Overview

Our Family Travelers are well travelled internationally, but with children they prefer to travel closer to home. They seek out traditional family holiday vacations in and around Australia, at locations such as the Gold Coast or coastal spots intrastate.

Being value-conscious and having kids, they will typically choose a self-contained apartment or house booked via a house-share platform.

With state borders closing without warning, this group is taking the safer option to travel intrastate.