Highly successful, affluent, with money to burn. C-suite execs, business owners and entrepreneurs. They value high quality, not excess. Hunger to indulge passion points: exquisite food and wine, top of the range cars, the latest in home entertainment systems, fashion and beauty. Need to stay on top of finance, politics, property, and all aspects of current affairs. Fly business class or above. AB socio-economic, HH income $250,000-plus. Fly business class on luxury airline or first class.