Our theatre and cultural seekers are all about understanding and discovering different cultures and traditions. Whether it’s at home or away on holiday, culture is a must. From festivals to traditional ceremonies and cuisine, these individuals want to be immersed in the event. They engage with Nine content to learn and discover new events across the country. They typically spend at higher levels on a night out, which involves a show at the opera or theatre. They have a deep interest in understanding the story behind many of these cultural events, and coming to our Nine properties helps them engage more deeply.