Golf fans are a multi-generational audience of men who play and watch golf. They are represented across the country and cover the full spectrum of occupations and ages. They can be typically found on their local course on the weekend, and this represents their primary form of exercise. This group have above-average incomes and drive prestige vehicles. They own their own home and work in professional industries. Golf is their primary form of social interaction, with many looking forward to the 19th hole on weekends.