delivering. All our advertisers who have bought campaigns on Nine and 9Now are reaping the benefits of our massive Total television audiences. This is today’s television.”

LIVE AND FREE ON CHANNEL 9, 9GEM AND 9NOW 
EVERY OLYMPIC EVENT STREAMED LIVE AND FREE WITH REPLAYS AND EVERY BIG
AUSTRALIAN MOMENT ON 9NOW  

For further information, please contact:
Adrian Motte
Senior Communications Manager
amotte@nine.com.au 

Tuesday, July 30, 2024

Gold, gold, gold for advertisers as almost half of all Australians watch first days of the Paris Olympic Games

Close to 50% of all Australians – 10.7 million people – have watched Nine’s Total Television coverage of Paris 2024 over the opening days. 

Coverage of Day 1 (up until 2am) saw Nine’s metro broadcast reach 5.4 million people; 2.4 million in regional Australia and 2.3 million people on 9Now. 9Now delivered an enormous 20% incremental reach to the live broadcast TV. 

Nine’s live broadcast of Day 1 delivered a massive 65% share of its target demographic of People 25-54. 9Now, which delivers a younger audience, delivered an 86% share of People 16-39, while over 263 million minutes were viewed with over 12 million stream starts. Men’s basketball and the swimming heats were leading the charge for most popular sports to view. 

The Olympic Games have once again proven the power of live broadcast television, live streaming and on demand television to deliver reach at speed for Australian advertisers. 

The world’s most spectacular Opening Ceremony – which saw nearly 7000 athletes parade on boats down the River Seine to the cheers of hundreds of thousands of spectators  – was followed by a huge Day 1 of competition with Team Australia capturing five Olympic medals to top the medal tally.

The Opening Ceremony reached 2.2 million Australians while Day 1 of competition reached 9.4 million Australians, illustrating the power of Total Television to deliver the huge cultural moments that matter.    

Audiences consumed Olympic coverage across all of Nine’s platforms, with The Sydney Morning Herald, The Age, The Australian Financial Review, WAToday, Brisbane Times and nine.com.au registering increased growth and a combined 34 million page views thanks to round-the-clock coverage.

Nine’s Chief Sales Officer, Michael Stephenson, said: “Day 1 of the Olympic Games has  once again proven the power of Total Television and delivered amazing results for our 20 partners, sponsors and package holders. The combination of live broadcast, live streaming and on demand channels is the most powerful platform for advertisers to reach audiences at scale. Our cross platform proposition for brands has been an enormous success. 16 days to go. Bring it on.”    

Source: OzTAM VOZ

LIVE AND FREE ON CHANNEL 9, 9GEM AND 9NOW 
EVERY OLYMPIC EVENT STREAMED LIVE AND FREE WITH REPLAYS AND EVERY BIG
AUSTRALIAN MOMENT ON 9NOW  

For further information, please contact:
Adrian Motte
Senior Communications Manager
amotte@nine.com.au 

Monday, July 29, 2024

Olympic Games Paris 2024: Day 3 schedule highlights

In the pool, fresh off the back of his silver medal, Elijah Winnington competes in the 800m Freestyle, and our Queen of the backstroke Kaylee McKeown looks to reclaim back-to-back gold in the 100m Backstroke. The Opals get their campaign underway in their first match up against Nigeria in the women’s basketball. In the diving, duo Cassiel Rousseau and Domonic Bedggood compete in the Men’s Synchronised 10m Platform.

Screening on Channel 9 and 9Gem, and streaming every moment on 9Now LIVE as well as available for replays.

DAY 3 SCHEDULE HIGHLIGHTS ACROSS CHANNEL 9, 9GEM AND 9NOW 

TIME (AEST)EVENT
MONDAY JULY 29
5.00PM MEN’S BEACH VOLLEYBALL – AUSTRALIA v ITALY
5.30PMROWING – SINGLES, DOUBLES & EIGHTS
5.30PMARCHERY – MEN’S TEAM QUARTER FINALS 
6.00PMMEN’S HOCKEY – AUSTRALIA v IRELAND 
6.00PMTABLE TENNIS – WOMEN’S & MEN’S ROUND OF 64
Featuring Australians Min Hyung Jee, Melissa Tapper, Nicholas Lum, Finn Luu
7.00PMSWIMMING HEATS 
Featuring Australians Ella Ramsey & Jenna Forrester (400m Medley), Kaylee McKeown & Iona Anderson (100m Backstroke), Elijah Winnington & Sam Short (800m Freestyle) 
7.00PMDIVING – MEN’S SYNCH 10M PLATFORM FINAL 
Featuring Australians Cassiel Rousseau / Domonic Bedggood
7.00PMWOMEN’S BASKETBALL – AUSTRALIA v NIGERIA 
7.00PMBOXING 
Featuring Australian Harry Garside, Tyla McDonald, Teremoana Teremoana
7.00PMEQUESTRIAN – EVENT JUMPING TEAM & INDIVIDUAL FINAL
Featuring Chris Burton, Kevin McNab, Shane Rose 
10.00PMRUGBY SEVENS WOMENS – AUSTRALIA v IRELAND 
10.10PMCYCLING MOUNTAIN BIKE – MEN’S CROSS COUNTRY 
10.15PMARCHERY – MEN’S TEAM GOLD MEDAL 
11.30PMCANOE SLALOM – MEN’S C1 FINAL
Featuring Australian Tristan Carter 
11.30PMBOXING 
TUESDAY JULY 30
1.00AMWOMEN’S HOCKEY – AUSTRALIA v GREAT BRITAIN 
1.30AMGYMNASTICS – MENS’ TEAM FINAL 
3.00AM SURFING
4.00AMRUGBY SEVENS WOMEN’S – PRELIMS 
4.00AMBOXING 
4.30AM – 6.30AMSWIMMING FINALS 
6.00AMWOMEN’S BEACH VOLLEYBALL – AUSTRALIA v USA 

*Schedules subject to change

LIVE AND FREE ON CHANNEL 9, 9GEM AND 9NOW 
EVERY OLYMPIC EVENT STREAMED LIVE AND FREE
WITH REPLAYS AND EVERY BIG AUSTRALIAN MOMENT ON 9NOW

For further information, please contact:
Ryley McKay
Senior Publicist & Digital Manager – Sport
ryley.mckay@nine.com.au

Alessandra Muratore
Senior Publicist
alessandra.muratore@nine.com.au

Adrian Motte
Senior Communications Manager
amotte@nine.com.au

Monday, July 29, 2024

Olympic Games Paris 2024: Day 1 live audio streaming snapshot

Australia now dominates the medal table after a sensational opening day, with Grace Brown, Ariarne Titmus, and the women’s relay team striking gold. Nine Radio’s live streaming audience via apps and web were captivated by every moment of last night’s competition, as our team finished the day with an incredible three golds and two silvers in an historic start to the next two weeks of competition. 

Managing Director of Nine Radio, Tom Malone said, “These are terrific first night results for Nine Radio. The team on the ground in Paris seemed to be everywhere, supported by the team back home in the David Morrow Olympics Studio, bringing our listeners all the action – live and immediate. Of course the stars are the Aussie athletes, and what a great first day of competition! Go Australia!” 

Olympics Broadcast 2100-2300, 27 July 
HoursListeners
09:00:00 PMUp 27%
10:00:00 PMUp 33%
11:00:00 PMUp 21%

Source: Triton Realtime metrics, listeners, Average, Olympics coverage 2100 27 July – 0700 28 July 2024, Nine Radio – 2GB, 3AW, 4BC, 6PR

For further information, please contact:
Caitlin Lynch
Senior Communications Manager, Nine
clynch@nine.com.au

Sunday, July 28, 2024

Olympic Games Paris 2024: Day 2 schedule highlights

Leading the Aussie charge in the pool on Day 2 is Aussie golden girls Ariarne Titmus and Mollie O’Callaghan in the hotly contested women’s 200m Freestyle, as the Dolphins aim to make a splash on the world’s biggest stage.

Australia’s Opening Ceremony flag bearer Jess Fox is gunning for gold in the Women’s Canoe Slalom K1 final, to better her previous best of silver in the K1 at London 2012.

The Matildas are back, this time against Zambia, and they’re eager to make a statement to get their Olympic campaign underway after a tough first up loss to Germany.

Our Aussie Women’s Rugby Sevens team fly onto the field, where they’ll set their sights on their second Olympic gold medal, kicking off their opening day of play against South Africa and Great Britain.

Plus the star studded Team U.S.A Men’s basketball team headed up by the NBA’s Lebron James, Steph Curry and Kevin Durant take on Serbia.

Screened on Channel 9 and 9Gem, every moment will be screened on 9Now live and available for replay.

TIME (AEST)EVENT
SUNDAY JULY 28
5.00PMROWING HEATS – PAIR, FOUR, DOUBLE SCULLS
Featuring Australians Tara Rigney, Bartolot & Della Marta, Bateman & Hudson
5.30PMGYMNASTICS – WOMEN’S QUALIFICATION
Featuring Australians Emily Whitehead, Emma Nedov, Kate McDonald, Ruby Pass, Breanna Scott 
6.30PMMEN’S WATER POLO – AUSTRALIA v SPAIN
6.30PMEQUESTRIAN – TEAM & INDIVIDUAL 
Featuring Australians Shane Rose, Kevin McNab, Chris Burton 
7.00PMSWIMMING HEATS 
Featuring Australians Max Giuliani & Tommy Neil (200m Freestyle), Brendan Smith & William Petric (400m Medley), Jenna Strauch (100m Breaststroke), Isaac Cooper & Bradley Woodward (100m Backstroke), Ariarne Titmus & Mollie O’Callaghan (200m Freestyle) 
7.00PMBOXING
Featuring Australians Charlie Senior, Shannan Davey, Monique Suraci 
8.00PMSKATEBOARDING – WOMEN’S STREET PRELIMS
Featuring Australians Chloe Covell, Liv Lovelace, Haylie Powell
8.00PMTENNIS – MEN’S, WOMEN’S & DOUBLES FIRST ROUND
Featuring Australians Alex De Minaur, Alexei Popyin, Rinky Hijikata, Ajla Tomljanovic, John Peers & Matt Ebden, Ellen Perez & Daria Saville 
9.00PMWOMEN’S HOCKEY – AUSTRALIA v SOUTH AFRICA 
10.00PMMOUNTAIN BIKE WOMEN’S CROSS COUNTRY 
Featuring Australian Rebecca Henderson 
11.30PMCANOE SLALOM – WOMEN’S K1 FINAL 
11.30PMRUGBY SEVENS WOMENS – AUSTRALIA v SOUTH AFRICA
11.30PMBOXING
MONDAY JULY 29
1.00AMSKATEBOARDING – WOMEN’S STREET FINAL 
1.15AM MEN’S BASKETBALL – USA v SERBIA
3.00AMWOMEN’S FOOTBALL – MATILDAS v ZAMBIA
3.00AMRUGBY SEVENS WOMENS – AUSTRALIA v GREAT BRITAIN 
3.00AMSURFING 
4.00AMBOXING
Featuring Australian Marissa Williamson Pohlman 
4.30AM – 6.30AMSWIMMING FINALS 
5.00AMWOMEN’S FOOTBALL – USA v GERMANY

 *Schedules subject to change

LIVE AND FREE ON CHANNEL 9, 9GEM AND 9NOW 
EVERY OLYMPIC EVENT STREAMED LIVE AND FREE
WITH REPLAYS AND EVERY BIG AUSTRALIAN MOMENT ON 9NOW

For further information, please contact:
Ryley McKay
Senior Publicist & Digital Manager – Sport
ryley.mckay@nine.com.au

Alessandra Muratore
Senior Publicist
alessandra.muratore@nine.com.au

Adrian Motte
Senior Communications Manager
amotte@nine.com.au

Sunday, July 28, 2024

9News wins the ratings year in Melbourne

As we near the end of the 22nd week in the 40-week official ratings calendar, 9NEWS has emerged victorious in all 22 weeks in Melbourne, based on average weekly audience measurements, ensuring an unbeatable lead.

This marks the first time Melbourne has secured the top spot since 2021.

This remarkable achievement underscores the continued trust and loyalty of our viewers, who turn to 9News for the most comprehensive and reliable news coverage.

Hugh Nailon, Director of 9News Melbourne, said: “Reclaiming the ratings crown in Melbourne is a testament to the relentless efforts of everyone in our talented newsroom. With Alicia Loxley and Tom Steinfort hosting Monday to Friday and Peter Hitchener hosting weekends, we offer unparalleled dynamism and experience across the seven days. We are honoured by the trust our viewers place in us and remain committed to delivering news that is both relevant and impactful. This achievement motivates us to keep pushing the boundaries of news reporting and to serve our community with the highest standards of journalism.”

For further information, please contact:
Terry Stuart
Senior Communications Manager
tstuart@nine.com.au

Saturday, July 27, 2024

Olympic Games Paris 2024: Day 1 schedule highlights

Day 1 of competition will provide a feast of entertainment featuring more than 20 sports including some of the biggest names in Australian sport. Ariarne Titmus will lead Australia’s charge in the pool when she sets her sights on gold in the 400m Freestyle, the Boomers take on Spain in their opening game, and Australian Opening Ceremony flag bearer Jess Fox takes on Canoe Slalom K1.

Screening on Channel 9 and 9Gem, and streaming every moment on 9Now LIVE as well as available for replays. 

DAY 1 SCHEDULE HIGHLIGHTS ACROSS CHANNEL 9, 9GEM AND 9NOW

TIME (AEST)EVENT
SATURDAY JULY 27 
1.00PM – 5.30PMOPENING CEREMONY REPLAY 
5.00PMROWING HEATS – SINGLE, DOUBLE, QUAD SCULL
Featuring Australians Tara Rigney, Amanda Bateman/Harriet Hudson, Caitlin Cronin/Laura Gourley/Rowena Meredith/Ria Thompson
5.30PMEQUESTRIAN – TEAM & INDIVIDUAL 
Featuring Australians Shane Rose, Kevin McNab, Chris Burton 
6.00PMJUDO 
Featuring Australian Josh Katz
7.00PMSWIMMING HEATS  
Featuring Australians Emma McKeon & Alexandra Perkins (100m Butterfly), Ariarne Titmus & Jamie Perkins (400m Freestyle), Sam Williamson & Josh Yong (100m Breaststroke), Elijah Winnington & Sam Short (400m Freestyle), as well as the Women’s 4x100m relay & Men’s 4x100m relay (Team Australia) 
7.00PMDIVING – WOMEN’S 3M SYNCHRO FINAL
Featuring Australians Maddison Keeney/Annabelle Smith 
7.00PMBASKETBALL – BOOMERS v SPAIN 
7.00PMGYMNASTICS – MEN’S QUALIFICATION
Featuring Australian Jesse Moore 
8.00PMTENNIS – MEN’S & WOMEN’S FIRST ROUND
Featuring Australians Matthew Ebden v Novak Djokovic / Rinky Hijikata v Daniil Medvedev / Daria Saville v Qinwen Zheng 
8.00PM SKATEBOARDING – MEN’S STREET PRELIMS  
Featuring Australian Shane O’Neill
9.15PM MEN’S HOCKEY – AUSTRALIA v ARGENTINA
10.30PMRUGBY SEVENS – SEMI-FINALS, BRONZE MEDAL & GOLD MEDAL
Men’s Semi-Final: Australian v Fiji
10.30PMROAD CYCLING – WOMEN’S AND MEN’S TIME TRIAL
Featuring Australians Grace Brown & Lucas Plapp  
11.00PMMEN’S BEACH VOLLEYBALL – AUSTRALIA v SWEDEN
11.00PMCANOE SLALOM – MEN’S C1 HEATS & WOMEN’S K1 PRELIMS
Featuring Australians Jess Fox & Tristan Carter 
11.30PMBOXING – WOMENS & MENS
Featuring Australians Harry Garside, Callum Peters, Tyla McDonald, Tiana Echegaray

SUNDAY JULY 28
12.00AMJUDO – MEN’S 60KG FINAL 
1.00AMSKATEBOARDING – MEN’S STREET FINAL
2.00AMWOMEN’S BEACH VOLLEYBALL – AUSTRALIA v CHINA
3.00AMSURFING DAY 1 – MEN’S & WOMEN’S R1 HEATS 
Featuring Australians Ethan Ewing, Jack Robinson, Tyler Wright & Molly Picklum
4.00AMWOMEN’S WATER POLO – AUSTRALIA v CHINA
4.30AM – 6.30AMSWIMMING FINALS 
5.00AMMEN’S SOCCER – FRANCE v GUINEA 

*Schedules subject to change

LIVE AND FREE ON CHANNEL 9, 9GEM AND 9NOW 
EVERY OLYMPIC EVENT STREAMED LIVE AND FREE
WITH REPLAYS AND EVERY BIG AUSTRALIAN MOMENT ON 9NOW

For further information, please contact:
Ryley McKay
Senior Publicist & Digital Manager – Sport
ryley.mckay@nine.com.au 

Alessandra Muratore
Senior Publicist
alessandra.muratore@nine.com.au

Adrian Motte
Senior Communications Manager
amotte@nine.com.au 

Saturday, July 27, 2024

Award-winning 9News podcast team earns three ACRA nominations

Hannah’s Story has been nominated for Podcast of the Year, Best Documentary – Audio, and Best Podcast Producer for Jessica Lodge.

Launched jointly by 9News and 9PodcastsHannah’s Story, presented by 9News Queensland presenter, Melissa Downes, produced by Jessica Lodge, with sound editing by Adam Buncher, has captivated audiences with its compelling narrative and meticulous storytelling.

It delves into one of the worst acts of domestic violence Australia has ever seen – the day Hannah Clarke and her three children were set on fire and killed in their car in a quiet Brisbane street by their father, Hannah’s estranged husband, Rowan Baxter. Since launching in 2023, the podcast has dominated the Australian podcast charts, resonated globally, and received numerous national and international accolades.

The three ACRA nominations coincide with the release of the follow-up Downes-Lodge project, The Ultimate Sacrifice, which traces the harrowing events of December 12, 2022, when two Queensland Police officers were shot dead in a shocking ambush at Wieambilla.

With four episodes already released, this podcast explores the haunting question: how did a routine callout escalate into Queensland’s deadliest police shooting and Australia’s first Christian terrorist attack?

From Monday, July 29, The Ultimate Sacrifice will continue, following the four-week coronial inquest into the massacre. Listeners can expect unfolding evidence, testimonies, new details, previously unheard recordings, and crucial insights revealing the heroism and camaraderie displayed on that tragic day.

Melissa Downes said: “What an incredible honour it is for Hannah’s Story to be nominated at the Australian Commercial Radio Awards. The overwhelming response to and unwavering support for Hannah’s Story has been deeply moving. I am particularly proud to see Jess’s outstanding producing talent recognised on a national stage. The timing is especially meaningful as The Ultimate Sacrifice is currently topping the Australian podcasting charts.”

Jess Lodge said: “We’ve seen firsthand the power of this podcast in sparking community conversations about coercive control, particularly as it continues to serve as an invaluable educational resource. Receiving recognition within the audio industry is incredibly gratifying. We take immense pride in our storytelling, so it’s wonderful to see our podcasts being appreciated as much as we enjoyed creating them.”

Nine Radio Managing Director, Tom Malone, said: “This is further testament to the sensitive and powerful storytelling of Melissa, Jess and Adam. Their podcast has won audiences and awards around the world for its detailed and careful examination of coercive control, shining a light on scourge that must be confronted.

“Their latest podcast, The Ultimate Sacrifice, is further proof of their skill in telling harrowing stories with great care and sensitivity. On behalf of everyone at Nine, we are immensely proud of their purpose-driven journalism and consequent accomplishments.”

Hannah’s Story and The Ultimate Sacrifice are available wherever you get your podcasts.  

For further information, please contact:
Claudine Blondeau
Communications Manager, Nine Queensland
cblondeau@nine.com.au

Friday, July 26, 2024

Nine Radio names new Olympics studio in honour of legendary sports commentator David Morrow

The Paris Games would have been Morrow’s ninth Olympics as a commentator, over a long and hugely successful career at the ABC and 2GB. 

Morrow, who passed away last week after a battle with brain cancer, was celebrated at his funeral service yesterday where the announcement was made by his close friend and colleague, Mark Levy.

Dozens of former and current colleagues including Jim Maxwell, Warren Ryan, Tim Gavel, Gordon Bray, Peter Wilkins, Mark Levy, Peter Psaltis, Darryl Brohmann and Mark Riddell gathered to honour Morrow. Also present were more recent NRL stars and colleagues Andrew Johns, Paul Gallen and Josh Morris.

Levy shared the poignant news during the service saying, “David was a NSW country boy who moved to the big smoke to realise his dream as a commentator. I wish he was still here to help with our Olympics coverage from our new studio, but he will be with us in spirit. It gives me great honour to announce that our Nine Radio studio at Pyrmont will be known as The David Morrow Olympic Studio.”

The David Morrow Olympic Studio will be the heart of Nine Radio’s exclusive Olympic Games coverage, embodying the spirit and dedication that Morrow brought to every broadcast.

Morrow’s illustrious career spanned several decades and numerous milestones in sports broadcasting. He began his career with the ABC, where he quickly made a name for himself as a passionate and knowledgeable commentator. His tenure at the ABC saw him cover a wide range of sports, from rugby league to cricket and the Olympics, earning him a reputation as one of the most versatile voices in the industry.

Nine Radio Managing Director Tom Malone said, “Beyond his professional achievements, Thirsty was known for his generosity, mentorship, and unwavering dedication to sport. He loved athletes and he loved mentoring many young commentators. This is a fitting tribute to a giant of Australian broadcasting.”

The David Morrow Olympic Studio will serve as a lasting legacy, ensuring that his contributions to sports broadcasting are remembered and celebrated during the upcoming Paris 2024 Olympics and beyond.

The studio will be officially commissioned tonight, when Ray Hadley and Jane Flemming bring all the action from the Paris 2024 Olympic Games Opening Ceremony.

For further information, please contact:
Caitlin Lynch
Senior Communications Manager, Nine
clynch@nine.com.au 

Friday, July 26, 2024

Nine’s gold Logie nominated Andy Lee tests what it takes to reach Olympic gold

Enter an entirely average person, who is physically bland and unaccomplished, attempting a range of sports to perfectly demonstrate just how brilliant Olympians really are.

Andy Lee is the Comparison Man. 

The 2024 Gold Logie nominee will take up the challenge of the everyday man trying to match the feats of Olympians.

The eight two-minute long episodes, voice overed by renowned commentator Gerard Whateley, will feature throughout the 9Network’s coverage of the Olympic Games Paris 2024 from this weekend. The episodes will see Andy taking on archery, 100 metres hurdles, 100 metres sprint, hammer throw, 10 metre dive, 100 metre butterfly and artistic swimming – and if there’s one thing Andy is a champion at, it is giving it a crack.

“These athletes are so bloody good!” said Andy, “They really deserve an average, bland, unremarkable human to demonstrate that. Here I am.”

He may be more of an Olympic viewer than an Olympic champion, but viewers can help the host of The Hundred with Andy Lee reach gold at this year’s Logie Awards. Viewers can vote for Andy at tvweeklogies.com.au

For further information, please contact:
Alexandra Reed 
9Network Publicity
alexandra.reed@nine.com.au

Friday, July 26, 2024