Foodies are our food-loving audience. They are interested in all things food, taking a keen interest in understanding the latest trends for food and wine. They enjoy eating out and can be typically found dining at the latest new restaurant opening on weekends. They are usually found living within 10 kilometers of the city center and they spend higher levels of their disposable income on eating out. Occasionally on weekends they can be found at home entertaining with friends, creating a recipe from the latest celebrity-chef cookbook.