Indulgent Foodie Travellers are our global gourmet travelers on the lookout for, genuine unique food experiences. Whether it is dining in San Sebastian or the great parrillas of Buenos Aires such as Don Julio, this group of travelers will indulge their love of food and wine. They typically have the money, status and knowledge to pursue their passions. They engage with our Nine content to learn about the latest trends and food destinations globally. A large part of this audience is represented by SINKS and DINKS. The covid pandemic has merely pivoted their travels plans to Australian locations. They have rediscovered their love of Australian food destinations, whether it be indulging the latest new restaurants of Melbourne or indulging in ‘paddock to plate’ experiences across regional areas.