Overview

International travellers has been our most impacted travel audience since start of the pandemic. This is our most dormant audience who have plans to firstly travel to see family, and then travel for leisure. Money that has been spent on international travel plans is currently being spent on home renovations and new car purchases. This group will be dormant for another year before becoming active again in 2022 and embarking on international vacations. They are still active in consuming content from Nine on international travel destinations.